A complete guide to Social Media Analytics

Before you delve into understanding social media analytics, you must understand the meaning of social media. Social networking sites such as Facebook, Instagram, TikTok, and LinkedIn are some commonly used apps across the globe. With millions of active users, social media has become an inevitable part of everyone’s lives. Coming to social media analytics, it refers to an analysis of the present market trends and how influential posts are on each platform. When you have this pocket guide on social media analytics, you get a complete guarantee that you will be able to make your posts reach a broader base of audience.

Components of social media analytics:

  • Sentiment analysis

Sentiments are a major driving force that influences your online viewership. It is straightforward to understand what is trending on social networking platforms. But is it a good thing or a bad thing? Are people supporting it, or are they against it? Sentiment analysis tools help you to get a clear understanding. With this understanding, you can initiate campaigns according to your target’s sentiments. It is the perfect opportunity to gain loyal followers and mass support.

  • Audience analysis

What is the point of posting on social media if you fail to establish an audience base? While you need to study your present followers, you also need to identify untapped sections of viewers. With the help of audience analysis tools, you can find what interests people. For example, if you are promoting a new restaurant, then you can find the food lovers in the location and target them for marketing. You can identify pages and online platforms where they are most active and reach out to them effectively.

  • Social metrics

Social metrics was earlier the essential part of social media analytics. However, it is now a smaller yet significant factor. In simple terms, social metrics refers to counting the number of responses that a post gets online. It refers to the number of likes, retweets, shares, views, and comments. Imagine a situation when your online post was earlier getting 500 views, but it suddenly goes up to 5000. Then, you can analyze how this has happened, what will be the impact on your company, and other ways of growth.

  • Social listening

Social listening refers to direct contact with your viewers. You understand what they want and then cater to their desires online. When you post anything online, it must have a conversational tone. It means you can ask questions, opinions, and suggestions. There is a high possibility that a promotional sound may not be as effective as a more friendly tone. You can also organize fun activities to keep the viewers engaged on your page.

  • Competitive benchmarking

How wonderful would it be to understand what your competitor is doing! Well, this is possible with the power of digital media. Competitive benchmarking means that you can apply social media analysis tools to your company and also your competitors. In a shell, it means that you have all the relevant information about your competitors at your fingertips. You can indulge in a more in-depth examination and then follow their trends if anything has worked in their favor. It is also a platform to learn from their mistakes and avoid them.

  • Image analysis

Images are the core of your social media campaigns. While you can analyze the success of your campaigns via social media analysis tools, you can also understand the efficacy of particular images. If a specific post is getting more viewership, then you know the image or copy line is working wonders. Image sharing has become a significant crowd-puller in modern-day social media use, so, it is essential to track the same.

Thus, social media analytics is a beneficial tool for everyone who wishes to increase their social media presence. Combining the components stated above, you get the perfect solution for online excellence. No individual or company can grow without media outreach in the present times. Consumers are sophisticated, but companies can easily understand mass behavior with social media analytics. To conclude, social image monitoring of the brand is another feather in the cap that you must cherish.

10 Marketing Trends to watch out for in 2020

Marketing is the singular difference that can take a brand to its heights. It isn’t unknown that your marketing strategy matters a great deal. An inefficient marketing strategy is one that causes no profits but may incur losses.

2019 has been a year of dreams and endless ideas when it comes to marketing. 2020 is going to be no less. There will be a gazillion marketing trends that may steal your attention; you must spend your attention on the best ones.

Let’s take a quick look at the top 10 marketing trends for 2020:

