All you need to know about Instagram ads

Launched on October 6 2010, Instagram is much of a craze among the young generation. After its launch, the platform has been accepted as a useful marketing tool.

Marketing on Instagram? Seriously?

Yes! With more than 1 billion active users, this social media platform is used by various business marketing teams and influencers for Instagram promotion of their brand.

Go deep down your memory lane!

Don’t you relax after a tiring day at work by scrolling down your Instagram news feeds for hours and see the posts of your favourite figures?

Such well-known figures and organisations use Instagram as a platform to stay in touch with their followers to share relevant news and pictures. This platform can be used by influencers from various genres to keep in touch with their potential customers.

What are Instagram advertisements?

Instagram advertisements are a type of marketing campaign used to engage traffic, raise brand awareness, boost sales and create a brand image.

With more than 40 billion pictures shared on Instagram so far, Instagram ads are set to reach the target audience faster and effectively.

How many times have you ordered your favourite mouth-watering sandwich after seeing a post while scrolling on Instagram? A lot, right?

These ads are sponsored visual contents that are posted by organisations to promote their brand and induce sales.

As per Instagram, around 60% of users discover new products on this platform out of which 75% take actions.

Sounds a lot? It is! Maybe you are one of them too!

Eager to know more? Read on!

Costs of Instagram advertisements

As per estimation, the approximate Instagram ads cost per click is around $0.70 to $0.80. Calculating the clicks, this adds up to more than $300 million spends on ads. However, the amount is calculated per click, which may increase or decrease depending on the age of your target audience, ad placement and other such essential factors.

Types of ads

Five types of Instagram ads that can be utilised are:

  1. Photo ads –

Such advertisements appear in the news feed of a user. The images can be viewed later as well by visiting the account of an organisation.

  1. Collection ads –

These ads are a combination of pictures and videos and have been accepted as the most potent Instagram advertisement.

  1. Story ads –

These are full-screen ads that appear in the ‘story’ section of a user. These ads have a shorter shelf-life and stay live for up to 24 hours. Such advertisements contain call-to-action buttons using which you can visit their website, product or services with ease. These are useful for sharing promotions or limited-time offers.

  1. Carousel ads –

Such advertisements allow the user to swipe through a series of videos or images. Viewers can access the call-to-action buttons to visit the website of the advertiser.

  1. Video ads –

As the name suggests, these ads are posted in the form of videos to promote a brand, service or product.

Did you know you can now run your ads both on Facebook and Instagram? Sounds interesting?

The Instagram ads manager allows you to run your advertisement both on Instagram and Facebook.

How may you ask?

All you are required to do is to link both your accounts and switch on the Facebook post button while you share posts.

Now that you know the power of Instagram advertisementsInstagram advertisements pick up your smartphone and get going!

Know the 5 Best Ways to Use Hashtag Marketing Effectively

This is a story of how a symbol changed the way people searched on the digital realm…

The trend-setter ‘hashtag’ originated during the initial days of metadata tags. Subsequently, this trend caught up on social media platform first in October 2007 during the San Diego wild forest fire. Used as a medium to make people aware of the scenario, this symbol soon spread cross like fire.

Fast forward to today, and all business irrespective of their trade genre validates their establishment with the best backup from strong hashtag marketing. While social media gains ground as the most inexpensive and efficient marketing platform, there has been an ensuing increase in the usage of marketing tools for the same.

Proven to drive new leads, all businesses are focusing on mastering this marketing skill that is simple yet potent enough, if used strategically.

Pssst: did you know that hashtags can

  • Boost social media effectiveness by up to 40%
  • Improve engagement rate up to about 12.6% (Twitter and Instagram only)

Check out the following tips and tricks on a hashtag marketing strategy that will boost your traffic manifold –

  1. Use your hashtag on multiple social media platforms

One of the primary tips that any pro in hashtag marketing must have is cross-platform skills. At present, there are 3.2 billion social media users across the world, approximately 42% of the global population.

Here are a few statistics based on each social media platform –

  • Facebook leads social media usage and draws 62% of the population
  • Approximately 90.45% millennials and 77.5% of the Gen X population are daily visitors to either of the platforms
  • On average, each of the social media users spends 2 hours 22 minutes daily scrolling across the various social media sites

Considering such an extensive availability of targeted audience, what could be better than targeting them via the social media sites? Engage their sights and draw in their interest with unique hashtags that leaves a lingering taste in their mind.

  1. Make sure that the hashtag is concise and crisp

It is not enough to identify the perfect marketing tools; what is essential is acknowledging and utilising the best possible hashtag marketing tactics. In the case of hashtags, the trick is to keep it short and crisp. Keeping a shorter hashtag ensures that capture the attention of your targeted audience and hence have better shots at enhanced conversion rates.

  1. Blend in with the trending ones

According to the best hashtag marketing campaign, it is ideally vital to hold on to the trending hashtags while launching your own. Considering that you find one that is related to your business, it is essential that you engage in it by using this tag. Doing so ensures outreach to an extensive prospective clientele base.

Since trending hashtags have a better chance at visibility, this promotes better opportunities for your hashtag to gain interest in your potential targeted audience.

  1. Remember never to go overboard

Following the popularity of this hashtag trend, there has also been an unfortunate rise in the incidents of spamming due to the use of multiple hashtags in a single post. It also gives your audience the impression that your brand is trying too hard to promote themselves or their goods and services.

As for correct hashtag usage, the best hashtag marketing strategy from experts in this field suggests the best option is to go for a couple of hashtags that would be engaging enough for your audience and convenient enough to re-share.

  1. Let your hashtag’s message and that of your brand’s go hand-in-hand

While your hashtag needs to be trending, you cannot afford to miss out on its ultimate motive – boosting your brand’s popularity. This is feasible only when the message delivered by your hashtag and that of your brand are in sync with one another.

It ensures that when your hashtag goes trending so does your brand and that would be the best inexpensive marketing strategy that one can try for. Going ahead with this unique hashtag marketing tactic ensures that your campaign resounds across the corners of your trade and reaches out to the maximum potential clients.

So, what are you waiting for? Start working on your hashtag today and be prepared to witness a dramatic rise in your traffic!

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