Local Listing – What Difference Does It Make If You Go for Google Ranking?

Creating, editing, and most importantly, updating – Google listing is neither that difficult nor trivial and yet many of you business people miss out on it.

Why?

Google ranking is what you care about at the end of the day, and you do want to see yourself soaring high on the SEO ladder! Well, if that is the case, then you might well buckle up and start your Google business listing right away.

Why add business to Google?

Remember when you were kiddo and had a shiny new toy car and couldn’t wait to show it to your school friends the next day?

You did not shy away because you wanted to be seen and that is exactly what holds for brands today. Visibility is crucial for you folks, making Google SEO optimization, a viable marketing tool for you.

You have to be where your lead base or people, in general, are right now!

In fact, if you must know, about 84% of today’s consumers utilize their tablets/ computers for searching for local businesses.

  • Increased customers & sales

34% of customers who seek out any business via local searches visit the physical location for real. 18% of the local searches lead one purchase per day.

All of these data sums up the fact that the more easily your business gets found by your users online, the more sales you have. Google listing, therefore, enhances your website traffic eventually boosting your customer numbers to a large extent.

  • Website SEO improved

Google SEO optimization is what you must adhere to if you want plausibility in the search engine ranks. Google’s algorithms help this search engine to look across the web for locating information on a specific business.

As your business gets listed online in many places, Google collects more information about you and helps you to show up much above in the Google ranking.

  • Exposure boost

Thousands of apps, as well as directories, are present today from where users can procure the business information they want. However, they find it easier to look for any particular local business on search engines like Google. These directories build a database by crawling on the web and rely to a considerable extent upon Google for gathering more information.

This means that many suggestions which a user finds on these smaller apps and directories have come up owing to their Google listing. Updating your listing on this mega giant of a search engine where you add business to Google, therefore, provides you with a more pronounced exposure in such apps.

Google ranking made right!

By being accurate on the listing, Google deems you trustworthy and makes you pop up when a customer searches for a local business. Painting a wholesome picture on search engines brings consistency to your SEO ranks as the more information you provide, the credible with a source Google believes you are.

So, this year, do your needful by being accurate and updated to this search engine so that it can do its job of making you more visible.

Care to Know about SEO’s Third Eye: Technical Optimization?

When it comes to SEO, all the highs and mighties talk about on-page SEO (content & page optimization) and off-page SEO (website relations) in the first instance.

However, there’s another protagonist who is often not mentioned and yet forms a crucial part of any SEO company.

This is the TECHNICAL OPTIMIZATION part!

Wonder why nobody really talks about it when they should? Leave it, let’s just hit the topic and fire away!

What is technical search engine optimization?

Technical SEO connotes to all those undertakings which relate to everything except content optimization and link building. It follows search engine requisites to improve crawling. As the requirements are in constant state of flux, so is technical search engine optimization! Therefore, we can state that this wing of SEO is always undergoing modification.

  • This segment of SEO needs optimization so that it can help your online content and links rise amidst the overcrowded maze of search engine results, without any glitches.
  • It is all about developing and solidifying a foundation for your niche offering you a positive marketing environment.

Building blocks of technical search engine optimization –

1. Within the greater part of the umbrella that is SEO, you can say that technical SEO is one singular gear that keeps the car going. It is kind of a companion who is dexterous enough to implement a successful SEO campaign.

2. Technical optimization makes sure that your website has no broken links. Error codes such as “404 not found” and “403 forbidden” are resisted as these to create a negative impression on your target audience’s mindset.

3. It helps you own short and intuitive domain names. Set up these names so that they can redirect your audience to the homepage. However, make sure that these do not look like spams to search algorithms.

4.URLs get optimized too. It lets you have short slugs which aid search engines to locate apropos subpages and segment the diverse parts of your website.

You can assist in technical optimization to achieve faster & better results.

Here’s how –

  • Try keeping the templates simple (minimalistic and fewer elements on your page keep the speed of your site up and running.)
  • Strike a balancing chord between a comprehensive page design and lesser amounts of webpage elements.
  • Adjust your website images’ sizes; otherwise, be prepared to experience troublesome loading time. Do go for jpg for images and png for graphics.
  • Try limiting your redirects as these may hamper your loading speed to a great extent. Your user will really get irritated if he/she has to wait for your page to load. Try opting
    for one single redirect!

If you want your website to be the behemoth of the digital space, then make sure you get the SEO techniques right.

What is a better way to stand out than this?

Technical search engine optimization may be. As rightly said in Nolan’s Interstellar, a “gentle singularity” which one must sling well so that it does not boomerang!

 

 

Beginner’s guide to Search Engine Optimization – Part II

In the first part of this 2 part series, we learnt –

What is SEO?

“The process of maximising visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

How do search engines work?

By crawling and building an index, search engines go through the billions of interconnected documents on the web through HTML Links. So when a person performs an online search, the search engine goes through its database and shows results that are relevant. Getting featured on top of the results page provides both, traffic and also reinforces trust worthiness of the website.

How do people use search engines?

When users experience the need for an answer, solution, or information, they type in a set of words or phrases. After browsing through the results, the users either find a solution or perform a new search with alternative keywords. So while computer-generated algorithm tries different parts of the internet together, the searches are performed by humans. To maximise leads to your web page you must understand users first, and search engines optimization second.

The big question we’ll be addressing in the 2nd part of this series is

How can you optimise your web page?

