Top 10 Digital Advertising tips for your Marketing Strategy

Today, everything works and sells on digital media platforms. Something that the older generation would have never imagined in their dreams. Advertising on these platforms is quite the demand now. The best way to advertise and put forward a good business strategy has time-and-again proven to be through digital advertising. The modern business strategy is to use social media and digital mediums to convey your brand marketing, gain more business by targeting and digitally reaching the audience. 

So why be left out? Be it a B2B or B2C kind of business, one thing that can certainly put your brand on the market’s map is digital advertising. Not just that, it will directly affect your sales, conversions, client base, and growth. For this to happen, your ads need to be strategic and contain all the necessary elements like content, design, platform, or even showing how well you know your audience. Read ahead to get a list of tips on how and where you need to apply which tactic to gain your targeted results through digital advertising.

Know your Audience:

While creating a product or developing a service, you would have certainly thought about which group of audience you are making it for and who you want to target. The same goes for advertising and marketing of that product. The most vital thing for you is to know your target audience so that you can strategize how to target that particular section of the audience. Social media sites like Facebook, Instagram, Snapchat, etc., help you do just that. A few of these sites even help you by narrowing it down to your audience’s interests and hobbies so that the ones who have an interest in what you are advertising, directly get attracted to your marketed product.

Creativity is key:

If you think your brand and its products need to stand out from other contemporaries in the market, you need to make sure your advertising strategy stands out. Be smart about choosing the elements of the advertisement, and add features to your brand accordingly to make it unique. Everything starting from the brand name, logo, color scheme, cover pages, fonts, etc. is to be well planned and should go with the vibe of your brand. Create an excellent brand advertising campaign and add touches of creativity that reflects your brand and what it stands for. Ensure that the images used are not dull, not too repetitive, and keep in mind that they should strike a sense of familiarity with the audience, for them, to take a step towards your brand.

Research, research, and more research:

New strategies and trends are emerging every single day. To make your brand and products look unique and still want the audience to choose you over the several different brands that are offering the same thing, you need to know how to be appealing to the audience. While marketing is the way to go, it is also true that with all the new trends and strategies, there are chances that you might fall behind. If you have researched enough about every new way to market your product, you will never get diminished from the market, and your audience will keep coming to you. So research as much as possible. Find out new strategies, new ideas, ways to grab attention, how your competitors are doing it, how the top brands in the market are doing it, and what’s new in the market. Remember, proper research goes a long way.

The Consumer attitude:

While branding and marketing are great tools, another part of advertising that will help you is understanding the buyer. When you know your buyer’s needs, you are more likely to bend your ways to reach and fulfill them. Throughout the buying process, observe your buyer. Your website helps you track when and at which page your buyer left the website or how they got to open it in the first place. This way, you will know where the potential buyers are finding you from and give more attention to that way because clearly, that is working best for you. Use these analytics to figure out why buyers are leaving, what is causing them to leave, and which point is causing it more. A thorough follow up will help you gain more clients and not lose as many mid-way. Feedbacks are another great way to do that as well.

Think before you spend:

While it’s true that many platforms offer excellent opportunities to target and find your clients effectively, it is also true that not all platforms are going to work for you. Based on your product, target audience, and many more reasons, there are chances that one platform might be great for you, and the other might not give as good results. This is the reason why you should always test the waters. Check which platform works well and try out different campaigns and marketing strategies before completely and blindly investing in them.  

Facebook to the rescue:

Research has shown that many small businesses grew because they used Facebook as the primary medium to advertise your product. Facebook has all the information about your target audience and also makes it possible to reach and find a new audience in the way. It is not as expensive as most social media sites, and analytics help you ace it out. Try Facebook to grow your business and get audiences.

Product Listing Ads:

Your product is good, and you know it. But how are you expecting your audience to discover it? Through product listings, you can endorse your products to the target market. You must add a detailed description of the product. With products that don’t have enough information in their ads, audiences tend to research on their own, which leads to either losing interest in the product or finding an alternative while researching it. All this at the cost of losing a potential client. Make sure your ads have an attractive picture of the product and a description that is enough for the client to take action.

