A complete guide to Social Media Analytics

Before you delve into understanding social media analytics, you must understand the meaning of social media. Social networking sites such as Facebook, Instagram, TikTok, and LinkedIn are some commonly used apps across the globe. With millions of active users, social media has become an inevitable part of everyone’s lives. Coming to social media analytics, it refers to an analysis of the present market trends and how influential posts are on each platform. When you have this pocket guide on social media analytics, you get a complete guarantee that you will be able to make your posts reach a broader base of audience.

Components of social media analytics:

  • Sentiment analysis

Sentiments are a major driving force that influences your online viewership. It is straightforward to understand what is trending on social networking platforms. But is it a good thing or a bad thing? Are people supporting it, or are they against it? Sentiment analysis tools help you to get a clear understanding. With this understanding, you can initiate campaigns according to your target’s sentiments. It is the perfect opportunity to gain loyal followers and mass support.

  • Audience analysis

What is the point of posting on social media if you fail to establish an audience base? While you need to study your present followers, you also need to identify untapped sections of viewers. With the help of audience analysis tools, you can find what interests people. For example, if you are promoting a new restaurant, then you can find the food lovers in the location and target them for marketing. You can identify pages and online platforms where they are most active and reach out to them effectively.

  • Social metrics

Social metrics was earlier the essential part of social media analytics. However, it is now a smaller yet significant factor. In simple terms, social metrics refers to counting the number of responses that a post gets online. It refers to the number of likes, retweets, shares, views, and comments. Imagine a situation when your online post was earlier getting 500 views, but it suddenly goes up to 5000. Then, you can analyze how this has happened, what will be the impact on your company, and other ways of growth.

  • Social listening

Social listening refers to direct contact with your viewers. You understand what they want and then cater to their desires online. When you post anything online, it must have a conversational tone. It means you can ask questions, opinions, and suggestions. There is a high possibility that a promotional sound may not be as effective as a more friendly tone. You can also organize fun activities to keep the viewers engaged on your page.

  • Competitive benchmarking

How wonderful would it be to understand what your competitor is doing! Well, this is possible with the power of digital media. Competitive benchmarking means that you can apply social media analysis tools to your company and also your competitors. In a shell, it means that you have all the relevant information about your competitors at your fingertips. You can indulge in a more in-depth examination and then follow their trends if anything has worked in their favor. It is also a platform to learn from their mistakes and avoid them.

  • Image analysis

Images are the core of your social media campaigns. While you can analyze the success of your campaigns via social media analysis tools, you can also understand the efficacy of particular images. If a specific post is getting more viewership, then you know the image or copy line is working wonders. Image sharing has become a significant crowd-puller in modern-day social media use, so, it is essential to track the same.

Thus, social media analytics is a beneficial tool for everyone who wishes to increase their social media presence. Combining the components stated above, you get the perfect solution for online excellence. No individual or company can grow without media outreach in the present times. Consumers are sophisticated, but companies can easily understand mass behavior with social media analytics. To conclude, social image monitoring of the brand is another feather in the cap that you must cherish.

10 Marketing Trends to watch out for in 2020

Marketing is the singular difference that can take a brand to its heights. It isn’t unknown that your marketing strategy matters a great deal. An inefficient marketing strategy is one that causes no profits but may incur losses.

2019 has been a year of dreams and endless ideas when it comes to marketing. 2020 is going to be no less. There will be a gazillion marketing trends that may steal your attention; you must spend your attention on the best ones.

Let’s take a quick look at the top 10 marketing trends for 2020:

