What Is Influencer Marketing? A Guide To Develop Your Business With Influencers

One of the emerging and the most prominent trends of modern-day marketing is Influencer Marketing. When we go back to a decade, we observe that at that time, influencer marketing was just limited to celebrities and some specific bloggers. Coming back to the current scenario, the rise in the number of bloggers has taken the influencer marketing industry by a storm. Influencer marketing strategies help in increasing the exposure of a brand, connecting with new audiences, and building authority. It drives traffic towards a particular website and also helps the brands gain loyal customers for their products and services.

Even though influencer marketing has a lot of benefits, setting up, launching, and managing an influencer marketing strategy can be confusing. Through this blog, you will get a comprehensive knowledge regarding what is influencer marketing, and the steps of developing a successful business with influencers!

What is Influencer Marketing?

Influencer marketing is an effective marketing strategy that involves identifying people having a strong influence on a brand’s target audience. An influencer marketing strategy involves the brand to form partnerships with influencers, and the influencers agree to show the brand’s content to its audience.

The majority of an influencer’s audience is vast and engaged, which helps the brands get in touch with the influencer’s audience. The exposure of the brand’s content in front of the influencer’s audience helps in forming a better reputation in a natural, meaningful, and positive way.

While a lot of brands use celebrities, brands don’t have to rely on celebrities for their influencer marketing campaigns. Since influencer marketing is about letting the audience gain exposure to the brand, and therefore, the right influencers do not need to have the most massive audience. In influencer marketing, it is the quality of the audience that matters rather than the audience’s quantity.

How to develop your business with influencers?

  1. Know your audience.

The most crucial step in developing your business with influencers involves knowing the brand’s target audience. Rather than looking for the type of influencers you would want to team up with, you should first specify the target audience. Once you specify your target audience, then you can easily get in touch with the best influencers that serve the audience that you are targeting. Since the audience has its own tastes, you should give a lot of focus on the kind of message that you would want to give out to your audience. Conducting proper research for knowing the tastes and preferences of the audience will work wonders for your brand.

  1. Set clear goals.

Just like any form of marketing, influencer marketing also involves setting up clear and concise goals that help in streamlining the whole process for your brand. If you define your goals in the early stages, you will have the upper hand in shaping your campaign’s consistent strategy. Some of the most common goals that every brand should have for developing their business through influencer marketing include brand awareness, audience building, building a brand identity, creating engagement, generating leads, increasing sales, building customer loyalty, and link building. Apart from that, you should also review the performance metrics from time to time to monitor your performance.

  1. Get in touch with a digital marketing agency.

Digital influencer marketing services offered by a renowned digital marketing agency will up your game. Since digital marketers have the required expertise of many years, they would guide you with the best solutions for a successful influencer marketing campaign. If you are looking for the most impactful digital marketing agency in India, then choosing Rush Republic would benefit your brand. The digital influencer marketing services provided by Rush Republic are outstanding as they have years of experience in this industry. Apart from that, the experts at Rush Republic will streamline the process by providing you valuable insights regarding your business.

  1. Plan your strategy.

Once your goals are defined, the audience is specified, and the agency is selected, then you need to plan your influencer marketing strategy. This step involves careful thought and planning, as it will be the building block for growing your brand. Some of the influencer marketing strategies you can consider include gift, guest posting, sponsored content, social media mentions, influencer takeover, contests and giveaways, brand ambassadors, etc. Each of these strategies promises favorable results. You can mutually decide with your agency and choose the approach that best suits your goals.

  1. Find the right influencers.

After your strategy and audience are defined, you need to find the right influencers to help you achieve your goals effectively. The main aim of influencers is to bridge the gap between your brand and its target audience. Therefore, selecting the right influencers will be beneficial for you. You can consider the different types of influencers, including bloggers, celebrities, social media stars, thought leaders, industry experts, customers, and non-competing brands. After determining the type of influencers that you want to work with, you can then start looking for specific individuals under that category.

  1. Curate content that suits the influencer.

The last and most essential step is to curate content that matches the influencer’s ideas so that the influencer does not think twice before posting it. If you are creating content for the influencer’s website or guest posting, then using the right set of keywords in the content will allow the material to appear at the top of the search engines. You can also mutually decide the content with the influencers and gain the upper hand at making it more effective.