Geo-Fencing:

There are times when we are in a store, and social media in a few hours starts showing us ads of the same store or brand. This process of aiming to draw an audience based on their location is called geo-fencing. Geo-fencing used alongside digital marketing can make a difference in the target audience, who might be potential clients. Several companies use this method, and it has proven to be quite the strategy.

Different Social media same integrated strategy:

With your presence on social media, one thing is definite that you are trying to make an effort to reach your target market through the means that they prefer. But the truth is that different social media have different ways of working, and what might catch a person’s attention on one platform might not even be looked at on the other. For this, you need to make sure that advertisements are integrated across different social media platforms to reach various audiences in ways that attract them. This integration of ads will bring in the sense of customization and increase your chances of getting clients.

Social media metrics and ROI:

Whenever a good businessman puts in a new strategy, he waits to see how his market is receiving it and how or whether it benefits him in the short and the long run as well. The same is with social media. Social media metrics will help you recognize who the ad is reaching, how many are following through, and how many are rejecting it. It will also reflect on your profit as a brand. If the ad is working well, it means your conversions must increase and vice-versa. Maintain and monitor engagement with the audience and watch how a good strategy can turn the audience into clients and likes and shares into conversions.

When followed effectively, backed with proper research, execution, and follow-through, these are a few strategies that can change the way your brand gets clients and make a rather strong client base that sticks with you and the products or services you offer.

All that you need to know about Google Adwords campaign

Digital marketing has rapidly taken over the world, and marketers are always on the hunt for fresh opportunities online. Unlike the traditional methods of marketing, online portals have provided a massive platform to ad makers to reach out to potential buyers. One such portal is Google. Being the number one search engine in the world, Google allows brands to post ads. Referred to as Google ads, they help you to improve your presence, get more viewers, and increase your sales through potential leads.

What are Google Ads?

You must have often seen a row of ads on the sides of the screen when you are looking for some information on Google. These are known as Google Ads that any brand can post on the search engine. It is one of the most profitable ways of posting an ad because it follows a pay per click scheme. So, what primarily happens is that let’s suppose you are the posting company that has put up an ad. If I, being the user, clicks on the ad, watched the video on YouTube, or calls on the call to action number, only then you need to pay.

Most of the other business advertising services demand payment, irrespective of results. There is no guarantee that you will get leads or not. But Google Ads has completely transformed it. You can post ads in multiple forms, such as YouTube videos, text-based search ads, in-app mobile ads, graphic ads, and likewise. All you need to do is bid according to the different criteria and reach your target buyers. You can either place yourself in the search results or opt for display on networks under the Google banner.

What is the Google Adwords structure?

Now that you have understood what we are referring to, let’s get into details. There are three primary stages or categories that you must know.

Adwords account

You need to create an Adwords account first with a unique email address and password. It must also have the billing address and relevant details. Along with the billing information, you can also adjust the time zone from your account. Please note that the account must be registered under Gmail. Also, you cannot use one account to manage multiple Adword campaigns. Usually, the billing information is permanent. Thus, you must pay extra attention to it and opt for a credit payment or debit payment accordingly. You choose between manual and automatic payment.

Campaign

The second level is the campaign stage, where you need to fix critical points such as the daily budget, the target language, the preferred venue, and the date when you want the campaign to end. You must already be aware of Google maps that can quickly detect your location at any time. The auto-detection is what helps Google push the ads according to your preferences. For example, if you target buyers in Spain, then you can show them your ads from any other part of the world. Don’t worry; Google will take care!

Ad group

Lastly, the ad group refers to keyword ads. Specific keywords can help you boost your online ad placement and engagement. The Google Ads Keyword Planner is a highly reliable tool to generate trending keywords. All you need to do is use them strategically. Digital marketing services can assist you.