  1. E-shopping but better– E-commerce has been here for a couple of years now. However, E-commerce combines with social media is a powerful magic potion. If you have scrolled through your Instagram recently, you would have noticed several products on your feed, with tags on them. If you click on those products, the digital price tag appears; you can even buy them from within Instagram. The lucrative part about social media platforms like Instagram is their visual appeal. Instagram Commerce and its in-app checkout feature are revolutionary in its own way. This is one of the most lucrative business marketing trends right now.
  1. Push those notifications– Newsletters are a thing of the past. Nobody checks their mail or scours through those boring newsletters anymore. Consumers want reminders they can check easily without the effort. This is where push notifications come in. They’re an attractive marketing strategy to make sure your consumers get daily updates without having to move a finger. Research shows that web push notifications are twice as likely to rope in customers than email newsletters. The new year is here, and with it, all old marketing trends must go! Ditch the tiresome newsletter and get on with the program.
  1. Voice searches are the new thing– “Alexa, play me that song.” Voice searches ruled 2019. Speaker devices like Echo, Alexa, have been passionately accepted by the masses. They’ve been used for grocery shopping, finding songs, looking up addresses, random queries, shopping for special items, etc. Naturally, they found their way into e-commerce. Thirty-six million smart speakers were purchased this year alone. There’s a lot of potential when it comes to smart speakers, and it’s time that companies realized this growing business marketing trend.
  1. Lens it!– You already know about Google Lens. Since then, multiple Lenses have popped up. CamFind lets you search for products by simply clicking their pictures. Pinterest has jumped on this bandwagon too. The Pinterest Lens has carved its niche as it recognizes a booming 2.5 million products. Pinterest Lens is so prevalent that there have been 600 million searches for products. The appealing thing about Lenses is that you can simply look up the products you wish to buy, without any hassle. This is an unavoidable business marketing trend.
  1. Love thy employees– Customers don’t interact with the face of the brand. They interact with the employees at best. If the employees aren’t productive, efficient, polite, and smart to lead, your sales will probably be off. Brands say that most consumers wouldn’t buy from a company if they don’t get satisfying customer service. Employee engagement is a smart marketing strategy.
  1. Influence the influencers– Influencers get paid for promoting products on their social media feeds. They are an alternative to expensive celebrities. Not only will their hundreds of thousands of followers see your products being used/applied by/on them, but they’ll also find influencers to be more relatable than a big-screen star.
  1. AI paves the way– Artificial Intelligence has crept its way into e-commerce. Chatbots are being used by almost every big company. Even small businesses do not ignore this particular marketing Chatbots answer FAQs, give quick updates, no customer is put on hold, and is an efficient way to address queries.
  1. It’s time to get personal Personalize your brand. Take a cue from Amazon, Netflix, Flipkart, and hyper personalize the consumer experience. The experience you build for your consumers should be tailored and curated for their specific needs. This makes them feel noticed, appreciated, and understood.
  1. Blockchain technology for marketing– Blockchain has been around for quite some time now. It eliminates the necessity for a third-party verification system. A marketing strategy that includes blockchain technology will be paving the way to direct commerce. Only the parties involved shall exchange money/goods without third-party meddling.
  1. Omnichannel is everywhere Omnichannel marketing is precisely what the name suggests. You use all the platforms to send across a unique message that resonates with your objectives. Daily use of omnichannel marketing is when you get an SMS for an unpurchased item in your shopping cart, and then ads for the same item start popping on other platforms you visit.

To skyrocket your brand awareness and lead in the e-commerce industry, you have to update your marketing strategy in compliance with these business marketing trends. With people living their lives online, e-commerce marketing is the need of the hour.

The Ultimate Beginner’s Guide on How to Create Website Using WordPress

As against the notion of Content Management Systems (CMS) carrying complex frameworks and functionalities, WordPress comes off as a respite.

No wonder, it has become one of the most preferred CMSs for website creation. Even for the beginners, a few steps is all it takes to own a website on this platform. Well, before moving on with this guide to create website using WordPress, let’s have a better look at WordPress and its functionality.

WordPress – Your gateway to the world of content management

When you open your WordPress dashboard, it looks a clean slate of specifically defined sections. A sidebar for management, a clear dashboard, notifications at the top and more!

A simplicity you can’t help but marvel on.

Well, as simple as it may look, WordPress brings numerous sophistication and layers of functionality that overwhelms. So, here comes the question, how do you initiate making a WordPress website that impresses your visitor with a layout right at the moment he/she opens it.

Well, using WordPress like a pro requires quite a bit of experience, and you must do it efficiently to make the most of your WordPress site.

So, let’s walk through the steps that allow you to create website using WordPress with this guide.

Step 1 – Select a domain for your website

The first step to create free WordPress website is to choose a domain which serves as the address to your website. It will be the URL your visitor will be able to see in the address bar.

Choose it cautiously so that it remains relatively short, is easy to remember and unifies the idea of your brand in the domain itself.

Step 2 – Go for the purchase of web hosting and the selected domain

Next, proceed with the purchase of web hosting that will ‘host’ your website from a company that provides web hosting services. Also, make sure to choose a hosting plan that is affordable yet supports the storage and access of data of considerable volume.

Well, your journey to create WordPress site is half done with web hosting and domain purchase. You can also opt for a free domain to start with this site. However, it would limit the functionalities that you can get with a paid domain.

Step 3 – Proceed with WordPress installation

While there are multiple ways to install WordPress, one of the easiest ways is to proceed with it via the one-click process of installation given by your web hosting provider.

Once you have received the login username and password, you must change the details and customise it for security purpose.

Step 4 – Select a theme for your WordPress, install and configure

Once you have completed the process to create website using WordPress, the first thing to do to start with its use is to select a theme. These pre-coded and pre-designed theme templates help you save both time and money required for hiring a WordPress manager.

Also, install the theme and configure your WordPress account by setting up different widgets available in it.

Step 5 – Publish the first pages and create a menu

Now comes the outlining of your web pages that your visitors would be able to see. These pages are of two types, one that serves the purpose of a normal web page with all the relevant information about the author and second, a page that hosts all the posts you publish.

One of the best things about WordPress create website is that it offers a consistent interface irrespective of whether you are handling a regular web page or a post page.

Step 6 – Set up the menu

Once you publish your posts, they are visible on your blog page. For this, you also need to add up a navigation bar that will ease the access to various features on the website. To bring this functionality, you also need to create a menu for your website.