Final Word

Influencer marketing is one of the best and the most effective ways of increasing your brand exposure, driving website traffic, building your audience, and generating more sales. However, it would help if you had an organized, data-driven, and a strong influencer marketing strategy for achieving favorable results. The six essential steps mentioned in the article will provide the best results for your business quickly. Choose Rush Republic and get ready to take your business to a boom!

Top 10 Digital Advertising tips for your Marketing Strategy

Today, everything works and sells on digital media platforms. Something that the older generation would have never imagined in their dreams. Advertising on these platforms is quite the demand now. The best way to advertise and put forward a good business strategy has time-and-again proven to be through digital advertising. The modern business strategy is to use social media and digital mediums to convey your brand marketing, gain more business by targeting and digitally reaching the audience. 

So why be left out? Be it a B2B or B2C kind of business, one thing that can certainly put your brand on the market’s map is digital advertising. Not just that, it will directly affect your sales, conversions, client base, and growth. For this to happen, your ads need to be strategic and contain all the necessary elements like content, design, platform, or even showing how well you know your audience. Read ahead to get a list of tips on how and where you need to apply which tactic to gain your targeted results through digital advertising.

Know your Audience:

While creating a product or developing a service, you would have certainly thought about which group of audience you are making it for and who you want to target. The same goes for advertising and marketing of that product. The most vital thing for you is to know your target audience so that you can strategize how to target that particular section of the audience. Social media sites like Facebook, Instagram, Snapchat, etc., help you do just that. A few of these sites even help you by narrowing it down to your audience’s interests and hobbies so that the ones who have an interest in what you are advertising, directly get attracted to your marketed product.

Creativity is key:

If you think your brand and its products need to stand out from other contemporaries in the market, you need to make sure your advertising strategy stands out. Be smart about choosing the elements of the advertisement, and add features to your brand accordingly to make it unique. Everything starting from the brand name, logo, color scheme, cover pages, fonts, etc. is to be well planned and should go with the vibe of your brand. Create an excellent brand advertising campaign and add touches of creativity that reflects your brand and what it stands for. Ensure that the images used are not dull, not too repetitive, and keep in mind that they should strike a sense of familiarity with the audience, for them, to take a step towards your brand.

Research, research, and more research:

New strategies and trends are emerging every single day. To make your brand and products look unique and still want the audience to choose you over the several different brands that are offering the same thing, you need to know how to be appealing to the audience. While marketing is the way to go, it is also true that with all the new trends and strategies, there are chances that you might fall behind. If you have researched enough about every new way to market your product, you will never get diminished from the market, and your audience will keep coming to you. So research as much as possible. Find out new strategies, new ideas, ways to grab attention, how your competitors are doing it, how the top brands in the market are doing it, and what’s new in the market. Remember, proper research goes a long way.

The Consumer attitude:

While branding and marketing are great tools, another part of advertising that will help you is understanding the buyer. When you know your buyer’s needs, you are more likely to bend your ways to reach and fulfill them. Throughout the buying process, observe your buyer. Your website helps you track when and at which page your buyer left the website or how they got to open it in the first place. This way, you will know where the potential buyers are finding you from and give more attention to that way because clearly, that is working best for you. Use these analytics to figure out why buyers are leaving, what is causing them to leave, and which point is causing it more. A thorough follow up will help you gain more clients and not lose as many mid-way. Feedbacks are another great way to do that as well.

Think before you spend:

While it’s true that many platforms offer excellent opportunities to target and find your clients effectively, it is also true that not all platforms are going to work for you. Based on your product, target audience, and many more reasons, there are chances that one platform might be great for you, and the other might not give as good results. This is the reason why you should always test the waters. Check which platform works well and try out different campaigns and marketing strategies before completely and blindly investing in them.  

Facebook to the rescue:

Research has shown that many small businesses grew because they used Facebook as the primary medium to advertise your product. Facebook has all the information about your target audience and also makes it possible to reach and find a new audience in the way. It is not as expensive as most social media sites, and analytics help you ace it out. Try Facebook to grow your business and get audiences.