What is Google Search Network?

Let’s understand this with the help of an example. Think of a lazy afternoon when you feel like shopping online and search for the newest sunglasses. You get two types of search results. First, you get a list of “sponsored” and “ad” results. Following that, you get organic results. Placing your item and brand name in the first sponsored section is a type of Google Ad. After entering a query, the engine performs an auction. It identifies all those who have included the keyword in their ad.

What is the Google Display Network?

The Google Display Network is commonly referred to as GDN. The GDN reaches more than 90% of internet browsers across the globe. You would be surprised to learn that there are over 2 million websites and pages under this wide banner of GDN. Some top sites to note are Google Finance, Gmail, Blogger, YouTube. Similarly, it also includes mobile applications. What makes GDN so effective is that it instantly grabs the users’ attention. From a marketer’s perspective, it is beneficial because you can easily include essential information and keywords about your products and services.

A prerequisite to using Google Adwords is that you must ensure to have a high-quality landing page. All the traffic from the ad should be directed here. Moreover, you should highlight all the product features and advantages as clearly as possible. Search engine marketing can be a boon to growing your business if you know how to use it.

tik tok marketing

All you need to know about TikTok marketing strategies

Every business owner is on the hunt for digital marketing strategies that can take the company to a new height of success. Contrary to the conventional methods of marketing, everything has now gone online. Social media marketing is one of the most sought after fields right now because everyone is always hooked to their phones, laptops, and tablets. Digital marketing strategies refer to the use of social networking sites and online portals to reach the target audience. A relatively new and successful app on the block is TikTok. Continue reading ahead to know about advertising on TikTok and how it can help you.

Why should you choose TikTok?

TikTok is a significant hit amongst the youth, and gradually, the older generations have also started making their appearance on it. The best thing about TikTok is that it has more than 500 million active users and subscribers. Earlier, Musical.ly and TikTok were separate apps that worked in different parts of the world. However, a collaboration between the two helped companies reach more people overnight. Recently, in 2019, the TikTok app launched its ad feature. Since then, big names such as Apple Music, Fenty Beauty, and Nike have used the app for their promotions. If you identify your target users and promote your business accordingly, then TikTok can give you a significant boost.

Considerations you must make when you choose TikTok.

Identify your target users effectively.

The first step of any advertising effort is to identify the target buyers and accordingly reach out to them. According to the latest statistics, approximately 66% of TikTok users are below the age of 30. Thus, it automatically becomes a right domain if you want to attract the youth. About 41% of users are aged between 16 and 24. If you are seeking ways to cater to the old audience, then this is not the place for you. Continue reading ahead to learn more about the TikTok marketing strategy. 

Be ready to compete with big brands!

Some of the top names that have already used advertising on TikTok to their advantage are Nike, Disney, and Grubhub. Thus, it becomes quite evident that you, too, need to compete against them to create a place for yourself. The best way to make it big on TikTok is via investment. Since TikTok ads are relatively new, it requires a specific premium investment. You can find more when you get started. Now, let’s explore the different steps that you need to take for advertising on TikTok.

How to create advertisements on TikTok?

Create an ads account

Firstly, you need to create an ads account. When you log on to the official webpage of TikTok, you will see a banner that asks you to click to create ads. Since TikTok ads are yet in the beta stage, please note that it is not entirely online, however. You will be sent to a pop-up page where you need to fill in critical details. After you have submitted the form, a customer care executive will get in touch with you. It may take up to 48 hours for someone to call or revert. Rest assured, your marketing campaign will start soon.

How about the ad campaign?

After you have set up your ads account, you need to start working on the campaign itself. Visit the ads dashboard and click on the drive. Then, you need to select the budget that you are willing to invest in and the main objective of your digital marketing strategies. Thus, you can choose from options such as conversion or traffic. The TikTok algorithms will work accordingly and help you to create a compelling visual ad. Please note that advertising on TikTok requires your daily and total advertising budget to be at least $500.

