Effective Ways of Advertising which Work

Advertising today is not just confined to publishing an article in the newspaper or creating a TV commercial. It has spread its wings to the virtual world as well. The digital world offers ease to the customers to shop online for a particular product they are looking for. Before paying out their hard-earned money, the buyers make sure they have all the essential details about the product which they find out through the various advertisements or web-commercials. With virtual marketing, the seller can easily reach out to a wide range of consumers. The marketing campaigns further helps the seller to draw buyers more effectively and creatively.

Rush Republic is a 360-degree solution provider for brand design, brand marketing, and digital marketing. Here at Rush Republic, we offer end to end marketing and design solutions. We stand out because we try to understand the all-round needs of our clients and deliver long-lasting solutions in a dynamic landscape. With a deep understanding of the requirements, we can create a massive impact on our customers’ bottom line with our collaborative approach.

Some practical ways of advertising are:

Branding

To make your company stand out from your competitors, the first essential step is proper branding. A well-designed logo, a user-friendly website, and presence in relevant social media platforms is the key to promoting your brand. Maintaining consistency in your brand’s image and the message that it conveys will give the much-needed credibility to your company.

Create a Tagline

Tag lines will give your brand a good name in the competitive market. A one-line catchy description of your product could help in gaining popularity. Tag lines should be strong enough to attract customers towards your product. A unique selling proposition makes your product reliable for the customers to buy.

Social Media

Ensure to create your brand’s social media handle on different social networking platforms. This helps to reach a wider audience. Create the brand’s social media handle on various platforms that will help you reach a wider audience. The best thing about the brand page should be the content that will give people relevant information about your brand. Be responsive to customers and their queries; this will help your company gain a reputation and leave a positive impact on the customer.

Mobile Advertising

With mobile being a handy gadget, mobile advertising will have a tremendous impact on society. The key to mobile advertising is to keep your website optimized. Your website should be running smoothly on various devices and should be presentable to the viewers to grab their attention. SMS service is another useful and affordable way of mobile advertising.

Make an offer which is not refusable

Bargaining is a part of a buyer-seller relationship, so offering the customer a good deal will draw them back to your brand. Whenever you provide an unbeatable price, buy one, get one offer, free trials, or shipping for free deals, your customers will get attracted to this immediately. After introducing an irresistible offer, make sure you advertise it loud and proud. This will give your customers a difficult time resisting it.

Tell the customers what benefits they have

Tell the customers about the benefits they will have of purchasing your product or services. This will be a good way of increasing your sale. Along with the features of products and services, the explaining of benefits will crack the real deal. After all, people are more interested in what they will gain from your services.

Make a Risk-Free Offer

People are afraid of scams while making a purchase. Offer them a deal that they could not resist and feel comfortable to pay out to. If they fear they will lose their hard-earned money on something which isn’t worth it, they are unlikely to purchase your product. They always have these doubts that the products would be of cheap quality, but if you make these doubts clear enough and give people an incentive, they would surely give your product a try. If customers know that their money would be refunded if they are not satisfied with the product or service, they would be less concerned about wasting money and are more likely to try your products. It is a superb idea to offer a risk-free deal. Knowing there is no risk of getting scammed and having nothing to lose by purchasing your product or service is a compelling purchase tactic.

Give Reasons to Try Your Product Now:

Give people limited time offers, so they try your products right now. Giving discounts or free trials for a fixed period can make people want to try out your products or services right at that moment. When people see a particular advertisement, they think to give it a try later and often forget getting too caught up in their lives. So it’s better to encourage people to try your services right then rather than later. Throwing out offers which last for some hours or days make people excited, and they won’t want to miss out on such fabulous deals, so they will act in the heat of the moment and try out your services.

Add Testimonials

People are concerned, especially when they are spending on something online. You need to build that trust in your product and services so they can rely on you and your company. Showing previous sales to the customers from people who have been pleased with your services and products is the right choice. People trust other customers and want to hear what they say regarding the company and its products. Adding a testimonial or two to your advertisements is a great way to increase your sales.

Extraordinary Graphics

Plain text and background do not work anymore with the customers in this modern era. They are always looking for something new and exciting, which would catch their attention instantly. Visual content plays a significant impact when you are advertising your products. People do not want to read basic stuff that is written in an advertisement. Instead, they look for something exciting and new for them. You can add pictures and use content that grabs the consumer’s attention. Importing graphics is an excellent way to up your advertising game and would lead potential buyers to try out your services and products.

