Effective Ways of Advertising which Work

Advertising today is not just confined to publishing an article in the newspaper or creating a TV commercial. It has spread its wings to the virtual world as well. The digital world offers ease to the customers to shop online for a particular product they are looking for. Before paying out their hard-earned money, the buyers make sure they have all the essential details about the product which they find out through the various advertisements or web-commercials. With virtual marketing, the seller can easily reach out to a wide range of consumers. The marketing campaigns further helps the seller to draw buyers more effectively and creatively.

Rush Republic is a 360-degree solution provider for brand design, brand marketing, and digital marketing. Here at Rush Republic, we offer end to end marketing and design solutions. We stand out because we try to understand the all-round needs of our clients and deliver long-lasting solutions in a dynamic landscape. With a deep understanding of the requirements, we can create a massive impact on our customers’ bottom line with our collaborative approach.

Some practical ways of advertising are:

Branding

To make your company stand out from your competitors, the first essential step is proper branding. A well-designed logo, a user-friendly website, and presence in relevant social media platforms is the key to promoting your brand. Maintaining consistency in your brand’s image and the message that it conveys will give the much-needed credibility to your company.

Create a Tagline

Tag lines will give your brand a good name in the competitive market. A one-line catchy description of your product could help in gaining popularity. Tag lines should be strong enough to attract customers towards your product. A unique selling proposition makes your product reliable for the customers to buy.

Social Media

Ensure to create your brand’s social media handle on different social networking platforms. This helps to reach a wider audience. Create the brand’s social media handle on various platforms that will help you reach a wider audience. The best thing about the brand page should be the content that will give people relevant information about your brand. Be responsive to customers and their queries; this will help your company gain a reputation and leave a positive impact on the customer.

Mobile Advertising

With mobile being a handy gadget, mobile advertising will have a tremendous impact on society. The key to mobile advertising is to keep your website optimized. Your website should be running smoothly on various devices and should be presentable to the viewers to grab their attention. SMS service is another useful and affordable way of mobile advertising.

Make an offer which is not refusable

Bargaining is a part of a buyer-seller relationship, so offering the customer a good deal will draw them back to your brand. Whenever you provide an unbeatable price, buy one, get one offer, free trials, or shipping for free deals, your customers will get attracted to this immediately. After introducing an irresistible offer, make sure you advertise it loud and proud. This will give your customers a difficult time resisting it.

Tell the customers what benefits they have

Tell the customers about the benefits they will have of purchasing your product or services. This will be a good way of increasing your sale. Along with the features of products and services, the explaining of benefits will crack the real deal. After all, people are more interested in what they will gain from your services.

Make a Risk-Free Offer

People are afraid of scams while making a purchase. Offer them a deal that they could not resist and feel comfortable to pay out to. If they fear they will lose their hard-earned money on something which isn’t worth it, they are unlikely to purchase your product. They always have these doubts that the products would be of cheap quality, but if you make these doubts clear enough and give people an incentive, they would surely give your product a try. If customers know that their money would be refunded if they are not satisfied with the product or service, they would be less concerned about wasting money and are more likely to try your products. It is a superb idea to offer a risk-free deal. Knowing there is no risk of getting scammed and having nothing to lose by purchasing your product or service is a compelling purchase tactic.

Give Reasons to Try Your Product Now:

Give people limited time offers, so they try your products right now. Giving discounts or free trials for a fixed period can make people want to try out your products or services right at that moment. When people see a particular advertisement, they think to give it a try later and often forget getting too caught up in their lives. So it’s better to encourage people to try your services right then rather than later. Throwing out offers which last for some hours or days make people excited, and they won’t want to miss out on such fabulous deals, so they will act in the heat of the moment and try out your services.

Add Testimonials

People are concerned, especially when they are spending on something online. You need to build that trust in your product and services so they can rely on you and your company. Showing previous sales to the customers from people who have been pleased with your services and products is the right choice. People trust other customers and want to hear what they say regarding the company and its products. Adding a testimonial or two to your advertisements is a great way to increase your sales.

Extraordinary Graphics

Plain text and background do not work anymore with the customers in this modern era. They are always looking for something new and exciting, which would catch their attention instantly. Visual content plays a significant impact when you are advertising your products. People do not want to read basic stuff that is written in an advertisement. Instead, they look for something exciting and new for them. You can add pictures and use content that grabs the consumer’s attention. Importing graphics is an excellent way to up your advertising game and would lead potential buyers to try out your services and products.

This article curates the list of effective and productive ways for advertising your products and services to level up your marketing strategies, giving potential customers reasons for trying out your services. Proper advertising is an essential aspect for lasting in the competitive market, and it helps you stand out from your competitors and stay ahead of the game.