Time to get specific with your ad campaign!

Targeting is the key to ensure the success of your TikTok marketing strategy. You can select your viewers and the places where you wish to run your ad. For example, the TikTok family is rather big and includes names such as Vigo Video (India only), BuzzVideo, and the News Republic. Moreover, if you are unsure about the target placement, then TikTok can assist you by automatically placing your ads at the right location. Once this is done, you can quickly enter the visuals that you want to run and also include up to 20 keywords about your services and domain.

Optimize your TikTok ads.

Last but not least, you must optimize your TikTok ads. You can include a call to action button, start TikTok challenges, and schedule the number of times you want your ad to run, the budget, the visibility, and everything else on the app. You can also use the built-in TikTok tools. One of the most common ones is the Video Creation Kit.

Thus, thinking of an effective TikTok marketing strategy is the key to excel in the present digital world. Once you get on to the domain, you will learn a lot more with practical knowledge.

A complete guide to Social Media Analytics

Before you delve into understanding social media analytics, you must understand the meaning of social media. Social networking sites such as Facebook, Instagram, TikTok, and LinkedIn are some commonly used apps across the globe. With millions of active users, social media has become an inevitable part of everyone’s lives. Coming to social media analytics, it refers to an analysis of the present market trends and how influential posts are on each platform. When you have this pocket guide on social media analytics, you get a complete guarantee that you will be able to make your posts reach a broader base of audience.

Components of social media analytics:

  • Sentiment analysis

Sentiments are a major driving force that influences your online viewership. It is straightforward to understand what is trending on social networking platforms. But is it a good thing or a bad thing? Are people supporting it, or are they against it? Sentiment analysis tools help you to get a clear understanding. With this understanding, you can initiate campaigns according to your target’s sentiments. It is the perfect opportunity to gain loyal followers and mass support.

  • Audience analysis

What is the point of posting on social media if you fail to establish an audience base? While you need to study your present followers, you also need to identify untapped sections of viewers. With the help of audience analysis tools, you can find what interests people. For example, if you are promoting a new restaurant, then you can find the food lovers in the location and target them for marketing. You can identify pages and online platforms where they are most active and reach out to them effectively.

  • Social metrics

Social metrics was earlier the essential part of social media analytics. However, it is now a smaller yet significant factor. In simple terms, social metrics refers to counting the number of responses that a post gets online. It refers to the number of likes, retweets, shares, views, and comments. Imagine a situation when your online post was earlier getting 500 views, but it suddenly goes up to 5000. Then, you can analyze how this has happened, what will be the impact on your company, and other ways of growth.

  • Social listening

Social listening refers to direct contact with your viewers. You understand what they want and then cater to their desires online. When you post anything online, it must have a conversational tone. It means you can ask questions, opinions, and suggestions. There is a high possibility that a promotional sound may not be as effective as a more friendly tone. You can also organize fun activities to keep the viewers engaged on your page.

  • Competitive benchmarking

How wonderful would it be to understand what your competitor is doing! Well, this is possible with the power of digital media. Competitive benchmarking means that you can apply social media analysis tools to your company and also your competitors. In a shell, it means that you have all the relevant information about your competitors at your fingertips. You can indulge in a more in-depth examination and then follow their trends if anything has worked in their favor. It is also a platform to learn from their mistakes and avoid them.

  • Image analysis

Images are the core of your social media campaigns. While you can analyze the success of your campaigns via social media analysis tools, you can also understand the efficacy of particular images. If a specific post is getting more viewership, then you know the image or copy line is working wonders. Image sharing has become a significant crowd-puller in modern-day social media use, so, it is essential to track the same.

Thus, social media analytics is a beneficial tool for everyone who wishes to increase their social media presence. Combining the components stated above, you get the perfect solution for online excellence. No individual or company can grow without media outreach in the present times. Consumers are sophisticated, but companies can easily understand mass behavior with social media analytics. To conclude, social image monitoring of the brand is another feather in the cap that you must cherish.

