What Is Influencer Marketing? A Guide To Develop Your Business With Influencers

One of the emerging and the most prominent trends of modern-day marketing is Influencer Marketing. When we go back to a decade, we observe that at that time, influencer marketing was just limited to celebrities and some specific bloggers. Coming back to the current scenario, the rise in the number of bloggers has taken the influencer marketing industry by a storm. Influencer marketing strategies help in increasing the exposure of a brand, connecting with new audiences, and building authority. It drives traffic towards a particular website and also helps the brands gain loyal customers for their products and services.

Even though influencer marketing has a lot of benefits, setting up, launching, and managing an influencer marketing strategy can be confusing. Through this blog, you will get a comprehensive knowledge regarding what is influencer marketing, and the steps of developing a successful business with influencers!

What is Influencer Marketing?

Influencer marketing is an effective marketing strategy that involves identifying people having a strong influence on a brand’s target audience. An influencer marketing strategy involves the brand to form partnerships with influencers, and the influencers agree to show the brand’s content to its audience.

The majority of an influencer’s audience is vast and engaged, which helps the brands get in touch with the influencer’s audience. The exposure of the brand’s content in front of the influencer’s audience helps in forming a better reputation in a natural, meaningful, and positive way.

While a lot of brands use celebrities, brands don’t have to rely on celebrities for their influencer marketing campaigns. Since influencer marketing is about letting the audience gain exposure to the brand, and therefore, the right influencers do not need to have the most massive audience. In influencer marketing, it is the quality of the audience that matters rather than the audience’s quantity.

How to develop your business with influencers?

  1. Know your audience.

The most crucial step in developing your business with influencers involves knowing the brand’s target audience. Rather than looking for the type of influencers you would want to team up with, you should first specify the target audience. Once you specify your target audience, then you can easily get in touch with the best influencers that serve the audience that you are targeting. Since the audience has its own tastes, you should give a lot of focus on the kind of message that you would want to give out to your audience. Conducting proper research for knowing the tastes and preferences of the audience will work wonders for your brand.

  1. Set clear goals.

Just like any form of marketing, influencer marketing also involves setting up clear and concise goals that help in streamlining the whole process for your brand. If you define your goals in the early stages, you will have the upper hand in shaping your campaign’s consistent strategy. Some of the most common goals that every brand should have for developing their business through influencer marketing include brand awareness, audience building, building a brand identity, creating engagement, generating leads, increasing sales, building customer loyalty, and link building. Apart from that, you should also review the performance metrics from time to time to monitor your performance.

  1. Get in touch with a digital marketing agency.

Digital influencer marketing services offered by a renowned digital marketing agency will up your game. Since digital marketers have the required expertise of many years, they would guide you with the best solutions for a successful influencer marketing campaign. If you are looking for the most impactful digital marketing agency in India, then choosing Rush Republic would benefit your brand. The digital influencer marketing services provided by Rush Republic are outstanding as they have years of experience in this industry. Apart from that, the experts at Rush Republic will streamline the process by providing you valuable insights regarding your business.

  1. Plan your strategy.

Once your goals are defined, the audience is specified, and the agency is selected, then you need to plan your influencer marketing strategy. This step involves careful thought and planning, as it will be the building block for growing your brand. Some of the influencer marketing strategies you can consider include gift, guest posting, sponsored content, social media mentions, influencer takeover, contests and giveaways, brand ambassadors, etc. Each of these strategies promises favorable results. You can mutually decide with your agency and choose the approach that best suits your goals.

  1. Find the right influencers.

After your strategy and audience are defined, you need to find the right influencers to help you achieve your goals effectively. The main aim of influencers is to bridge the gap between your brand and its target audience. Therefore, selecting the right influencers will be beneficial for you. You can consider the different types of influencers, including bloggers, celebrities, social media stars, thought leaders, industry experts, customers, and non-competing brands. After determining the type of influencers that you want to work with, you can then start looking for specific individuals under that category.