Once you are done with it, you can continue with the installation of essential plugins to facilitate the accommodation of other functionalities.

That’s it; you are done with the process of how to create website using WordPress.

Well, with the ease of access to social media and other promotional methods, there hasn’t been a better time to learn how to use your WordPress site!

All you need to know about Instagram ads

Launched on October 6 2010, Instagram is much of a craze among the young generation. After its launch, the platform has been accepted as a useful marketing tool.

Marketing on Instagram? Seriously?

Yes! With more than 1 billion active users, this social media platform is used by various business marketing teams and influencers for Instagram promotion of their brand.

Go deep down your memory lane!

Don’t you relax after a tiring day at work by scrolling down your Instagram news feeds for hours and see the posts of your favourite figures?

Such well-known figures and organisations use Instagram as a platform to stay in touch with their followers to share relevant news and pictures. This platform can be used by influencers from various genres to keep in touch with their potential customers.

What are Instagram advertisements?

Instagram advertisements are a type of marketing campaign used to engage traffic, raise brand awareness, boost sales and create a brand image.

With more than 40 billion pictures shared on Instagram so far, Instagram ads are set to reach the target audience faster and effectively.

How many times have you ordered your favourite mouth-watering sandwich after seeing a post while scrolling on Instagram? A lot, right?

These ads are sponsored visual contents that are posted by organisations to promote their brand and induce sales.

As per Instagram, around 60% of users discover new products on this platform out of which 75% take actions.

Sounds a lot? It is! Maybe you are one of them too!

Eager to know more? Read on!

Costs of Instagram advertisements

As per estimation, the approximate Instagram ads cost per click is around $0.70 to $0.80. Calculating the clicks, this adds up to more than $300 million spends on ads. However, the amount is calculated per click, which may increase or decrease depending on the age of your target audience, ad placement and other such essential factors.

Types of ads

Five types of Instagram ads that can be utilised are:

  1. Photo ads –

Such advertisements appear in the news feed of a user. The images can be viewed later as well by visiting the account of an organisation.

  1. Collection ads –

These ads are a combination of pictures and videos and have been accepted as the most potent Instagram advertisement.

  1. Story ads –

These are full-screen ads that appear in the ‘story’ section of a user. These ads have a shorter shelf-life and stay live for up to 24 hours. Such advertisements contain call-to-action buttons using which you can visit their website, product or services with ease. These are useful for sharing promotions or limited-time offers.

  1. Carousel ads –

Such advertisements allow the user to swipe through a series of videos or images. Viewers can access the call-to-action buttons to visit the website of the advertiser.

  1. Video ads –

As the name suggests, these ads are posted in the form of videos to promote a brand, service or product.

Did you know you can now run your ads both on Facebook and Instagram? Sounds interesting?

The Instagram ads manager allows you to run your advertisement both on Instagram and Facebook.

How may you ask?

All you are required to do is to link both your accounts and switch on the Facebook post button while you share posts.

Now that you know the power of Instagram advertisementsInstagram advertisements pick up your smartphone and get going!

10 common social media marketing mistakes you should never make!

Social media marketing has become one of the most popular marketing techniques among several brands today. Every other brands are jumping on the bandwagon of social media marketing today. Why? The reason is very simple – that’s where the crowd is. Social media, if used in the right way, has enormous potential to build the brand and grow the customer base. But all the efforts could go in vein if you make some common social media marketing mistakes.

‘To err is human!’ It is all about rectifying the mistakes and making sure that they wouldn’t happen again. Let’s take a look at these social media marketing mistakes to avoid.

  1. Failing to create a social media strategy

A brand cannot function effectively unless it is defined flawlessly. It should have a clear set of target group, an objective and a set of characteristics or properties. The same way, social media strategy is very important in order for the brand to perform effectively in social media platforms. Many brands do not consider social media as an important or operative marketing tool and hence they completely miss out on the strategy part. But, this is one of the biggest mistakes in social media marketing that one must never make.

Develop your brand’s very own social media strategy – it’s an essential foundation to everything that you do in social media.

A well-defined social media marketing strategy consist of an action plan and clearly defined goals. Hence, this will prove to be a beneficial element in brand building and SMM.

  1. Not tracking results

Social media marketing is a powerful tool to earn very good results in a short time. The best part of it is that, the results can be tracked down real time. This permits you to make strategic changes in your campaign and target audiences if required. A non- performing ad can be stopped or paused, and this would enable in saving your budget until the ad is optimized.

Do not disregard or neglect to track your results.

  1. Treating all social media platforms, the same

Every social media platform has its own customs, language, audience and type of content. For your exertions to be productive, you have to comprehend the differences between these social networks. It is imperative to learn how people communicate on all of the social network you participate in. Don’t post the same message on all social media platforms. Understand which message resonates the best in each social media platforms that you use.