Decoding the best social media marketing campaigns of 2019

Social media is one of the most vital aspects of marketing. Campaigning through social media is an incredible way to make your entrepreneurship skills highlighted and to also become known on the internet. Digital marketing plays a significant role in growing your business and making it successful in increasing your sales or just becoming a popular and excellent entrepreneur. There is a plethora of social networking platforms in today’s era. It is necessary to set proper strategies and techniques for campaigning and promoting your business.

Social media marketing campaigns are the smartest ways for a beginner to start their journey in the field of entrepreneurship. You can opt for paid social campaigns or even the free ones, pick the best marketing campaigns to promote your business. With that said, we’ve come up with the perfect tactics for you to make your business more visible and known. Here are a few of the most alluring digital marketing trends that might catch your attention and also help you not only have a pleasurable marketing experience but will also help you improve your marketing tactics.

  1. Artificial intelligence.

Artificial intelligence is highly trending now. Artificial intelligence is said to be one of the biggest opportunities for many entrepreneurs and is going to rise in the next few years. Many companies are making use of artificial intelligence for activities like content creation, communication, and e-commerce transactions.

  1. Video digital marketing.

Making videos to promote your business is another way to grow your business. Videos are a great way to attract clients into what your business is all about. You can go live on sites such as Instagram and Facebook or even make YouTube videos.

  1. Marketing via influencers.

Influencers and bloggers are quite appealing to the audience. They know how to make their blogs engaging, hence influencer paid social campaigns are the best ways to enhance and expand your business.

  1. Social networking apps.

With the rapid development of Social Media, everything is quite easy. Social media is an incredible platform if you make smart use of it. Many entrepreneurs have become globally known today due to Social Media. Almost everybody makes use of social media due to which you have a good chance of promoting your business to a great extent.

  1. Story marketing on social media.

Again, this is the best way of using social media. Many trending platforms like Facebook, Instagram, and snap chat have a story feature with which you can put up captivating stories to attract your clients and buyers. Posting stories is a very time conserving yet effective method that many entrepreneurs use.

  1. Content marketing for SEO.

Content marketing is one of the most important aspects of improving your business. Not only is it cost-friendly, but it also works wondrously in catching people’s attention. Content marketing is handy for small and big corporations.

  1. Social posts.

E-commerce and Internet platforms like twitter are trending big time. Many brands are making use of these platforms to benefit themselves by promoting their brands through posting posts. Moreover, brands have taken one step ahead in posting posts that help in shopping through the same site making it more convenient to buy online and also save time.

  1. Predictive Analytics.

Augmented Analytics is a method of practicing data mining. The technique of data mining is also used in predictive analysis and intelligent retrieval that helps in predicting the future through copious techniques.

  1. UGC.

User-generated content is an active resourcing service for many entrepreneurs and marketers who are mainly looking to be fit from the GenZ markets. You can motivate your clients to produce alluring and distinctive content by providing them with incentives like discounts. You can even partner with them for better chances of profiting your business.

  1. Deep learning.

The field of Big data is said to be multiplying. This news is pretty much a bonus for marketers. If you know how to make the proper use of big data, you can have the most easing and powerful marketing experience. Many corporations struggle with Big data, so making use of big data will undoubtedly be beneficial.

  1. Smart speakers.

Voice search has been used to an extensive amount today. Many companies have begun to work on their marketing strategies thoroughly to gain maximal success. Voice search is an excellent method of marketing and providing your company details via audio.

Applying the above-mentioned techniques can help you take your business to a whole new level of success. Using apps like Pinterest and Twitter for marketing will come handy. Campaigning via social networking platforms and using techniques like conversational marketing and personalized marketing will help you stay unique yet interesting.

10 Marketing Trends to watch out for in 2020

Marketing is the singular difference that can take a brand to its heights. It isn’t unknown that your marketing strategy matters a great deal. An inefficient marketing strategy is one that causes no profits but may incur losses.

