SEO & Adwords Specialist

Responsibilities:

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Optimize copy and landing pages for search engine marketing
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
  • Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
  • Communication to team and management on project development, timelines, and results

Requirements:

  • Experience: 2 to 4 years in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including
  • Google Analytics as well as an internal reporting tool
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • Knowledge of ranking factors and search engine algorithms
  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
  • Experience working with CMS and building/administering content in CMS environments

Job type : Fulltime

Job location : Coimbatore

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