A complete guide to Social Media Analytics

Before you delve into understanding social media analytics, you must understand the meaning of social media. Social networking sites such as Facebook, Instagram, TikTok, and LinkedIn are some commonly used apps across the globe. With millions of active users, social media has become an inevitable part of everyone’s lives. Coming to social media analytics, it refers to an analysis of the present market trends and how influential posts are on each platform. When you have this pocket guide on social media analytics, you get a complete guarantee that you will be able to make your posts reach a broader base of audience.

Components of social media analytics:

  • Sentiment analysis

Sentiments are a major driving force that influences your online viewership. It is straightforward to understand what is trending on social networking platforms. But is it a good thing or a bad thing? Are people supporting it, or are they against it? Sentiment analysis tools help you to get a clear understanding. With this understanding, you can initiate campaigns according to your target’s sentiments. It is the perfect opportunity to gain loyal followers and mass support.

  • Audience analysis

What is the point of posting on social media if you fail to establish an audience base? While you need to study your present followers, you also need to identify untapped sections of viewers. With the help of audience analysis tools, you can find what interests people. For example, if you are promoting a new restaurant, then you can find the food lovers in the location and target them for marketing. You can identify pages and online platforms where they are most active and reach out to them effectively.

  • Social metrics

Social metrics was earlier the essential part of social media analytics. However, it is now a smaller yet significant factor. In simple terms, social metrics refers to counting the number of responses that a post gets online. It refers to the number of likes, retweets, shares, views, and comments. Imagine a situation when your online post was earlier getting 500 views, but it suddenly goes up to 5000. Then, you can analyze how this has happened, what will be the impact on your company, and other ways of growth.

  • Social listening

Social listening refers to direct contact with your viewers. You understand what they want and then cater to their desires online. When you post anything online, it must have a conversational tone. It means you can ask questions, opinions, and suggestions. There is a high possibility that a promotional sound may not be as effective as a more friendly tone. You can also organize fun activities to keep the viewers engaged on your page.

  • Competitive benchmarking

How wonderful would it be to understand what your competitor is doing! Well, this is possible with the power of digital media. Competitive benchmarking means that you can apply social media analysis tools to your company and also your competitors. In a shell, it means that you have all the relevant information about your competitors at your fingertips. You can indulge in a more in-depth examination and then follow their trends if anything has worked in their favor. It is also a platform to learn from their mistakes and avoid them.

  • Image analysis

Images are the core of your social media campaigns. While you can analyze the success of your campaigns via social media analysis tools, you can also understand the efficacy of particular images. If a specific post is getting more viewership, then you know the image or copy line is working wonders. Image sharing has become a significant crowd-puller in modern-day social media use, so, it is essential to track the same.

Thus, social media analytics is a beneficial tool for everyone who wishes to increase their social media presence. Combining the components stated above, you get the perfect solution for online excellence. No individual or company can grow without media outreach in the present times. Consumers are sophisticated, but companies can easily understand mass behavior with social media analytics. To conclude, social image monitoring of the brand is another feather in the cap that you must cherish.

All you need to know about IGTV marketing!

Instagram announced the release of IGTV, and with it came a galore of videos uploaded by everyone from celebrities to prominent brands. It is a platform that allows its users to watch the long-form, vertical video. IGTV also allows the users to upload videos of a length of up to one-hour (as opposed to the existing maximum of one-minute videos). Since the release of IGTV, the marketers have been working hard at looking for ways to take advantage of this new platform for IGTV marketing. To have a better understanding of what IGTV is and how to use IGTV effectively for marketing, we will now take a look at IGTV and how to make the most from it.


Instagram TV is an app within Instagram which is introduced by Facebook. It allows users to upload high-quality vertical videos on the Instagram app. The users have access to uploading videos to their IGTV channels for a duration of 15 seconds to 60 minutes long. The larger and verified accounts have access to uploading videos up to 60 minutes long. These extended videos have to be uploaded from a computer, thus making content more compelling to the target audience for IGTV marketing. IGTV is unquestionably worth investing time in for marketers since Instagram is all about creating appealing content.


This segment will cover the steps of how to use IGTV on Instagram. For using IGTV, the users have to start by clicking the little TV icon in the top right corner of the Instagram app. After clicking on that icon, users can explore videos from the accounts that they follow or accessible content that other people have posted. To upload a video on IGTV, the users have to create their own IGTV channel. For creating an IGTV channel, the users need to go into the IGTV section and click the settings button. Then, once the users enter in their channel, the users are free to upload videos. IGTV gives its users the option to add a title and description. It also gives the option of sharing the IGTV video to their Facebook Page.


