Top 5 SEO trends that you should be aware of in 2021

There can never be a better way to attract traffic to your online platform in swarms than Search Engine Optimization. It is dynamic, and newer developments keep springing up every other day. It can be quite a challenge to stay on top of the game, and for this, it is crucial to keep oneself updated at all times.

Did you know that organic search results have been so beneficial for people that almost 70-80% of them focus exclusively on them without indulging in paid listings? And, guess what – around 28% of these searches convert. Can you fathom the massive profit margin?

Though backlinks and social share are as important as ever and to build the right SEO strategy you should keep in mind metrics like these, here will talk about the search engine optimization techniques that will take your enterprise a notch higher in 2021. Let’s start!

  1. Artificial Intelligence
  2. Content that fulfils the EAT principle
  3. Long-form content
  4. Featured snippets
  5. Voice search

1. Artificial Intelligence

Artificial Intelligence has brought forth many changes in the interaction of people with the internet, and Google’s algorithm is only adding to it. One trait of RankBrain that we need to analyze is its ability to learn, which means that there is no simple formula for cracking it.

Though Google hasn’t shared the tips itself, experts say that user experience signals will be a game-changer. Now, you would need to make sure that your click-through rates and screen dwelling time perform their best to stay on top of the search engine result pages. Useful, well-organized and relevant content is vital.

2. Content that fulfils the EAT principle

Google has emphasized that high-quality content is essential for ensuring success. But, what exactly does it mean by that? To understand the EAT principle, let’s have a look at what it stands for –

E – Expertise

A – Authoritativeness

T- Trustworthiness

If your business falls under the category of “Your Money, Your Life” (YMYL), you must keep an eye on this. Here’s how you can come up with content that sells –

  • Study the buyer’s persona. It is essential to study your target group and their likes and dislikes to ascertain the kind of content you should share.
  • Conduct an extensive content search intent research to map out the entire consumer journey. This will help you in devising the right strategy for targeting prospective consumers at every stage of the sales funnel.
  • By analyzing the information that you have gathered by following these steps, you should come up with content that meets the needs of your target population in the best possible manner. For instance, if you are targeting teenagers, we would suggest video content. On the other hand, if your target population belongs to the elderly demography, you should steer away from sharing a lot of video content.
  • While crafting content, make sure that your claims are backed with facts and stats. If you are sharing links, do so to reputable sites, such as “.gov” or “.edu” URLs.

3. Long-form content

Let’s share some statistics to convince you that this idea rocks –

  • Long-form content gets three times more traffic.
  • It gets four times more shares.
  • As compared to articles of 900-1200 words, those with more than 3000 words get 3.5 times more backlinks.

We hope that you have realized just how important it is to focus on long-form content to boost your website traffic. Yet, you must ensure that the content is of high-quality. After all, the users will only stay engaged if the information is shareable.

Here’s how you can achieve this –

  • Break up your content into H2 and H3 subheadings to make it more scannable. This works wonders for mobile websites.
  • Always link to authoritative sources.
  • Make your content easy to share by including links at the heading and the conclusion.

4. Featured snippets

If the thought of long-form content has got you breaking into a sweat already, you can heave a sigh of relief as Featured Snippets will save the day. Have you seen a small box that appears at the top of SERPs when you type something on Google?

Snippets share a gigantic chunk of traffic from competitors. Here is how you can create your own –

  • Share a chunk of information in Q&A format, bullet points or a how-to guide.
  • Include images, star-based reviews, product prices and similar bits of information.
  • Focus on relevant keywords and question-based queries. You can use the “People also ask” function of Google search for inspiration.

5. Voice search

Google’s Assistant, Amazon’s Alexa and Apple’s Siri have increased the importance of voice search manifold. According to a report by Juniper Research, about 55% of the households in the U.S.A will own a smart speaker by 2022.

Ace voice search by following these tips –

  • Choose the right keywords by identifying long phrases that people use in day-to-day conversations.
  • Go for longer and more natural sounding phrasing.

Think about it, when we talk we use phrases like “What are the new SEO trends for 2021”, but while typing we abbreviate it to “new SEO trends 2021”.

The bottom line

Long gone are the days when optimizing keywords and meta tags used to do the trick. It is time to make your content more relevant, and your website more navigable for your prospective customers. Reach out to the Rush Republic to climb the ladder of success.