10 effective marketing ways to market my business in 2020

Business owners are always on the lookout for excellent strategies to reach out to potential buyers online and off-line. With the world shifting base to a digital platform, you need to understand the exact changes and developments in the technological domain. Continue reading ahead to find 10 effective marketing ways to market my business in 2020.

  • Pay per click had to top this list.

Since you are looking for marketing ways online, you must already be aware of Google’s ad system that works on a pay per click. So let me skip the beginners’ information and come to the benefits you get. Since only pay when someone clicks on your ad, you get good value for conversions. Also, it is easy to set-up.

  • Social media advertisements have grown to become a necessity.

Do you know anyone who does not have a social account but is socially active in real life? Social media refers to platforms such as Facebook, Instagram, WhatsApp, Snapchat, Kik, and likewise. You can change your account to a business profile and opt for paid advertising services on the domains. Refer to online step-by-step guides on how to go about it.

  • Email marketing is not fading anytime soon.

Email marketing sounds like a thing from the past. But it is still alive. While most people do not read the entire email you send them; the key idea is to get them hooked right at the beginning. You must pay attention to create a strong subject line and opening statement. Convey the main crux as soon as possible and in as few words as possible. Since everyone has a hectic schedule, they usually glance through the promotion emails. Grab their interest!

  • Influencers are the new guides on the block.

You must have often seen Instagram influencers posting photos, videos, and reviews on their social media handles. That’s what we are referring to! Influencer market has emerged as a big field recently, and people with established 9 to 5 jobs are quitting to join this domain. What helps them to make money? Sponsors like you. Why do they have such a massive base of followers? Because these influencers are supposed, experts. When you collaborate with an influencer to market your products and services in 2020, you pay them for their wisdom and experience in the genre.

  • What are podcast ads?

You must be wondering how podcasts can help you? Well, it’s not the podcast but the person hosting it. Usually, people listen to a podcast because they have faith in the speaker and believe him. This is where you step in and use the speaker’s credibility to your advantage. But why will they help you? Because you sponsor their session. A little investment in the podcast can help you get many potential leads.

  • Make offers based on your buyers’ location.

Whenever you make an online offer, you must be location-specific. For example, if you offer a pair of free socks in an area of humid weather, it kind of defeats the entire pint. It is imperative to sell what the buyers need- focus on selling them solutions. Every consumer wishes to save money by opting for deals and package offers. Give them location-specific coupons and redeemable points. Sometimes, location-specific referral codes can also help you crack your way into the local market.

  • Video content has been driving everyone.

YouTube launched in 2005, and there has not been any turning back since then. It is quite effortless to create a YouTube channel and start posting. The trick lies in being active and getting the desired attention from viewers. One of the biggest drivers of online success in terms of video creation is humor. Additionally, emotional bits and BTS shots can also work in your favor. The idea is to connect with the audience. The newest kid here, TikTok, has been working exceptionally well and collaborated with brands such as Levis and OnePlus.

  • Organic web traffic plays a vital role.

This refers to the online viewers who see your website to find solutions to their queries. Here, your web page layout is quite critical. Additionally, you must ensure that your page ranks at the top of Google’s search results. Or at least, appears in the first five results. You see, people usually check only the first two to three results and then close the tab. The zero position is the target. Backlinks from other websites, SEO, and keyword placement influence your ranking.

  • Do people still listen to live TV and radio shows?

The present digital age has witnessed the growth of online show streaming sites such as Netflix, Hulu, Voot, and Amazon Prime. Moreover, most of these sites have their customized phone apps that make it easy for viewers to see shows of their choices. However, this does not imply that no one is interested in live TV and radio shows anymore. While the radio continues to be a part of people’s car music systems, individual sections of the society are still likely to watch live TV shows at least once a week. Moreover, it is an excellent idea now because most brands have stopped doing it, so it helps you stand apart from the mainstream crowd.

  • Direct mail and print media are still impactful for specific target groups.

Print media refers to the newspapers, magazines, pamphlets, and likewise that companies distribute and use as methods of advertisement. Now, here, you must understand that your target drives the medium you pick. If you are selling an item to someone over the age of 50 or someone older, they are more likely to be conventional and stick to the print media. On the other hand, direct mail may also be useful to drive customers to your website by sending them a catalog that they may read properly or scan through. According to statistics, 42.2% of the recipients make an effort to read or glance through the mails.

These are the top 10 effective marketing ways to market my business in 2020. While several companies have already implemented massive changes in the business and marketing models, it’s time for you to turn over a new leaf as well. All you needed were these growth policies up your sleeves!

How to get more leads on Social Media: 5 Important steps to follow.