Product Listing Ads:

Your product is good, and you know it. But how are you expecting your audience to discover it? Through product listings, you can endorse your products to the target market. You must add a detailed description of the product. With products that don’t have enough information in their ads, audiences tend to research on their own, which leads to either losing interest in the product or finding an alternative while researching it. All this at the cost of losing a potential client. Make sure your ads have an attractive picture of the product and a description that is enough for the client to take action.

Geo-Fencing:

There are times when we are in a store, and social media in a few hours starts showing us ads of the same store or brand. This process of aiming to draw an audience based on their location is called geo-fencing. Geo-fencing used alongside digital marketing can make a difference in the target audience, who might be potential clients. Several companies use this method, and it has proven to be quite the strategy.

Different Social media same integrated strategy:

With your presence on social media, one thing is definite that you are trying to make an effort to reach your target market through the means that they prefer. But the truth is that different social media have different ways of working, and what might catch a person’s attention on one platform might not even be looked at on the other. For this, you need to make sure that advertisements are integrated across different social media platforms to reach various audiences in ways that attract them. This integration of ads will bring in the sense of customization and increase your chances of getting clients.

Social media metrics and ROI:

Whenever a good businessman puts in a new strategy, he waits to see how his market is receiving it and how or whether it benefits him in the short and the long run as well. The same is with social media. Social media metrics will help you recognize who the ad is reaching, how many are following through, and how many are rejecting it. It will also reflect on your profit as a brand. If the ad is working well, it means your conversions must increase and vice-versa. Maintain and monitor engagement with the audience and watch how a good strategy can turn the audience into clients and likes and shares into conversions.

When followed effectively, backed with proper research, execution, and follow-through, these are a few strategies that can change the way your brand gets clients and make a rather strong client base that sticks with you and the products or services you offer.

10 effective marketing ways to market my business in 2020

Business owners are always on the lookout for excellent strategies to reach out to potential buyers online and off-line. With the world shifting base to a digital platform, you need to understand the exact changes and developments in the technological domain. Continue reading ahead to find 10 effective marketing ways to market my business in 2020.

  • Pay per click had to top this list.

Since you are looking for marketing ways online, you must already be aware of Google’s ad system that works on a pay per click. So let me skip the beginners’ information and come to the benefits you get. Since only pay when someone clicks on your ad, you get good value for conversions. Also, it is easy to set-up.

  • Social media advertisements have grown to become a necessity.

Do you know anyone who does not have a social account but is socially active in real life? Social media refers to platforms such as Facebook, Instagram, WhatsApp, Snapchat, Kik, and likewise. You can change your account to a business profile and opt for paid advertising services on the domains. Refer to online step-by-step guides on how to go about it.

  • Email marketing is not fading anytime soon.

Email marketing sounds like a thing from the past. But it is still alive. While most people do not read the entire email you send them; the key idea is to get them hooked right at the beginning. You must pay attention to create a strong subject line and opening statement. Convey the main crux as soon as possible and in as few words as possible. Since everyone has a hectic schedule, they usually glance through the promotion emails. Grab their interest!

  • Influencers are the new guides on the block.

You must have often seen Instagram influencers posting photos, videos, and reviews on their social media handles. That’s what we are referring to! Influencer market has emerged as a big field recently, and people with established 9 to 5 jobs are quitting to join this domain. What helps them to make money? Sponsors like you. Why do they have such a massive base of followers? Because these influencers are supposed, experts. When you collaborate with an influencer to market your products and services in 2020, you pay them for their wisdom and experience in the genre.

  • What are podcast ads?

You must be wondering how podcasts can help you? Well, it’s not the podcast but the person hosting it. Usually, people listen to a podcast because they have faith in the speaker and believe him. This is where you step in and use the speaker’s credibility to your advantage. But why will they help you? Because you sponsor their session. A little investment in the podcast can help you get many potential leads.

  • Make offers based on your buyers’ location.

Whenever you make an online offer, you must be location-specific. For example, if you offer a pair of free socks in an area of humid weather, it kind of defeats the entire pint. It is imperative to sell what the buyers need- focus on selling them solutions. Every consumer wishes to save money by opting for deals and package offers. Give them location-specific coupons and redeemable points. Sometimes, location-specific referral codes can also help you crack your way into the local market.

  • Video content has been driving everyone.