How to Develop Your Business with LinkedIn? The Ultimate Guide for Marketers

Social media is an active part of growing your business online. It is the ideal platform to gather a large audience and increase sales through higher lead generation. One of these social media apps is LinkedIn. It is a social media platform where you can build a vast network by connecting to like-minded people from all over the world. 

Marketing your business is a crucial step in taking your business to great heights. While the other social media platforms connect you directly to the people, Linkedin gives you a professional platform to market your business’ services or products.

The basics

As you step on the Linkedin platform to get online consumers to your business, there are some things you should keep in mind. Whether you are starting your business from ground level or have an established business, your success lies in your creativity, bringing you many consumers.

  • Complete your page: When you build your business profile on Linkedin, you should fill in all the details to complete your profile. If your page says that your profile is incomplete, then you need to complete it to 100% because this can bring you more profile followers. 
  • Add company logo: On your business profile page, you should also add your company logo along with all the other details. A page with a company logo helps in brand recognition for your page. 
  • Include keywords: While completing your profile or adding content on your page, you should make sure to use the relevant keywords and links in every post. This will directly specify the nature of your products and services.
  • Add your contact information: The contact details section of your LinkedIn profile is where the followers will look, in case they are interested in buying your brand’s products or services. This is also important because they have no other means to contact you. Make sure your profile is public.
  • Connect the company’s employees to the page: Whether you are having 5 or 500 employees in your company, you need to ask them to mention the company’s name in their employment section of Linkedin. The more employees your business will get, the more you will be able to connect to their connections.
  • Keep sharing something: You need to be active on your business page, even if you do not have anything exciting or important to communicate. With the constant sharing of posts, your page will be recognized by the people, and they will remember your company’s name in the long run.

Try SEO Tactics

If you are a blogger or have some basic knowledge of Search Engine Optimisation 9SEO), then it’s a great advantage for you as LinkedIn is the biggest search engine platform. However, SEO alone cannot bring your company’s page to many followers or consumers. Conversion optimization is also as crucial as SEO. To optimize your Linkedin page follow the steps:

  1. Write a compelling welcome message.

The welcome message is the first thing that every visitor reads on your page. If this message is drab and dull, then none of your potential customers will scroll further down.

  1. Don’t stuff your page with unnecessary things.

People tend to add a lot of posts on their page. It is good to know that you have many skills, but in the sea of your customers’ news feed, they may miss out on your main skills. Try not to overcrowd your page with excess unnecessary information.

  1. Add a relevant cover image.

Most of the people do not upload any cover image for their Linkedin profile. They will be losing that small space made for marketing. Every business page should include a cover image that will specify their service or products. The cover image should state your work and evoke the visitor’s interest in your page. 

  1. Engage the audience right for your page.

Your profile should be made, keeping in mind the people who are your target audience. If your connections are professionals, then you need to post content that can draw their attention towards your page. Your brand can become famous if your posts cater to their interests.

  1. Mention your experience.

It is well known that experience brings more opportunities and great pay. The same rule applies to your business profile page. Your brand’s Linkedin page is your online resume. The more experience you add, the more business opportunities you will receive.

  1. Target the right size of businesses and clients.

You need to target the size of the businesses that are your target audience. If you are posting any advertisement which deals with a specific group of companies, then you change the settings to make this ad visible to these pages alone. This is where you need to decide the best posts for your target audience.

All that you need to know about Google Adwords campaign

Digital marketing has rapidly taken over the world, and marketers are always on the hunt for fresh opportunities online. Unlike the traditional methods of marketing, online portals have provided a massive platform to ad makers to reach out to potential buyers. One such portal is Google. Being the number one search engine in the world, Google allows brands to post ads. Referred to as Google ads, they help you to improve your presence, get more viewers, and increase your sales through potential leads.

What are Google Ads?

You must have often seen a row of ads on the sides of the screen when you are looking for some information on Google. These are known as Google Ads that any brand can post on the search engine. It is one of the most profitable ways of posting an ad because it follows a pay per click scheme. So, what primarily happens is that let’s suppose you are the posting company that has put up an ad. If I, being the user, clicks on the ad, watched the video on YouTube, or calls on the call to action number, only then you need to pay.