  1. Curate content that suits the influencer.

The last and most essential step is to curate content that matches the influencer’s ideas so that the influencer does not think twice before posting it. If you are creating content for the influencer’s website or guest posting, then using the right set of keywords in the content will allow the material to appear at the top of the search engines. You can also mutually decide the content with the influencers and gain the upper hand at making it more effective.

Final Word

Influencer marketing is one of the best and the most effective ways of increasing your brand exposure, driving website traffic, building your audience, and generating more sales. However, it would help if you had an organized, data-driven, and a strong influencer marketing strategy for achieving favorable results. The six essential steps mentioned in the article will provide the best results for your business quickly. Choose Rush Republic and get ready to take your business to a boom!

10 effective marketing ways to market my business in 2020

Business owners are always on the lookout for excellent strategies to reach out to potential buyers online and off-line. With the world shifting base to a digital platform, you need to understand the exact changes and developments in the technological domain. Continue reading ahead to find 10 effective marketing ways to market my business in 2020.

  • Pay per click had to top this list.

Since you are looking for marketing ways online, you must already be aware of Google’s ad system that works on a pay per click. So let me skip the beginners’ information and come to the benefits you get. Since only pay when someone clicks on your ad, you get good value for conversions. Also, it is easy to set-up.

  • Social media advertisements have grown to become a necessity.

Do you know anyone who does not have a social account but is socially active in real life? Social media refers to platforms such as Facebook, Instagram, WhatsApp, Snapchat, Kik, and likewise. You can change your account to a business profile and opt for paid advertising services on the domains. Refer to online step-by-step guides on how to go about it.

  • Email marketing is not fading anytime soon.

Email marketing sounds like a thing from the past. But it is still alive. While most people do not read the entire email you send them; the key idea is to get them hooked right at the beginning. You must pay attention to create a strong subject line and opening statement. Convey the main crux as soon as possible and in as few words as possible. Since everyone has a hectic schedule, they usually glance through the promotion emails. Grab their interest!

  • Influencers are the new guides on the block.

You must have often seen Instagram influencers posting photos, videos, and reviews on their social media handles. That’s what we are referring to! Influencer market has emerged as a big field recently, and people with established 9 to 5 jobs are quitting to join this domain. What helps them to make money? Sponsors like you. Why do they have such a massive base of followers? Because these influencers are supposed, experts. When you collaborate with an influencer to market your products and services in 2020, you pay them for their wisdom and experience in the genre.

  • What are podcast ads?

You must be wondering how podcasts can help you? Well, it’s not the podcast but the person hosting it. Usually, people listen to a podcast because they have faith in the speaker and believe him. This is where you step in and use the speaker’s credibility to your advantage. But why will they help you? Because you sponsor their session. A little investment in the podcast can help you get many potential leads.

  • Make offers based on your buyers’ location.

Whenever you make an online offer, you must be location-specific. For example, if you offer a pair of free socks in an area of humid weather, it kind of defeats the entire pint. It is imperative to sell what the buyers need- focus on selling them solutions. Every consumer wishes to save money by opting for deals and package offers. Give them location-specific coupons and redeemable points. Sometimes, location-specific referral codes can also help you crack your way into the local market.

  • Video content has been driving everyone.

YouTube launched in 2005, and there has not been any turning back since then. It is quite effortless to create a YouTube channel and start posting. The trick lies in being active and getting the desired attention from viewers. One of the biggest drivers of online success in terms of video creation is humor. Additionally, emotional bits and BTS shots can also work in your favor. The idea is to connect with the audience. The newest kid here, TikTok, has been working exceptionally well and collaborated with brands such as Levis and OnePlus.

  • Organic web traffic plays a vital role.

This refers to the online viewers who see your website to find solutions to their queries. Here, your web page layout is quite critical. Additionally, you must ensure that your page ranks at the top of Google’s search results. Or at least, appears in the first five results. You see, people usually check only the first two to three results and then close the tab. The zero position is the target. Backlinks from other websites, SEO, and keyword placement influence your ranking.

  • Do people still listen to live TV and radio shows?