  1. E-shopping but better– E-commerce has been here for a couple of years now. However, E-commerce combines with social media is a powerful magic potion. If you have scrolled through your Instagram recently, you would have noticed several products on your feed, with tags on them. If you click on those products, the digital price tag appears; you can even buy them from within Instagram. The lucrative part about social media platforms like Instagram is their visual appeal. Instagram Commerce and its in-app checkout feature are revolutionary in its own way. This is one of the most lucrative business marketing trends right now.
  1. Push those notifications– Newsletters are a thing of the past. Nobody checks their mail or scours through those boring newsletters anymore. Consumers want reminders they can check easily without the effort. This is where push notifications come in. They’re an attractive marketing strategy to make sure your consumers get daily updates without having to move a finger. Research shows that web push notifications are twice as likely to rope in customers than email newsletters. The new year is here, and with it, all old marketing trends must go! Ditch the tiresome newsletter and get on with the program.
  1. Voice searches are the new thing– “Alexa, play me that song.” Voice searches ruled 2019. Speaker devices like Echo, Alexa, have been passionately accepted by the masses. They’ve been used for grocery shopping, finding songs, looking up addresses, random queries, shopping for special items, etc. Naturally, they found their way into e-commerce. Thirty-six million smart speakers were purchased this year alone. There’s a lot of potential when it comes to smart speakers, and it’s time that companies realized this growing business marketing trend.
  1. Lens it!– You already know about Google Lens. Since then, multiple Lenses have popped up. CamFind lets you search for products by simply clicking their pictures. Pinterest has jumped on this bandwagon too. The Pinterest Lens has carved its niche as it recognizes a booming 2.5 million products. Pinterest Lens is so prevalent that there have been 600 million searches for products. The appealing thing about Lenses is that you can simply look up the products you wish to buy, without any hassle. This is an unavoidable business marketing trend.
  1. Love thy employees– Customers don’t interact with the face of the brand. They interact with the employees at best. If the employees aren’t productive, efficient, polite, and smart to lead, your sales will probably be off. Brands say that most consumers wouldn’t buy from a company if they don’t get satisfying customer service. Employee engagement is a smart marketing strategy.
  1. Influence the influencers– Influencers get paid for promoting products on their social media feeds. They are an alternative to expensive celebrities. Not only will their hundreds of thousands of followers see your products being used/applied by/on them, but they’ll also find influencers to be more relatable than a big-screen star.
  1. AI paves the way– Artificial Intelligence has crept its way into e-commerce. Chatbots are being used by almost every big company. Even small businesses do not ignore this particular marketing Chatbots answer FAQs, give quick updates, no customer is put on hold, and is an efficient way to address queries.
  1. It’s time to get personal Personalize your brand. Take a cue from Amazon, Netflix, Flipkart, and hyper personalize the consumer experience. The experience you build for your consumers should be tailored and curated for their specific needs. This makes them feel noticed, appreciated, and understood.
  1. Blockchain technology for marketing– Blockchain has been around for quite some time now. It eliminates the necessity for a third-party verification system. A marketing strategy that includes blockchain technology will be paving the way to direct commerce. Only the parties involved shall exchange money/goods without third-party meddling.
  1. Omnichannel is everywhere Omnichannel marketing is precisely what the name suggests. You use all the platforms to send across a unique message that resonates with your objectives. Daily use of omnichannel marketing is when you get an SMS for an unpurchased item in your shopping cart, and then ads for the same item start popping on other platforms you visit.

To skyrocket your brand awareness and lead in the e-commerce industry, you have to update your marketing strategy in compliance with these business marketing trends. With people living their lives online, e-commerce marketing is the need of the hour.

The Ultimate Beginner’s Guide on How to Create Website Using WordPress

As against the notion of Content Management Systems (CMS) carrying complex frameworks and functionalities, WordPress comes off as a respite.

No wonder, it has become one of the most preferred CMSs for website creation. Even for the beginners, a few steps is all it takes to own a website on this platform. Well, before moving on with this guide to create website using WordPress, let’s have a better look at WordPress and its functionality.

WordPress – Your gateway to the world of content management

When you open your WordPress dashboard, it looks a clean slate of specifically defined sections. A sidebar for management, a clear dashboard, notifications at the top and more!

A simplicity you can’t help but marvel on.

Well, as simple as it may look, WordPress brings numerous sophistication and layers of functionality that overwhelms. So, here comes the question, how do you initiate making a WordPress website that impresses your visitor with a layout right at the moment he/she opens it.

Well, using WordPress like a pro requires quite a bit of experience, and you must do it efficiently to make the most of your WordPress site.

So, let’s walk through the steps that allow you to create website using WordPress with this guide.

Step 1 – Select a domain for your website

The first step to create free WordPress website is to choose a domain which serves as the address to your website. It will be the URL your visitor will be able to see in the address bar.

Choose it cautiously so that it remains relatively short, is easy to remember and unifies the idea of your brand in the domain itself.