Most of the other business advertising services demand payment, irrespective of results. There is no guarantee that you will get leads or not. But Google Ads has completely transformed it. You can post ads in multiple forms, such as YouTube videos, text-based search ads, in-app mobile ads, graphic ads, and likewise. All you need to do is bid according to the different criteria and reach your target buyers. You can either place yourself in the search results or opt for display on networks under the Google banner.

What is the Google Adwords structure?

Now that you have understood what we are referring to, let’s get into details. There are three primary stages or categories that you must know.

Adwords account

You need to create an Adwords account first with a unique email address and password. It must also have the billing address and relevant details. Along with the billing information, you can also adjust the time zone from your account. Please note that the account must be registered under Gmail. Also, you cannot use one account to manage multiple Adword campaigns. Usually, the billing information is permanent. Thus, you must pay extra attention to it and opt for a credit payment or debit payment accordingly. You choose between manual and automatic payment.


The second level is the campaign stage, where you need to fix critical points such as the daily budget, the target language, the preferred venue, and the date when you want the campaign to end. You must already be aware of Google maps that can quickly detect your location at any time. The auto-detection is what helps Google push the ads according to your preferences. For example, if you target buyers in Spain, then you can show them your ads from any other part of the world. Don’t worry; Google will take care!

Ad group

Lastly, the ad group refers to keyword ads. Specific keywords can help you boost your online ad placement and engagement. The Google Ads Keyword Planner is a highly reliable tool to generate trending keywords. All you need to do is use them strategically. Digital marketing services can assist you.

What is Google Search Network?

Let’s understand this with the help of an example. Think of a lazy afternoon when you feel like shopping online and search for the newest sunglasses. You get two types of search results. First, you get a list of “sponsored” and “ad” results. Following that, you get organic results. Placing your item and brand name in the first sponsored section is a type of Google Ad. After entering a query, the engine performs an auction. It identifies all those who have included the keyword in their ad.

What is the Google Display Network?

The Google Display Network is commonly referred to as GDN. The GDN reaches more than 90% of internet browsers across the globe. You would be surprised to learn that there are over 2 million websites and pages under this wide banner of GDN. Some top sites to note are Google Finance, Gmail, Blogger, YouTube. Similarly, it also includes mobile applications. What makes GDN so effective is that it instantly grabs the users’ attention. From a marketer’s perspective, it is beneficial because you can easily include essential information and keywords about your products and services.

A prerequisite to using Google Adwords is that you must ensure to have a high-quality landing page. All the traffic from the ad should be directed here. Moreover, you should highlight all the product features and advantages as clearly as possible. Search engine marketing can be a boon to growing your business if you know how to use it.

How to Search Engine Optimize your blogs?

Performance is not an instantaneous phenomenon when it comes to SEO, but with the right process and a lot of patience, it’s always within reach— even if you’re running a blog. Optimizing your blog posts starts as early as the beginning of your thesis, and from then on, you’ll want to consider your keyword targeting, on-page variables, your intended audience, and more.

Although it’s evident that blog material adds to your SEO, Google’s frequent algorithm changes can make this difficult. Presently, best SEO practices are all about significance and purpose.

When it comes to your blog, how do you know what’s important and what’s wrong? What are today’s blog rating strategies, and what’s called “old school?” How can you keep it straight?

An organic search is an effective way to generate traffic for your blog. It’s a key part of blog promotion, and in the following post, we’ll give you the measures and resources you need to refine your content to score your blog better!

To make digital content-marketers more aware, let us dive into some blog optimization techniques:

  • Concentrate on 1–2 long-tail keywords that suit your target reader’s intent.

Optimizing your keyword posts is not about adding as many keywords as possible to your posts. These days, this hurts your SEO because search engine optimization techniques recognize this keyword to be stuffing. A strong thumb rule is to focus on one or two long-tail keywords per blog post. Keep the focus of the post small enough to allow you to spend time focusing on just one or two keywords.

  • Make sure your blog is smartphone-friendly (or responsive)

Google first shows the user-friendly results of all those important search queries that are made on a mobile device. This is yet another example of Google’s high-profile mobile websites— which has been valid since the firm modified the Penguin algorithm in April 2015. Mobile-based websites require blog posts to have only one URL instead of two — one for online and one for mobile, respectively. It benefits the SEO post because any inbound links that come back to your blog will not be broken into different URLs.

