Local Listing – What Difference Does It Make If You Go for Google Ranking?

Creating, editing, and most importantly, updating – Google listing is neither that difficult nor trivial and yet many of you business people miss out on it.

Why?

Google ranking is what you care about at the end of the day, and you do want to see yourself soaring high on the SEO ladder! Well, if that is the case, then you might well buckle up and start your Google business listing right away.

Why add business to Google?

Remember when you were kiddo and had a shiny new toy car and couldn’t wait to show it to your school friends the next day?

You did not shy away because you wanted to be seen and that is exactly what holds for brands today. Visibility is crucial for you folks, making Google SEO optimization, a viable marketing tool for you.

You have to be where your lead base or people, in general, are right now!

In fact, if you must know, about 84% of today’s consumers utilize their tablets/ computers for searching for local businesses.

  • Increased customers & sales

34% of customers who seek out any business via local searches visit the physical location for real. 18% of the local searches lead one purchase per day.

All of these data sums up the fact that the more easily your business gets found by your users online, the more sales you have. Google listing, therefore, enhances your website traffic eventually boosting your customer numbers to a large extent.

  • Website SEO improved

Google SEO optimization is what you must adhere to if you want plausibility in the search engine ranks. Google’s algorithms help this search engine to look across the web for locating information on a specific business.

As your business gets listed online in many places, Google collects more information about you and helps you to show up much above in the Google ranking.

  • Exposure boost

Thousands of apps, as well as directories, are present today from where users can procure the business information they want. However, they find it easier to look for any particular local business on search engines like Google. These directories build a database by crawling on the web and rely to a considerable extent upon Google for gathering more information.

This means that many suggestions which a user finds on these smaller apps and directories have come up owing to their Google listing. Updating your listing on this mega giant of a search engine where you add business to Google, therefore, provides you with a more pronounced exposure in such apps.

Google ranking made right!

By being accurate on the listing, Google deems you trustworthy and makes you pop up when a customer searches for a local business. Painting a wholesome picture on search engines brings consistency to your SEO ranks as the more information you provide, the credible with a source Google believes you are.

So, this year, do your needful by being accurate and updated to this search engine so that it can do its job of making you more visible.

7 Essential Elements for an Effective Social Media Marketing Strategy

A proper and upgraded social media marketing strategy is essential for any organisation looking to thrive in a highly competitive business environment.

Digital marketing is in itself a buzzword for many organisations; a term that is thoroughly misunderstood by many. While the pitfalls of a proper social media strategy are many, it is possible to beat and overcome them, by abiding by certain guidelines.

Seven essentials of a social media strategy –

Know your audience:

The primary step to start a social media strategy is to know your audience, for which a lot of research is in order. At times, even the best minds in the industry can fail to identify which niche they are catering to. That can be a fatal mistake, however; you can end up distancing more traffic than you attract. Identifying your ideal niche is easy when you know what problems you are trying to solve and who your readers are likely to be. It is ideal to also check the demographic constituents of your audience.

Share common social media platforms with your audience:

Do most of your readers have a Facebook account? Well then, Facebook marketing should most definitively top your social media strategy. If, on the other hand, most of your readers are interested in Instagram, Pinterest or LinkedIn, you should tailor your strategy accordingly.

Identify your KPIs:

KPIs or Key Performance Indicators are the measures of progress on the various fronts of your business. KPIs are crucial in a digital marketing strategy as well, for they help identify which areas are doing well and which ones need more ideation. There are no two organisations which have perfectly identical KPIs, so you need to frame one which suits your company’s needs.

Let people know of your long-term strategies:

An organisation is only as good as its employees are. Are you sure your colleagues, peers or employees are aware of your social media marketing plans? If not, such miscommunication can lead to dangerous lacunae. All teams in a company must work in tandem with each other to achieve growth, and social media is a huge component of growth.

Prepare for each week:

Statistics and empirical data show how people’s search queries change over time, even in a span of weeks. If something extraordinary has happened recently, like a change in Google’s algorithms, search queries may change every day. Hence, smart managers must prepare for each week at a time, which will then become a blueprint for a long-term plan. Facebook marketing trends must be updated each week as well.

Post relevant and fresh content:

Nothing attracts more viewers and more clicks than fresh content. Search engines will not rank your website suitably if you do not update your site’s content from time to time. Everything you post must reflect your long-term plans and the tastes of your target audience.

Schedule monthly metrics analysis:

Leave aside some time each month to analyse site metrics and how well your social media marketing strategy worked. That will leave an impression on the areas which require further attention. Lastly, it will also enable all the parties and teams responsible for strategising further.

Social media strategies do not abide by cut and dried routines; they are dynamic. Hence, they should be handled with care, ideally by a professional agency which has extensive experience in SMM. While results may take some time coming, they will definitely bear fruit given enough windows of opportunity.

Care to Know about SEO’s Third Eye: Technical Optimization?

When it comes to SEO, all the highs and mighties talk about on-page SEO (content & page optimization) and off-page SEO (website relations) in the first instance.