Step 2 – Go for the purchase of web hosting and the selected domain

Next, proceed with the purchase of web hosting that will ‘host’ your website from a company that provides web hosting services. Also, make sure to choose a hosting plan that is affordable yet supports the storage and access of data of considerable volume.

Well, your journey to create WordPress site is half done with web hosting and domain purchase. You can also opt for a free domain to start with this site. However, it would limit the functionalities that you can get with a paid domain.

Step 3 – Proceed with WordPress installation

While there are multiple ways to install WordPress, one of the easiest ways is to proceed with it via the one-click process of installation given by your web hosting provider.

Once you have received the login username and password, you must change the details and customise it for security purpose.

Step 4 – Select a theme for your WordPress, install and configure

Once you have completed the process to create website using WordPress, the first thing to do to start with its use is to select a theme. These pre-coded and pre-designed theme templates help you save both time and money required for hiring a WordPress manager.

Also, install the theme and configure your WordPress account by setting up different widgets available in it.

Step 5 – Publish the first pages and create a menu

Now comes the outlining of your web pages that your visitors would be able to see. These pages are of two types, one that serves the purpose of a normal web page with all the relevant information about the author and second, a page that hosts all the posts you publish.

One of the best things about WordPress create website is that it offers a consistent interface irrespective of whether you are handling a regular web page or a post page.

Step 6 – Set up the menu

Once you publish your posts, they are visible on your blog page. For this, you also need to add up a navigation bar that will ease the access to various features on the website. To bring this functionality, you also need to create a menu for your website.

Once you are done with it, you can continue with the installation of essential plugins to facilitate the accommodation of other functionalities.

That’s it; you are done with the process of how to create website using WordPress.

Well, with the ease of access to social media and other promotional methods, there hasn’t been a better time to learn how to use your WordPress site!

All you need to know about Instagram ads

Launched on October 6 2010, Instagram is much of a craze among the young generation. After its launch, the platform has been accepted as a useful marketing tool.

Marketing on Instagram? Seriously?

Yes! With more than 1 billion active users, this social media platform is used by various business marketing teams and influencers for Instagram promotion of their brand.

Go deep down your memory lane!

Don’t you relax after a tiring day at work by scrolling down your Instagram news feeds for hours and see the posts of your favourite figures?

Such well-known figures and organisations use Instagram as a platform to stay in touch with their followers to share relevant news and pictures. This platform can be used by influencers from various genres to keep in touch with their potential customers.

What are Instagram advertisements?

Instagram advertisements are a type of marketing campaign used to engage traffic, raise brand awareness, boost sales and create a brand image.

With more than 40 billion pictures shared on Instagram so far, Instagram ads are set to reach the target audience faster and effectively.

How many times have you ordered your favourite mouth-watering sandwich after seeing a post while scrolling on Instagram? A lot, right?

These ads are sponsored visual contents that are posted by organisations to promote their brand and induce sales.

As per Instagram, around 60% of users discover new products on this platform out of which 75% take actions.

Sounds a lot? It is! Maybe you are one of them too!

Eager to know more? Read on!

Costs of Instagram advertisements

As per estimation, the approximate Instagram ads cost per click is around $0.70 to $0.80. Calculating the clicks, this adds up to more than $300 million spends on ads. However, the amount is calculated per click, which may increase or decrease depending on the age of your target audience, ad placement and other such essential factors.

Types of ads

Five types of Instagram ads that can be utilised are:

  1. Photo ads –

Such advertisements appear in the news feed of a user. The images can be viewed later as well by visiting the account of an organisation.

  1. Collection ads –

These ads are a combination of pictures and videos and have been accepted as the most potent Instagram advertisement.

  1. Story ads –

These are full-screen ads that appear in the ‘story’ section of a user. These ads have a shorter shelf-life and stay live for up to 24 hours. Such advertisements contain call-to-action buttons using which you can visit their website, product or services with ease. These are useful for sharing promotions or limited-time offers.

  1. Carousel ads –

Such advertisements allow the user to swipe through a series of videos or images. Viewers can access the call-to-action buttons to visit the website of the advertiser.

  1. Video ads –

As the name suggests, these ads are posted in the form of videos to promote a brand, service or product.

Did you know you can now run your ads both on Facebook and Instagram? Sounds interesting?

