10 Social Media Tools Every Marketer Should Use

HEADLINERS:

  1. 3,500,000,000 live videos on FB exist since “Going Live” was introduced.
  2. 78% of digital businesses employ social media tools for promotions.
  3. 48% of Americans interact with digital brands through one social media platform.
  4. FOMO or Fear of Missing Out has made Instagram Stories a hit with 200 million active users.
  5. 73% of adults in the United States watch YouTube.

Mind boggled yet?

Such huge numbers are showing you how important for any digital entrepreneur it is to use social media analytics tools to gorge how the brand performs on these platforms.

Marketers are getting endowed with a laundry list of responsibilities that keep growing!

  • Social media marketing
  • Customer interaction
  • Advertising promotions

All these activities are indeed challenging to handle simultaneously at the same time.

Tediousness becomes a dictionary word for them.

However, there is some luck! Lucrative social media tools have come up and made life a little less troublesome for such marketers.

Check out the top 10 social media analytics tools for 2019!

#1 – Hootsuite

This finds a special place in every marketer’s heart. It is the first social media tool that any marketing assistant got to use. It comes with a free plan which poses a robust number of features such as –

  • Managing 3 social media profiles at one single place.
  • Scheduling 30 posts in advance.
  • Generating leads with the help of social contests.
  • Basic analytics which tracks followers, growth and contest statistics.
  • 2 RSS social feed integrations.

This one is the winner!

#2 – BuzzSumo

This is a tool which lets one find some of the most shared contents on platforms like Facebook, LinkedIn and others.

  • You use it for analysing which type of content is performing the best for your target audience.
  • After this, all you need is get started on framing your content as per the popular consensus.
  • With this tool, you will be able to gain a thorough understanding of your brand’s social media influence, and thereby, develop a smart content strategy.
  • You get to see which social media page, say FB, Instagram, Pinterest, Twitter or Reddit, was the most hooked on.

#3 – Google Trends

It is a free tool which Google curated for helping people who search for topics trending online. Digital brands utilise this for monitoring things which are happening across the globe. One can use it to –

  • Discover information that is currently the most popular.
  • Monitor keywords for seeing if they are trending or not.
  • Checking how the current volume of keywords compares to your previous months’ ones.

You can very well use all these info to frame your content and share it on the social media platforms.

#4 – Buffer

One of the prominent social media tools, Buffer has been designed with the intent of making it easier for business marketers to schedule posts, conduct performance analysis and lastly manage all accounts at one place.

  • It will allow you to set up a schedule as per all of your social media profiles.
  • Add content to the Buffer queue which it will later publish at the time slots you have assigned.
  • Robust dashboard of analytics where you can observe which posts of your brand content are popular.

You can re-buffer them easily to stay ahead!

#5 –  Social Oomph

As good as its name is, this social media analytics tool comes with a diverse range of features.

  • Scheduling and analytics are its commonalities.
  • Allows you to keep your DM Twitter Inbox all spruced up, and thus, increase your follower count.
  • Wide variety of management features for Facebook, Insta, Twitter, Pinterest and LinkedIn including blog post scheduling.
  • Shorten URLs, track keywords and rescheduling Tweets are also parts of its plan.

It is a bit inclined more towards Twitter though. It lets you handle as many as 5 Twitter accounts at one go.

#6 – Canva

Every brand must be aware of Canva.

Today, with the need to be more illustrative because visual in Insta, FB and every other platform are gaining more ground, Canva has become of tantamount importance. Social media marketers must possess the ability to curate bright images without the help of any professional designer.

  • Create images with ready-made templates.
  • Icons and millennial quotes inscribed banners are also there.

Make your images look professional without doing much-designing work. It comprises an easy to use drag & drop interface.

#7 – Unsplash

Another favourite tool for designing, photography and creating videos is none other than Unsplash. It is a colossal library consisting of numerous free professional images which you can use for free.

  • It gives your brand content a polished
  • It helps to market your brand images in a pro-professional way.

You can also look for Pexels, Videvo and similar social media tools for image enhancement.

#8 – Feedly

Feedly proves to be equally great!

