Top 10 Digital Advertising tips for your Marketing Strategy

Today, everything works and sells on digital media platforms. Something that the older generation would have never imagined in their dreams. Advertising on these platforms is quite the demand now. The best way to advertise and put forward a good business strategy has time-and-again proven to be through digital advertising. The modern business strategy is to use social media and digital mediums to convey your brand marketing, gain more business by targeting and digitally reaching the audience. 

So why be left out? Be it a B2B or B2C kind of business, one thing that can certainly put your brand on the market’s map is digital advertising. Not just that, it will directly affect your sales, conversions, client base, and growth. For this to happen, your ads need to be strategic and contain all the necessary elements like content, design, platform, or even showing how well you know your audience. Read ahead to get a list of tips on how and where you need to apply which tactic to gain your targeted results through digital advertising.

Know your Audience:

While creating a product or developing a service, you would have certainly thought about which group of audience you are making it for and who you want to target. The same goes for advertising and marketing of that product. The most vital thing for you is to know your target audience so that you can strategize how to target that particular section of the audience. Social media sites like Facebook, Instagram, Snapchat, etc., help you do just that. A few of these sites even help you by narrowing it down to your audience’s interests and hobbies so that the ones who have an interest in what you are advertising, directly get attracted to your marketed product.

Creativity is key:

If you think your brand and its products need to stand out from other contemporaries in the market, you need to make sure your advertising strategy stands out. Be smart about choosing the elements of the advertisement, and add features to your brand accordingly to make it unique. Everything starting from the brand name, logo, color scheme, cover pages, fonts, etc. is to be well planned and should go with the vibe of your brand. Create an excellent brand advertising campaign and add touches of creativity that reflects your brand and what it stands for. Ensure that the images used are not dull, not too repetitive, and keep in mind that they should strike a sense of familiarity with the audience, for them, to take a step towards your brand.

Research, research, and more research:

New strategies and trends are emerging every single day. To make your brand and products look unique and still want the audience to choose you over the several different brands that are offering the same thing, you need to know how to be appealing to the audience. While marketing is the way to go, it is also true that with all the new trends and strategies, there are chances that you might fall behind. If you have researched enough about every new way to market your product, you will never get diminished from the market, and your audience will keep coming to you. So research as much as possible. Find out new strategies, new ideas, ways to grab attention, how your competitors are doing it, how the top brands in the market are doing it, and what’s new in the market. Remember, proper research goes a long way.

The Consumer attitude:

While branding and marketing are great tools, another part of advertising that will help you is understanding the buyer. When you know your buyer’s needs, you are more likely to bend your ways to reach and fulfill them. Throughout the buying process, observe your buyer. Your website helps you track when and at which page your buyer left the website or how they got to open it in the first place. This way, you will know where the potential buyers are finding you from and give more attention to that way because clearly, that is working best for you. Use these analytics to figure out why buyers are leaving, what is causing them to leave, and which point is causing it more. A thorough follow up will help you gain more clients and not lose as many mid-way. Feedbacks are another great way to do that as well.

Think before you spend:

While it’s true that many platforms offer excellent opportunities to target and find your clients effectively, it is also true that not all platforms are going to work for you. Based on your product, target audience, and many more reasons, there are chances that one platform might be great for you, and the other might not give as good results. This is the reason why you should always test the waters. Check which platform works well and try out different campaigns and marketing strategies before completely and blindly investing in them.  

Facebook to the rescue:

Research has shown that many small businesses grew because they used Facebook as the primary medium to advertise your product. Facebook has all the information about your target audience and also makes it possible to reach and find a new audience in the way. It is not as expensive as most social media sites, and analytics help you ace it out. Try Facebook to grow your business and get audiences.