2019 has been a year of dreams and endless ideas when it comes to marketing. 2020 is going to be no less. There will be a gazillion marketing trends that may steal your attention; you must spend your attention on the best ones.

Let’s take a quick look at the top 10 marketing trends for 2020:

  1. E-shopping but better– E-commerce has been here for a couple of years now. However, E-commerce combines with social media is a powerful magic potion. If you have scrolled through your Instagram recently, you would have noticed several products on your feed, with tags on them. If you click on those products, the digital price tag appears; you can even buy them from within Instagram. The lucrative part about social media platforms like Instagram is their visual appeal. Instagram Commerce and its in-app checkout feature are revolutionary in its own way. This is one of the most lucrative business marketing trends right now.
  1. Push those notifications– Newsletters are a thing of the past. Nobody checks their mail or scours through those boring newsletters anymore. Consumers want reminders they can check easily without the effort. This is where push notifications come in. They’re an attractive marketing strategy to make sure your consumers get daily updates without having to move a finger. Research shows that web push notifications are twice as likely to rope in customers than email newsletters. The new year is here, and with it, all old marketing trends must go! Ditch the tiresome newsletter and get on with the program.
  1. Voice searches are the new thing– “Alexa, play me that song.” Voice searches ruled 2019. Speaker devices like Echo, Alexa, have been passionately accepted by the masses. They’ve been used for grocery shopping, finding songs, looking up addresses, random queries, shopping for special items, etc. Naturally, they found their way into e-commerce. Thirty-six million smart speakers were purchased this year alone. There’s a lot of potential when it comes to smart speakers, and it’s time that companies realized this growing business marketing trend.
  1. Lens it!– You already know about Google Lens. Since then, multiple Lenses have popped up. CamFind lets you search for products by simply clicking their pictures. Pinterest has jumped on this bandwagon too. The Pinterest Lens has carved its niche as it recognizes a booming 2.5 million products. Pinterest Lens is so prevalent that there have been 600 million searches for products. The appealing thing about Lenses is that you can simply look up the products you wish to buy, without any hassle. This is an unavoidable business marketing trend.
  1. Love thy employees– Customers don’t interact with the face of the brand. They interact with the employees at best. If the employees aren’t productive, efficient, polite, and smart to lead, your sales will probably be off. Brands say that most consumers wouldn’t buy from a company if they don’t get satisfying customer service. Employee engagement is a smart marketing strategy.
  1. Influence the influencers– Influencers get paid for promoting products on their social media feeds. They are an alternative to expensive celebrities. Not only will their hundreds of thousands of followers see your products being used/applied by/on them, but they’ll also find influencers to be more relatable than a big-screen star.
  1. AI paves the way– Artificial Intelligence has crept its way into e-commerce. Chatbots are being used by almost every big company. Even small businesses do not ignore this particular marketing Chatbots answer FAQs, give quick updates, no customer is put on hold, and is an efficient way to address queries.
  1. It’s time to get personal Personalize your brand. Take a cue from Amazon, Netflix, Flipkart, and hyper personalize the consumer experience. The experience you build for your consumers should be tailored and curated for their specific needs. This makes them feel noticed, appreciated, and understood.
  1. Blockchain technology for marketing– Blockchain has been around for quite some time now. It eliminates the necessity for a third-party verification system. A marketing strategy that includes blockchain technology will be paving the way to direct commerce. Only the parties involved shall exchange money/goods without third-party meddling.
  1. Omnichannel is everywhere Omnichannel marketing is precisely what the name suggests. You use all the platforms to send across a unique message that resonates with your objectives. Daily use of omnichannel marketing is when you get an SMS for an unpurchased item in your shopping cart, and then ads for the same item start popping on other platforms you visit.

To skyrocket your brand awareness and lead in the e-commerce industry, you have to update your marketing strategy in compliance with these business marketing trends. With people living their lives online, e-commerce marketing is the need of the hour.

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