Let’s consider the On-page and off-page factors that bring relevance and popularity to your website.

On-page factors

As a first step, it makes more sense to start with on-page SEO and get it right, rather than trying to convince search engines to give you better ranking with off page SEO. Ask yourself these questions to optimise your web content, architecture and HTML output.

Content – Is the content original and copy checked? Does the content have enough descriptive text? Is the content well researched with references? Do you have a clear publishing strategy?

Architecture– Can search engines easily “crawl” pages on site? Does your site work well for mobile devices? Does the site load quickly? Do URLs contain meaningful keywords to page topics?

HTML – Do HTML title tags contain keywords relevant to page topics? Are they unique for each page? Do all images have defined ALT tags? Are the image filenames descriptive? Is the text properly formatted and split into small paragraphs?

Off-page factors

One of the factors that determine the position a web page will appear in the results is the number of incoming links. Optimising such links is called Link Building. While incoming links are a signal of trust, depending upon where they are coming from, they can also affect your ranking position.Positively if the links are coming from well-known and trusted sites or negatively if they are paid links, article directories, link farms etc. When optimising off-page SEO, ask yourself these questions.

Trust –Will links and shares make my site a trusted authority? Has my site or its domain been around a long time, operating in the same way? Is my content ad-heavy? Do visitors spend time reading or “bounce” away quickly?

Links – Are these links from trusted, quality or respected web sites? Do links pointing at pages use words you hope they’ll be found for? Do many links point at your web pages? Have you created links by spamming blogs, forums or other places?

Social Do those respected on social networks share your content? Do many users share your content on social networks?

Once you have successfully answered these questions your website should have moved up in search engine ranking. To sustain the effort, keep the following pointers as a shared check-list between your web designer, developer and content creator.

  • Build your site with a clear hierarchy and text links.
  • While multiple text links to internal pages or external websites can add credibility to your site, overdoing it (with hundreds of links on a page)may result in not getting all of the links crawled and indexed.
  • A link earlier (higher up) on a page carries more weight than a link lower down on the page.
  • Leave no page orphaned, i.e., every page should be reachable from at least one static text link.
  • Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
  • Your most important content should be in HTML text format. Images, Flash files and other non-text content are often ignored or devalued by a search engine.
  • Produce fresh content regularly.
  • A link earlier (higher up) on a page carries more weight than a link lower down on the page.

And always remember, search engines need to see content in order to list pages in their massive keyword-based indexes, but they need to see links in order to find the content in the first place.

Beginner’s guide to Search Engine Optimization – Part I

If you’ve been told that SEO is the new kid on the block who only be friends the tech savvy, this article is for you.The concept of Search Engine Optimization has existed as long as search engines like Google and Yahoo have.

Whether you’re an entrepreneur looking to break the clutter of the internet age and gain visibility or a corporate giant innovating new ways of reaching your target audience, SEO is sure to add value to your digital profile.

So, what is SEO?

“The process of maximising visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”

When we think SEO, words like free, organic, editorial or natural come to mind. On the other hand, you may think Pay-Per-Click (PPC) ads, Adwords and Analytics. Let’ be clear – It takes more than technical knowledge to improve rankings, drive traffic, and increase awareness in search engines. Creative implementation and iterations are required: of the content on your page; of the external links on the website; of the site structure, to be understood by search engines. If all this seems a bit overwhelming, don’t fret because you’re not alone. Read on to understand the world of SEO and we’ll help you implement it in your strategy.

The two prime questions we’ll be addressing in this 2 part series is

How do search engines work?

We all readily agree that search engines like Google, Yahoo, Bing, are the primary method of navigation for most Internet users. But sometimes it is easy to forget that search engines are also unique in that they provide targeted traffic—people looking for what you offer.

So if search engines cannot find your site, you miss out on incredible opportunities to drive traffic to your site. The first step towards implementing an SEO strategy is to understand the functions of search engines.

  1. Crawling and building an indexSearch engines have a process in place, to go through the billions of interconnected documents on the web. Enter, HTML Links. These bind the pages on the web together so that they are easily navigable and stored in databases within seconds.
  2. Providing answersWhen a person performs an online search, the search engine goes through billions of documents and does two things: first, it shows results that are relevant; second, it ranks those results according to the popularity of the websites.Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms).

Expert tip: Being listed at the top of the results page not only provides the greatest amount of traffic but also reinforces trust worthiness of the company or website.

How do people use search engines?

Once you grasp what your target market is searching for, you can more effectively reach and keep those users. The words that users type into the search box are called Search Queries.

There are three types of queries most of the internet users carry out –

Transactional Queries Looking to do something, such as buy a plane ticket or listen to a song.

Informational Queries Looking for information, such as the name of a band or the best restaurant in Chennai.

Navigation Queries Looking for a particular place on the Internet, such as Facebook or the homepage of the Indian Premier League.

A typical search journey on the internet looks like this –

  1. Experience the need for an answer, solution, or information.
  2. Formulate that need in words and phrases – the Search Query.
  3. Enter the query into a search engine.
  4. Browse through the results for a match.
  5. Click on a result.
  6. Scan for a solution.

7a. If unsatisfied, return to the search results and browse for another link or

7b. Perform a new search with alternative keywords.

So while computer-generated algorithm tries different parts of the internet together and makes the World Wide Web navigable, the searches that matter are performed by humans. So the way to maximise leads to your web page is to understand users first, and search engines second.

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