Product Listing Ads:

Your product is good, and you know it. But how are you expecting your audience to discover it? Through product listings, you can endorse your products to the target market. You must add a detailed description of the product. With products that don’t have enough information in their ads, audiences tend to research on their own, which leads to either losing interest in the product or finding an alternative while researching it. All this at the cost of losing a potential client. Make sure your ads have an attractive picture of the product and a description that is enough for the client to take action.

Geo-Fencing:

There are times when we are in a store, and social media in a few hours starts showing us ads of the same store or brand. This process of aiming to draw an audience based on their location is called geo-fencing. Geo-fencing used alongside digital marketing can make a difference in the target audience, who might be potential clients. Several companies use this method, and it has proven to be quite the strategy.

Different Social media same integrated strategy:

With your presence on social media, one thing is definite that you are trying to make an effort to reach your target market through the means that they prefer. But the truth is that different social media have different ways of working, and what might catch a person’s attention on one platform might not even be looked at on the other. For this, you need to make sure that advertisements are integrated across different social media platforms to reach various audiences in ways that attract them. This integration of ads will bring in the sense of customization and increase your chances of getting clients.

Social media metrics and ROI:

Whenever a good businessman puts in a new strategy, he waits to see how his market is receiving it and how or whether it benefits him in the short and the long run as well. The same is with social media. Social media metrics will help you recognize who the ad is reaching, how many are following through, and how many are rejecting it. It will also reflect on your profit as a brand. If the ad is working well, it means your conversions must increase and vice-versa. Maintain and monitor engagement with the audience and watch how a good strategy can turn the audience into clients and likes and shares into conversions.

When followed effectively, backed with proper research, execution, and follow-through, these are a few strategies that can change the way your brand gets clients and make a rather strong client base that sticks with you and the products or services you offer.

How to get more leads on Social Media: 5 Important steps to follow.

Top brands across the globe have tried using social media to their advantage. While digital networking platforms follow a trend known as crowd culture, it is evident that some market leaders have successfully used social media to generate leads for their company. Leads primarily refer to the potential buyers that you meet and interact with online. Every brand aims to create leads for revenue generation. Continue reading ahead to learn about the 5 critical steps that you must follow for excellent marketing ideas on social media.

Why should you choose social media?

Though you know that social media is a fantastic choice as a marketing platform, have you considered why it is the best? Well, to begin with, social media is an indelible part of everyone’s lives where they can share photos, videos, status updated, and ask viewers for their opinions and suggestions. It helps them interact. According to primary search data, 20% of business owners have replaced traditional email communication with social media updates. Additionally, almost 23% of digital users spend their time online reading blogs and social media updates.

According to Sales for Life, 61% of B2B marketers use social media to increase lead generation. Emails are great means of communication but have now become an outdated model because, firstly, not everyone checks their mails all day. And secondly, emails are not location-specific, so they lose their impact.

Top 5 strategies to generate leads on social media.

  1. Content is indeed the king.

You must remember that viewers crave content. When you post an advertisement, photo, or video on your social media handles, it must be something meaningful. One of the best ways of doing this is via internal linking or hyperlinking. For example, when you send an email to your users or post a video on your Facebook handle, the content must have an internal link to the relevant products and services. Clicking on the link must redirect your potential buyers to a page where they can place an immediate order. Since people often complain of having a busy schedule, they do not have the time first to read your post and then separately search for you.

  1. Switch to a business account and use paid ads.

You must switch your general account to a business account on Facebook because it helps you to not only look more professional but also enables buyers to get instant contact information. There is an exceptional service on the networking site that allows you to opt for paid ad boosting services. All you need to do is select a package, and your ads will become location-specific and language-specific. Since Facebook owns Instagram, the latter has a similar feature and outline. Please note that these are better suited for B2C transactions.

On the other hand, LinkedIn is more suited for B2B transactions, and according to research conducted by QuickSprout, 45% of LinkedIn marketers have gained consumers from the platform. To conclude, social media campaigns can prove to be a boon for your business expansion and growth.

