Conquering Conversion Rate: How You Can Nail It in 7 Ways

Once there was a wise man, who said,

“If you do not win ‘em all, you win nothing!”

The urge to become a digital maestro seems like a Saturday Night Fever where everyone wants to be a John Travolta! It is an inherent desire for every single virtual marketer to see the numbers of his conversion rate leap. Such is the rage today.

Searching for some magical way in which your page conversion receives a healthy kick might be your everyday browsing chore. However, zillions of posts are floating around the web where you can easily get lost as in the Bermuda Triangle conundrum.

Quite a pickle, eh?

You want to save time and look for the absolute ways in which your landing page becomes the hotspot for your niche traffic.

Right now, you ARE on such a spot! You have hit (un)knowingly the RIGHT tab where you will find (not tedious) info regarding increasing conversion rates for your webpage.

Optimising conversion rate – Ways to make the numbers rise

  1. CTAs planned strategically

Your landing page has a purpose. Either it is regarding generating leads or for building a hefty list of subscribers. In this case, using a CTA which is Call to Action, you get to promote this purpose effortlessly. CTA acts as a direct instruction for your page visitors in a non-nagging way.

According to Google, CTAs should always be placed in a viewable position. They can be ‘above the fold’ which is not at the page’s top section. 47% to 93% of leads come from CTA alone!

  1. Facebook Ads

Social media presence quips for the most sought-after lead generating strategy today. Moreover, with paid Facebook Ads, you get to make your virtual presence a whole lot effective. These advertisements pop up at the side while your millennial user scrolls down the news feed, searching or rather ‘stalking’ a suspicious crush.

Your brand story presented via such ads in quirky imagery becomes appealing to your viewer.

  1. Mobile Optimization

Check out some facts first –

  • 79% of online research takes place on social media platforms via smartphones.
  • 70% of millennial’s media time happens through the latest mobile model they bought!

If your mobile conversion rate is not up to the mark, then you are lagging. Smartphones are the growing marketing segments of the 21st century, and you CANNOT afford to lose out on this part. They have become the principal channel of browsing, and thus, optimising your site to become a mobile-friendly page proves highly essential.

  1. Multivariate testing – A/B

A/B testing is an experimental kind where you set up 2 different webpage versions or landing pages and see how much traffic each hooks in. By measuring the conversation numbers for each, you will get a declared winner. After identifying the winner, you get to improve it by making it more appealing to viewers.

  1. Live Chats

These help build a more personal connection with your target group. Many webpage visitors prefer chatting to calling. Emails are also great, but they do take a much longer period to reply. Live chats here become beneficial as people can get answers to their queries instantly. Such interactions are the best and easiest way to put their mind in peace.

  1. Compelling value proposition

Strengthening your brand’s value proposition is another pertinent way of enhancing the conversion rate for your webpage. Any brand’s proposition must adhere to the following questions –

“What’s in it for my customers?”

“Why buy from me instead of my competitors?”

The value proposition should be the obvious message shown on your home page. Proper descriptions and CTAs make up for good ones.

  1. Sales Funnel creation

Awareness

Interest

Desire

Action

These are the 4 crucial parameters as explained in the famous AIDA model of brand marketing.

For any service or product, you have to generate awareness amongst your target audience and then design the product in a way which will pique their interests and eventually lead to a desire for purchasing. The final step shall be ACTION where the buyers BUY. If your webpage does not garner such sentiments, your conversion rate will indefinitely not rise.

Enhancements for the landing page: What you can do?

In a perfect world, no one has any problem at ranking in every area of his/her service offerings. Unlike the not so Willy Wonka like reality, you must work towards enhancing your landing pages.

  • Opt for unique content in these pages so that an evocative essence gets created for your target people.
  • Prioritise your highest volume areas and add more pages to them, especially those in lesser volume regions.
  • Landing page has to serve the ultimate purpose – answering queries. Usefulness and added-value features enable the page to become more active.
  • Keep in mind that your heading matches with your ads. Moreover, H1 and H2 tags must also be in synchronisation.
  • Location-specific content is another vitality you should aim for. Increasing the conversion rate with testimonials also proves lucrative.

Be the mighty conqueror of conversions in 2019!

Remember that time in 2008 when Former President Obama’s campaign went viral for the right cause?

During that presidential drive, Dan Siroker who is the CEO/Founder of Optimizely served as the Analytics Director for the campaign. They created a unique assortment of images and videos along with tag lines so that the majority of people signed up the campaign newsletter. Ultimately, they put up 24 diverse campaign push-buttons that had –

  • 4 button options
  • 3 images
  • 3 videos

Did you know the result?