Top brands across the globe have tried using social media to their advantage. While digital networking platforms follow a trend known as crowd culture, it is evident that some market leaders have successfully used social media to generate leads for their company. Leads primarily refer to the potential buyers that you meet and interact with online. Every brand aims to create leads for revenue generation. Continue reading ahead to learn about the 5 critical steps that you must follow for excellent marketing ideas on social media.

Why should you choose social media?

Though you know that social media is a fantastic choice as a marketing platform, have you considered why it is the best? Well, to begin with, social media is an indelible part of everyone’s lives where they can share photos, videos, status updated, and ask viewers for their opinions and suggestions. It helps them interact. According to primary search data, 20% of business owners have replaced traditional email communication with social media updates. Additionally, almost 23% of digital users spend their time online reading blogs and social media updates.

According to Sales for Life, 61% of B2B marketers use social media to increase lead generation. Emails are great means of communication but have now become an outdated model because, firstly, not everyone checks their mails all day. And secondly, emails are not location-specific, so they lose their impact.

Top 5 strategies to generate leads on social media.

  1. Content is indeed the king.

You must remember that viewers crave content. When you post an advertisement, photo, or video on your social media handles, it must be something meaningful. One of the best ways of doing this is via internal linking or hyperlinking. For example, when you send an email to your users or post a video on your Facebook handle, the content must have an internal link to the relevant products and services. Clicking on the link must redirect your potential buyers to a page where they can place an immediate order. Since people often complain of having a busy schedule, they do not have the time first to read your post and then separately search for you.

  1. Switch to a business account and use paid ads.

You must switch your general account to a business account on Facebook because it helps you to not only look more professional but also enables buyers to get instant contact information. There is an exceptional service on the networking site that allows you to opt for paid ad boosting services. All you need to do is select a package, and your ads will become location-specific and language-specific. Since Facebook owns Instagram, the latter has a similar feature and outline. Please note that these are better suited for B2C transactions.

On the other hand, LinkedIn is more suited for B2B transactions, and according to research conducted by QuickSprout, 45% of LinkedIn marketers have gained consumers from the platform. To conclude, social media campaigns can prove to be a boon for your business expansion and growth.

  1. Have you considered a live event?

Now, you must be wondering what kind of a live event you should host? Well, there are multiple options that you can choose from. Firstly, you can host a regular live event where someone from the managing team comes online and starts a live video. Here, you can treat it as an ice-breaking moment and get friendly with your buyers. You can start with small talk leading to brand publicity. Leads will ask you questions that you answer.

On the other hand, you can host tutorial videos and webinars where you teach something to your buyers. For example, if your brand sells face scrubs, you can host a webinar related to beauty tips and skincare. Accordingly, you can market your product and generate leads.

  1. Referral codes can give dual benefits.

One of the most common methods of lead campaigns includes using referral codes. Essentially, you need to circulate a referral code to buyers on social media. When a buyer puts in the code while purchasing from your website, they get discounted rates. A leading brand that has done this successfully is Dominos. It also allows you to bundle your products and sell more.

  1. Get selling on social media!

Last but not least, how about selling your products directly on social media? Yes, it means that the buyers will no longer need to visit your website. It is simple to start an Instagram and Facebook business page where you can post your products, prices, and transaction details. The buyers can message you personally, and you can guide them about how to place the order. Or, you can also guide them to your website, depending on what suits your needs.

Social media is the perfect place to generate leads. However, you will be successful only if you are smart to use it to your benefit. These quick tips are tried and tested for your convenience.

tik tok marketing

All you need to know about TikTok marketing strategies

Every business owner is on the hunt for digital marketing strategies that can take the company to a new height of success. Contrary to the conventional methods of marketing, everything has now gone online. Social media marketing is one of the most sought after fields right now because everyone is always hooked to their phones, laptops, and tablets. Digital marketing strategies refer to the use of social networking sites and online portals to reach the target audience. A relatively new and successful app on the block is TikTok. Continue reading ahead to know about advertising on TikTok and how it can help you.

Why should you choose TikTok?

TikTok is a significant hit amongst the youth, and gradually, the older generations have also started making their appearance on it. The best thing about TikTok is that it has more than 500 million active users and subscribers. Earlier, Musical.ly and TikTok were separate apps that worked in different parts of the world. However, a collaboration between the two helped companies reach more people overnight. Recently, in 2019, the TikTok app launched its ad feature. Since then, big names such as Apple Music, Fenty Beauty, and Nike have used the app for their promotions. If you identify your target users and promote your business accordingly, then TikTok can give you a significant boost.

Considerations you must make when you choose TikTok.

Identify your target users effectively.

The first step of any advertising effort is to identify the target buyers and accordingly reach out to them. According to the latest statistics, approximately 66% of TikTok users are below the age of 30. Thus, it automatically becomes a right domain if you want to attract the youth. About 41% of users are aged between 16 and 24. If you are seeking ways to cater to the old audience, then this is not the place for you. Continue reading ahead to learn more about the TikTok marketing strategy. 