This article curates the list of effective and productive ways for advertising your products and services to level up your marketing strategies, giving potential customers reasons for trying out your services. Proper advertising is an essential aspect for lasting in the competitive market, and it helps you stand out from your competitors and stay ahead of the game.

10 effective marketing ways to market my business in 2020

Business owners are always on the lookout for excellent strategies to reach out to potential buyers online and off-line. With the world shifting base to a digital platform, you need to understand the exact changes and developments in the technological domain. Continue reading ahead to find 10 effective marketing ways to market my business in 2020.

  • Pay per click had to top this list.

Since you are looking for marketing ways online, you must already be aware of Google’s ad system that works on a pay per click. So let me skip the beginners’ information and come to the benefits you get. Since only pay when someone clicks on your ad, you get good value for conversions. Also, it is easy to set-up.

  • Social media advertisements have grown to become a necessity.

Do you know anyone who does not have a social account but is socially active in real life? Social media refers to platforms such as Facebook, Instagram, WhatsApp, Snapchat, Kik, and likewise. You can change your account to a business profile and opt for paid advertising services on the domains. Refer to online step-by-step guides on how to go about it.

  • Email marketing is not fading anytime soon.

Email marketing sounds like a thing from the past. But it is still alive. While most people do not read the entire email you send them; the key idea is to get them hooked right at the beginning. You must pay attention to create a strong subject line and opening statement. Convey the main crux as soon as possible and in as few words as possible. Since everyone has a hectic schedule, they usually glance through the promotion emails. Grab their interest!

  • Influencers are the new guides on the block.

You must have often seen Instagram influencers posting photos, videos, and reviews on their social media handles. That’s what we are referring to! Influencer market has emerged as a big field recently, and people with established 9 to 5 jobs are quitting to join this domain. What helps them to make money? Sponsors like you. Why do they have such a massive base of followers? Because these influencers are supposed, experts. When you collaborate with an influencer to market your products and services in 2020, you pay them for their wisdom and experience in the genre.

  • What are podcast ads?

You must be wondering how podcasts can help you? Well, it’s not the podcast but the person hosting it. Usually, people listen to a podcast because they have faith in the speaker and believe him. This is where you step in and use the speaker’s credibility to your advantage. But why will they help you? Because you sponsor their session. A little investment in the podcast can help you get many potential leads.

  • Make offers based on your buyers’ location.

Whenever you make an online offer, you must be location-specific. For example, if you offer a pair of free socks in an area of humid weather, it kind of defeats the entire pint. It is imperative to sell what the buyers need- focus on selling them solutions. Every consumer wishes to save money by opting for deals and package offers. Give them location-specific coupons and redeemable points. Sometimes, location-specific referral codes can also help you crack your way into the local market.

  • Video content has been driving everyone.

YouTube launched in 2005, and there has not been any turning back since then. It is quite effortless to create a YouTube channel and start posting. The trick lies in being active and getting the desired attention from viewers. One of the biggest drivers of online success in terms of video creation is humor. Additionally, emotional bits and BTS shots can also work in your favor. The idea is to connect with the audience. The newest kid here, TikTok, has been working exceptionally well and collaborated with brands such as Levis and OnePlus.

  • Organic web traffic plays a vital role.

This refers to the online viewers who see your website to find solutions to their queries. Here, your web page layout is quite critical. Additionally, you must ensure that your page ranks at the top of Google’s search results. Or at least, appears in the first five results. You see, people usually check only the first two to three results and then close the tab. The zero position is the target. Backlinks from other websites, SEO, and keyword placement influence your ranking.

  • Do people still listen to live TV and radio shows?

The present digital age has witnessed the growth of online show streaming sites such as Netflix, Hulu, Voot, and Amazon Prime. Moreover, most of these sites have their customized phone apps that make it easy for viewers to see shows of their choices. However, this does not imply that no one is interested in live TV and radio shows anymore. While the radio continues to be a part of people’s car music systems, individual sections of the society are still likely to watch live TV shows at least once a week. Moreover, it is an excellent idea now because most brands have stopped doing it, so it helps you stand apart from the mainstream crowd.

  • Direct mail and print media are still impactful for specific target groups.

Print media refers to the newspapers, magazines, pamphlets, and likewise that companies distribute and use as methods of advertisement. Now, here, you must understand that your target drives the medium you pick. If you are selling an item to someone over the age of 50 or someone older, they are more likely to be conventional and stick to the print media. On the other hand, direct mail may also be useful to drive customers to your website by sending them a catalog that they may read properly or scan through. According to statistics, 42.2% of the recipients make an effort to read or glance through the mails.