  1. 11.6% of conversion rates were measured for winning variation.
  2. 40.6% increase was seen over the original rate.
  3. There were 2,880,000 sign-ups additionally.

Such a massive change points to the fact that you can up your digital game if you put in effective tools as mentioned before.

Of course, there are hundreds of other ways such as social media marketing, SSL protection, removal of jargons and more. Try the ways out ASAP, and see the magic they spin on the virtual stage.

It’s All about Ads! Brand Strategy Tastes Success

7.84% of today’s generation do not opt for traditional mode of advertising anymore.

Those days, which showed naked attempts to persuade customers with their argumentative advertisements, are long gone.

  1. Connecting
  2. Reaching

These are the two reasons for which brand ads are made with so much zealousness today. Offering potential solutions to a customer’s need, harbouring his/her desire on a subtle level and what not does a quirky brand strategy entail while showing an ad!

It’s all about creating a deep impact on the customer’s mind so that he or she eventually adheres to your brand’s service or product.

Right now, all that matters is a human touch which will connect with a brand’s TG group on a personal level. Brand strategy, therefore, perhaps is seeing a new turn on the road!

Some of the best industry ads have been ingenious at harbouring a long lasting impression upon its viewers. Ads form a crucial portion of online promotion for brand marketing, and thus, need to be inspiring in their very essence.

  • Images
  • Jingles
  • Stories

All of these are the tools which make the engine of a brand run!

Remember, Apple, Pepsi or Nike did not just become creative for creativity’s sake. They focused on their core identity only to curate an evergreen imprint on the human mind.

Ads for online marketing business bring victory!

Catchphrases:

Advertisers are known for tickling their viewers with a particular cadence which catches the buzz. TV commercials are not just for proffering free music but rather for creating memories. With the digital ad arena receiving a colossal boost, online promotion of any brand works towards carving out a catchphrase which will resonate with the virtual viewer.

It is the power of digital engagement which influences a customer for the long-term.

Tag lines are MUST!

For example, if you are a food company then tag lines like

“The fresher the better”, “Load it up!” or “NomNom your tummy” can be quite intriguing.

Visibility:

Online promotion ads have the power of visibility as well as coverage! The main goal for digital ads is to acquire as much web traffic as they can so that they effectively nurture a healthy base of lead conversions.

Social networks:

44% of Millennials purchase products through social media channels.

Powering up ads on social networks proves to be the most effective brand strategy. They give advertisers a booming platform to promote their brand messages by segmenting their target audience easily.

LinkedIn, Instagram, Twitter and Facebook are some of the biggest social media ad churning bases currently. Promotional content will reach more millennials, and your brand will organically get positioned at an elevated status here.

Banners are good:

Considered as the best form of digital advertising, banners are differently sized, illustrated and strategically placed so that everyone catches their glimpse. Users clicking on a banner will be directed to your website, thus, increasing your traffic count. However, presently, there is an over saturation of ads which often leads a viewer to skip.

Blog advertising:

If you are thinking about ads posted within, above or below a blog post, then, you are mistaken. Those are pop-ups merely.

However, here, we are talking about branded content posted in the manner of a blog, bespeaking an experience or a story of reflection. They protrude an indirect mode of advertising which hooks the reader as he or she gets an explanatory answer for the brand’s product or service.

Here’s what you can do to prep a savvy advertisement for your brand this year:

  • Describe your brand identity via imagery coupled with your target audience demographic as well as a psychographic background.
  • Understand which type of content (imagery, video or simple commercials) your target audience digs.
  • Establish clear cut parameters as in how your product will be positioned in the ad.
  • Make your company goals straight cut for the advertisement.
  • Ensure your ad channel and the format which will be broadcasted.
  • Keep a primary copy for your ad’s initial stage.
  • You can keep a call back to your logo or a call to action at the beginning or end.
  • Adopt an interactive design for your advertisement so that it organically incurs response.

Ads are what your brand stands for…Success Stories!

Video advertising is 50 times more effective to drive organic search as they increase the results by 157%.

Story 1:

Have you noticed Coke’s video ad campaigns?

Must say, those come with a genuine feeling of sharing love amongst your close ones! Quite an impeccable online marketing business strategy, isn’t it? The ‘Share a Coke’ began in 2011, and since then, it became a global slogan. Pepsi soon followed suit launching a counter ad for Coke.

You see no matter how great your product looks or is in reality, you have to paint the perfect picture depicting its quality at its best. What you have got to tell is convey your brand story in such a way so that you get to hit the highest selling point.

No one wants a bad ROI, does anyone?

Story 2:

In case of FMCG brand advertisings, take the example of Cadbury!

