What Is Influencer Marketing? A Guide To Develop Your Business With Influencers

One of the emerging and the most prominent trends of modern-day marketing is Influencer Marketing. When we go back to a decade, we observe that at that time, influencer marketing was just limited to celebrities and some specific bloggers. Coming back to the current scenario, the rise in the number of bloggers has taken the influencer marketing industry by a storm. Influencer marketing strategies help in increasing the exposure of a brand, connecting with new audiences, and building authority. It drives traffic towards a particular website and also helps the brands gain loyal customers for their products and services.

Even though influencer marketing has a lot of benefits, setting up, launching, and managing an influencer marketing strategy can be confusing. Through this blog, you will get a comprehensive knowledge regarding what is influencer marketing, and the steps of developing a successful business with influencers!

What is Influencer Marketing?

Influencer marketing is an effective marketing strategy that involves identifying people having a strong influence on a brand’s target audience. An influencer marketing strategy involves the brand to form partnerships with influencers, and the influencers agree to show the brand’s content to its audience.

The majority of an influencer’s audience is vast and engaged, which helps the brands get in touch with the influencer’s audience. The exposure of the brand’s content in front of the influencer’s audience helps in forming a better reputation in a natural, meaningful, and positive way.

While a lot of brands use celebrities, brands don’t have to rely on celebrities for their influencer marketing campaigns. Since influencer marketing is about letting the audience gain exposure to the brand, and therefore, the right influencers do not need to have the most massive audience. In influencer marketing, it is the quality of the audience that matters rather than the audience’s quantity.

How to develop your business with influencers?

  1. Know your audience.

The most crucial step in developing your business with influencers involves knowing the brand’s target audience. Rather than looking for the type of influencers you would want to team up with, you should first specify the target audience. Once you specify your target audience, then you can easily get in touch with the best influencers that serve the audience that you are targeting. Since the audience has its own tastes, you should give a lot of focus on the kind of message that you would want to give out to your audience. Conducting proper research for knowing the tastes and preferences of the audience will work wonders for your brand.

  1. Set clear goals.

Just like any form of marketing, influencer marketing also involves setting up clear and concise goals that help in streamlining the whole process for your brand. If you define your goals in the early stages, you will have the upper hand in shaping your campaign’s consistent strategy. Some of the most common goals that every brand should have for developing their business through influencer marketing include brand awareness, audience building, building a brand identity, creating engagement, generating leads, increasing sales, building customer loyalty, and link building. Apart from that, you should also review the performance metrics from time to time to monitor your performance.

  1. Get in touch with a digital marketing agency.

Digital influencer marketing services offered by a renowned digital marketing agency will up your game. Since digital marketers have the required expertise of many years, they would guide you with the best solutions for a successful influencer marketing campaign. If you are looking for the most impactful digital marketing agency in India, then choosing Rush Republic would benefit your brand. The digital influencer marketing services provided by Rush Republic are outstanding as they have years of experience in this industry. Apart from that, the experts at Rush Republic will streamline the process by providing you valuable insights regarding your business.

  1. Plan your strategy.

Once your goals are defined, the audience is specified, and the agency is selected, then you need to plan your influencer marketing strategy. This step involves careful thought and planning, as it will be the building block for growing your brand. Some of the influencer marketing strategies you can consider include gift, guest posting, sponsored content, social media mentions, influencer takeover, contests and giveaways, brand ambassadors, etc. Each of these strategies promises favorable results. You can mutually decide with your agency and choose the approach that best suits your goals.

  1. Find the right influencers.

After your strategy and audience are defined, you need to find the right influencers to help you achieve your goals effectively. The main aim of influencers is to bridge the gap between your brand and its target audience. Therefore, selecting the right influencers will be beneficial for you. You can consider the different types of influencers, including bloggers, celebrities, social media stars, thought leaders, industry experts, customers, and non-competing brands. After determining the type of influencers that you want to work with, you can then start looking for specific individuals under that category.

  1. Curate content that suits the influencer.

The last and most essential step is to curate content that matches the influencer’s ideas so that the influencer does not think twice before posting it. If you are creating content for the influencer’s website or guest posting, then using the right set of keywords in the content will allow the material to appear at the top of the search engines. You can also mutually decide the content with the influencers and gain the upper hand at making it more effective.

Final Word

Influencer marketing is one of the best and the most effective ways of increasing your brand exposure, driving website traffic, building your audience, and generating more sales. However, it would help if you had an organized, data-driven, and a strong influencer marketing strategy for achieving favorable results. The six essential steps mentioned in the article will provide the best results for your business quickly. Choose Rush Republic and get ready to take your business to a boom!