If you are working with influencers and wish to follow their marketing blogs or keep up with industry news by visiting websites, then Feedly is the ONE.

  • It is a huge time-saving tool as it adds RSS feeds of your favourite sites so that you can see them anytime you want.
  • This tool is majorly known for idea generation of brand content.
  • By adding those blogs whose contents you like to see on your feed, it provides you with future potentials of creating niche blogs yourself.

Feedly helps you to become an influencer of social media.

#9 – Todoist

Related to social media work productivity, Todoist is your ultimate calendar.

  • It ensures that your brand is posting regular images, statues or stories on social media platforms consistently.
  • This kind of calendar proves beneficial for, in this way, you can grow your audience base online and increase engagement by building a loyal customer clan.

This is based on intended content which you get to post easily.

#10 – Sprout Social

This is yet another important one in your list of social media tools.

  • Designed for helping social marketers grow their presence on diverse
  • It also helps your business to hunt, form and grow real connections.
  • Drives a healthy ROI.

Optimizing your social media strategy with such smart social media analytics tools lets your marketing endeavours get an extra edge.

It makes your ship sail a wee bit ahead than your market competition.

 

Social Media Marketing will Stay – Know Why!

Instagram

Twitter

Facebook

LinkedIn

Pinterest

And the list of the many social media channels that have grasped the millennials continues. Social media marketing is a catch term now and why wouldn’t it be? Going viral on these channels and becoming a sensational brand is what appeals to many marketers today

Here’s why social media for business proves to be so crucial:

1.Clients on social sites

This is perhaps the best reason for you to do branding on social media channels because most of your customers spend a hell lot of time there. In fact, as per the recent market survey, 70% of the U.S. people are online on at least one of the popular social sites. Moreover, it is expected that by 2019, social media user count will go to a whopping number of 3 billion.

2.Consumers are more receptive

There is a reason why social media marketing strategies are a must for your business. Users on these networks are more dynamic to approach. So, branding on these channels shows your fun and quirky side allowing you to market your service/product effortlessly.

3.Increased brand recognition

A perk of marketing through social media networks is an increased boost to your brand’s visibility. Your business profile gets articulated in a lucid manner allowing your brand content to present your voice and brand image immaculately. You get to add value to your brand identity, and thus, experience an enhanced recognition here.

Social media WILL stay!

We are all living in an interconnected world where marketing in the digital space proves truly effective for building a sustainable brand. Social media for business is a pertinent tool where you get to project your brand persona by putting yourself out there!

Social media builds your brand –

The channels work like marketing incentives where your brand breathes to grow. Here, you get to form a digital portfolio where regular sharing of your brand content in a relevant manner will make your brand noteworthy. You get to be projected as a trustworthy brand catering great services to your target audience.

Engaging in the first impression –

Here, you can easily foster discussion like invigorating sessions by posting questions or brand stories in an imperative manner. Playing an active role on these platforms gives you a healthy chance to expand your social networks, connecting with potential leads and therefore, building strong brand equity.

Recommendations sorted –

Facebook offers every user a feature which lets them ask for a recommendation in their locality. If you see a user asking for such local tips in your newsfeed, bank in right then! You see a unique kind of algorithm works on this platform which recognizes recommendation request.

Social media marketing is essentially your best bud if you want to see your marketing game soar high. Today, it is all about CONNECTING with the right people who will understand your brand position and help indirectly to enhance it in future.

With a vibrant social marketing strategy that had changed and is still transforming the dynamism of the marketing sector, you do know that this marketing shenanigan will stay!

How social media stories can be your trump card!

All of us love stories. Ever since childhood, we have always heard tales passed on from a generation to generation, beginning with the stories on gods and goddesses, their epic battles, moving on to stories with life values and morals and ending with general put-to-bed sort of stuff, we’ve heard it all! In fact, our love for stories have never diminished but albeit has taken a new form!