Through IGTV, influencers and brands can communicate with their audience differently by getting creative in producing engaging vertical videos. It is essential to create content which resonates with the target audience, build the brand community with appealing and informative videos to market effectively. IGTV has been introduced at the perfect time where branded videos have been gaining a lot of attention. A brand can now tell a story through videos, which will connect IGTV at the center of social media digital marketing strategies. Thus, brands nowadays have started using and formulating an IGTV marketing strategy.

IGTV is equally beneficial for both influencers and brands that want to collaborate. A business could not only use this feature for their branded video content, but it could also make IGTV a requirement of its future influencer campaigns and encourage the influencers to create more video content. Some of the IGTV best practices include the company to focus on engaging existing audiences while tapping into new ones, testing their creativity, and ultimately reap the benefits of increased brand awareness through effective marketing on Instagram.

IGTV offers a distinct way to reach people in the place where they already spend most of their time. Building videos formatted especially for IGTV, opens a wide door to get more viewership, go more in-depth with an audience, and provide more value. Thus, IGTV will be excellent for brands because it will make sharing video content less cumbersome without any interruptions.

All you need to know about Instagram ads

Launched on October 6 2010, Instagram is much of a craze among the young generation. After its launch, the platform has been accepted as a useful marketing tool.

Marketing on Instagram? Seriously?

Yes! With more than 1 billion active users, this social media platform is used by various business marketing teams and influencers for Instagram promotion of their brand.

Go deep down your memory lane!

Don’t you relax after a tiring day at work by scrolling down your Instagram news feeds for hours and see the posts of your favourite figures?

Such well-known figures and organisations use Instagram as a platform to stay in touch with their followers to share relevant news and pictures. This platform can be used by influencers from various genres to keep in touch with their potential customers.

What are Instagram advertisements?

Instagram advertisements are a type of marketing campaign used to engage traffic, raise brand awareness, boost sales and create a brand image.

With more than 40 billion pictures shared on Instagram so far, Instagram ads are set to reach the target audience faster and effectively.

How many times have you ordered your favourite mouth-watering sandwich after seeing a post while scrolling on Instagram? A lot, right?

These ads are sponsored visual contents that are posted by organisations to promote their brand and induce sales.

As per Instagram, around 60% of users discover new products on this platform out of which 75% take actions.

Sounds a lot? It is! Maybe you are one of them too!

Eager to know more? Read on!

Costs of Instagram advertisements

As per estimation, the approximate Instagram ads cost per click is around $0.70 to $0.80. Calculating the clicks, this adds up to more than $300 million spends on ads. However, the amount is calculated per click, which may increase or decrease depending on the age of your target audience, ad placement and other such essential factors.

Types of ads

Five types of Instagram ads that can be utilised are:

  1. Photo ads –

Such advertisements appear in the news feed of a user. The images can be viewed later as well by visiting the account of an organisation.

  1. Collection ads –

These ads are a combination of pictures and videos and have been accepted as the most potent Instagram advertisement.

  1. Story ads –

These are full-screen ads that appear in the ‘story’ section of a user. These ads have a shorter shelf-life and stay live for up to 24 hours. Such advertisements contain call-to-action buttons using which you can visit their website, product or services with ease. These are useful for sharing promotions or limited-time offers.

  1. Carousel ads –

Such advertisements allow the user to swipe through a series of videos or images. Viewers can access the call-to-action buttons to visit the website of the advertiser.

  1. Video ads –

As the name suggests, these ads are posted in the form of videos to promote a brand, service or product.

Did you know you can now run your ads both on Facebook and Instagram? Sounds interesting?

The Instagram ads manager allows you to run your advertisement both on Instagram and Facebook.

How may you ask?

All you are required to do is to link both your accounts and switch on the Facebook post button while you share posts.

Now that you know the power of Instagram advertisementsInstagram advertisements pick up your smartphone and get going!

Will Influencer Marketing Steer Your Brand for Long, or is it a Passing Fad?

Until the arrival of Instagram as a major marketing tool, the word ‘influencer’ was hardly an integral part of one’s lexicon. But influencer marketing has now entered the big league and is worth billions of dollars. You can rest assured that every time a premium blogger with thousands of followers posts on Instagram or myriad other websites, the odds that he or she has been paid to promote a product are high.

What exactly is influencer marketing?