Be ready to compete with big brands!

Some of the top names that have already used advertising on TikTok to their advantage are Nike, Disney, and Grubhub. Thus, it becomes quite evident that you, too, need to compete against them to create a place for yourself. The best way to make it big on TikTok is via investment. Since TikTok ads are relatively new, it requires a specific premium investment. You can find more when you get started. Now, let’s explore the different steps that you need to take for advertising on TikTok.

How to create advertisements on TikTok?

Create an ads account

Firstly, you need to create an ads account. When you log on to the official webpage of TikTok, you will see a banner that asks you to click to create ads. Since TikTok ads are yet in the beta stage, please note that it is not entirely online, however. You will be sent to a pop-up page where you need to fill in critical details. After you have submitted the form, a customer care executive will get in touch with you. It may take up to 48 hours for someone to call or revert. Rest assured, your marketing campaign will start soon.

How about the ad campaign?

After you have set up your ads account, you need to start working on the campaign itself. Visit the ads dashboard and click on the drive. Then, you need to select the budget that you are willing to invest in and the main objective of your digital marketing strategies. Thus, you can choose from options such as conversion or traffic. The TikTok algorithms will work accordingly and help you to create a compelling visual ad. Please note that advertising on TikTok requires your daily and total advertising budget to be at least $500.

Time to get specific with your ad campaign!

Targeting is the key to ensure the success of your TikTok marketing strategy. You can select your viewers and the places where you wish to run your ad. For example, the TikTok family is rather big and includes names such as Vigo Video (India only), BuzzVideo, and the News Republic. Moreover, if you are unsure about the target placement, then TikTok can assist you by automatically placing your ads at the right location. Once this is done, you can quickly enter the visuals that you want to run and also include up to 20 keywords about your services and domain.

Optimize your TikTok ads.

Last but not least, you must optimize your TikTok ads. You can include a call to action button, start TikTok challenges, and schedule the number of times you want your ad to run, the budget, the visibility, and everything else on the app. You can also use the built-in TikTok tools. One of the most common ones is the Video Creation Kit.

Thus, thinking of an effective TikTok marketing strategy is the key to excel in the present digital world. Once you get on to the domain, you will learn a lot more with practical knowledge.

A complete guide to Social Media Analytics

Before you delve into understanding social media analytics, you must understand the meaning of social media. Social networking sites such as Facebook, Instagram, TikTok, and LinkedIn are some commonly used apps across the globe. With millions of active users, social media has become an inevitable part of everyone’s lives. Coming to social media analytics, it refers to an analysis of the present market trends and how influential posts are on each platform. When you have this pocket guide on social media analytics, you get a complete guarantee that you will be able to make your posts reach a broader base of audience.

Components of social media analytics:

  • Sentiment analysis

Sentiments are a major driving force that influences your online viewership. It is straightforward to understand what is trending on social networking platforms. But is it a good thing or a bad thing? Are people supporting it, or are they against it? Sentiment analysis tools help you to get a clear understanding. With this understanding, you can initiate campaigns according to your target’s sentiments. It is the perfect opportunity to gain loyal followers and mass support.

  • Audience analysis

What is the point of posting on social media if you fail to establish an audience base? While you need to study your present followers, you also need to identify untapped sections of viewers. With the help of audience analysis tools, you can find what interests people. For example, if you are promoting a new restaurant, then you can find the food lovers in the location and target them for marketing. You can identify pages and online platforms where they are most active and reach out to them effectively.

  • Social metrics

Social metrics was earlier the essential part of social media analytics. However, it is now a smaller yet significant factor. In simple terms, social metrics refers to counting the number of responses that a post gets online. It refers to the number of likes, retweets, shares, views, and comments. Imagine a situation when your online post was earlier getting 500 views, but it suddenly goes up to 5000. Then, you can analyze how this has happened, what will be the impact on your company, and other ways of growth.

  • Social listening

Social listening refers to direct contact with your viewers. You understand what they want and then cater to their desires online. When you post anything online, it must have a conversational tone. It means you can ask questions, opinions, and suggestions. There is a high possibility that a promotional sound may not be as effective as a more friendly tone. You can also organize fun activities to keep the viewers engaged on your page.

  • Competitive benchmarking

How wonderful would it be to understand what your competitor is doing! Well, this is possible with the power of digital media. Competitive benchmarking means that you can apply social media analysis tools to your company and also your competitors. In a shell, it means that you have all the relevant information about your competitors at your fingertips. You can indulge in a more in-depth examination and then follow their trends if anything has worked in their favor. It is also a platform to learn from their mistakes and avoid them.