So, social media is abuzz with the story feature being used to the maximum! It all started with Snapchat, the app allowed its users to take pictures and videos and add it to their profile, making it visible to a select audience that included people they wanted to share things with, and note: it stayed only for 24 hours. Eventually, the youth started shifting to Snapchat as Facebook was getting populated with the family bandwagon jumping in! As the story feature became more popular, other social media apps like Facebook, Instagram, and even WhatsApp went forward to adapt it to their audience. Now, let’s see what exactly stories are and consider the reasons that possibly resulted in this feature becoming a hit!

So, what is ‘Story’?

• ‘Story’ of late, this the trendiest way of feeding content in the social media platform. Storytelling made crisp and concise through a collection of photos and videos that can be viewed and is available for 24 hours.

• The feature lets you add content throughout the day, keeping it together in one place, like a repository

• It allows engagements that are different from just liking, commenting or sharing a post. (polls, quiz, geotagging)

You can ask, how are they different from the regular posts that you share, well here’s how!

Stories don’t last forever on your profile unless you want to save them, but your posts are permanent until they are deleted from your feed. For example, if there is a flash event/sale occurring and you want to display it on your page but are unsure whether it will fit into the flow of your feed then stories are the perfect way to use them for engagement.

What are the reasons for stories stirring the storm?

It’s quite simple.

• Nowadays, people do not have the time to read lengthy posts or even shorter posts that are merely textual. On social media, images and videos are becoming increasingly powerful than before.

• Curiosity! The want to share our daily activities with the outer world is on the rise. As the usage of smartphones increases, this want finds its way through image and video sharing.

Did you know?

Sources say that about 970 million users utilize the story feature on social apps like Instagram, WhatsApp, Snapchat, and Facebook Messenger. All these apps have the story feature, but Instagram takes a clear lead here, where 250 million people across the globe use Instagram. Before we consider how stories can help build your business, let us see some special features in Instagram stories.

Emoji Slider polls

This feature acts like a poll with the help of an emoji – to gauge the emotion. Here, the users can slide the emoji and show how much they like or dislike something. It can be used to get input from your customers on a product or sale.

Question Stickers

This is similar to the Emoji poll. This feature allows you to ask your followers any question and see all their response privately, which can also be made public if you choose to.

Marketers: This can be a great way to start a conversation with your customers!

Music to stories

What’s life without a little music? Stories are effective because they are engaging and dynamic and now we can ramp it up by adding music to it. You can select the music of your choice from the thousands of tunes in the library and add it your stories

Mention Stickers and Location Suggestions

The mention sticker allows users to tag friends or businesses with a set of interactive stickers. Here you can also mention the location whereas the location that was closest to where your photo or video was taken will be suggested as well.

Apart from these, you also have a plethora of customized funky stickers to choose from. Not just that, you can use a relevant hashtag to match your mood! #TOTALLYGRINNING

Create your own sticker

Yes, you can do that! In the stickers panel, you shall find a camera icon using which you can capture anything you desire, and it’ll become a sticker! Try it out!

New fonts

The new type mode was introduced to give users a way to add personality to their stories. You get to choose from a variety of fonts like Typewriter, Strong, Classic, Modern and Neon.

Adding GIF’s

GIF’s are totally taking over the internet and Instagram doesn’t fall behind. It allows you to add GIF in your Ig stories by integrating a library of thousands of moving stickers. You can type your requirement and choose the best one!

Now that you know what each feature can do, let’s see how stories can benefit marketing.

As the need for content arises, brands need to switch to newer methods to make themselves closer to the consumer. What better way that indulging in social media marketing? ‘Stories’ are the find of the hour, a feature included in the most used social apps. There was a time when brands adopted formal tones of communication, now it has changed. Let’s see how stories help social media marketing!

Brand awareness: Stories helps brands give bytes about their working style, their product processes, keep them informed about what’s new and what’s not in a very minimalistic and cool manner, creating suspense yet not revealing it.

• A lot of brands/ companies are taking to Instagram to keep the audience engaged and informed about things that happen in their field, which builds a strong connection with the consumer, a feeling of knowing their favourite brand better, thus influencing their decision making.

Creates engagement: One of the best methods to win over consumers is by knowing their needs and what better way than asking the consumer directly? For eg: The recent feature of “Ask a question” on IG stories. Similarly, the polls, and normal methods of contest etc.