To put it in the blandest language, an influencer is a person who has countless followers on various social media, can persuade people to alter their buying behaviour by winning them over, and is often talked-about by other well-known bloggers.

A good example can be Kylie Jenner, star of the hit reality TV show ‘Keeping up with the Kardashians.’

In March 2019, she became the youngest self-made billionaire. Jenner has her own fashion line that includes make-up and clothes, besides handbags and other items. If she changes her brand of shoes for a day, a vast majority of her 130 million+ followers on Instagram and 22 million subscribers on Facebook may follow suit. It can literally change the fashion industry.

Each niche segment has its own superstar influencers. Fitness enthusiasts look up to Michelle Lewin, foodies look up to Meghan Rienks, aspiring makeup artists to James Charles, and photographers to Chris Burkard.

If none of the names jumps out, it is because these people are the centres of their own respective universes, with their followers orbiting them. In their circle, they are enormously popular.

One organic aspect of all influencer marketing on Instagram is that these mini-celebs often post on behalf of their product sponsors. However, the distinction is rather thin, and exactly when a personal post becomes a paid one is hard to tell apart.

Can such marketing help your business in the long haul?

Experts do not agree on or subscribe to, a single point of view here. There is one school of thought that suggests that consumers have wisened up to the marketing tactics of brands that use celebrity-driven sales. Another section of experts believes that this is a tactic that is here to stay for good.

Some of the recent surveys of market behaviour suggest that more companies are setting aside more sums on advertising via minor and major-league celebs. Influencer marketing on Instagram is booming: the industry is currently valued at $ 2 billion, and it is predicted to go up to $10-12 billion by 2020.

The single most important factor that sustains in the industry is the engagement rate. Simply put, it is the number of likes and comments divided by the total number of followers.

Superstars on Instagram charge anything between $162 and $10,000 or more every post. If you own a niche business, you must take such marketing strategies seriously.

Here are some statistics that will imply how crucial such marketing tactics are.

  • Influencer marketing tends to lead to more customer conversions. For example, Jared Busch, an avid Youtuber, recently made headlines when he made a OnePlus 6T unboxing video that fetched millions of views. In a single day, more people had seen the video than the entire product launch lifecycle of the preceding OnePlus 5T.
  • Data suggests that for every dollar a company spends on such marketing techniques, it earns 6.5 dollars.
  • Nearly 49% of all businesses state that they will focus more on video advertising in the coming years. That spells a bull market for such opinion-shapers.
  • More emphasis is now being put on social media marketing. It hints at a departure from other traditional routes like email marketing, social and search ads, and even old-school SEO.

Popular brands engaged in influencer marketing

To help you take the leap of faith, here are two examples of global giants engaged in influencer-driven marketing campaigns.

  1. H&M is one of the largest stores that specialises in retailing clothing for the young and the elderly and is popular around the year. They have been embraced by the millennials and the well-heeled thanks to their curated content. They were also one of the first major brands to join the influencer bandwagon. Ela Velden and Julie Sariñana were two star campaigners. Sariñana seemed especially enamoured with their collection and was seen wearing their designs often on Instagram.
  2. Samsung added value differentiation by engaging professional Snapchat artist CyreneQ to help them launch the now-dated Galaxy Note 7 range of devices. The adverts were a huge hit and were one reason why the range sold so well. There is another tale that remains untold here, but you will soon see the connection.

Spotting influencers

Spotting social media influencers is easy when you know what to look for. Choose anyone who has:

  1. At least 10,000 followers on Instagram and Facebook.
  2. One who commands respect of the target audience.
  3. Someone who has not worked with any other brand.
  4. One whose opinion is taken seriously.

Besides, your chosen influencer should also be active on social media, and must not have dominated the headlines for the wrong reasons.

How to utilise such marketing better?

It is crucial to determine how to better helm such marketing techniques. Here are some of the ideas that will enable you to form a better strategy when it comes to investing in the near future.

  1. Identify your niche

You need to know your audience and its demographics. If most of your clients are female and are below the age of 30, you can look for younger social media stars. Studies highlight that ‘influencing’ is a gender-neutral process, and you do not need to hire female influencers to attract women.

  1. Choose the right people

It is one of the areas where most organisations falter. When you talk of the ‘right’ expert, you essentially mean someone who suits the aspirational values of a brand. A marvellous example is Special K, a breakfast cereal from Kellogg’s. When a new advertising campaign was necessary, Kellogg’s focused on pregnant women, a demographic that is focused on creating better dietary habits for their children. Besides, the campaign also highlighted strong and independent women.