However, there’s another protagonist who is often not mentioned and yet forms a crucial part of any SEO company.

This is the TECHNICAL OPTIMIZATION part!

Wonder why nobody really talks about it when they should? Leave it, let’s just hit the topic and fire away!

What is technical search engine optimization?

Technical SEO connotes to all those undertakings which relate to everything except content optimization and link building. It follows search engine requisites to improve crawling. As the requirements are in constant state of flux, so is technical search engine optimization! Therefore, we can state that this wing of SEO is always undergoing modification.

  • This segment of SEO needs optimization so that it can help your online content and links rise amidst the overcrowded maze of search engine results, without any glitches.
  • It is all about developing and solidifying a foundation for your niche offering you a positive marketing environment.

Building blocks of technical search engine optimization –

1. Within the greater part of the umbrella that is SEO, you can say that technical SEO is one singular gear that keeps the car going. It is kind of a companion who is dexterous enough to implement a successful SEO campaign.

2. Technical optimization makes sure that your website has no broken links. Error codes such as “404 not found” and “403 forbidden” are resisted as these to create a negative impression on your target audience’s mindset.

3. It helps you own short and intuitive domain names. Set up these names so that they can redirect your audience to the homepage. However, make sure that these do not look like spams to search algorithms.

4.URLs get optimized too. It lets you have short slugs which aid search engines to locate apropos subpages and segment the diverse parts of your website.

You can assist in technical optimization to achieve faster & better results.

Here’s how –

  • Try keeping the templates simple (minimalistic and fewer elements on your page keep the speed of your site up and running.)
  • Strike a balancing chord between a comprehensive page design and lesser amounts of webpage elements.
  • Adjust your website images’ sizes; otherwise, be prepared to experience troublesome loading time. Do go for jpg for images and png for graphics.
  • Try limiting your redirects as these may hamper your loading speed to a great extent. Your user will really get irritated if he/she has to wait for your page to load. Try opting
    for one single redirect!

If you want your website to be the behemoth of the digital space, then make sure you get the SEO techniques right.

What is a better way to stand out than this?

Technical search engine optimization may be. As rightly said in Nolan’s Interstellar, a “gentle singularity” which one must sling well so that it does not boomerang!

 

 

Website design agency Coimbatore

Minimal Milieu: Aesthetic Interfaces Increase CTR for Websites

Dipped your toe in the website marketing hub?

Then, you must have heard of CTR!

Kudos for knowing that how “Click-Through-Rate” can get a spike if you bag in a simple yet elegant website design.

You see, “less is more” should be your tagline when it comes to effective website designs. This amplifies your brand credibility as the mere aesthetics of a simplistic website creates an affirmative impression on the viewer’s mind.

Here’s what you should do to get a simplistically elegant website design

1. Select a simple colour palette

If you want your webpage to look neat and clean, choose a simple colour shade. In this case, pastel shades are the best options to go for. This reduces the tension and provides a soothing effect to the viewers. Choose subtle shades that complement your website font (preferably, a dark colour).

2. The layout which complements your content

Professionalism tops the list when you choose a layout for your website design. Have a proper contrast of colour shades along with intuitive navigation. Moreover, opt for an acceptable width as you very well know how users truly hate to scroll horizontally. All of these quip for an apropos web page composition.

3. Boost your UX design

Having an interactive UX design is what every online entrepreneur should aim for. When you are a digital merchandiser, keep in mind to make your website outlook –

  • Commercially interesting
  • Technically feasible
  • User-friendly

Understand your user’s mental frame when you design the interface. Remember that they operate your UI design based on instincts. If they encounter a button that does not meet the needs and lead to an altogether different place, then you have got a bad design.

4. Creative art

Before designing on your website layout, look for examples that are ruling the current market. Web designing is essentially a creative art that nourishes user experience and inspires the CTR to a great extent. Designing clean and minimalistic websites needs background check so that you understand what kind of layouts and designs are appealing to the viewers.

5. Design to gain trust

Future users need elegant web designs. While you hammer on the more powerful brand possibilities, get hold of a deft designer hailing from esteemed web development company who knows how to humanize your website outlook. Your gestures are what the users seek, and it can only be translated lucidly by having a simple design that tells your brand story in the first instance. In this case, a professional designer shall be your ultimate solution!

CTR is what influences your SEO

You want to rank and rank high! This is partially based upon the fact how widespread the website is. And this gets measured by page views. The more your CTR is, the higher your rank goes. The search engine sees your website to be an esteemed one by the number of page clicks you acquire at the end of the day!

In other words…

High CTR = Robust SEO!

Learn how Design Thinking can transform your business – Part II

Let’s quickly recap what we’ve learned in the 1st part of this two-part series:

What is Design Thinking?

Design Thinking is a solution driven problem-solving approach that tackles big ideas in a manageable way, to help you learn and grow.

Why have we adopted Design Thinking approach? And why you should too!

Design Thinking has transformed our view of the problems and questions we face. It has helped us step outside of the traditional boxes with visual thinking, creativity, and innovation in order to find new solutions to the same old issues. Plus, it can be easily applied to all industries irrespective of their size.