  1. Dealing with Negative feedback

Negative feedbacks are definitely not so welcoming, but it provides an opportunity to improve the quality of our service and build trust within the brand community. Never ignore or delete the comments or statements of an unhappy customers. Some brands are so ignorant that they reply the customers with even harsher statements. But think these negative comments from a different perspective. This is a chance for you to turn this unhappy customer into a loyal customer with the best service quality. Communicate with the customer privately and understand their problem and provide an apt solution. This way, customers would be happy with your customer support wing and this might leave a positive impact in their mind as well.

  1. Spamming

This is one of the worst social media mistakes by companies that must be avoided at any cost. Do not throw links in the content and sales promotion of all social networks. Using of automatic and spammy links never work. Avoid broadcasting –because social media is not another advertising channel. Instead try to engage in conversation with your audience.

  1. No real Followers

Little interaction means no real followers. There are many people who buy followers just to make them look better among other competitor brands. But these people are either not active, else the profiles are fake. Hence, buying followers won’t do anything good for the brand. This means you don’t have real customer support and this will weaken your social presence. Avoid this by building a slow and steady network of real people.

  1. Not engaging with audiences

Increasing engagement is important for every brand who strives to carve a space for themselves in social media. Many brands tend to ignore the comments and feedback on their feed, which will give an impression of disinterestedness in the minds of audiences.

When someone replies to your post, make sure your social media team responds back as soon as possible. The more you respond in likes or comments, the more your customers will want to engage with your brand.

  1. Targeting audience

Social media is a platform where you can connect with your target group or audiences who fit into buying persona of your brand. If you have not defined your target audiences, then the results will definitely be disappointing.

  1. Skipping a social media policy

Most crisis in social media platforms happen because of the lack of a good social media policy. Social media policies should deliver unblemished guidelines for appropriate use and outline expectations.

  • Copyright guidelines: It is not necessary that employees understand how copyright works online. Provide instructions on how to use and credit third-party content.
  • Privacy guidelines: Stipulate on the details of how to interact with customers online. Give your social team pertinent direction on when to take the conversation to a private channel.
  • Confidentiality guidelines: Certain business information must be kept in wraps, specify these details clearly to the employees.
  • Brand voice guidelines: Brand voice is important for any brand as it reflects the brand personality itself. Elucidate the brand voice to your social media team and work accordingly.

A company can avoid a public relations disaster by having a detailed social media policy.

  1. Not being regular

Once after creating a strategy for your brand, become regular with your posts. If you fail to post even for a single day, it will eventually affect your impressions and engagement rates. This will spoil all the efforts that you would have put in over time. Not being regular with your updates means your content can get hidden from most of your followers.

There is no certain thing that you need to do to make your social media posts and page top notch. It is all about taking care of each and every aspect of your brand and aligning it with the goals and objectives.

5 essential steps to manage a Social Media Crisis

A communication crisis can happen anytime. In today’s interconnected digital world, social media crisis hits brands without a caveat. It doesn’t matter the industry your brand belongs to or the popularity your brand possesses; sometimes, it just happens.  Hence it is important to be always prepared for a crisis.

The first thing to do is, understand what is a crisis and what is not, before creating an effective social media crisis management plan. Because prevention is always better than cure! In the early days of social media, there used to be only very little issues to solve. But today, even petty issues take up a big room in social media leading to heated debates and discussions.

What is a crisis and what is not?

Somebody giving one or two rude remarks about your company through social media is not included in the list of crisis. But when the rude remarks start coming from a huge number of people, then it should be given a thought. The famous brand Forever 21 faced a huge backlash for the way they treat animals for wool. Many people in the social media stood up against the brand for their unethical practices. Well, something like this could definitely be called a crisis. This is one of the very recent social media crisis examples as well.

Now let’s take a stroll through the steps by which we can manage a social media crisis.

  1. Create social media guidelines

Some of the worst crises start with an inappropriate post. Fortunately, these are the easiest crises that we can avoid with the implementation of proper measures. And the best way to do that is to create a robust list of social media policies for your company. It should deliver unblemished guidelines for appropriate use and outline expectations.

  • Copyright guidelines: It is not necessary that employees understand how copyright works online. Provide instructions on how to use and credit third-party content.
  • Privacy guidelines: Stipulate on the details of how to interact with customers online. Give your social team pertinent direction on when to take the conversation to a private channel.
  • Confidentiality guidelines: Certain business information must be kept in wraps, specify these details clearly to the employees.
  • Brand voice guidelines: Brand voice is important for any brand as it reflects the brand personality itself. Elucidate the brand voice to your social media team and work accordingly.
  1. Use social listening to identify potential issues

Along with monitoring brand mentions, monitor the social sentiments as well. Don’t be baffled! Social sentiment is a metric used to analyse how people feel about your brand. By monitoring clearly, you can perceive how people feel about your brand and over the time you will understand if there is a change in sentiments as well.

  1. Come up with a crisis communication plan

Craft a company-wide social media crisis communication plan. This will allow you to respond quickly to any potential crisis. Do not wait for a crisis or issue to happen to take an action. Instead, have a set of preventive measures in hands to face any crisis that comes on the way. This will ensure that the issue doesn’t go out of control.