YouTube launched in 2005, and there has not been any turning back since then. It is quite effortless to create a YouTube channel and start posting. The trick lies in being active and getting the desired attention from viewers. One of the biggest drivers of online success in terms of video creation is humor. Additionally, emotional bits and BTS shots can also work in your favor. The idea is to connect with the audience. The newest kid here, TikTok, has been working exceptionally well and collaborated with brands such as Levis and OnePlus.

  • Organic web traffic plays a vital role.

This refers to the online viewers who see your website to find solutions to their queries. Here, your web page layout is quite critical. Additionally, you must ensure that your page ranks at the top of Google’s search results. Or at least, appears in the first five results. You see, people usually check only the first two to three results and then close the tab. The zero position is the target. Backlinks from other websites, SEO, and keyword placement influence your ranking.

  • Do people still listen to live TV and radio shows?

The present digital age has witnessed the growth of online show streaming sites such as Netflix, Hulu, Voot, and Amazon Prime. Moreover, most of these sites have their customized phone apps that make it easy for viewers to see shows of their choices. However, this does not imply that no one is interested in live TV and radio shows anymore. While the radio continues to be a part of people’s car music systems, individual sections of the society are still likely to watch live TV shows at least once a week. Moreover, it is an excellent idea now because most brands have stopped doing it, so it helps you stand apart from the mainstream crowd.

  • Direct mail and print media are still impactful for specific target groups.

Print media refers to the newspapers, magazines, pamphlets, and likewise that companies distribute and use as methods of advertisement. Now, here, you must understand that your target drives the medium you pick. If you are selling an item to someone over the age of 50 or someone older, they are more likely to be conventional and stick to the print media. On the other hand, direct mail may also be useful to drive customers to your website by sending them a catalog that they may read properly or scan through. According to statistics, 42.2% of the recipients make an effort to read or glance through the mails.

These are the top 10 effective marketing ways to market my business in 2020. While several companies have already implemented massive changes in the business and marketing models, it’s time for you to turn over a new leaf as well. All you needed were these growth policies up your sleeves!

How to get more leads on Social Media: 5 Important steps to follow.

Top brands across the globe have tried using social media to their advantage. While digital networking platforms follow a trend known as crowd culture, it is evident that some market leaders have successfully used social media to generate leads for their company. Leads primarily refer to the potential buyers that you meet and interact with online. Every brand aims to create leads for revenue generation. Continue reading ahead to learn about the 5 critical steps that you must follow for excellent marketing ideas on social media.

Why should you choose social media?

Though you know that social media is a fantastic choice as a marketing platform, have you considered why it is the best? Well, to begin with, social media is an indelible part of everyone’s lives where they can share photos, videos, status updated, and ask viewers for their opinions and suggestions. It helps them interact. According to primary search data, 20% of business owners have replaced traditional email communication with social media updates. Additionally, almost 23% of digital users spend their time online reading blogs and social media updates.

According to Sales for Life, 61% of B2B marketers use social media to increase lead generation. Emails are great means of communication but have now become an outdated model because, firstly, not everyone checks their mails all day. And secondly, emails are not location-specific, so they lose their impact.

Top 5 strategies to generate leads on social media.

  1. Content is indeed the king.

You must remember that viewers crave content. When you post an advertisement, photo, or video on your social media handles, it must be something meaningful. One of the best ways of doing this is via internal linking or hyperlinking. For example, when you send an email to your users or post a video on your Facebook handle, the content must have an internal link to the relevant products and services. Clicking on the link must redirect your potential buyers to a page where they can place an immediate order. Since people often complain of having a busy schedule, they do not have the time first to read your post and then separately search for you.

  1. Switch to a business account and use paid ads.

You must switch your general account to a business account on Facebook because it helps you to not only look more professional but also enables buyers to get instant contact information. There is an exceptional service on the networking site that allows you to opt for paid ad boosting services. All you need to do is select a package, and your ads will become location-specific and language-specific. Since Facebook owns Instagram, the latter has a similar feature and outline. Please note that these are better suited for B2C transactions.

On the other hand, LinkedIn is more suited for B2B transactions, and according to research conducted by QuickSprout, 45% of LinkedIn marketers have gained consumers from the platform. To conclude, social media campaigns can prove to be a boon for your business expansion and growth.