A British confectionery brand that became famous for its evergreen Dairy Milk.

It ads showed how aliens eat chocolate and start to dance away in merriment. There goes a Spielberg E.T. anecdote eh?

The lesson here was you have got to learn how you can be a different entity from the millions of marketers today! If folks tell you that your product is quite mainstream, then, let them say that for you have to create a distinctive category where you can climb the ladder of super success.

Today, all those ads which flock your browsing sessions or your TV have captured your mind even for the tiniest of a time period. It is their captivating HOOK which acts as the bait!

Hence, your company will only savour the sweet taste of success if your brand strategy can carve out a simplistic yet effective ad portraying your brand identity effortlessly.

Remember,

Originality still trumps all!

Drill Down with the Graphic Designer to Keep Your Brand Out-of-the- Box!

No company wants to be on the same page when it comes to branding because virtual perception can be the leading gamechanger. To take the road less travelled, you need to reach the wheelhouse of a graphic designer – giving a complete graphic designing solution.

A professional graphic designer can take you and your brand through a crossword of visual treat captivating the target audience.

Hold on!

Even Batman requires Robin to take down the criminals. So, inevitably, you too need to build that much-needed chemistry with the designer for making your brand outshine.

Way outs?

  • Be vocal about 3Ws

Graphic designing of a brand is all about –

      a. Who is the audience
     b. What you are upto
      c. And, why your brand

So, project your goals to the concerned designer rendering the entire ideation of your business. A professional can deliver his best after detecting every piece of background information.

  • Honest & frequent communication

In business, the great connection begins with good communication. Designing is a subjective & collaborative procedure which entails a two-way conversation. Two individual’s perception may vary, and thus, there’s no point-blank way to get the designs perfect in the first go

So, the first draft is never the last draft for your brand design!

Provide examples of your immediate competitors to give him a clear concept. You may also take the pen to do the simplest sketch. Lastly, don’t shy away from asking or answering questions to confiscate all the confusion.

  • Brainstorm with 5 main elements

The 5 main forces of graphic designing to interlace the product & its mission are:

I. Colour – Colour plays a colossal role to put forward the emotion a brand bears.
II. Shape – Right shapes & alignments can invoke meaning & feeling to a business.
III. Line – Single lines make the building block allowing art to come life.
IV. Layout – From arranging to placing, a proper layout is all about ‘that’ aesthetics.
V. Image – Image might be superficial, but in branding, it is unadulterated.

Conduct sessions to rack up the brains together about these elements and humanise a brand for maximum ROI. Starting from logo design to ultimate graphical representation, work alongside breaking down each component.

Not to forget, an intricate business solution comes from brain churning sessions!

  • Be transparent about budget

A lot can happen over a cup of coffee and BUDGET. So, try to have an organic path & reveal the designer what is in your pipeline. A professional usually charges by graphic design projects requirements. Thus, you need to understand the difference between too little & too much.

From print designing to flash presentations, image development to ATL listing, everything has a separate cost. Hence, it is always better to have a clear idea about this inexpensive service.

Before drawing the line

You don’t have to be the thought leader to camaraderie with a graphic designer. Simply follow the tips to fetch all the low-hanging fruits!

6 Graphic Design Tips Newbies Should Keep in Mind

“For me, the most important thing for any good design is its communicative power” – said Rob
Janoff, the genius behind Apple’s iconic insignia.

So simply put, isn’t it?

Think about this – how cool it would be if your own creative graphic design could be the face of a global company like Apple!

The art of logo design is simplistically sophisticated. You do not need to take a course on the subject for that matter even.

What you need to do is exercise your mind and read these 6 graphic design tips that can give you a base to start with!

6 uber cool tips for every newbie in the graphic designing hood –

        1. Don’t shimmy away from the simplicity
Newbies often create a claustrophobic canvas at their first attempt. They use hundreds and thousands of colours, typefaces and a lot of elements.

But, take a breathe and rewind. You do not need your design to look like a hectic mess which gives off a chaotic outlook. The focus of your art should be to make it as simple as it can get so that it communicates seamlessly.

        2. Go for 2 typefaces
With the multifarious typefaces increasing in every second, many designers create a confused clutter. When you work with texts, try using two typefaces max. This infuses a sense of elegance and freestyle working on the eternal principle – “less is always more”.

        3. Learn your software well
In today’s technological scenario, every designer needs to recognize the ins and outs of the graphic design software he/she is using. This lets them implement an enhanced designing work.

Also, if you watch tutorials online or learn from experienced designers, your knowledge on the subject is sure to get profound.