The major essential in managing a social crisis is timeliness. You should be quick in responding to a crisis.

An ideal social media crisis plan must incorporate the following points:

  • Craft an internal communication program.
  • Determine what is a crisis and what is not.
  • Provide a link to your social media policies.
  • Instigate an approval process before posting any content in social media.
  • Assign roles and responsibilities for every department. Give them proper guidance on who will do what.
  1. Pause all scheduled posts

Stop all the posts, that you have pre-scheduled.

Scheduled posts and tweets during a crisis period would give a negative impression in the minds of audience. It might make your brand look ignorant and insensitive. In a worst scenario, a scheduled post during a crisis could entirely disrupt your crisis management plan.

  1. Acknowledge, but do not argue!

Post immediate response to the crisis on your social media pages.

Defending yourself and responding angrily to the situation might create a serration to your authenticity. Once you post the initial response, it’s time for you to work on an in-depth statement or message. This could be a press release, an official statement or a letter or video from the CEO of your company. In the meantime, keep your responses as short as you can, and try to stay away from getting baited into another problem.

Impromptu crises may arrive without a warning! The key essence lies in how you overcome it. Prompt a quick response and be transparent, this will endure trust in your customer’s mind as well.

Know the 5 Best Ways to Use Hashtag Marketing Effectively

This is a story of how a symbol changed the way people searched on the digital realm…

The trend-setter ‘hashtag’ originated during the initial days of metadata tags. Subsequently, this trend caught up on social media platform first in October 2007 during the San Diego wild forest fire. Used as a medium to make people aware of the scenario, this symbol soon spread cross like fire.

Fast forward to today, and all business irrespective of their trade genre validates their establishment with the best backup from strong hashtag marketing. While social media gains ground as the most inexpensive and efficient marketing platform, there has been an ensuing increase in the usage of marketing tools for the same.

Proven to drive new leads, all businesses are focusing on mastering this marketing skill that is simple yet potent enough, if used strategically.

Pssst: did you know that hashtags can

  • Boost social media effectiveness by up to 40%
  • Improve engagement rate up to about 12.6% (Twitter and Instagram only)

Check out the following tips and tricks on a hashtag marketing strategy that will boost your traffic manifold –

  1. Use your hashtag on multiple social media platforms

One of the primary tips that any pro in hashtag marketing must have is cross-platform skills. At present, there are 3.2 billion social media users across the world, approximately 42% of the global population.

Here are a few statistics based on each social media platform –

  • Facebook leads social media usage and draws 62% of the population
  • Approximately 90.45% millennials and 77.5% of the Gen X population are daily visitors to either of the platforms
  • On average, each of the social media users spends 2 hours 22 minutes daily scrolling across the various social media sites

Considering such an extensive availability of targeted audience, what could be better than targeting them via the social media sites? Engage their sights and draw in their interest with unique hashtags that leaves a lingering taste in their mind.

  1. Make sure that the hashtag is concise and crisp

It is not enough to identify the perfect marketing tools; what is essential is acknowledging and utilising the best possible hashtag marketing tactics. In the case of hashtags, the trick is to keep it short and crisp. Keeping a shorter hashtag ensures that capture the attention of your targeted audience and hence have better shots at enhanced conversion rates.

  1. Blend in with the trending ones

According to the best hashtag marketing campaign, it is ideally vital to hold on to the trending hashtags while launching your own. Considering that you find one that is related to your business, it is essential that you engage in it by using this tag. Doing so ensures outreach to an extensive prospective clientele base.

Since trending hashtags have a better chance at visibility, this promotes better opportunities for your hashtag to gain interest in your potential targeted audience.

  1. Remember never to go overboard

Following the popularity of this hashtag trend, there has also been an unfortunate rise in the incidents of spamming due to the use of multiple hashtags in a single post. It also gives your audience the impression that your brand is trying too hard to promote themselves or their goods and services.

As for correct hashtag usage, the best hashtag marketing strategy from experts in this field suggests the best option is to go for a couple of hashtags that would be engaging enough for your audience and convenient enough to re-share.

  1. Let your hashtag’s message and that of your brand’s go hand-in-hand

While your hashtag needs to be trending, you cannot afford to miss out on its ultimate motive – boosting your brand’s popularity. This is feasible only when the message delivered by your hashtag and that of your brand are in sync with one another.

It ensures that when your hashtag goes trending so does your brand and that would be the best inexpensive marketing strategy that one can try for. Going ahead with this unique hashtag marketing tactic ensures that your campaign resounds across the corners of your trade and reaches out to the maximum potential clients.

So, what are you waiting for? Start working on your hashtag today and be prepared to witness a dramatic rise in your traffic!

A Complete Guide to Facebook Marketing

Presently, Facebook is at the top of the social media platform. With 2.2 billion Facebook users worldwide, it seems like a perfect opportunity to turn followers into consumers. It is one of the most popular social media sites in the world primarily because it provides multiple points of communication between individuals. As such, these varied points of communication also make way for highly fruitful advertising campaigns.