The present digital age has witnessed the growth of online show streaming sites such as Netflix, Hulu, Voot, and Amazon Prime. Moreover, most of these sites have their customized phone apps that make it easy for viewers to see shows of their choices. However, this does not imply that no one is interested in live TV and radio shows anymore. While the radio continues to be a part of people’s car music systems, individual sections of the society are still likely to watch live TV shows at least once a week. Moreover, it is an excellent idea now because most brands have stopped doing it, so it helps you stand apart from the mainstream crowd.

  • Direct mail and print media are still impactful for specific target groups.

Print media refers to the newspapers, magazines, pamphlets, and likewise that companies distribute and use as methods of advertisement. Now, here, you must understand that your target drives the medium you pick. If you are selling an item to someone over the age of 50 or someone older, they are more likely to be conventional and stick to the print media. On the other hand, direct mail may also be useful to drive customers to your website by sending them a catalog that they may read properly or scan through. According to statistics, 42.2% of the recipients make an effort to read or glance through the mails.

These are the top 10 effective marketing ways to market my business in 2020. While several companies have already implemented massive changes in the business and marketing models, it’s time for you to turn over a new leaf as well. All you needed were these growth policies up your sleeves!

How to get more leads on Social Media: 5 Important steps to follow.

Top brands across the globe have tried using social media to their advantage. While digital networking platforms follow a trend known as crowd culture, it is evident that some market leaders have successfully used social media to generate leads for their company. Leads primarily refer to the potential buyers that you meet and interact with online. Every brand aims to create leads for revenue generation. Continue reading ahead to learn about the 5 critical steps that you must follow for excellent marketing ideas on social media.

Why should you choose social media?

Though you know that social media is a fantastic choice as a marketing platform, have you considered why it is the best? Well, to begin with, social media is an indelible part of everyone’s lives where they can share photos, videos, status updated, and ask viewers for their opinions and suggestions. It helps them interact. According to primary search data, 20% of business owners have replaced traditional email communication with social media updates. Additionally, almost 23% of digital users spend their time online reading blogs and social media updates.

According to Sales for Life, 61% of B2B marketers use social media to increase lead generation. Emails are great means of communication but have now become an outdated model because, firstly, not everyone checks their mails all day. And secondly, emails are not location-specific, so they lose their impact.

Top 5 strategies to generate leads on social media.

  1. Content is indeed the king.

You must remember that viewers crave content. When you post an advertisement, photo, or video on your social media handles, it must be something meaningful. One of the best ways of doing this is via internal linking or hyperlinking. For example, when you send an email to your users or post a video on your Facebook handle, the content must have an internal link to the relevant products and services. Clicking on the link must redirect your potential buyers to a page where they can place an immediate order. Since people often complain of having a busy schedule, they do not have the time first to read your post and then separately search for you.

  1. Switch to a business account and use paid ads.

You must switch your general account to a business account on Facebook because it helps you to not only look more professional but also enables buyers to get instant contact information. There is an exceptional service on the networking site that allows you to opt for paid ad boosting services. All you need to do is select a package, and your ads will become location-specific and language-specific. Since Facebook owns Instagram, the latter has a similar feature and outline. Please note that these are better suited for B2C transactions.

On the other hand, LinkedIn is more suited for B2B transactions, and according to research conducted by QuickSprout, 45% of LinkedIn marketers have gained consumers from the platform. To conclude, social media campaigns can prove to be a boon for your business expansion and growth.

  1. Have you considered a live event?

Now, you must be wondering what kind of a live event you should host? Well, there are multiple options that you can choose from. Firstly, you can host a regular live event where someone from the managing team comes online and starts a live video. Here, you can treat it as an ice-breaking moment and get friendly with your buyers. You can start with small talk leading to brand publicity. Leads will ask you questions that you answer.

On the other hand, you can host tutorial videos and webinars where you teach something to your buyers. For example, if your brand sells face scrubs, you can host a webinar related to beauty tips and skincare. Accordingly, you can market your product and generate leads.