        4. Learn your software well
Professional images embossed with stunning frames with the assistance of grids are a way to give your design a jazzy look. However, the foremost criterion to establish this is to find a structural balance of your art. You can do it by proper utilization of grids. Keep a closer look on your image alignment which not only positions them to the left, right or centre but also frames them with right angles.

        5. Go for colour pops
It is essential that your design comes with a pop. And what better can be than a vibrant colour to do the job? Rather than the on-going trend of pastel shades, go for a vivacious colour palette that will add the ‘oomph’ factor to your design.

        6. Page balancing effect
Any design or any art piece shall emerge as a master one if you have symmetry. As an aspirant designer, striking a balance in your design gives it a finesse that most of today’s hotshots miss. This becomes a key point for giving your canvas the right weightage it deserves.

Well, all set now? Why not start off right away?

Can a design tell a story?

Can a Design tell a story?

8 seconds.

That’s exactly how long a human’s attention span lasts. So, anything and everything that makes news nowadays are sole because it has intrigued the onlooker and persuaded them to stay hooked, increasing traffic. In the digital era, where everybody has an attention span less than a goldfish, how can we create something that stands out? Makes waves? The answer is simple, by utilizing the two most powerful concepts of art and language, i.e., design and copy.

Today, let’s explore the world of graphic design and its role in effective communication!
Let’s address the fact of the importance of design. According to a research, a design has a deep impact on our lives. Everything that we are surrounded by, things that we perceive using our 5 senses, i.e., things that we see, touch, feel etc., are all products of design; an outcome of our elevated ideas. Unknowingly, we are constantly influenced by it.

Now, let’s talk business. How does design help in creating an impact and also improve sales?
The most important aspect of a business is to capture consumer’s attention. Like mentioned earlier, with an attention span that’s lesser than that of a goldfish, the best way to gain it is by investing the ideas in effective design. There’s a popular saying, “All things are designed; few things are designed well.” And those are the designs that speak volumes. Let’s take a look at how our design can tell the audience our unique story!

1. Visuals create a connection with the viewers:

Ruled by a sedentary lifestyle, people are in dire need of something that instantly connects to them, lifts their mood and provides them with a sense of relevance. Colour captures attention. It is said that certain soothing and subtle colors help with a secretion of hormones that brings about a sense of calmness, in turn, increasing our retention regarding that design. For e.g., there is a reason why certain social networking sites use blue as their brand color, it’s likable to our brains.

2. A picture speaks a thousand words:

Though it may sound cliché, the effectiveness of this statement can’t be neglected. To back it up, the findings of a research say that, if you hear a piece of information, you are likely to remember only 10% of it, whereas a pictorial representation will help you remember it up to 65%. The human brain can process image 60000 times better than text. Hence, the more pictorial nuances your design has, the better rapport it’ll create with the audience.

But also remember, it’s better to keep your visuals simple. The purpose of visuals is to provide an easier way to understand the content. No one wants to see inception in visuals, instead invest in a new/different idea. The simple and easy approach is always a crowd puller.

3. Innovate:

Innovation in a design is like the icing on the cake, it adds more beauty and value to your design. Not to forget, it’s what distinguishes your design from the others; makes the deer stand out in a herd of sheep. The world has a plethora of ideas. Do not restrict yourselves to a particular style, break those boundaries. Create, recreate and then innovate! Like they say, things keep getting better and better when you continuously work on it. For e.g., The logo of Instagram is a camera.

The baby boomers and generation X have little clue of what Instagram is, but with the help of their new logo which, the message is clearer, that it is related to pictures. In a recent update, they have changed their logo into a more colorful one that catches one’s attention easily. Whether the update is worthy or not is secondary, what matters is that moment where it struck chords with the audience. Hence, it is important to keep the innovation machine up and running in order to expand the reach beyond a stipulated target audience.

4. Personalize

Every customer looks at the design with a generic mind. Studies say that customers buy a product in which they can relate to. The world as such is filled with problems, alike and different. There are many solutions to it as well, but your talent lies in your approach to establish yourself as the only solution provider. How do you do that? Simple, through design. When it has a personal touch, they seem more inclined towards it.

5. Introduce interesting demographics

As much as content is essential to plummet your message across to the design, a lot of content makes it exhausting for the audience to process. That’s when you’ve to thank lords for all the pie charts, histograms and bar charts, they weren’t invented to just test us academically. Information presented in these formats are easier to comprehend and understand. Provide the customers with a graph of your development, so that they are aware of what they have gotten into and can place their trust in you without a second thought.