  1. Have you considered a live event?

Now, you must be wondering what kind of a live event you should host? Well, there are multiple options that you can choose from. Firstly, you can host a regular live event where someone from the managing team comes online and starts a live video. Here, you can treat it as an ice-breaking moment and get friendly with your buyers. You can start with small talk leading to brand publicity. Leads will ask you questions that you answer.

On the other hand, you can host tutorial videos and webinars where you teach something to your buyers. For example, if your brand sells face scrubs, you can host a webinar related to beauty tips and skincare. Accordingly, you can market your product and generate leads.

  1. Referral codes can give dual benefits.

One of the most common methods of lead campaigns includes using referral codes. Essentially, you need to circulate a referral code to buyers on social media. When a buyer puts in the code while purchasing from your website, they get discounted rates. A leading brand that has done this successfully is Dominos. It also allows you to bundle your products and sell more.

  1. Get selling on social media!

Last but not least, how about selling your products directly on social media? Yes, it means that the buyers will no longer need to visit your website. It is simple to start an Instagram and Facebook business page where you can post your products, prices, and transaction details. The buyers can message you personally, and you can guide them about how to place the order. Or, you can also guide them to your website, depending on what suits your needs.

Social media is the perfect place to generate leads. However, you will be successful only if you are smart to use it to your benefit. These quick tips are tried and tested for your convenience.

How to boost your Facebook organic reach?

Social media outreach is honestly one of the smartest ways to increase your brand awareness. It doesn’t require a lot of mechanical effort, and you can generate a lot of fan following or recognition if you use it efficiently.

Facebook is a viral site with 2.41 billion monthly active users, as of 2019. Facebook marketing is a goldmine for generating brand awareness.

However, gone are the days when you could just put up posts and sit back, letting Facebook algorithms do all the work. You must be steps ahead of your contemporaries and work creatively to increase your Facebook organic reach.

Tips to increase your Facebook organic reach:

  1. Mix it up!

You’ve to know what your audience wants. Your audience needs to know there are actual humans behind this huge brand you’re trying to sell. An excellent way to increase your reach is by posting a combination of engaging content and informative links.

When people view your entertaining or engaging content, they’ll like, comment, and share. This will keep your posts up and more viewable in users’ newsfeeds when you post informative links too.

Posting reviews by clients, or putting up Facebook Live Videos also lets people see the humans attached to the brand. It humanizes your brand and approachable to the masses.

  1. Get an insight into your Insights

Facebook Insights is a crazy tool for Facebook marketing. It is an all-in-one stop solution for understanding where you’re going wrong with your audience analysis and the content you put up.

Analyze your insights and understand each metric. You should be agile in changing your current strategies if the Insights show that they’re not working.

Amateurs don’t use Facebook Insights for Facebook marketing, and that’s one of the biggest mistakes they make when trying to increase their organic reach.

  1. Visuals matter

“A picture is worth a thousand words” is a common saying and a pretty accurate one too.

Visual content has been statistically proven to be far more engaging and enticing than stats or data-driven content.

If you want a full-proof plan to increase your organic reach, say the same things but through visual posts. You can do a lot of things when it comes to visual posts. Try putting related quotes or information on images, putting your thought-process and mind-maps for your brand on strong imagery, use vibrant and powerful imagery for boring data and stats, etc.

  1. Talk to the people

Like has been mentioned before, whenever a brand is humanized, it instantly becomes more approachable.

Especially as a brand that is just starting, you should assign a workforce to respond to the comments and shares on your post. Replying to the comments, engaging the people who share your posts and share opinions about your brand; these are all very important. Things like these turn people in your favor, and they become advocates of your cause.

  1. Know when to post

If you analyze your Facebook Insights extensively, you will be able to notice what the best time is for posting. Nobody will know what the correct time to post is, better than you.

Take advantage of the tools Facebook provides to market your content smartly. The right time can be the point of difference between going viral or going unnoticed.

If your audience is global, then the timings for your posts need to take that into account.