  1. Referral codes can give dual benefits.

One of the most common methods of lead campaigns includes using referral codes. Essentially, you need to circulate a referral code to buyers on social media. When a buyer puts in the code while purchasing from your website, they get discounted rates. A leading brand that has done this successfully is Dominos. It also allows you to bundle your products and sell more.

  1. Get selling on social media!

Last but not least, how about selling your products directly on social media? Yes, it means that the buyers will no longer need to visit your website. It is simple to start an Instagram and Facebook business page where you can post your products, prices, and transaction details. The buyers can message you personally, and you can guide them about how to place the order. Or, you can also guide them to your website, depending on what suits your needs.

Social media is the perfect place to generate leads. However, you will be successful only if you are smart to use it to your benefit. These quick tips are tried and tested for your convenience.

All that you need to know about Google Adwords campaign

Digital marketing has rapidly taken over the world, and marketers are always on the hunt for fresh opportunities online. Unlike the traditional methods of marketing, online portals have provided a massive platform to ad makers to reach out to potential buyers. One such portal is Google. Being the number one search engine in the world, Google allows brands to post ads. Referred to as Google ads, they help you to improve your presence, get more viewers, and increase your sales through potential leads.

What are Google Ads?

You must have often seen a row of ads on the sides of the screen when you are looking for some information on Google. These are known as Google Ads that any brand can post on the search engine. It is one of the most profitable ways of posting an ad because it follows a pay per click scheme. So, what primarily happens is that let’s suppose you are the posting company that has put up an ad. If I, being the user, clicks on the ad, watched the video on YouTube, or calls on the call to action number, only then you need to pay.

Most of the other business advertising services demand payment, irrespective of results. There is no guarantee that you will get leads or not. But Google Ads has completely transformed it. You can post ads in multiple forms, such as YouTube videos, text-based search ads, in-app mobile ads, graphic ads, and likewise. All you need to do is bid according to the different criteria and reach your target buyers. You can either place yourself in the search results or opt for display on networks under the Google banner.

What is the Google Adwords structure?

Now that you have understood what we are referring to, let’s get into details. There are three primary stages or categories that you must know.

Adwords account

You need to create an Adwords account first with a unique email address and password. It must also have the billing address and relevant details. Along with the billing information, you can also adjust the time zone from your account. Please note that the account must be registered under Gmail. Also, you cannot use one account to manage multiple Adword campaigns. Usually, the billing information is permanent. Thus, you must pay extra attention to it and opt for a credit payment or debit payment accordingly. You choose between manual and automatic payment.

Campaign

The second level is the campaign stage, where you need to fix critical points such as the daily budget, the target language, the preferred venue, and the date when you want the campaign to end. You must already be aware of Google maps that can quickly detect your location at any time. The auto-detection is what helps Google push the ads according to your preferences. For example, if you target buyers in Spain, then you can show them your ads from any other part of the world. Don’t worry; Google will take care!

Ad group

Lastly, the ad group refers to keyword ads. Specific keywords can help you boost your online ad placement and engagement. The Google Ads Keyword Planner is a highly reliable tool to generate trending keywords. All you need to do is use them strategically. Digital marketing services can assist you.

What is Google Search Network?

Let’s understand this with the help of an example. Think of a lazy afternoon when you feel like shopping online and search for the newest sunglasses. You get two types of search results. First, you get a list of “sponsored” and “ad” results. Following that, you get organic results. Placing your item and brand name in the first sponsored section is a type of Google Ad. After entering a query, the engine performs an auction. It identifies all those who have included the keyword in their ad.

What is the Google Display Network?

The Google Display Network is commonly referred to as GDN. The GDN reaches more than 90% of internet browsers across the globe. You would be surprised to learn that there are over 2 million websites and pages under this wide banner of GDN. Some top sites to note are Google Finance, Gmail, Blogger, YouTube. Similarly, it also includes mobile applications. What makes GDN so effective is that it instantly grabs the users’ attention. From a marketer’s perspective, it is beneficial because you can easily include essential information and keywords about your products and services.