  • Image analysis

Images are the core of your social media campaigns. While you can analyze the success of your campaigns via social media analysis tools, you can also understand the efficacy of particular images. If a specific post is getting more viewership, then you know the image or copy line is working wonders. Image sharing has become a significant crowd-puller in modern-day social media use, so, it is essential to track the same.

Thus, social media analytics is a beneficial tool for everyone who wishes to increase their social media presence. Combining the components stated above, you get the perfect solution for online excellence. No individual or company can grow without media outreach in the present times. Consumers are sophisticated, but companies can easily understand mass behavior with social media analytics. To conclude, social image monitoring of the brand is another feather in the cap that you must cherish.

How to use Social Media for PR? A complete Guide

Social media and PR have one common goal- to create a positive and lucrative brand image. With the similarity in their core use, interlinking the two to get optimum marketing results is not unthinkable. Social media has blurred the lines between two separate yet related concepts- traditional marketing and public relations. Due to this, many are confused about how to use social media for promotion activities. So, here we have six ways you can incorporate social media into your PR initiatives.

  1. Interlinking press releases and social media

The press release is one of the most common ways that a brand lets its audience, customer, and the world know its latest news and development. Before the advent of social media, newspapers, and TV were the primary sources for press releases. However, it required a certain amount of connection with the journalists to ensure the publishing of the news. When it did, seldom does the company has control over what is being conveyed.

Social media turns the table by allowing brands to take the news directly to its audience without third-party involvement. PR managers should use social media for promotion of businesses by uploading press releases as blogs with sharing buttons and share the same across social media accounts. Doing so lets the audience feel closer to the brand and helps the said brand to reach more people instantly.

  1. Establishing a voice

In the world of social media, nothing is more important than having a unique voice that people would want to hear. As a brand, establishing a tone for your social media account is imperative. One can do this by selecting the format of posts, based on the company’s ideals and products, published on the handles.

For instance, if you are a B2B service provider, you would do better using social media such as LinkedIn and Facebook, over others. The posts on these handles can range from commentary on a new development in the field to announcements regarding your company. This is not to say you cannot use media like Instagram or Twitter, but you would need to tailor your posts accordingly.

  1. Forming connections and relationships

Building relationships is what social media does the best. When using social media for promoting businesses, PR managers can effectively connect with journalists and media outlets without the traditional cat-and-mouse game. When done right, brands can have a give-and-take relationship with journalists.

On the other hand, social media’s use in PR activities is also useful to do one of the most important marketing move- building relationships of trust and respect with customers and audience. Through regular posts on topics relevant to targeting your target audience, a brand can build a favorable image in a customer’s mind.

  1. Influencers, celebrities, and ambassadors

Getting someone to endorse a product is the most commonly used marketing and social media strategy for PR. At present, so many brands rely on influencers, celebrities, and ambassadors to get their products out there in the world. Such a form of marketing benefits a company two-fold: 1. They can reach a wider audience, and 2. They will have loyal customers if the products they sell are excellent.

Using social media handles, PR managers can reach out to their audience for ambassadors and research the influencer domain to know who can help the brand.

  1. Damage control plans

Reputation is necessary for a company, and one of the best uses of using social media for promoting businesses is the ease of managing brand reputation and image. The internet is fickle, and at any point in time, a brand may end up offending its audience with the silliest of mistakes. In such situations, social media is a platform that will be useful in conveying heartfelt apologies that can go a long way towards building positive relationships with customers.

  1. All hands on the deck

When it comes to a social media strategy for PR, an all-hands-on-the-deck approach is the best one a brand can adopt. Simply putting up entertaining posts on your handles will not gain brand loyalty. For someone to feel a sense of loyalty, they need to have a personal relationship with the company.

The best way to achieve this is to include everyone behind the scenes in marketing campaigns and social media posts. For instance, a B2B company can have its CEO occasionally post a blog article or put up a LinkedIn post. Another way to do this is by including the behind-the-scenes of marketing campaigns. Doing so humanizes the brand in the eyes of its audience.

Using social media for promoting businesses is not a one-and-done task. It requires a brand to be regular and consistent with its efforts to reach its audience. The key is always the golden rule of marketing- Do to others as you would have them do to you.

Decoding the best social media marketing campaigns of 2019

Social media is one of the most vital aspects of marketing. Campaigning through social media is an incredible way to make your entrepreneurship skills highlighted and to also become known on the internet. Digital marketing plays a significant role in growing your business and making it successful in increasing your sales or just becoming a popular and excellent entrepreneur. There is a plethora of social networking platforms in today’s era. It is necessary to set proper strategies and techniques for campaigning and promoting your business.