However, using Facebook for business is not cut out for amateurs. It’s challenging but equally rewarding if executed appropriately.

So, here’s a complete guide to Facebook marketing to drive traffic, develop brand awareness and generate revenue potential.

Start with sharing local content

One thing’s proven in Facebook – users must be engaged in a post that aligns with their interest. Start by tagging relevant and most trending topics while avoiding over-tagging, which can reduce interest in your posts. Thus, pick wisely the topic which has the most significant impact and can be of value to the audience.

Why?

The idea behind this Facebook marketing technique is to align your business with something that’s part of your city’s identity. You can share the content of local organisations to capture the essence of the locale and peak interest among your potential buyers.

Try to make your Facebook page the extension of culture and tradition” – says Neil Patel.

Encourage foot traffic

This is the biggest struggle marketers face while using Facebook to work for them. Making online followers base to turn up at your store can take ages. However, there are a few ways to make these processes quick and convert followers into foot traffic to generate revenue.

It can be done by –

  1. Create contents and polls on popular products and services.
  2. Run periodical in-store events that your potential customers could be interested in.
  3. Start an aggressive Facebook advertising strategy like handing coupons and giveaways.
  4. Start an online shopping portal on Facebook and provide rebates.
  5. Align your Facebook page with which the audience cares most about.

Think Facebook as a marketing email and your store a landing page” – says Neil Graham, a marketing analyst.

How to advertise on Facebook?

To set-up an advertisement, consider these ideas:

  • Target the desired audience (based on age-group, gender, location, etc.) Use Google Analytics to mine data and use it for targeting.
  • Add an engaging picture when using Facebook for business
  • Use engaging Ads and easy-to-answer descriptions for maximum reach.

Turning the foot traffic into your potential buyers is only half the job done. Now, it’s time to use business cards, signage and receipts to generate more page likes, reviews, posts and check-ins on the Facebook timeline.

Here’s the second best way to advertise on Facebook

  • Use e-mail signatures to display at your fan page’s URL. It might make a recipient notice it quickly and probably click it.
  • Sending out an email blast to let people know you’re on Facebook.
  • Promoting other social media accounts along with your Facebook page is a smart way to command your presence on the digital platform.
  • Integrate Facebook plugins on your sites gives you an advantage on brand awareness and increase followers.

Apart from these Facebook advertising techniques, you can also create and schedule the status updates.

The average number of active users on Facebook is over 750 million – as per a survey conducted in January 2019.  Add a percentage on those millions, and they could be your potential customer hereafter.

Keep in mind some of the posting statistics such as –

  1. Using emoticons have shown to increase Facebook comments by 34%, 38% of the times in posts getting shared, and 58% more posts ‘Like.’
  2. According to HubSpot, question posts generate more comments and generate more reach.

Open groups

Creating groups offer a broad range of Facebook marketing advantages, which include –

  1. Build a community
  2. Establish expertise
  3. Networking
  4. Offer excellent customer service

Groups are a perfect way to build a controlled community with your target audience. It not only helps you to hyper-focus on a subject of your choice but also allows you to analyze the market efficiently.

Start thinking outside the box

A 2017 report by Facebook states – almost 45% of active users enjoy participating in contests.

A Facebook contest will garner higher engagement and rake in at least 6.6 times more ‘connects’ than standard posts. Introduce polling options, declare results and hand over prizes to the winners. This will increase the competitive attitude of your customers.

Use Facebook jobs feature

Finally, Facebook has introduced this new feature of posting jobs on social platforms. Although this not your regular Facebook marketing technique, but it can be helpful. It’s just another way to employ Facebook’s massive power to help your firm grow.

Return the favor

Now, that you know how to advertise on Facebook, it’s time to return the gratitude. Use Facebook’s ‘@’ feature to make your fans feel they’re important and are a part of your Facebook business page.

Bottom line

Facebook isn’t just an efficient tool – it’s flexible as well. No matter what firm you run, it provides endless marketing opportunities tailor-made to your company’s needs.

Yes, it will take time. But what doesn’t?

Facebook is growing at a tremendous pace, and with each passing day, it’s becoming more indispensable as ever. Hence, if Facebook is still not an active part of your current marketing campaign – it should be!  Set some time aside, tinker around for a few days, conduct a few campaigns and see how your Facebook marketing strategy pans out.

Like anything, all you need is a little push to get good at it.

