Social media outreach is honestly one of the smartest ways to increase your brand awareness. It doesn’t require a lot of mechanical effort, and you can generate a lot of fan following or recognition if you use it efficiently.
Facebook is a viral site with 2.41 billion monthly active users, as of 2019. Facebook marketing is a goldmine for generating brand awareness.
However, gone are the days when you could just put up posts and sit back, letting Facebook algorithms do all the work. You must be steps ahead of your contemporaries and work creatively to increase your Facebook organic reach.
Tips to increase your Facebook organic reach:–
- Mix it up!
You’ve to know what your audience wants. Your audience needs to know there are actual humans behind this huge brand you’re trying to sell. An excellent way to increase your reach is by posting a combination of engaging content and informative links.
When people view your entertaining or engaging content, they’ll like, comment, and share. This will keep your posts up and more viewable in users’ newsfeeds when you post informative links too.
Posting reviews by clients, or putting up Facebook Live Videos also lets people see the humans attached to the brand. It humanizes your brand and approachable to the masses.
- Get an insight into your Insights
Facebook Insights is a crazy tool for Facebook marketing. It is an all-in-one stop solution for understanding where you’re going wrong with your audience analysis and the content you put up.
Analyze your insights and understand each metric. You should be agile in changing your current strategies if the Insights show that they’re not working.
Amateurs don’t use Facebook Insights for Facebook marketing, and that’s one of the biggest mistakes they make when trying to increase their organic reach.
- Visuals matter
“A picture is worth a thousand words” is a common saying and a pretty accurate one too.
Visual content has been statistically proven to be far more engaging and enticing than stats or data-driven content.
If you want a full-proof plan to increase your organic reach, say the same things but through visual posts. You can do a lot of things when it comes to visual posts. Try putting related quotes or information on images, putting your thought-process and mind-maps for your brand on strong imagery, use vibrant and powerful imagery for boring data and stats, etc.
- Talk to the people
Like has been mentioned before, whenever a brand is humanized, it instantly becomes more approachable.
Especially as a brand that is just starting, you should assign a workforce to respond to the comments and shares on your post. Replying to the comments, engaging the people who share your posts and share opinions about your brand; these are all very important. Things like these turn people in your favor, and they become advocates of your cause.
- Know when to post
If you analyze your Facebook Insights extensively, you will be able to notice what the best time is for posting. Nobody will know what the correct time to post is, better than you.
Take advantage of the tools Facebook provides to market your content smartly. The right time can be the point of difference between going viral or going unnoticed.
If your audience is global, then the timings for your posts need to take that into account.
- Plan your content
In today’s fast-paced world, it is extremely tough to keep people engaged. Our generation gets bored so quickly. We dislike anything that remains stagnant or doesn’t keep growing.
It is impractical to expect that your audience will stay hooked to your brand if you churn out repetitive or ill-planned content.
While it is tedious to do so in practice, you should always keep your content pre-planned. Strategize and innovate so that you are still one step ahead of your audience.
Approximately 500,000 new users are added on Facebook every day, giving you 500,000 fresh prospects each day. That’s a vast sea with a lot of fish. If you plan your content well, you can keep a considerable portion of these new users hooked and addicted every day.
- Mobile-friendly content
Around 47% of Facebook users access their profiles via their cell-phones. Mobiles are the primary device through which people access Facebook. If your content is tiresome or tedious to view on mobiles, it will probably drive a part of your potential consumer base away.
Your content needs to have layouts that are mobile-friendly and cater to mobile-addicted consumers.
A smart businessperson knows not to ignore facts. Use the power Facebook gives you, and turn the tables around when it comes to your Facebook organic reach.