The Instagram ads manager allows you to run your advertisement both on Instagram and Facebook.

How may you ask?

All you are required to do is to link both your accounts and switch on the Facebook post button while you share posts.

Now that you know the power of Instagram advertisementsInstagram advertisements pick up your smartphone and get going!

10 common social media marketing mistakes you should never make!

Social media marketing has become one of the most popular marketing techniques among several brands today. Every other brands are jumping on the bandwagon of social media marketing today. Why? The reason is very simple – that’s where the crowd is. Social media, if used in the right way, has enormous potential to build the brand and grow the customer base. But all the efforts could go in vein if you make some common social media marketing mistakes.

‘To err is human!’ It is all about rectifying the mistakes and making sure that they wouldn’t happen again. Let’s take a look at these social media marketing mistakes to avoid.

  1. Failing to create a social media strategy

A brand cannot function effectively unless it is defined flawlessly. It should have a clear set of target group, an objective and a set of characteristics or properties. The same way, social media strategy is very important in order for the brand to perform effectively in social media platforms. Many brands do not consider social media as an important or operative marketing tool and hence they completely miss out on the strategy part. But, this is one of the biggest mistakes in social media marketing that one must never make.

Develop your brand’s very own social media strategy – it’s an essential foundation to everything that you do in social media.

A well-defined social media marketing strategy consist of an action plan and clearly defined goals. Hence, this will prove to be a beneficial element in brand building and SMM.

  1. Not tracking results

Social media marketing is a powerful tool to earn very good results in a short time. The best part of it is that, the results can be tracked down real time. This permits you to make strategic changes in your campaign and target audiences if required. A non- performing ad can be stopped or paused, and this would enable in saving your budget until the ad is optimized.

Do not disregard or neglect to track your results.

  1. Treating all social media platforms, the same

Every social media platform has its own customs, language, audience and type of content. For your exertions to be productive, you have to comprehend the differences between these social networks. It is imperative to learn how people communicate on all of the social network you participate in. Don’t post the same message on all social media platforms. Understand which message resonates the best in each social media platforms that you use.

  1. Dealing with Negative feedback

Negative feedbacks are definitely not so welcoming, but it provides an opportunity to improve the quality of our service and build trust within the brand community. Never ignore or delete the comments or statements of an unhappy customers. Some brands are so ignorant that they reply the customers with even harsher statements. But think these negative comments from a different perspective. This is a chance for you to turn this unhappy customer into a loyal customer with the best service quality. Communicate with the customer privately and understand their problem and provide an apt solution. This way, customers would be happy with your customer support wing and this might leave a positive impact in their mind as well.

  1. Spamming

This is one of the worst social media mistakes by companies that must be avoided at any cost. Do not throw links in the content and sales promotion of all social networks. Using of automatic and spammy links never work. Avoid broadcasting –because social media is not another advertising channel. Instead try to engage in conversation with your audience.

  1. No real Followers

Little interaction means no real followers. There are many people who buy followers just to make them look better among other competitor brands. But these people are either not active, else the profiles are fake. Hence, buying followers won’t do anything good for the brand. This means you don’t have real customer support and this will weaken your social presence. Avoid this by building a slow and steady network of real people.

  1. Not engaging with audiences

Increasing engagement is important for every brand who strives to carve a space for themselves in social media. Many brands tend to ignore the comments and feedback on their feed, which will give an impression of disinterestedness in the minds of audiences.

When someone replies to your post, make sure your social media team responds back as soon as possible. The more you respond in likes or comments, the more your customers will want to engage with your brand.

  1. Targeting audience

Social media is a platform where you can connect with your target group or audiences who fit into buying persona of your brand. If you have not defined your target audiences, then the results will definitely be disappointing.

  1. Skipping a social media policy

Most crisis in social media platforms happen because of the lack of a good social media policy. Social media policies should deliver unblemished guidelines for appropriate use and outline expectations.

  • Copyright guidelines: It is not necessary that employees understand how copyright works online. Provide instructions on how to use and credit third-party content.
  • Privacy guidelines: Stipulate on the details of how to interact with customers online. Give your social team pertinent direction on when to take the conversation to a private channel.
  • Confidentiality guidelines: Certain business information must be kept in wraps, specify these details clearly to the employees.
  • Brand voice guidelines: Brand voice is important for any brand as it reflects the brand personality itself. Elucidate the brand voice to your social media team and work accordingly.