  1. Create better content and add value

No advertising campaign will succeed if you do not add value to your products. You have to project your products in a different manner vis-à-vis your competitors. You will need to showcase how your product is actually better than what is currently available. Value addition is essential, especially if your product portfolio involves items that are in vogue like gourmet items.

For the record, the Samsung Galaxy Note 7 did not work well, although they sold very well. The reason: the phones were prone to battery malfunctions and even explosions. Remember CyreneQ and Samsung’s collaboration? Well, it turns out that not even she could save Samsung! That is value addition at its worst.

  1. Choose a budget

This is where multiple teams need to collaborate. Your marketing team must be in touch with the one that allocates budgets, and vice versa. If you do not have too much money to tap a popular celebrity, you can always choose a minor celebrity to start with. Vanity metrics mean nothing; it is the conversion rate that matters.

If you think that hiring a celebrity to work his or her magic has sparked renewed interest in your products and improved sales, you can then go ahead and allocate a bigger budget. At the end of the day, advertising is nothing without a tinge of risk. Patience is also a virtue.

As an organisation, you cannot expect overnight results from influencer marketing on Instagram. You have to give it some time. Once the ad campaign starts to take shape, you may have to undergo course correction.

Influencer marketing is here for good, and it will yield good results in years to come. The organisation that will win this race is the one that doesn’t lose its nerve.

10 Social Media Tools Every Marketer Should Use


  1. 3,500,000,000 live videos on FB exist since “Going Live” was introduced.
  2. 78% of digital businesses employ social media tools for promotions.
  3. 48% of Americans interact with digital brands through one social media platform.
  4. FOMO or Fear of Missing Out has made Instagram Stories a hit with 200 million active users.
  5. 73% of adults in the United States watch YouTube.

Mind boggled yet?

Such huge numbers are showing you how important for any digital entrepreneur it is to use social media analytics tools to gorge how the brand performs on these platforms.

Marketers are getting endowed with a laundry list of responsibilities that keep growing!

  • Social media marketing
  • Customer interaction
  • Advertising promotions

All these activities are indeed challenging to handle simultaneously at the same time.

Tediousness becomes a dictionary word for them.

However, there is some luck! Lucrative social media tools have come up and made life a little less troublesome for such marketers.

Check out the top 10 social media analytics tools for 2019!

#1 – Hootsuite

This finds a special place in every marketer’s heart. It is the first social media tool that any marketing assistant got to use. It comes with a free plan which poses a robust number of features such as –

  • Managing 3 social media profiles at one single place.
  • Scheduling 30 posts in advance.
  • Generating leads with the help of social contests.
  • Basic analytics which tracks followers, growth and contest statistics.
  • 2 RSS social feed integrations.

This one is the winner!

#2 – BuzzSumo

This is a tool which lets one find some of the most shared contents on platforms like Facebook, LinkedIn and others.

  • You use it for analysing which type of content is performing the best for your target audience.
  • After this, all you need is get started on framing your content as per the popular consensus.
  • With this tool, you will be able to gain a thorough understanding of your brand’s social media influence, and thereby, develop a smart content strategy.
  • You get to see which social media page, say FB, Instagram, Pinterest, Twitter or Reddit, was the most hooked on.

#3 – Google Trends

It is a free tool which Google curated for helping people who search for topics trending online. Digital brands utilise this for monitoring things which are happening across the globe. One can use it to –

  • Discover information that is currently the most popular.
  • Monitor keywords for seeing if they are trending or not.
  • Checking how the current volume of keywords compares to your previous months’ ones.

You can very well use all these info to frame your content and share it on the social media platforms.

#4 – Buffer

One of the prominent social media tools, Buffer has been designed with the intent of making it easier for business marketers to schedule posts, conduct performance analysis and lastly manage all accounts at one place.

  • It will allow you to set up a schedule as per all of your social media profiles.
  • Add content to the Buffer queue which it will later publish at the time slots you have assigned.
  • Robust dashboard of analytics where you can observe which posts of your brand content are popular.

You can re-buffer them easily to stay ahead!

#5 –  Social Oomph

As good as its name is, this social media analytics tool comes with a diverse range of features.

  • Scheduling and analytics are its commonalities.
  • Allows you to keep your DM Twitter Inbox all spruced up, and thus, increase your follower count.
  • Wide variety of management features for Facebook, Insta, Twitter, Pinterest and LinkedIn including blog post scheduling.
  • Shorten URLs, track keywords and rescheduling Tweets are also parts of its plan.