  1. Have you considered a live event?

Now, you must be wondering what kind of a live event you should host? Well, there are multiple options that you can choose from. Firstly, you can host a regular live event where someone from the managing team comes online and starts a live video. Here, you can treat it as an ice-breaking moment and get friendly with your buyers. You can start with small talk leading to brand publicity. Leads will ask you questions that you answer.

On the other hand, you can host tutorial videos and webinars where you teach something to your buyers. For example, if your brand sells face scrubs, you can host a webinar related to beauty tips and skincare. Accordingly, you can market your product and generate leads.

  1. Referral codes can give dual benefits.

One of the most common methods of lead campaigns includes using referral codes. Essentially, you need to circulate a referral code to buyers on social media. When a buyer puts in the code while purchasing from your website, they get discounted rates. A leading brand that has done this successfully is Dominos. It also allows you to bundle your products and sell more.

  1. Get selling on social media!

Last but not least, how about selling your products directly on social media? Yes, it means that the buyers will no longer need to visit your website. It is simple to start an Instagram and Facebook business page where you can post your products, prices, and transaction details. The buyers can message you personally, and you can guide them about how to place the order. Or, you can also guide them to your website, depending on what suits your needs.

Social media is the perfect place to generate leads. However, you will be successful only if you are smart to use it to your benefit. These quick tips are tried and tested for your convenience.

All that you need to know about Google Adwords campaign

Digital marketing has rapidly taken over the world, and marketers are always on the hunt for fresh opportunities online. Unlike the traditional methods of marketing, online portals have provided a massive platform to ad makers to reach out to potential buyers. One such portal is Google. Being the number one search engine in the world, Google allows brands to post ads. Referred to as Google ads, they help you to improve your presence, get more viewers, and increase your sales through potential leads.

What are Google Ads?

You must have often seen a row of ads on the sides of the screen when you are looking for some information on Google. These are known as Google Ads that any brand can post on the search engine. It is one of the most profitable ways of posting an ad because it follows a pay per click scheme. So, what primarily happens is that let’s suppose you are the posting company that has put up an ad. If I, being the user, clicks on the ad, watched the video on YouTube, or calls on the call to action number, only then you need to pay.

Most of the other business advertising services demand payment, irrespective of results. There is no guarantee that you will get leads or not. But Google Ads has completely transformed it. You can post ads in multiple forms, such as YouTube videos, text-based search ads, in-app mobile ads, graphic ads, and likewise. All you need to do is bid according to the different criteria and reach your target buyers. You can either place yourself in the search results or opt for display on networks under the Google banner.

What is the Google Adwords structure?

Now that you have understood what we are referring to, let’s get into details. There are three primary stages or categories that you must know.

Adwords account

You need to create an Adwords account first with a unique email address and password. It must also have the billing address and relevant details. Along with the billing information, you can also adjust the time zone from your account. Please note that the account must be registered under Gmail. Also, you cannot use one account to manage multiple Adword campaigns. Usually, the billing information is permanent. Thus, you must pay extra attention to it and opt for a credit payment or debit payment accordingly. You choose between manual and automatic payment.

Campaign

The second level is the campaign stage, where you need to fix critical points such as the daily budget, the target language, the preferred venue, and the date when you want the campaign to end. You must already be aware of Google maps that can quickly detect your location at any time. The auto-detection is what helps Google push the ads according to your preferences. For example, if you target buyers in Spain, then you can show them your ads from any other part of the world. Don’t worry; Google will take care!

Ad group

Lastly, the ad group refers to keyword ads. Specific keywords can help you boost your online ad placement and engagement. The Google Ads Keyword Planner is a highly reliable tool to generate trending keywords. All you need to do is use them strategically. Digital marketing services can assist you.

What is Google Search Network?

Let’s understand this with the help of an example. Think of a lazy afternoon when you feel like shopping online and search for the newest sunglasses. You get two types of search results. First, you get a list of “sponsored” and “ad” results. Following that, you get organic results. Placing your item and brand name in the first sponsored section is a type of Google Ad. After entering a query, the engine performs an auction. It identifies all those who have included the keyword in their ad.

What is the Google Display Network?