6. Keep your design up to date

How would you like it if someone told you that you are repeating a particular dress too many times? Yes, you like it and it does look good on you. But after a few times, eventually even you will get bored of it, the colour fades away and you no longer want to wear it. The same can be said for a design, if you keep it monotonous, people will lose interest. It’s always better to keep altering it like I mentioned earlier, innovate. The designing world is constantly undergoing changes, always try to keep up with the current trend. Similarly, there’s a lot happening in our normal world as well, see if you can impart a little of it in your work as well. This will make you keep someone informed and at the same time interested. The best example would be, In shots – an innovative application that provides current affairs through pictures.

To sum it, in the words of Paul Rand, ‘Design can be art; design can be simple. That’s why it’s complicated.’ The challenge doesn’t lie in the intricacies of your design, it lies in how well it conveys the message to the audience. Until then, the purpose isn’t solved and the journey of your design lives on!

From Layouts to Graphics – A day in the life of a Graphic Designer

Being a graphic designer can be quirky and fun, as it requires a great amount of creativity and thought the process to bring out the best of us. Our designers strive to create meaningful designs that need to be distinctly communicated to the audience viewing it. This aside, there are infinite meetings, client alterations, frustrated project managers, long sleepless nights, and multiple cups of coffee (which is a life saver) that they embrace on a day-to-day basis.

So, what’s a day like in the life of a graphic designer? Let’s hear it from our designers themselves.

5:30 am – We snooze and snooze, and then drag ourselves out of the comfort spot- our bed. The toothbrush isn’t the first thing we hold. It’s our phone, because well, we love to check those never-ending emails and schedule that days’ work by prioritizing important projects and deadlines.

8:30 am to 10:30 am – We finally reach office after fighting our way through the traffic. And after a happy good morning to the office peeps, we go through the emails once again, that has now increased by a hundred. Then start the client meetings, one by one, where we try and understand the requirements of our clients, present mock-ups of the ones that are ready, attend calls in between and check more emails.

10:30 am to 1 pm – We all love to ‘parTEA’, don’t we? We go grab a beverage and have some time-off so our brain could relax, because hey, tired brain means no creativity, and no creativity means bad designs. We start working on multiple projects at one time- sketching designs for one client, waiting for materials for another project, sending mock-ups to confirm the design for a third and so on. Sure it can get stressful, but we have hobbies too. So every time work gets hectic, we listen to music, or doodle, or just stare at the wall. It does help us deliver a better quality of work.

Graphic designer

1:30 pm – It isn’t lunch time yet for us, as we have a client call to finish. We think of getting it done quickly so we can finally get the break we’ve been waiting for since morning- The Lunch Break. But the word ‘quickly’ isn’t directly proportional to a graphic designer. So we take time to carefully draft the designs so as to meet the requirements of the client. Lunch can wait, but we don’t want to keep our clients waiting.

3:00 pm– There are days when we have heavy meals due to extra time on our hands. On some days, we opt for fast-food, maybe a burger or something, due to the work rush. And as we eat, we have thoughts about the unfinished projects and nearing deadlines. That’s when we start contemplating our life choices, a change in career maybe? Day Dreaming gets over along with lunch, so we get back to work.

3:30 pm to 6 pm– One of the most important things that every graphic designer will relate to, is that unless we are satisfied with our work, we will not present it to the art director or the clients. We make sure to incorporate the requested changes, receive feedback from the team/clients, and check the completion of designs of other projects. On completion of a project, we share it with the team/client, and after carefully going through it, the project designs are finalized.

6 pm to 7 pm– Exhausted but happy about the smiles we delivered, we clear the table, but not our desktop, because there are too many files, and we are lazy to do it immediately. We work till the creative department in our brain is active. When that shuts down, our laptop does too. We take some time to carefully back-up our work and organize tasks on sticky notes for the next day.

8 pm– Home is where comfort is. Or in our case, home is where more work is. Call it passion or greed to make more money, we take up some freelancing work too. So we plug in some music, and all the creativity flows from our minds, onto the designs. After almost two hours of painstaking work, we march to the kitchen to stop the grumbling in our stomach.

10 pm to 12 am– After a tiresome day, we hit the couch with food and television. After binge-watching a few episodes of our favorite series, we decide to call it a night. We are so passionate about our work because even after an entire day of working from fingers to the bone, we sleep-talk things like “Maybe we should change this color a bit. Aaaand, perfect”. Yes, this really happens. The same cycle repeats, with different projects, clients, another genre of music, and another cuisine we try.

A life of a designer can be challenging, and there are times when we think about changing careers. But truth be told, we wouldn’t. Because we love what we do. We love being creative and fun at our job. We love seeing happy and satisfied clients at the end of the day. We love how, every day, no matter how tough, we do what has to be done and sleep, having no regrets, whatsoever.

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