How can it help you grow?

  • By bringing the spotlight on the end-user (your clients/customers)
  • By harnessing the collective power of your team
  • By rebooting your business philosophy
  • By solving real business problems

In the 2nd part of the series, you’ll learn how to introduce the principles of Design Thinking to your daily operations, in order to transform your brand.

How can you become a Design Thinker?

The core of this approach is to think differently and to reframe the problems and solutions we assume we have the answer to.

By defining the right problem to solve. You can even try to visually represent the problem or scenario.

Establishing the proper amount of time for truly thinking through the work being done and measuring its merit as a viable solution to solve the challenge at hand.

By combining creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained.

Gaining different perspectives is obviously important and this is where the cross-functional blending of teams adds real value.

It’s important that many solutions be ideated no matter what the problem at hand is and be careful not to overanalyze each idea.

No Judging and criticising thoughts and ideas should be allowed in a brainstorming meeting. Vocalize this rule from the start with your team. Help people feel comfortable to speak up and say anything.

Encourage the practice of mindful thinking by giving your team enough time to prepare pre-meeting and some time for reflection post-meeting. Did you know that Google formally allows 20% of their employees’ time to think and do their own thing? That says a lot about the value of thinking.

A design-centric culture begins by having a strategic intent and broad commitment from an organization’s senior leadership, including at the executive and board levels.

To make design a driving force within a company, everyone—from executive leadership to engineering, marketing to sales—should receive training and coaching in design thinking, whether it be in-person workshops or online courses.

Pro-tip: How we do it!

We’re traversing from our earlier focus on design thinking to design doing, where we relentlessly focus on the end-to-end customer experience. This means that before anything gets built, the whole team—designers, strategists, SEO specialists, account planners—interacts with your brand and its customers, to ensure that the team understands the problem well, and together, they design the best solution.

Strategy- Media Planning

Website Design in 72 hours: How we do it!

We believe that a 360° strategy is the best way to address user experience and get the website right the first time. It is both the face of your company and a brand connection to anyone who doesn’t visit your offices.It might be the only touch point for the majority of your potential customers and employees. That’s why we have developed a system to power through your website development process.

Stage 1: Planning

All our projects start with a Questionnaire, where we get to understand your brand story, vision, requirements, and expectations. Next, we decide the scope of work based on website components including design, technical, and business. Simultaneously, we identify your end users and interview them about their experience and interactions with your brand.

Stage 2: Research

In the next phase, we carry out a complete market research of your industry to understand your competitor strategy and customer awareness. Your current website is also reviewed and goals of the new website are established along with a roadmap of future value-added services. The resultant Mood Board reflects the aspirational look and feel of your branded website.

Stage 3: UI/UX Design

The first step towards designing user interactions and experience is empathizing with the user. Based on information collected at the research stage, Personas of your end-users are developed. This helps us in visualizing how the users will navigate your website and what they will find useful. This is followed by a creation of complete tasks list. In the end, a site map and wireframe start taking shape.

Stage 4: Content Design

After a complete review of your existing website, a new content strategy is developed. The most important points and high-level messaging is identified so that your website has a clear value proposition for the users. All content and messaging are made consistent with your brand messaging and brand story to reinforce who you are and what you have to offer in a way that connects with people.

Stage 5: Graphic & Motion Design

Drawing inspiration from the Mood Board, high-end visuals are selected to amplify the message on your website. That means spending time choosing imagery and creating graphics that fit the visual narrative, not just dropping in some stock photography. At this stage, multiple look and feel options may be provided so you can select which is best suited to your brand.

Stage 6: Coding & Development

Once the wireframe, sitemap and the visual look and feel of the brand are decided, the next step is to make it HTML friendly and interactive. The website can be coded from scratch, or an existing CMS can be customized so that content is updated in-house and has a reasonable setup and maintenance costs.

Stage 7& 8: Testing& Redesign

The site is tested by developers across devices and browsers to ensure accessibility for all. At this stage, stakeholders and potential users can test the features and functionality of the website. Based on their feedback, the final changes are made to the website design. Any technical bugs in coding are detected and fixed.

Stage 9: Site Launch

Simultaneously, arrangements are made for domain registration and hosting. After rigorous testing by our expert team, the website is ready to go live with your final approval.

Stage 10: Support

Once the project is complete, that’s to say that all the modules or phases scoped are complete, we continue to iterate on design and development. Especially, the development and management of successful content never end. We always make contingency plans to accommodate inevitable changes encountered along the way.

So now that you know how we design and develop websites, we leave you with this.

Creating a website is definitely an investment of time and money, but when executed well, it can easily pay off in customer conversion, employee attraction, brand amplification, and sales process automation.That’s why you should consider a consultative partner rather than a vendor. Ultimately, choosing a partner is as much about choosing the process.Thus, building a website with us means overcoming technological and organizational obstacles as well as avoiding compromises that could weaken the integrity of the overall vision.

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