  1. Plan your content

In today’s fast-paced world, it is extremely tough to keep people engaged. Our generation gets bored so quickly. We dislike anything that remains stagnant or doesn’t keep growing.

It is impractical to expect that your audience will stay hooked to your brand if you churn out repetitive or ill-planned content.

While it is tedious to do so in practice, you should always keep your content pre-planned. Strategize and innovate so that you are still one step ahead of your audience.

Approximately 500,000 new users are added on Facebook every day, giving you 500,000 fresh prospects each day. That’s a vast sea with a lot of fish. If you plan your content well, you can keep a considerable portion of these new users hooked and addicted every day.

  1. Mobile-friendly content

Around 47% of Facebook users access their profiles via their cell-phones. Mobiles are the primary device through which people access Facebook. If your content is tiresome or tedious to view on mobiles, it will probably drive a part of your potential consumer base away.

Your content needs to have layouts that are mobile-friendly and cater to mobile-addicted consumers.

A smart businessperson knows not to ignore facts. Use the power Facebook gives you, and turn the tables around when it comes to your Facebook organic reach.

All you need to know about IGTV marketing!

Instagram announced the release of IGTV, and with it came a galore of videos uploaded by everyone from celebrities to prominent brands. It is a platform that allows its users to watch the long-form, vertical video. IGTV also allows the users to upload videos of a length of up to one-hour (as opposed to the existing maximum of one-minute videos). Since the release of IGTV, the marketers have been working hard at looking for ways to take advantage of this new platform for IGTV marketing. To have a better understanding of what IGTV is and how to use IGTV effectively for marketing, we will now take a look at IGTV and how to make the most from it.

WHAT IS IGTV?

Instagram TV is an app within Instagram which is introduced by Facebook. It allows users to upload high-quality vertical videos on the Instagram app. The users have access to uploading videos to their IGTV channels for a duration of 15 seconds to 60 minutes long. The larger and verified accounts have access to uploading videos up to 60 minutes long. These extended videos have to be uploaded from a computer, thus making content more compelling to the target audience for IGTV marketing. IGTV is unquestionably worth investing time in for marketers since Instagram is all about creating appealing content.

HOW TO USE IGTV?

This segment will cover the steps of how to use IGTV on Instagram. For using IGTV, the users have to start by clicking the little TV icon in the top right corner of the Instagram app. After clicking on that icon, users can explore videos from the accounts that they follow or accessible content that other people have posted. To upload a video on IGTV, the users have to create their own IGTV channel. For creating an IGTV channel, the users need to go into the IGTV section and click the settings button. Then, once the users enter in their channel, the users are free to upload videos. IGTV gives its users the option to add a title and description. It also gives the option of sharing the IGTV video to their Facebook Page.

WHY IS IGTV MARKETING BENEFICIAL?

Through IGTV, influencers and brands can communicate with their audience differently by getting creative in producing engaging vertical videos. It is essential to create content which resonates with the target audience, build the brand community with appealing and informative videos to market effectively. IGTV has been introduced at the perfect time where branded videos have been gaining a lot of attention. A brand can now tell a story through videos, which will connect IGTV at the center of social media digital marketing strategies. Thus, brands nowadays have started using and formulating an IGTV marketing strategy.

IGTV is equally beneficial for both influencers and brands that want to collaborate. A business could not only use this feature for their branded video content, but it could also make IGTV a requirement of its future influencer campaigns and encourage the influencers to create more video content. Some of the IGTV best practices include the company to focus on engaging existing audiences while tapping into new ones, testing their creativity, and ultimately reap the benefits of increased brand awareness through effective marketing on Instagram.

IGTV offers a distinct way to reach people in the place where they already spend most of their time. Building videos formatted especially for IGTV, opens a wide door to get more viewership, go more in-depth with an audience, and provide more value. Thus, IGTV will be excellent for brands because it will make sharing video content less cumbersome without any interruptions.