A prerequisite to using Google Adwords is that you must ensure to have a high-quality landing page. All the traffic from the ad should be directed here. Moreover, you should highlight all the product features and advantages as clearly as possible. Search engine marketing can be a boon to growing your business if you know how to use it.

Decoding the best social media marketing campaigns of 2019

Social media is one of the most vital aspects of marketing. Campaigning through social media is an incredible way to make your entrepreneurship skills highlighted and to also become known on the internet. Digital marketing plays a significant role in growing your business and making it successful in increasing your sales or just becoming a popular and excellent entrepreneur. There is a plethora of social networking platforms in today’s era. It is necessary to set proper strategies and techniques for campaigning and promoting your business.

Social media marketing campaigns are the smartest ways for a beginner to start their journey in the field of entrepreneurship. You can opt for paid social campaigns or even the free ones, pick the best marketing campaigns to promote your business. With that said, we’ve come up with the perfect tactics for you to make your business more visible and known. Here are a few of the most alluring digital marketing trends that might catch your attention and also help you not only have a pleasurable marketing experience but will also help you improve your marketing tactics.

  1. Artificial intelligence.

Artificial intelligence is highly trending now. Artificial intelligence is said to be one of the biggest opportunities for many entrepreneurs and is going to rise in the next few years. Many companies are making use of artificial intelligence for activities like content creation, communication, and e-commerce transactions.

  1. Video digital marketing.

Making videos to promote your business is another way to grow your business. Videos are a great way to attract clients into what your business is all about. You can go live on sites such as Instagram and Facebook or even make YouTube videos.

  1. Marketing via influencers.

Influencers and bloggers are quite appealing to the audience. They know how to make their blogs engaging, hence influencer paid social campaigns are the best ways to enhance and expand your business.

  1. Social networking apps.

With the rapid development of Social Media, everything is quite easy. Social media is an incredible platform if you make smart use of it. Many entrepreneurs have become globally known today due to Social Media. Almost everybody makes use of social media due to which you have a good chance of promoting your business to a great extent.

  1. Story marketing on social media.

Again, this is the best way of using social media. Many trending platforms like Facebook, Instagram, and snap chat have a story feature with which you can put up captivating stories to attract your clients and buyers. Posting stories is a very time conserving yet effective method that many entrepreneurs use.

  1. Content marketing for SEO.

Content marketing is one of the most important aspects of improving your business. Not only is it cost-friendly, but it also works wondrously in catching people’s attention. Content marketing is handy for small and big corporations.

  1. Social posts.

E-commerce and Internet platforms like twitter are trending big time. Many brands are making use of these platforms to benefit themselves by promoting their brands through posting posts. Moreover, brands have taken one step ahead in posting posts that help in shopping through the same site making it more convenient to buy online and also save time.

  1. Predictive Analytics.

Augmented Analytics is a method of practicing data mining. The technique of data mining is also used in predictive analysis and intelligent retrieval that helps in predicting the future through copious techniques.

  1. UGC.

User-generated content is an active resourcing service for many entrepreneurs and marketers who are mainly looking to be fit from the GenZ markets. You can motivate your clients to produce alluring and distinctive content by providing them with incentives like discounts. You can even partner with them for better chances of profiting your business.

  1. Deep learning.

The field of Big data is said to be multiplying. This news is pretty much a bonus for marketers. If you know how to make the proper use of big data, you can have the most easing and powerful marketing experience. Many corporations struggle with Big data, so making use of big data will undoubtedly be beneficial.

  1. Smart speakers.

Voice search has been used to an extensive amount today. Many companies have begun to work on their marketing strategies thoroughly to gain maximal success. Voice search is an excellent method of marketing and providing your company details via audio.

Applying the above-mentioned techniques can help you take your business to a whole new level of success. Using apps like Pinterest and Twitter for marketing will come handy. Campaigning via social networking platforms and using techniques like conversational marketing and personalized marketing will help you stay unique yet interesting.