These are the top 10 effective marketing ways to market my business in 2020. While several companies have already implemented massive changes in the business and marketing models, it’s time for you to turn over a new leaf as well. All you needed were these growth policies up your sleeves!

How to get more leads on Social Media: 5 Important steps to follow.

Top brands across the globe have tried using social media to their advantage. While digital networking platforms follow a trend known as crowd culture, it is evident that some market leaders have successfully used social media to generate leads for their company. Leads primarily refer to the potential buyers that you meet and interact with online. Every brand aims to create leads for revenue generation. Continue reading ahead to learn about the 5 critical steps that you must follow for excellent marketing ideas on social media.

Why should you choose social media?

Though you know that social media is a fantastic choice as a marketing platform, have you considered why it is the best? Well, to begin with, social media is an indelible part of everyone’s lives where they can share photos, videos, status updated, and ask viewers for their opinions and suggestions. It helps them interact. According to primary search data, 20% of business owners have replaced traditional email communication with social media updates. Additionally, almost 23% of digital users spend their time online reading blogs and social media updates.

According to Sales for Life, 61% of B2B marketers use social media to increase lead generation. Emails are great means of communication but have now become an outdated model because, firstly, not everyone checks their mails all day. And secondly, emails are not location-specific, so they lose their impact.

Top 5 strategies to generate leads on social media.

  1. Content is indeed the king.

You must remember that viewers crave content. When you post an advertisement, photo, or video on your social media handles, it must be something meaningful. One of the best ways of doing this is via internal linking or hyperlinking. For example, when you send an email to your users or post a video on your Facebook handle, the content must have an internal link to the relevant products and services. Clicking on the link must redirect your potential buyers to a page where they can place an immediate order. Since people often complain of having a busy schedule, they do not have the time first to read your post and then separately search for you.

  1. Switch to a business account and use paid ads.

You must switch your general account to a business account on Facebook because it helps you to not only look more professional but also enables buyers to get instant contact information. There is an exceptional service on the networking site that allows you to opt for paid ad boosting services. All you need to do is select a package, and your ads will become location-specific and language-specific. Since Facebook owns Instagram, the latter has a similar feature and outline. Please note that these are better suited for B2C transactions.

On the other hand, LinkedIn is more suited for B2B transactions, and according to research conducted by QuickSprout, 45% of LinkedIn marketers have gained consumers from the platform. To conclude, social media campaigns can prove to be a boon for your business expansion and growth.

  1. Have you considered a live event?

Now, you must be wondering what kind of a live event you should host? Well, there are multiple options that you can choose from. Firstly, you can host a regular live event where someone from the managing team comes online and starts a live video. Here, you can treat it as an ice-breaking moment and get friendly with your buyers. You can start with small talk leading to brand publicity. Leads will ask you questions that you answer.

On the other hand, you can host tutorial videos and webinars where you teach something to your buyers. For example, if your brand sells face scrubs, you can host a webinar related to beauty tips and skincare. Accordingly, you can market your product and generate leads.

  1. Referral codes can give dual benefits.

One of the most common methods of lead campaigns includes using referral codes. Essentially, you need to circulate a referral code to buyers on social media. When a buyer puts in the code while purchasing from your website, they get discounted rates. A leading brand that has done this successfully is Dominos. It also allows you to bundle your products and sell more.

  1. Get selling on social media!

Last but not least, how about selling your products directly on social media? Yes, it means that the buyers will no longer need to visit your website. It is simple to start an Instagram and Facebook business page where you can post your products, prices, and transaction details. The buyers can message you personally, and you can guide them about how to place the order. Or, you can also guide them to your website, depending on what suits your needs.

Social media is the perfect place to generate leads. However, you will be successful only if you are smart to use it to your benefit. These quick tips are tried and tested for your convenience.

Branding-mistakes

5 important mistakes to avoid in branding

Branding is hugely significant for every company out there. It helps you to reach out to your potential customers and retain the existing ones. Branding gives a new identity to your products and services and enables you to gain more recognition in the dynamic marketplace. Top companies across the globe implement many branding strategies each day. Essentially, branding is a trial and error experiment where you need to find what works best for your company and what to avoid. However, continue reading ahead to know about the most common mistake that you need to avoid when you’re developing a brand strategy.

  • You are not a pup. Thus, you can’t please everyone.

It would be best if you define your focus. You may have an excellent branding team with countless ideas to reach more people. But, all of it isn’t very helpful if you are trying to do everything. You must define your target buyer and then identify the best means to impress them. For example, let’s assume that you are starting a new sandwich parlour, and your focus is on fresh vegetables. Then, you must advertise on similar lines and engage in relevant brand promotion ideas. Align your efforts to see the best possible results.