All you need to know about the avant-garde Snapchat Marketing

‘Snapchat’ has become a household word in today’s world. When this multimedia messaging app was being released in 2011, very few would have thought that it would eventually become an integral part of the daily routine of millennials. But now it is one of the fastest-growing social media platforms in the world with an annual growth rate of 18% being recorded last year.

This ever-increasing user base of Snapchat has opened up a whole new avenue known as Snapchat advertising or Snapchat digital marketing. As the name suggests, in snapchat advertising, businesses try to use snapchat for business marketing.

Snapchat digital marketing is still a largely unexplored field that holds loads of potential to do wonders for any business. Presently, only 1% of marketers use Snapchat for business marketing. If you want a head-start to your competitors, there will not be a better opportunity.

In this article, we will go over a few things that are primarily relevant to use Snapchat advertising to your advantage.

Why use Snapchat for business marketing?

As of February 2018, Snapchat has 187 active daily users out of which 73% were millennials, and 71% were below the age of 25. So, if your brand is looking to target an audience whose age is in the range of 18 to 34, you can hardly find a better advertising platform than Snapchat.

In recent years, as the number of cell phone users is growing by the day, targeting mobile users has been an important marketing strategy for most businesses. Snapchat can have an immense contribution to this field. One hundred percent of Snapchat’s content is mobile-oriented, which allows firms an easy pathway into the mobile screen of their potential customers.

Snapchat has provisions for both paid and unpaid promotions of your businesses. The paid promotional features include snap ads, sponsored geofilters, and sponsored lenses. Snap ads are ten-second long vertical video ads, whereas, sponsored geofilters are unique filters for photos that are only available at the locations specified by you. Sponsored lenses are a type of fun photo-modification feature. The no-pay promotional features include snaps and snapchat story ads. With 45% of the posts on Snapchat being stories, Snapchat story ads can prove to be a capable marketing vehicle.

How to set-up a Snapchat business account?

A Snapchat business account is a must-have if you are looking to advertise on the platform.

Head over to the Snapchat website and create a business account. The process is relatively intuitive and straightforward, and there is elaborate guidance on the procedure on the site.

Once you are done with the procedure is a business is ready to roll on Snapchat.

Some essential Snapchat digital marketing tips

If you have opted for Snapchat advertising, then you are treading an entirely unexplored path, and it might get a bit lonely or confusing at times. But the following tips will surely help you raise your snapchat advertising game.

Post to your story on a regular basis

Once you are done setting up your Snapchat business account, you have to make sure that it is active. The best way to do this is by adding to your story on a regular basis. All Snapchat posts are volatile. They disappear after twenty-four hours. So, in order to keep your brand fresh and crisp in the minds of your audience, you need to post on a regular basis. That being said, you need to keep a check on the frequency. Only a fine line separates being interactive and being irritating. If you post many times in a single day, the chances are that your audience will skip over most of your posts and it will be an exercise in futility.

Promote your Snapchat account

Whatever be your Snapchat advertising strategy, you need followers to implement them on. You have to understand that nobody knows that your business has a Snapchat account unless you tell them and hence the followers you are looking for won’t emerge out of thin air. So, it is absolutely imperative that you promote your Snapchat account from the other accounts that you have on different social media platforms.

Pinpoint your target audience

The most effective marketing tools are those who can make the audience relate to them and churns out a response from them. In order to come up with posts, creative, and artworks that are effective and will stir a reaction from the audience, you need to identify who your audiences are. They can be a group of people sharing similar interests, speaking the same language, or living in the same place.

Snapchat comes with a built-in tool known as Snapchat Insights which can prove to be very helpful to understand and analyse the type of audience that your posts are drawing, and these insights can help you fix your target audience.

The tips mentioned above are some of the basic ones that will help you get started with Snapchat advertising.

Now that you are somewhat familiar with snapchat digital marketing, I am sure that you can realize the enormous potential that Snapchat has as a marketing platform. The enormous leaps in popularity that the platform is taking is sure to fuel this potential.