Increased traffic: Have a new blog? Simply post a screenshot and hyperlink it to the blog page. Not just that, almost this feature can be used even to direct the user to your e-commerce site! Post a picture that’ll catch the attention and direct the potential buyer to your desired page. Cool isn’t it?

Now that you know the tricks, it is important to use them. These are the simplest ways that make your job a tad easier. The best way to start is by creating an effective content strategy specific to content media marketing, and distributing these aspects judiciously across various social media platforms. Use a lot of polls, share a lot of GIF’s and images, Geo-tag and direct the post to the desired TG in terms of native content. If you think there’s a must-read blog, link it. But don’t forget, whatever you do, make sure you track the analytics! Because no story is interesting without numbers!

Beginner’s guide to Search Engine Optimization – Part II

In the first part of this 2 part series, we learnt –

What is SEO?

“The process of maximising visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

How do search engines work?

By crawling and building an index, search engines go through the billions of interconnected documents on the web through HTML Links. So when a person performs an online search, the search engine goes through its database and shows results that are relevant. Getting featured on top of the results page provides both, traffic and also reinforces trust worthiness of the website.

How do people use search engines?

When users experience the need for an answer, solution, or information, they type in a set of words or phrases. After browsing through the results, the users either find a solution or perform a new search with alternative keywords. So while computer-generated algorithm tries different parts of the internet together, the searches are performed by humans. To maximise leads to your web page you must understand users first, and search engines optimization second.

The big question we’ll be addressing in the 2nd part of this series is

How can you optimise your web page?

Let’s consider the On-page and off-page factors that bring relevance and popularity to your website.

On-page factors

As a first step, it makes more sense to start with on-page SEO and get it right, rather than trying to convince search engines to give you better ranking with off page SEO. Ask yourself these questions to optimise your web content, architecture and HTML output.

Content – Is the content original and copy checked? Does the content have enough descriptive text? Is the content well researched with references? Do you have a clear publishing strategy?

Architecture– Can search engines easily “crawl” pages on site? Does your site work well for mobile devices? Does the site load quickly? Do URLs contain meaningful keywords to page topics?

HTML – Do HTML title tags contain keywords relevant to page topics? Are they unique for each page? Do all images have defined ALT tags? Are the image filenames descriptive? Is the text properly formatted and split into small paragraphs?

Off-page factors

One of the factors that determine the position a web page will appear in the results is the number of incoming links. Optimising such links is called Link Building. While incoming links are a signal of trust, depending upon where they are coming from, they can also affect your ranking position.Positively if the links are coming from well-known and trusted sites or negatively if they are paid links, article directories, link farms etc. When optimising off-page SEO, ask yourself these questions.

Trust –Will links and shares make my site a trusted authority? Has my site or its domain been around a long time, operating in the same way? Is my content ad-heavy? Do visitors spend time reading or “bounce” away quickly?

Links – Are these links from trusted, quality or respected web sites? Do links pointing at pages use words you hope they’ll be found for? Do many links point at your web pages? Have you created links by spamming blogs, forums or other places?

Social Do those respected on social networks share your content? Do many users share your content on social networks?

Once you have successfully answered these questions your website should have moved up in search engine ranking. To sustain the effort, keep the following pointers as a shared check-list between your web designer, developer and content creator.

  • Build your site with a clear hierarchy and text links.
  • While multiple text links to internal pages or external websites can add credibility to your site, overdoing it (with hundreds of links on a page)may result in not getting all of the links crawled and indexed.
  • A link earlier (higher up) on a page carries more weight than a link lower down on the page.
  • Leave no page orphaned, i.e., every page should be reachable from at least one static text link.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Your most important content should be in HTML text format. Images, Flash files and other non-text content are often ignored or devalued by a search engine.
  • Produce fresh content regularly.
  • A link earlier (higher up) on a page carries more weight than a link lower down on the page.

And always remember, search engines need to see content in order to list pages in their massive keyword-based indexes, but they need to see links in order to find the content in the first place.

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