As a result, you can centralize the SEO influence you derive from these connections, making it easier for Google to recognize the value of your article and rate it accordingly.

  • Optimize the meta description and get all of the available space

The meta description provides the searchers the information they need to determine whether or not the content is what they are searching for and ultimately helps them know whether or not to press.

The maximum length of the meta description is larger than it used to be — now around 300 characters— suggesting that it wants to give readers some insight into what each outcome would offer them.

Therefore, in addition to being reader-friendly (compulsory and relevant), your meta description should include the long-tail keyword that you are trying to rank for.

  • Take help from Google

The Google Search Console includes a section called the Web Analytics Analysis. This analysis lets you evaluate clicks from Google Search— it’s useful to find out which keywords users are using to search the content of your blog. You can also learn how to use Google Search Console by reading this blog post written by Matthew Barby, and by reviewing Google’s official support website.

If you’re interested in refining the best-performing older traffic blog posts, this platform will help you identify low-hanging fruit. This is a search engine optimization technique just right out of our secret bag!

  • Cut those pop-up ads, they’re irritating

It’s easy and simple. When it comes to creating your blog for an awesome SEO, you have to limit the number of ads you’re using. If you don’t, you’re going to slow down your loading time, which will affect your flow.

From the user’s point of view, people are ignoring advertisements and bringing thumbs down on pages with too many of them. When you have to use commercials, then look at the metrics to evaluate the top two or three highest-performing ads, and then cut the rest.

Also, writing in-depth articles that convey your message to your target audience is a good idea. Use WordPress and its free and premium plugins to optimize your blogs, pages, and posts.

Blogging is more than just showing your skills and building trust. It plays a key role in SEO, and the pace of your blogging will dictate how much traffic you pull in, how many leads you create, and, eventually, how many sales you produce.

If you want to win an online marketing game, you need to publish content. And you can’t stop that. You can’t give up.

5 essential steps to manage a Social Media Crisis

A communication crisis can happen anytime. In today’s interconnected digital world, social media crisis hits brands without a caveat. It doesn’t matter the industry your brand belongs to or the popularity your brand possesses; sometimes, it just happens.  Hence it is important to be always prepared for a crisis.

The first thing to do is, understand what is a crisis and what is not, before creating an effective social media crisis management plan. Because prevention is always better than cure! In the early days of social media, there used to be only very little issues to solve. But today, even petty issues take up a big room in social media leading to heated debates and discussions.

What is a crisis and what is not?

Somebody giving one or two rude remarks about your company through social media is not included in the list of crisis. But when the rude remarks start coming from a huge number of people, then it should be given a thought. The famous brand Forever 21 faced a huge backlash for the way they treat animals for wool. Many people in the social media stood up against the brand for their unethical practices. Well, something like this could definitely be called a crisis. This is one of the very recent social media crisis examples as well.

Now let’s take a stroll through the steps by which we can manage a social media crisis.

  1. Create social media guidelines

Some of the worst crises start with an inappropriate post. Fortunately, these are the easiest crises that we can avoid with the implementation of proper measures. And the best way to do that is to create a robust list of social media policies for your company. It should deliver unblemished guidelines for appropriate use and outline expectations.

  • Copyright guidelines: It is not necessary that employees understand how copyright works online. Provide instructions on how to use and credit third-party content.
  • Privacy guidelines: Stipulate on the details of how to interact with customers online. Give your social team pertinent direction on when to take the conversation to a private channel.
  • Confidentiality guidelines: Certain business information must be kept in wraps, specify these details clearly to the employees.
  • Brand voice guidelines: Brand voice is important for any brand as it reflects the brand personality itself. Elucidate the brand voice to your social media team and work accordingly.
  1. Use social listening to identify potential issues

Along with monitoring brand mentions, monitor the social sentiments as well. Don’t be baffled! Social sentiment is a metric used to analyse how people feel about your brand. By monitoring clearly, you can perceive how people feel about your brand and over the time you will understand if there is a change in sentiments as well.

  1. Come up with a crisis communication plan

Craft a company-wide social media crisis communication plan. This will allow you to respond quickly to any potential crisis. Do not wait for a crisis or issue to happen to take an action. Instead, have a set of preventive measures in hands to face any crisis that comes on the way. This will ensure that the issue doesn’t go out of control.

The major essential in managing a social crisis is timeliness. You should be quick in responding to a crisis.