Social media marketing campaigns are the smartest ways for a beginner to start their journey in the field of entrepreneurship. You can opt for paid social campaigns or even the free ones, pick the best marketing campaigns to promote your business. With that said, we’ve come up with the perfect tactics for you to make your business more visible and known. Here are a few of the most alluring digital marketing trends that might catch your attention and also help you not only have a pleasurable marketing experience but will also help you improve your marketing tactics.

  1. Artificial intelligence.

Artificial intelligence is highly trending now. Artificial intelligence is said to be one of the biggest opportunities for many entrepreneurs and is going to rise in the next few years. Many companies are making use of artificial intelligence for activities like content creation, communication, and e-commerce transactions.

  1. Video digital marketing.

Making videos to promote your business is another way to grow your business. Videos are a great way to attract clients into what your business is all about. You can go live on sites such as Instagram and Facebook or even make YouTube videos.

  1. Marketing via influencers.

Influencers and bloggers are quite appealing to the audience. They know how to make their blogs engaging, hence influencer paid social campaigns are the best ways to enhance and expand your business.

  1. Social networking apps.

With the rapid development of Social Media, everything is quite easy. Social media is an incredible platform if you make smart use of it. Many entrepreneurs have become globally known today due to Social Media. Almost everybody makes use of social media due to which you have a good chance of promoting your business to a great extent.

  1. Story marketing on social media.

Again, this is the best way of using social media. Many trending platforms like Facebook, Instagram, and snap chat have a story feature with which you can put up captivating stories to attract your clients and buyers. Posting stories is a very time conserving yet effective method that many entrepreneurs use.

  1. Content marketing for SEO.

Content marketing is one of the most important aspects of improving your business. Not only is it cost-friendly, but it also works wondrously in catching people’s attention. Content marketing is handy for small and big corporations.

  1. Social posts.

E-commerce and Internet platforms like twitter are trending big time. Many brands are making use of these platforms to benefit themselves by promoting their brands through posting posts. Moreover, brands have taken one step ahead in posting posts that help in shopping through the same site making it more convenient to buy online and also save time.

  1. Predictive Analytics.

Augmented Analytics is a method of practicing data mining. The technique of data mining is also used in predictive analysis and intelligent retrieval that helps in predicting the future through copious techniques.

  1. UGC.

User-generated content is an active resourcing service for many entrepreneurs and marketers who are mainly looking to be fit from the GenZ markets. You can motivate your clients to produce alluring and distinctive content by providing them with incentives like discounts. You can even partner with them for better chances of profiting your business.

  1. Deep learning.

The field of Big data is said to be multiplying. This news is pretty much a bonus for marketers. If you know how to make the proper use of big data, you can have the most easing and powerful marketing experience. Many corporations struggle with Big data, so making use of big data will undoubtedly be beneficial.

  1. Smart speakers.

Voice search has been used to an extensive amount today. Many companies have begun to work on their marketing strategies thoroughly to gain maximal success. Voice search is an excellent method of marketing and providing your company details via audio.

Applying the above-mentioned techniques can help you take your business to a whole new level of success. Using apps like Pinterest and Twitter for marketing will come handy. Campaigning via social networking platforms and using techniques like conversational marketing and personalized marketing will help you stay unique yet interesting.

How to boost your Facebook organic reach?

Social media outreach is honestly one of the smartest ways to increase your brand awareness. It doesn’t require a lot of mechanical effort, and you can generate a lot of fan following or recognition if you use it efficiently.

Facebook is a viral site with 2.41 billion monthly active users, as of 2019. Facebook marketing is a goldmine for generating brand awareness.

However, gone are the days when you could just put up posts and sit back, letting Facebook algorithms do all the work. You must be steps ahead of your contemporaries and work creatively to increase your Facebook organic reach.

Tips to increase your Facebook organic reach:

  1. Mix it up!

You’ve to know what your audience wants. Your audience needs to know there are actual humans behind this huge brand you’re trying to sell. An excellent way to increase your reach is by posting a combination of engaging content and informative links.

When people view your entertaining or engaging content, they’ll like, comment, and share. This will keep your posts up and more viewable in users’ newsfeeds when you post informative links too.

Posting reviews by clients, or putting up Facebook Live Videos also lets people see the humans attached to the brand. It humanizes your brand and approachable to the masses.

  1. Get an insight into your Insights

Facebook Insights is a crazy tool for Facebook marketing. It is an all-in-one stop solution for understanding where you’re going wrong with your audience analysis and the content you put up.

Analyze your insights and understand each metric. You should be agile in changing your current strategies if the Insights show that they’re not working.

Amateurs don’t use Facebook Insights for Facebook marketing, and that’s one of the biggest mistakes they make when trying to increase their organic reach.

  1. Visuals matter

“A picture is worth a thousand words” is a common saying and a pretty accurate one too.