The Google Display Network is commonly referred to as GDN. The GDN reaches more than 90% of internet browsers across the globe. You would be surprised to learn that there are over 2 million websites and pages under this wide banner of GDN. Some top sites to note are Google Finance, Gmail, Blogger, YouTube. Similarly, it also includes mobile applications. What makes GDN so effective is that it instantly grabs the users’ attention. From a marketer’s perspective, it is beneficial because you can easily include essential information and keywords about your products and services.

A prerequisite to using Google Adwords is that you must ensure to have a high-quality landing page. All the traffic from the ad should be directed here. Moreover, you should highlight all the product features and advantages as clearly as possible. Search engine marketing can be a boon to growing your business if you know how to use it.

tik tok marketing

All you need to know about TikTok marketing strategies

Every business owner is on the hunt for digital marketing strategies that can take the company to a new height of success. Contrary to the conventional methods of marketing, everything has now gone online. Social media marketing is one of the most sought after fields right now because everyone is always hooked to their phones, laptops, and tablets. Digital marketing strategies refer to the use of social networking sites and online portals to reach the target audience. A relatively new and successful app on the block is TikTok. Continue reading ahead to know about advertising on TikTok and how it can help you.

Why should you choose TikTok?

TikTok is a significant hit amongst the youth, and gradually, the older generations have also started making their appearance on it. The best thing about TikTok is that it has more than 500 million active users and subscribers. Earlier, Musical.ly and TikTok were separate apps that worked in different parts of the world. However, a collaboration between the two helped companies reach more people overnight. Recently, in 2019, the TikTok app launched its ad feature. Since then, big names such as Apple Music, Fenty Beauty, and Nike have used the app for their promotions. If you identify your target users and promote your business accordingly, then TikTok can give you a significant boost.

Considerations you must make when you choose TikTok.

Identify your target users effectively.

The first step of any advertising effort is to identify the target buyers and accordingly reach out to them. According to the latest statistics, approximately 66% of TikTok users are below the age of 30. Thus, it automatically becomes a right domain if you want to attract the youth. About 41% of users are aged between 16 and 24. If you are seeking ways to cater to the old audience, then this is not the place for you. Continue reading ahead to learn more about the TikTok marketing strategy. 

Be ready to compete with big brands!

Some of the top names that have already used advertising on TikTok to their advantage are Nike, Disney, and Grubhub. Thus, it becomes quite evident that you, too, need to compete against them to create a place for yourself. The best way to make it big on TikTok is via investment. Since TikTok ads are relatively new, it requires a specific premium investment. You can find more when you get started. Now, let’s explore the different steps that you need to take for advertising on TikTok.

How to create advertisements on TikTok?

Create an ads account

Firstly, you need to create an ads account. When you log on to the official webpage of TikTok, you will see a banner that asks you to click to create ads. Since TikTok ads are yet in the beta stage, please note that it is not entirely online, however. You will be sent to a pop-up page where you need to fill in critical details. After you have submitted the form, a customer care executive will get in touch with you. It may take up to 48 hours for someone to call or revert. Rest assured, your marketing campaign will start soon.

How about the ad campaign?

After you have set up your ads account, you need to start working on the campaign itself. Visit the ads dashboard and click on the drive. Then, you need to select the budget that you are willing to invest in and the main objective of your digital marketing strategies. Thus, you can choose from options such as conversion or traffic. The TikTok algorithms will work accordingly and help you to create a compelling visual ad. Please note that advertising on TikTok requires your daily and total advertising budget to be at least $500.

Time to get specific with your ad campaign!

Targeting is the key to ensure the success of your TikTok marketing strategy. You can select your viewers and the places where you wish to run your ad. For example, the TikTok family is rather big and includes names such as Vigo Video (India only), BuzzVideo, and the News Republic. Moreover, if you are unsure about the target placement, then TikTok can assist you by automatically placing your ads at the right location. Once this is done, you can quickly enter the visuals that you want to run and also include up to 20 keywords about your services and domain.

Optimize your TikTok ads.

Last but not least, you must optimize your TikTok ads. You can include a call to action button, start TikTok challenges, and schedule the number of times you want your ad to run, the budget, the visibility, and everything else on the app. You can also use the built-in TikTok tools. One of the most common ones is the Video Creation Kit.

Thus, thinking of an effective TikTok marketing strategy is the key to excel in the present digital world. Once you get on to the domain, you will learn a lot more with practical knowledge.

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