It is a bit inclined more towards Twitter though. It lets you handle as many as 5 Twitter accounts at one go.

#6 – Canva

Every brand must be aware of Canva.

Today, with the need to be more illustrative because visual in Insta, FB and every other platform are gaining more ground, Canva has become of tantamount importance. Social media marketers must possess the ability to curate bright images without the help of any professional designer.

  • Create images with ready-made templates.
  • Icons and millennial quotes inscribed banners are also there.

Make your images look professional without doing much-designing work. It comprises an easy to use drag & drop interface.

#7 – Unsplash

Another favourite tool for designing, photography and creating videos is none other than Unsplash. It is a colossal library consisting of numerous free professional images which you can use for free.

  • It gives your brand content a polished
  • It helps to market your brand images in a pro-professional way.

You can also look for Pexels, Videvo and similar social media tools for image enhancement.

#8 – Feedly

Feedly proves to be equally great!

If you are working with influencers and wish to follow their marketing blogs or keep up with industry news by visiting websites, then Feedly is the ONE.

  • It is a huge time-saving tool as it adds RSS feeds of your favourite sites so that you can see them anytime you want.
  • This tool is majorly known for idea generation of brand content.
  • By adding those blogs whose contents you like to see on your feed, it provides you with future potentials of creating niche blogs yourself.

Feedly helps you to become an influencer of social media.

#9 – Todoist

Related to social media work productivity, Todoist is your ultimate calendar.

  • It ensures that your brand is posting regular images, statues or stories on social media platforms consistently.
  • This kind of calendar proves beneficial for, in this way, you can grow your audience base online and increase engagement by building a loyal customer clan.

This is based on intended content which you get to post easily.

#10 – Sprout Social

This is yet another important one in your list of social media tools.

  • Designed for helping social marketers grow their presence on diverse
  • It also helps your business to hunt, form and grow real connections.
  • Drives a healthy ROI.

Optimizing your social media strategy with such smart social media analytics tools lets your marketing endeavours get an extra edge.

It makes your ship sail a wee bit ahead than your market competition.


Instagram Marketing: Tell Your Story to Increase Your Readers!

#Iger, #Ig_follow #Instablogger #Instagramhub…..

Well, you can go on and on with the millions of hashtags you see every time someone in your circle posts something on Instagram, the coolest social media platform out there.

Instagram marketing has upped the online branding game by 67% as per the recent market research. It is the most lucrative social media platform where any brand can become the hottest profile with the maximum number of followers.

Here, at Insta, you get to create an illustrative brand identity by posting images, sharing stories, following potential leads – in a word, being RELEVANT.

Stories told are stories remembered…

The Insta story is the latest chic feature hooking the new-age igers to the platform. What igers do here is share moments from their life with brilliant emojis, hashtags, even asking questions or creating an answer box for their followers to respond.

  • The places you go, eat or drink, what you see and which aspect gets imprinted in your memory – all of these are fodders for an Insta story.
  • These stories are published separately. They are found in your Insta profile picture where you can be as creative and engaging as you want.
  • Ig stories are fun and help your brand generate awareness regarding its latest happenings within a short period.
  • They have been credited for fuelling massive follower growth for many brands; some of them being Teen Vogue, Bustle, etc.
  • The stories also encourage the growth of Instagram Direct as here one-to-one messaging can take place.

[Note: Recently, it was seen that 1 out of 5 Ig stories gets one direct reply. This makes the brand connect with its audience on a more personal level.]

Being a pro at curating the best Instagram marketing content –




These 3C’s should be your mantra if you want to have a gala time on this platform that currently has more than 25 million businesses.

Establishing the “look” of your brand is of utmost importance. You see, here, it is all about being visually consistent. The more authentic and relevant your image content is, the more is the chance of people recognizing your brand at a glance.

Your goal on Instagram is to make sure that the users do not just merely scroll away their home feed even after seeing your brand post.

You have got to keep it REAL!

The moment your audience realises that your stories actually convey something, with which they can connect to, you are a winner.

Instagram stories have always proved to be invaluable for users as well as marketers. Both have embraced short-form videos, the images and the stories. Moreover, with superb filters and animated features, your story does come alive ready to hook a substantial follower base. The hashtags added to your story make your follower count go up really fast!

Instagram marketing is interlinked with other social media channels like Facebook and Twitter. Just stop from slapping up a stock image that carries no relation with your brand service, and you are good to shine.

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