A company can avoid a public relations disaster by having a detailed social media policy.

  1. Not being regular

Once after creating a strategy for your brand, become regular with your posts. If you fail to post even for a single day, it will eventually affect your impressions and engagement rates. This will spoil all the efforts that you would have put in over time. Not being regular with your updates means your content can get hidden from most of your followers.

There is no certain thing that you need to do to make your social media posts and page top notch. It is all about taking care of each and every aspect of your brand and aligning it with the goals and objectives.

5 essential steps to manage a Social Media Crisis

A communication crisis can happen anytime. In today’s interconnected digital world, social media crisis hits brands without a caveat. It doesn’t matter the industry your brand belongs to or the popularity your brand possesses; sometimes, it just happens.  Hence it is important to be always prepared for a crisis.

The first thing to do is, understand what is a crisis and what is not, before creating an effective social media crisis management plan. Because prevention is always better than cure! In the early days of social media, there used to be only very little issues to solve. But today, even petty issues take up a big room in social media leading to heated debates and discussions.

What is a crisis and what is not?

Somebody giving one or two rude remarks about your company through social media is not included in the list of crisis. But when the rude remarks start coming from a huge number of people, then it should be given a thought. The famous brand Forever 21 faced a huge backlash for the way they treat animals for wool. Many people in the social media stood up against the brand for their unethical practices. Well, something like this could definitely be called a crisis. This is one of the very recent social media crisis examples as well.

Now let’s take a stroll through the steps by which we can manage a social media crisis.

  1. Create social media guidelines

Some of the worst crises start with an inappropriate post. Fortunately, these are the easiest crises that we can avoid with the implementation of proper measures. And the best way to do that is to create a robust list of social media policies for your company. It should deliver unblemished guidelines for appropriate use and outline expectations.

  • Copyright guidelines: It is not necessary that employees understand how copyright works online. Provide instructions on how to use and credit third-party content.
  • Privacy guidelines: Stipulate on the details of how to interact with customers online. Give your social team pertinent direction on when to take the conversation to a private channel.
  • Confidentiality guidelines: Certain business information must be kept in wraps, specify these details clearly to the employees.
  • Brand voice guidelines: Brand voice is important for any brand as it reflects the brand personality itself. Elucidate the brand voice to your social media team and work accordingly.
  1. Use social listening to identify potential issues

Along with monitoring brand mentions, monitor the social sentiments as well. Don’t be baffled! Social sentiment is a metric used to analyse how people feel about your brand. By monitoring clearly, you can perceive how people feel about your brand and over the time you will understand if there is a change in sentiments as well.

  1. Come up with a crisis communication plan

Craft a company-wide social media crisis communication plan. This will allow you to respond quickly to any potential crisis. Do not wait for a crisis or issue to happen to take an action. Instead, have a set of preventive measures in hands to face any crisis that comes on the way. This will ensure that the issue doesn’t go out of control.

The major essential in managing a social crisis is timeliness. You should be quick in responding to a crisis.

An ideal social media crisis plan must incorporate the following points:

  • Craft an internal communication program.
  • Determine what is a crisis and what is not.
  • Provide a link to your social media policies.
  • Instigate an approval process before posting any content in social media.
  • Assign roles and responsibilities for every department. Give them proper guidance on who will do what.
  1. Pause all scheduled posts

Stop all the posts, that you have pre-scheduled.

Scheduled posts and tweets during a crisis period would give a negative impression in the minds of audience. It might make your brand look ignorant and insensitive. In a worst scenario, a scheduled post during a crisis could entirely disrupt your crisis management plan.

  1. Acknowledge, but do not argue!

Post immediate response to the crisis on your social media pages.

Defending yourself and responding angrily to the situation might create a serration to your authenticity. Once you post the initial response, it’s time for you to work on an in-depth statement or message. This could be a press release, an official statement or a letter or video from the CEO of your company. In the meantime, keep your responses as short as you can, and try to stay away from getting baited into another problem.

Impromptu crises may arrive without a warning! The key essence lies in how you overcome it. Prompt a quick response and be transparent, this will endure trust in your customer’s mind as well.

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