  • Are you posting once a month and then expecting yourself to go viral?

Are you active on your social media handles? Copywriting is a budding industry that can provide you with excellent writers from across the world. You must contact them and get creative posts for your social media handles. You must consistently post photos, videos, GIFs, and carousels. Use relevant hashtags when you post anything on Facebook and Instagram. Consistency is the key to success. The more you appear on people’s news feeds, the more they are likely to show interest in you. You must post at least once every three days to get good online viewership.

  • Never underestimate the power of social media handles.

Social media handles are one of the most effective ways to reach out to your clients. But, what happens when the clients want to reach out to you. You must remember that the digital world is a two-way street. It means that if you are posting photos and videos online, then you must be prepared to face questions and respond to your potential buyers. Social media handles are means through which the public can ask you questions regarding your products and services.

Additionally, they may also report complaints. You must build a team for a quick response. Never keep them waiting for too long, or they are likely to explore other options.

  • Are you taking your clients for granted?

It is an old saying that the customer is God. Well, it is indeed accurate and still relevant in present-day market conditions. If you wish to excel as a brand and reach new heights of success, then you must realize that the customer is the centre of all transactions. It would help if you kept the customer needs in mind when you are thinking of business branding ideas. Poor customer service can instantly ruin your image and lead to significant losses. Always aim to resolve customer problems as soon as possible. The quicker you respond, the more valued they feel. The customers will respect you only when you appreciate them.

  • Stop pretending that you are a high school principal.

Heading a company is a big responsibility on your shoulders that can sometimes get overwhelming. While it is essential to take things seriously, you must cut down on the importance you give yourself. You need to be a team player and give space to everyone. Everyone likes a boss who is not too strict. You must know how to connect with people around you instead of forcing them to do the assigned tasks. One of the most effective ways to reach out to buyers is by using humour. Always try to incorporate funny elements in your posts that will keep your viewers hooked for more. Please remember that the buyers have an impressionable mind, and you must impress them with your honesty and consistency.

These are some of the most common mistakes that people make during branding. Avoid them, and you are bound to succeed. No brand is built in a day. You will need multiple specially designated teams to do every task such as designing the ad campaign, creating the copy lines, posting online, responding to client queries, and more. Thus, do not feel disheartened if you are not there yet. Most of the modern branding strategies revolve around the effective use of social media platforms such as Facebook, Instagram, Snapchat, Hike Messenger, TikTok, and likewise. Learn about every app and then decide on the one that will help you the maximum.

A complete guide to Social Media Analytics

Before you delve into understanding social media analytics, you must understand the meaning of social media. Social networking sites such as Facebook, Instagram, TikTok, and LinkedIn are some commonly used apps across the globe. With millions of active users, social media has become an inevitable part of everyone’s lives. Coming to social media analytics, it refers to an analysis of the present market trends and how influential posts are on each platform. When you have this pocket guide on social media analytics, you get a complete guarantee that you will be able to make your posts reach a broader base of audience.

Components of social media analytics:

  • Sentiment analysis

Sentiments are a major driving force that influences your online viewership. It is straightforward to understand what is trending on social networking platforms. But is it a good thing or a bad thing? Are people supporting it, or are they against it? Sentiment analysis tools help you to get a clear understanding. With this understanding, you can initiate campaigns according to your target’s sentiments. It is the perfect opportunity to gain loyal followers and mass support.

  • Audience analysis

What is the point of posting on social media if you fail to establish an audience base? While you need to study your present followers, you also need to identify untapped sections of viewers. With the help of audience analysis tools, you can find what interests people. For example, if you are promoting a new restaurant, then you can find the food lovers in the location and target them for marketing. You can identify pages and online platforms where they are most active and reach out to them effectively.

  • Social metrics

Social metrics was earlier the essential part of social media analytics. However, it is now a smaller yet significant factor. In simple terms, social metrics refers to counting the number of responses that a post gets online. It refers to the number of likes, retweets, shares, views, and comments. Imagine a situation when your online post was earlier getting 500 views, but it suddenly goes up to 5000. Then, you can analyze how this has happened, what will be the impact on your company, and other ways of growth.

  • Social listening

Social listening refers to direct contact with your viewers. You understand what they want and then cater to their desires online. When you post anything online, it must have a conversational tone. It means you can ask questions, opinions, and suggestions. There is a high possibility that a promotional sound may not be as effective as a more friendly tone. You can also organize fun activities to keep the viewers engaged on your page.