Visual content has been statistically proven to be far more engaging and enticing than stats or data-driven content.

If you want a full-proof plan to increase your organic reach, say the same things but through visual posts. You can do a lot of things when it comes to visual posts. Try putting related quotes or information on images, putting your thought-process and mind-maps for your brand on strong imagery, use vibrant and powerful imagery for boring data and stats, etc.

  1. Talk to the people

Like has been mentioned before, whenever a brand is humanized, it instantly becomes more approachable.

Especially as a brand that is just starting, you should assign a workforce to respond to the comments and shares on your post. Replying to the comments, engaging the people who share your posts and share opinions about your brand; these are all very important. Things like these turn people in your favor, and they become advocates of your cause.

  1. Know when to post

If you analyze your Facebook Insights extensively, you will be able to notice what the best time is for posting. Nobody will know what the correct time to post is, better than you.

Take advantage of the tools Facebook provides to market your content smartly. The right time can be the point of difference between going viral or going unnoticed.

If your audience is global, then the timings for your posts need to take that into account.

  1. Plan your content

In today’s fast-paced world, it is extremely tough to keep people engaged. Our generation gets bored so quickly. We dislike anything that remains stagnant or doesn’t keep growing.

It is impractical to expect that your audience will stay hooked to your brand if you churn out repetitive or ill-planned content.

While it is tedious to do so in practice, you should always keep your content pre-planned. Strategize and innovate so that you are still one step ahead of your audience.

Approximately 500,000 new users are added on Facebook every day, giving you 500,000 fresh prospects each day. That’s a vast sea with a lot of fish. If you plan your content well, you can keep a considerable portion of these new users hooked and addicted every day.

  1. Mobile-friendly content

Around 47% of Facebook users access their profiles via their cell-phones. Mobiles are the primary device through which people access Facebook. If your content is tiresome or tedious to view on mobiles, it will probably drive a part of your potential consumer base away.

Your content needs to have layouts that are mobile-friendly and cater to mobile-addicted consumers.

A smart businessperson knows not to ignore facts. Use the power Facebook gives you, and turn the tables around when it comes to your Facebook organic reach.

All you need to know about Instagram ads

Launched on October 6 2010, Instagram is much of a craze among the young generation. After its launch, the platform has been accepted as a useful marketing tool.

Marketing on Instagram? Seriously?

Yes! With more than 1 billion active users, this social media platform is used by various business marketing teams and influencers for Instagram promotion of their brand.

Go deep down your memory lane!

Don’t you relax after a tiring day at work by scrolling down your Instagram news feeds for hours and see the posts of your favourite figures?

Such well-known figures and organisations use Instagram as a platform to stay in touch with their followers to share relevant news and pictures. This platform can be used by influencers from various genres to keep in touch with their potential customers.

What are Instagram advertisements?

Instagram advertisements are a type of marketing campaign used to engage traffic, raise brand awareness, boost sales and create a brand image.

With more than 40 billion pictures shared on Instagram so far, Instagram ads are set to reach the target audience faster and effectively.

How many times have you ordered your favourite mouth-watering sandwich after seeing a post while scrolling on Instagram? A lot, right?

These ads are sponsored visual contents that are posted by organisations to promote their brand and induce sales.

As per Instagram, around 60% of users discover new products on this platform out of which 75% take actions.

Sounds a lot? It is! Maybe you are one of them too!

Eager to know more? Read on!

Costs of Instagram advertisements

As per estimation, the approximate Instagram ads cost per click is around $0.70 to $0.80. Calculating the clicks, this adds up to more than $300 million spends on ads. However, the amount is calculated per click, which may increase or decrease depending on the age of your target audience, ad placement and other such essential factors.

Types of ads

Five types of Instagram ads that can be utilised are:

  1. Photo ads –

Such advertisements appear in the news feed of a user. The images can be viewed later as well by visiting the account of an organisation.

  1. Collection ads –

These ads are a combination of pictures and videos and have been accepted as the most potent Instagram advertisement.

  1. Story ads –

These are full-screen ads that appear in the ‘story’ section of a user. These ads have a shorter shelf-life and stay live for up to 24 hours. Such advertisements contain call-to-action buttons using which you can visit their website, product or services with ease. These are useful for sharing promotions or limited-time offers.

  1. Carousel ads –

Such advertisements allow the user to swipe through a series of videos or images. Viewers can access the call-to-action buttons to visit the website of the advertiser.

  1. Video ads –

As the name suggests, these ads are posted in the form of videos to promote a brand, service or product.

Did you know you can now run your ads both on Facebook and Instagram? Sounds interesting?

The Instagram ads manager allows you to run your advertisement both on Instagram and Facebook.

How may you ask?

All you are required to do is to link both your accounts and switch on the Facebook post button while you share posts.