Effective strategies for successful Influencer Campaign – The pro take!

Content is King but engagement is Queen, and the lady rules the house!”

-These words by marketing expert Mari Smith are something that every digital marketer should live by.

To influence the masses with your brand, you shouldn’t merely create content for the digital platform, but also know how to engage your targeted consumers. And, in today’s social media-driven world, what can be a better way to engage your audience than with influencer marketing campaigns?

Marketing is fire, while social media is the fuel for it.”

In this analogy, an influencer is a proverbial matchstick to get the fuel burning. Through influencer marketing, you need to find someone who has a strong influence on your brand’s target audience and form a partnership with that person to put out your brand voice to the masses.

However, finding an influencer for marketing your brand is merely the first step to creating a successful influencer campaign. But to make it work, you should have the right strategy in place!

Give the following points a read and chalk out a plan to ensure that your influencer marketing campaigns take off!

i. Set specific goals for your campaign

According to the latest data from L2 Inc., about 50% to 90% brand from every industry use influencer marketing strategy on Instagram to establish their brand’s presence in the market.

Surprised?

Well, what is even more surprising is that many famous brands are also taking up this strategy to put their products out to the public. One of these influencer marketing examples is the story of Damon and Jo, who started the travel show “Shut Up and Go” on YouTube to chronicle their travel around the world. Soon after, their show became popular and started generating views. Following this, famous brands like Toyota, MTV and Greyhound partnered with them to promote their brands.

And voila! Successful influencer marketing campaigns took the much-needed baby steps!

But, what if Toyota had partnered with a beauty blogger to market its brand? It would not have ended up too well, right?

That is why you should determine your goals for the campaign first. Choose your audience, make a list of influencers that can help you reach out to them, and most importantly, set a budget!

You can then proceed with your campaign.

ii. Set specific goals for your campaign

If you have to tell people that you’re an “influencer” on your social media profiles, then you are probably not.”

Reality check!

Well, yeah! This quote by influencer Rebecca Aguilar is the first thing you should keep in mind while choosing the person to partner with.

When you involve influencers to promote your business, they become the face of your brand. They indirectly work to build a bridge of trust between your organisation and customers. That is why it is crucial to put ample research into them before choosing someone to represent your brand.

Choose someone with credibility, followers and good ethics to become the voice for your brand!

iii. Let your influencers’ creative juices flow!

Influencers, with a considerable number of followers, will know how to reach your customers and ways to earn their trust. Influencer marketing is curated in a way to grant exposure to both the influencer and the brand. You should, thus, allow them the creative freedom to design their content.

So, collaborate with them but allow them their space to elevate the material.

iv. Zero in on the social media platforms you want to use

Say, for example, you need to market your food delivery service. Then, LinkedIn is definitely not the platform you will choose for your service, right?

You should look into how a particular social media platform can help to market your services. Look into Facebook, Twitter, Instagram, YouTube and any other platforms, and list how they can help you to reach out to your target audience.

Seek out the influencers on those platforms and collaborate with them to make your influencer marketing campaigns shine!

v. Follow the seven Cs of communication!

“Engage rather than sell … Work as a co-creator, not a marketer.”

Based on this quote by market researcher Tom H. C. Anderson, communication is the key to create a great influencer campaign.

Following are the seven Cs of communication to help you understand the best way to approach your influencer campaign:

  • Credibility
  • Consistency
  • Courtesy
  • Clarity  
  • Creativity
  • Context
  • Content

Look into each of them and make your campaign take off!

Thus, in the denouement, influencer marketing campaigns work best if you communicate effectively with the personality you partnered with. This unique collaboration is the best way to ensure that your brand reaches out to your targeted audience in every corner of the world.

So, what are you waiting for? Get set to devise a great marketing plan through influencers and make your brand accessible to the most number of people, today!

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