  • Competitive benchmarking

How wonderful would it be to understand what your competitor is doing! Well, this is possible with the power of digital media. Competitive benchmarking means that you can apply social media analysis tools to your company and also your competitors. In a shell, it means that you have all the relevant information about your competitors at your fingertips. You can indulge in a more in-depth examination and then follow their trends if anything has worked in their favor. It is also a platform to learn from their mistakes and avoid them.

  • Image analysis

Images are the core of your social media campaigns. While you can analyze the success of your campaigns via social media analysis tools, you can also understand the efficacy of particular images. If a specific post is getting more viewership, then you know the image or copy line is working wonders. Image sharing has become a significant crowd-puller in modern-day social media use, so, it is essential to track the same.

Thus, social media analytics is a beneficial tool for everyone who wishes to increase their social media presence. Combining the components stated above, you get the perfect solution for online excellence. No individual or company can grow without media outreach in the present times. Consumers are sophisticated, but companies can easily understand mass behavior with social media analytics. To conclude, social image monitoring of the brand is another feather in the cap that you must cherish.

How to use Social Media for PR? A complete Guide

Social media and PR have one common goal- to create a positive and lucrative brand image. With the similarity in their core use, interlinking the two to get optimum marketing results is not unthinkable. Social media has blurred the lines between two separate yet related concepts- traditional marketing and public relations. Due to this, many are confused about how to use social media for promotion activities. So, here we have six ways you can incorporate social media into your PR initiatives.

  1. Interlinking press releases and social media

The press release is one of the most common ways that a brand lets its audience, customer, and the world know its latest news and development. Before the advent of social media, newspapers, and TV were the primary sources for press releases. However, it required a certain amount of connection with the journalists to ensure the publishing of the news. When it did, seldom does the company has control over what is being conveyed.

Social media turns the table by allowing brands to take the news directly to its audience without third-party involvement. PR managers should use social media for promotion of businesses by uploading press releases as blogs with sharing buttons and share the same across social media accounts. Doing so lets the audience feel closer to the brand and helps the said brand to reach more people instantly.

  1. Establishing a voice

In the world of social media, nothing is more important than having a unique voice that people would want to hear. As a brand, establishing a tone for your social media account is imperative. One can do this by selecting the format of posts, based on the company’s ideals and products, published on the handles.

For instance, if you are a B2B service provider, you would do better using social media such as LinkedIn and Facebook, over others. The posts on these handles can range from commentary on a new development in the field to announcements regarding your company. This is not to say you cannot use media like Instagram or Twitter, but you would need to tailor your posts accordingly.

  1. Forming connections and relationships

Building relationships is what social media does the best. When using social media for promoting businesses, PR managers can effectively connect with journalists and media outlets without the traditional cat-and-mouse game. When done right, brands can have a give-and-take relationship with journalists.

On the other hand, social media’s use in PR activities is also useful to do one of the most important marketing move- building relationships of trust and respect with customers and audience. Through regular posts on topics relevant to targeting your target audience, a brand can build a favorable image in a customer’s mind.

  1. Influencers, celebrities, and ambassadors

Getting someone to endorse a product is the most commonly used marketing and social media strategy for PR. At present, so many brands rely on influencers, celebrities, and ambassadors to get their products out there in the world. Such a form of marketing benefits a company two-fold: 1. They can reach a wider audience, and 2. They will have loyal customers if the products they sell are excellent.

Using social media handles, PR managers can reach out to their audience for ambassadors and research the influencer domain to know who can help the brand.

  1. Damage control plans

Reputation is necessary for a company, and one of the best uses of using social media for promoting businesses is the ease of managing brand reputation and image. The internet is fickle, and at any point in time, a brand may end up offending its audience with the silliest of mistakes. In such situations, social media is a platform that will be useful in conveying heartfelt apologies that can go a long way towards building positive relationships with customers.

  1. All hands on the deck

When it comes to a social media strategy for PR, an all-hands-on-the-deck approach is the best one a brand can adopt. Simply putting up entertaining posts on your handles will not gain brand loyalty. For someone to feel a sense of loyalty, they need to have a personal relationship with the company.

The best way to achieve this is to include everyone behind the scenes in marketing campaigns and social media posts. For instance, a B2B company can have its CEO occasionally post a blog article or put up a LinkedIn post. Another way to do this is by including the behind-the-scenes of marketing campaigns. Doing so humanizes the brand in the eyes of its audience.

Using social media for promoting businesses is not a one-and-done task. It requires a brand to be regular and consistent with its efforts to reach its audience. The key is always the golden rule of marketing- Do to others as you would have them do to you.

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