An Ultimate Guide to Brand Building

Products never remain ‘mere products’. Brands take them out from the shells, making them an essential component in customer’s day to day life. Certain brands become so powerful that, they take over whole of the market. Certain products and services are often known by its name. Why is that so? Photocopying of papers are generally called Xerox. But how many of you know that Xerox is just a company who happened to manufacture first ever photocopying machine? Today, brands are the drivers of sales. Strong and powerful brands often have loyal customers in their pockets. Studies prove that, 59% of customers prefer to buy new products from brands familiar to them. How do you build a brand? Branding isn’t all about a cool logo and advertisement. When it comes to building your brand, there are three vital B’s you need to understand about —brand, branding and brand identity. Let’s take a quick look at the basics of these three B’s, before striding into brand building. What is a Brand? Before comprehending what branding and brand building is, it is important to understand what a brand is. With a lot of explanations available across internet, brand has become a term, that revolves around humongous chaos. Some of the explanations that search engines might provide you are; ‘Brand is the emotional and psychological relationship that you have with your customers.’ ‘A product manufactured by a particular company under a particular name.’ ‘The name, term, design, symbol, or any other feature that discern a seller’s product from other sellers.’ ‘It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company.’ All of the above mentioned definitions are indeed answers for the question, what is a brand. But, all of them are only partial answers. In addition to customer’s overall perception, brand is the personality of a business. What is Branding? Branding is the act of shaping a unique and distinctive brand; it’s the dynamic exercise of bringing a brand to life. It incorporates process of researching, developing and applying an idiosyncratic feature to your organization, so that consumers can associate your brand with your products or services. Branding is important; apart from making a memorable experience and impression in customer’s mind, it also gives a clear portrait of what to anticipate from your brand. Branding helps in defining points of parity and points of difference, thus differentiating your brand from your competitors. When branding your business, start small and remember to focus on your target audience first. With time, your brand loyalty may grow enough to expand your reach. What is brand Identity? Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. Brand identity includes visible elements of a brand, such as colour, design, and logo, that helps to identify and distinguish the brand in the minds of consumers. Just like your personal identity makes you uniquely different, your brand identity is the special constituent of your business that sets you apart from every other competitor. Now that we have understood what the three B’s of Brand Building are, it is time to move on to the next step. What is Brand Building? Brand Building is generating awareness, establishing and promoting business using strategies and tactics. It enhances the brand equity using advertising campaigns and promotional strategies. At present, augmentation of brand building can be done through various digital marketing activities including; User Experience SEO Content Marketing Social Media Marketing Email Marketing Paid Advertising/ Pay Per Click These channels aid in creating brand awareness among the target market. Building a brand cannot happen overnight; many strategic and purposeful ordeals are associated with it. Let’s go step-by-step and understand how to build a brand.  
  1. Determine your target audience
‘You can’t be everything to everyone.’ The foundation for building a brand starts with identifying and determining target audience. If the brand doesn’t resonate with your audience, it wouldn’t lead to awareness, recognition, trust, and revenue. While building brand, it is imperative to understand who exactly are we trying to reach.  The key message should be tailored according to these targeted market. Crystalize a picture of your intended consumers, and fathom how to create a brand identity that they can understand and relate to. Brand building relies heavily on understanding the buyer persona. Narrowing down audience will ensure that the brand message comes across crystal clear to the intended receiver. Recognizing the target audience for your services or products is a significant task. It is all about right person consuming your content, clicking on your ads, opting into your email list, etc. Thus, determining ideal audience for your business will upkeep the general digital brand strategies. It’s definitely an important first step!
  1. Establish a Brand Mission Statement
Why did you start your business and what is its purpose? Answering these questions are the key to build a perfect mission statement. Mission statement impeccably defines the purpose and passion of an organization. In essence, you have to craft a clear expression of what your company is most passionate about. Before building a brand that the target audience trusts, you must have a clear idea of the values that the business possesses and provides. It will reflect every aspect of your brand building strategies. Everything including your logo, tagline, voice, message, and personality should resonate that mission.
  1. Competitor Analysis
It is indisputably not advised to imitate exactly what big brands are doing in your area of expertise. But it is vital to keep a track of what are they up to. The ultimate goal is to differentiate your product from competitors. It is your obligation to convince your customers to buy your product over your competitors. Hence, it is critical to keep a track of their strategies and campaigns to do better than them. Research about your key competitors and understand how well they have gone about building a brand name.
  1. Outline point of differentiations
Your product, service and benefits solely belong to you. There would definitely be points of parity with your competitors. Because most of the products in the market aren’t unique. Most products are a repetition of its already trialled versions. Focus on the point of differentiations that you have to offer over your competitors. List out the benefits that solely comes with using your product or service. It is important to understand that, it isn’t a mere list containing qualities and features of your product. But these are the values that you offer to your customers through your brand.
  1. Create a brand logo and tagline
It is the visual properties of a brand that crosses our minds upon hearing its name. Visual elements are strong identity building factors. The most important essence of brand building process, is to create a brand logo and tagline for your company. A strong logo and tagline will remain intact in the minds of audience for a long time. Why do people from 90’s still remember the song of Vicco Turmeric cream? The answer is simple – the brand was able to create a strong positioning in the minds of audience. For building a strong brand identity, logo and tagline should be enduring. Here are the five essential characteristics of a great logo. Simple The simplest logos are the ones people remember the most. Complicated logos are most often forgotten by the audience. Scalable A great logo should be simple and scalable. Stretching up or down shouldn’t make it look bad.  Memorable The success of a logo relies on its memorability factor. A great logo should be impactful. It should be able to capture audience attention and leave a positive impression in them. Versatile A logo is a brand element that keeps showing up on multiple platforms of communication. It is indispensable that your logo looks equally good on all platforms. Relevant Your logo design might be exceptional. But what if your logo is not relevant to your business? One of the qualities that a great logo must possess is relevance. The logo should reflect the type of business that your brand is into.
  1. Form your Brand voice
Brand voice relies heavily upon your mission, target audience and the industry your business belongs to. It is how you communicate with your customers and how they respond to you. Brand voice could be; Professional Service-oriented Friendly Authoritative Technical Informational Promotional Conversational Eventually, you should choose a brand voice that makes sense and resonates with your target customers. Because it is all about connecting with your target audience.
  1. Build a brand message
When building a brand message, tell your customers concisely who you are. Use the brand voice that you have chosen to express your brand message. Your message should be intricately associated with your brand. Make it as short as possible. But building a brand message goes beyond construction of a logo or tagline. It should define key aspects like: Who you are What do you offer Why people should care
  1. Give prominence to your brand personality
Customers are not looking for another same old pancake mix company who offers the same as everybody else. Give something new to customers that might leave a positive impact and impression about the brand in their mind. Customers are always up for new experiences and give them that. Wondering how to make your brand unique? Give importance to your brand personality and make it stand out from other brands. Be consistent with your brand personality across all points of contact. Brand personality can be as simple as the following: A conversational voice in communication Telling stories about real experiences Describing your products/services in a quirky manner
  1. Stay true to your brand building
Unless you decide to change your brand into something more effective based on consumer response, maintain consistency. A fluctuating brand would easily be forgotten by its audience. Key idea is to maintain consistency throughout. Once you have chosen a brand message, brand voice and personality, stick to it. Do not change it frequently, else people wouldn’t recognize your brand.   Now that you know the steps for building a brand, what are you waiting for? Start working on your brand building right away and give it a face that your consumers cannot forget.
Multicultural Marketing