10 Marketing Trends to watch out for in 2020

Marketing is the singular difference that can take a brand to its heights. It isn’t unknown that your marketing strategy matters a great deal. An inefficient marketing strategy is one that causes no profits but may incur losses.

2019 has been a year of dreams and endless ideas when it comes to marketing. 2020 is going to be no less. There will be a gazillion marketing trends that may steal your attention; you must spend your attention on the best ones.

Let’s take a quick look at the top 10 marketing trends for 2020:

  1. E-shopping but better– E-commerce has been here for a couple of years now. However, E-commerce combines with social media is a powerful magic potion. If you have scrolled through your Instagram recently, you would have noticed several products on your feed, with tags on them. If you click on those products, the digital price tag appears; you can even buy them from within Instagram. The lucrative part about social media platforms like Instagram is their visual appeal. Instagram Commerce and its in-app checkout feature are revolutionary in its own way. This is one of the most lucrative business marketing trends right now.
  1. Push those notifications– Newsletters are a thing of the past. Nobody checks their mail or scours through those boring newsletters anymore. Consumers want reminders they can check easily without the effort. This is where push notifications come in. They’re an attractive marketing strategy to make sure your consumers get daily updates without having to move a finger. Research shows that web push notifications are twice as likely to rope in customers than email newsletters. The new year is here, and with it, all old marketing trends must go! Ditch the tiresome newsletter and get on with the program.
  1. Voice searches are the new thing– “Alexa, play me that song.” Voice searches ruled 2019. Speaker devices like Echo, Alexa, have been passionately accepted by the masses. They’ve been used for grocery shopping, finding songs, looking up addresses, random queries, shopping for special items, etc. Naturally, they found their way into e-commerce. Thirty-six million smart speakers were purchased this year alone. There’s a lot of potential when it comes to smart speakers, and it’s time that companies realized this growing business marketing trend.
  1. Lens it!– You already know about Google Lens. Since then, multiple Lenses have popped up. CamFind lets you search for products by simply clicking their pictures. Pinterest has jumped on this bandwagon too. The Pinterest Lens has carved its niche as it recognizes a booming 2.5 million products. Pinterest Lens is so prevalent that there have been 600 million searches for products. The appealing thing about Lenses is that you can simply look up the products you wish to buy, without any hassle. This is an unavoidable business marketing trend.
  1. Love thy employees– Customers don’t interact with the face of the brand. They interact with the employees at best. If the employees aren’t productive, efficient, polite, and smart to lead, your sales will probably be off. Brands say that most consumers wouldn’t buy from a company if they don’t get satisfying customer service. Employee engagement is a smart marketing strategy.
  1. Influence the influencers– Influencers get paid for promoting products on their social media feeds. They are an alternative to expensive celebrities. Not only will their hundreds of thousands of followers see your products being used/applied by/on them, but they’ll also find influencers to be more relatable than a big-screen star.
  1. AI paves the way– Artificial Intelligence has crept its way into e-commerce. Chatbots are being used by almost every big company. Even small businesses do not ignore this particular marketing Chatbots answer FAQs, give quick updates, no customer is put on hold, and is an efficient way to address queries.
  1. It’s time to get personal Personalize your brand. Take a cue from Amazon, Netflix, Flipkart, and hyper personalize the consumer experience. The experience you build for your consumers should be tailored and curated for their specific needs. This makes them feel noticed, appreciated, and understood.
  1. Blockchain technology for marketing– Blockchain has been around for quite some time now. It eliminates the necessity for a third-party verification system. A marketing strategy that includes blockchain technology will be paving the way to direct commerce. Only the parties involved shall exchange money/goods without third-party meddling.
  1. Omnichannel is everywhere Omnichannel marketing is precisely what the name suggests. You use all the platforms to send across a unique message that resonates with your objectives. Daily use of omnichannel marketing is when you get an SMS for an unpurchased item in your shopping cart, and then ads for the same item start popping on other platforms you visit.

To skyrocket your brand awareness and lead in the e-commerce industry, you have to update your marketing strategy in compliance with these business marketing trends. With people living their lives online, e-commerce marketing is the need of the hour.

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