An ideal social media crisis plan must incorporate the following points:

  • Craft an internal communication program.
  • Determine what is a crisis and what is not.
  • Provide a link to your social media policies.
  • Instigate an approval process before posting any content in social media.
  • Assign roles and responsibilities for every department. Give them proper guidance on who will do what.
  1. Pause all scheduled posts

Stop all the posts, that you have pre-scheduled.

Scheduled posts and tweets during a crisis period would give a negative impression in the minds of audience. It might make your brand look ignorant and insensitive. In a worst scenario, a scheduled post during a crisis could entirely disrupt your crisis management plan.

  1. Acknowledge, but do not argue!

Post immediate response to the crisis on your social media pages.

Defending yourself and responding angrily to the situation might create a serration to your authenticity. Once you post the initial response, it’s time for you to work on an in-depth statement or message. This could be a press release, an official statement or a letter or video from the CEO of your company. In the meantime, keep your responses as short as you can, and try to stay away from getting baited into another problem.

Impromptu crises may arrive without a warning! The key essence lies in how you overcome it. Prompt a quick response and be transparent, this will endure trust in your customer’s mind as well.

Utilize LinkedIn for Effective Leads – Your Way Out to Higher Conversion!

Get over Facebook, Twitter or Instagram folks, LinkedIn is silently becoming the most favoured child of social media today!

Yes, while there’s no doubt that other platforms still hold a good share of popularity amongst marketers, the steady rise of this platform cannot be contested. If numbers are to be believed, as much as 40% of the respondents indicate at the popularity of this platform in network creation for B2B marketers.

Does it ring in something?

Yes, the vaster the business network, the more capable you are of generating effective leads for your business. Moreover, in this context, it beats other platforms by a wide margin.  Like, Twitter falls a whopping 25% below its capability and Facebook at 3% below this. Other platforms don’t even come close and are entirely dwarfed by its outreach.

Not to mention, the recent campaigning and other productive strategies have made LinkedIn the most effective platform for lead generation. So, why should any business stay behind when it carries unmatched useful lead generation capabilities?

Here’s another data to prove its prominence – As much as 23% more social media managers who are experienced favour using this social platform than the beginners for lead generation.

Now, when its pre-eminence is already established, let’s have a detailed look at how this platform can give your business active leads.

Ad campaigning for a cut-through effect

Campaigns have been a useful tool so far for reaching out to the target audience on this social media platform. While campaigning has been effective in garnering new viewers and attracting new leads, LinkedIn takes it a step further. It offers advanced tools that help get the most out of a business’ campaigning strategy.

Two of the most popular campaigning strategies that have brought in a good number of effective leads are –

  • Sponsoring

With the help of Sponsored Updates, you get a channel to reach out to the feeds of people your business targets. These people are the most likely to find the content valuable.

Here’s how the best performing sponsoring campaigns have been doing it so far!

  • They create content that bears the closest possible relevance for their target audience.
  • These sponsored ads are integrated with enticing images for thumbnails to attract the reader’s attention.
  • These ads also accompany a captivating headline that straightaway answers the question – What does it bring for the customers?
  • Businesses then ask the most valuable contacts in their network to share the content and tap this lead generation potential.

Quite clearly, sponsored ad campaigning is winning businesses more and more effective leads over time.

It’s all in the network, you see!

  • Personalisation

Circumventing the sponsorship strategy of lead generation, personalisation is another effective method for the same. Businesses add the personalisation element when distributing the various types of advertisements on this social platform.

It is well-known that more personalised ads leave a stronger message for readers or viewers, thus, reverberating the business’ idea and purpose in their mind. It also establishes more relevance for the viewers, making them an effective lead for the company.

Another factor that plays in when adding a touch of personalisation to these ads is that they address a business’ marketing goals that are more specific and diversified.

With personalised ads, you can make your marketing strategy more diversified, thereby, reaching out to more specific sections of the target audience. It increases the chances of generating effective lead to the manifold on LinkedIn.

As per one of the research results, ads on this platform resulted in a conversion of as much as 11.3% of available leads. The good news is that the cost businesses incurred per lead on this platform reduced a remarkable 68% as against through other social media platforms.

Types of ads

The social media platform also allows one to leverage the existing reach of a business with the help of two specific types of ad campaigns –

  • Text Ads
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