Multicultural Marketing: Why and How should you do it?

What is multicultural marketing? Consumer market is growing continuously in diversity; multicultural marketing is the ultimate gateway to reach out to all these diverse consumers and build brand loyalty among them. Multicultural Marketing strategy has grown to be a necessity for brands that are trying to build real and genuine connections with consumers. It is the practice of marketing products to one or more audiences of diverse ethnicity. It primarily focuses on ethnicity outside of a country’s general market.

Multicultural marketing trends take advantages of different cultural aspects of diverse ethnic groups which include elements like language, traditions, celebrations, religion and so on. These cultural referents help brands to communicate effortlessly to their target audiences. This type of targeting can offer major returns to a brand. But multicultural marketing should be handled with care; because it is imperative to avoid stereotypes and balance the culture. Adopting Multicultural marketing strategies will allow brands to attain a unique competitive advantage. It is a proven fact that consumers make purchase decisions based on personal, social, cultural and psychological factors. Hence, identifying and recognizing what factors entice a multicultural consumer to purchase is very significant, and strategies must be plotted accordingly.

When Multicultural marketing is executed properly, it will result in great success of the brand or product. Therefore, the real question is not why multicultural marketing, but how to design an effective multicultural campaign?

Understand who is a multicultural Consumer

Research is the ultimate guide to any successful marketing campaign. But in multicultural marketing, you must grasp the essence of the word Multicultural consumer first. Earlier in US, multicultural consumers were identified as Hispanics, African Americans, Asians, Native Americans, etc. However, the term has received a new dimension and today, it is much more than what it used to be. Since culture is much more than ethnicity and race, multicultural consumers include minority religions and sexual orientations as well.

Research

This is the most important step when you design any marketing campaign. It is quintessential to have a thorough idea of what you are marketing, to whom you are marketing and in which platform are you marketing. Even the case of multicultural marketing is no different. The biggest error happens when you start assuming things about minority groups and their way of working. Get rid of your presumptions and thoughts, instead start researching.

Nobody would want their campaign to perform poorly, so as to avoid that, it is important to compile all the data that you have obtained from your research and be well versed on your target market.

Plan

Now that you have all your data on place, next step is to plan your campaign. This is the point where you will come up with ideas to demonstrate your product or brand, resonating strongly with your intended target audience. In this phase, you will have to design creative strategies to communicate your message. The goal is to relate your brand or product or service to the unique customer group to whom you are going to market.

Execution

Crosscheck! Execution is another important part in your campaign design. Once the creative is done, make sure you crosscheck the content to assure there are no errors. Ask reviewers or other employees to look over your content and ask them to provide their insights about the same. This is a phase where you can’t go wrong. So the prime MANTRA should be crosschecking your content.

Once, all of these steps are followed in order, you are all set to start your Multicultural Marketing Campaign.

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