Now that you know the power of Instagram advertisementsInstagram advertisements pick up your smartphone and get going!

10 common social media marketing mistakes you should never make!

Social media marketing has become one of the most popular marketing techniques among several brands today. Every other brands are jumping on the bandwagon of social media marketing today. Why? The reason is very simple – that’s where the crowd is. Social media, if used in the right way, has enormous potential to build the brand and grow the customer base. But all the efforts could go in vein if you make some common social media marketing mistakes.

‘To err is human!’ It is all about rectifying the mistakes and making sure that they wouldn’t happen again. Let’s take a look at these social media marketing mistakes to avoid.

  1. Failing to create a social media strategy

A brand cannot function effectively unless it is defined flawlessly. It should have a clear set of target group, an objective and a set of characteristics or properties. The same way, social media strategy is very important in order for the brand to perform effectively in social media platforms. Many brands do not consider social media as an important or operative marketing tool and hence they completely miss out on the strategy part. But, this is one of the biggest mistakes in social media marketing that one must never make.

Develop your brand’s very own social media strategy – it’s an essential foundation to everything that you do in social media.

A well-defined social media marketing strategy consist of an action plan and clearly defined goals. Hence, this will prove to be a beneficial element in brand building and SMM.

  1. Not tracking results

Social media marketing is a powerful tool to earn very good results in a short time. The best part of it is that, the results can be tracked down real time. This permits you to make strategic changes in your campaign and target audiences if required. A non- performing ad can be stopped or paused, and this would enable in saving your budget until the ad is optimized.

Do not disregard or neglect to track your results.

  1. Treating all social media platforms, the same

Every social media platform has its own customs, language, audience and type of content. For your exertions to be productive, you have to comprehend the differences between these social networks. It is imperative to learn how people communicate on all of the social network you participate in. Don’t post the same message on all social media platforms. Understand which message resonates the best in each social media platforms that you use.

  1. Dealing with Negative feedback

Negative feedbacks are definitely not so welcoming, but it provides an opportunity to improve the quality of our service and build trust within the brand community. Never ignore or delete the comments or statements of an unhappy customers. Some brands are so ignorant that they reply the customers with even harsher statements. But think these negative comments from a different perspective. This is a chance for you to turn this unhappy customer into a loyal customer with the best service quality. Communicate with the customer privately and understand their problem and provide an apt solution. This way, customers would be happy with your customer support wing and this might leave a positive impact in their mind as well.

  1. Spamming

This is one of the worst social media mistakes by companies that must be avoided at any cost. Do not throw links in the content and sales promotion of all social networks. Using of automatic and spammy links never work. Avoid broadcasting –because social media is not another advertising channel. Instead try to engage in conversation with your audience.

  1. No real Followers

Little interaction means no real followers. There are many people who buy followers just to make them look better among other competitor brands. But these people are either not active, else the profiles are fake. Hence, buying followers won’t do anything good for the brand. This means you don’t have real customer support and this will weaken your social presence. Avoid this by building a slow and steady network of real people.

  1. Not engaging with audiences

Increasing engagement is important for every brand who strives to carve a space for themselves in social media. Many brands tend to ignore the comments and feedback on their feed, which will give an impression of disinterestedness in the minds of audiences.

When someone replies to your post, make sure your social media team responds back as soon as possible. The more you respond in likes or comments, the more your customers will want to engage with your brand.

  1. Targeting audience

Social media is a platform where you can connect with your target group or audiences who fit into buying persona of your brand. If you have not defined your target audiences, then the results will definitely be disappointing.

  1. Skipping a social media policy

Most crisis in social media platforms happen because of the lack of a good social media policy. Social media policies should deliver unblemished guidelines for appropriate use and outline expectations.

  • Copyright guidelines: It is not necessary that employees understand how copyright works online. Provide instructions on how to use and credit third-party content.
  • Privacy guidelines: Stipulate on the details of how to interact with customers online. Give your social team pertinent direction on when to take the conversation to a private channel.
  • Confidentiality guidelines: Certain business information must be kept in wraps, specify these details clearly to the employees.
  • Brand voice guidelines: Brand voice is important for any brand as it reflects the brand personality itself. Elucidate the brand voice to your social media team and work accordingly.

A company can avoid a public relations disaster by having a detailed social media policy.

  1. Not being regular

Once after creating a strategy for your brand, become regular with your posts. If you fail to post even for a single day, it will eventually affect your impressions and engagement rates. This will spoil all the efforts that you would have put in over time. Not being regular with your updates means your content can get hidden from most of your followers.

There is no certain thing that you need to do to make your social media posts and page top notch. It is all about taking care of each and every aspect of your brand and aligning it with the goals and objectives.

Recent Posts
Recent Comments

Want to implement what you read?