Uncover the Tips to Build a Successful Twitter Marketing Strategy

Tweeting is the trending sound reverberating across the social media platform since the last couple of years.

Think about this…

When was the last time you missed out catching up on the latest information in the world of entertainment, politics, sports, etc. on Twitter?

Isn’t it evident that everyone across the globe at present is leaning towards this social media platform?

This wide popularity of Twitter makes it a vital platformwhere marketers are running their Twitter marketing strategy on a whetstone. According to recent studies, there are about 7000 tweets/second across the globe. With such traffic in thissocial media, the lifespan of each Twitter post is about 18 minutes, beyond which a post is lost amongst the crowd of millions.

Considering this intense competition, creating an impact through Twitter posts becomes exceptionally challenging as compared to the posts on other social media platforms like Facebook. Such circumstances call for the assistance of expert marketing techniques that carry a power punch to levitate a Twitter post to the top and guarantee its long-lasting impression.

Go ahead; check out the top tips on Twitter marketing strategy. They are the hush-hush secrets for every proficient in this marketing field!

Top strategies to up your Twitter marketing game!

Marketing is all about creating a buzz regarding the product and services that your brand offers. More eyes on the post hint at more chances of conversion.Considering the fact that

  • 2019 saw 4.388 billion users delved in the world of internet, and
  • 84 users were drawn to the various social media sites,

-it is understandable that marketers all across the globe are targeting social media sites to reach out to their prospective clients.

However, a vast majority of brands, irrespective of their genre of trade, are leaning towards leaving a digital trail for their existing and prospective clients. This creates an extremely competitive environment which requires the expert intervention of trending tactics to up the game in the Twitter marketing realm.

So, here you go – the top tips to spruce up your Twitter campaigns!

    #1. It’s ‘Go Live’ time!

The primary focus of any marketing team is to ensure that the post creates a lasting impression on the mind of the viewers. According to researchers, nothing does this better than video representations. Approximately,80% of the users who view Twitter videos tend to remember those as compared to vanilla posts.

So, make sure to hail your brand’s new launch through an attractive video in Twitter advertising!

    #2. Remember to tweet for a cause

Remember #TBH? It retained its foothold despite the crowd of thousand other such trending hashtags. The reason being the intent with which it was started.

Know this: your existing and prospective customers look ahead to see your brand participating in such affirmative empowerment programs. This reflects the transparency and integrity that a company holds.

So, get yourself updated about the latest trending hashtags on women empowerment, literacy programs, emergency responses on natural disasters, etc. Make sure that your clients get to see your company in a positive light.

Pssstt…However, choose your battles wisely. Make sure not to get involved in controversial Twitter campaigns. Such alliance tends to be remembered for long!

    #3. Steal the show with the best visuals

Would you want to miss out on chances to boost your client conversion rate?

Then, let their eyes feast on the visuals of your products and services!

  • 90% of snap judgments made about products are based on the colour of their images alone.
  • 63% of social media comprises images.

Be it Twitter arts, Emojis, or other multimedia – visuals in any form play a crucial role in driving more client engagement. These multimedia options may include GIFs, images, or videos. By 2016, Twitter was already flooded with 100 million GIFs.

The incorporation of such visuals seems to be the best Twitter marketing strategy presently. What follow is not just purchases but free marketing through constant re-tweets and shares on various social media platforms.

    #4. Celebrate the power Twitter advertising

Looking for the most convenient and cost-effective Twitter marketing strategy?

Well, the answer would be – building Twitter ad campaigns. It allows you to target specific audiences through keywords, profiles, and hashtags.

In this context, it would serve to be useful if a person keeps track of conversion because he/she can later retarget them during his/her next campaign. Several tools are available which are designed to provide accurate assistance on this topic.

    #5. Implement influencer marketing tactics

So, what exactly is influencer marketing?

It is a new strategy adopted by all marketers to establish a bond between a brand and some specific individuals for mutual benefit. The purpose is to utilize the individual’s brand and boost a brand’s professional trust. This individual may be content curators, or budding bloggers, or anyone with a specific hold over a group of Twitter users.

Through this form of Twitter campaigns, companies can create a unique brand campaign and hence, build a group of the target audience.

    #6. Be organized with your posting dates

Did you know?

According to experts, the right posting schedule can boost your Twitter engagement by about 192% in a single day!

Once you build a specific time frame for your posts, your existing and potential clients would know when to look into your profiles. Considering that Twitter often serves to be the introductory platform for your company, it is essential that the first impression is well enough to draw them towards your services. A scheduled posting routine reflects your brand’s perseverance and consistency.

Moreover, with an optimized schedule for your tweets, you can also target specific peak hours for Twitter posts. Upon a researched approach, you can get accustomed to the days of the week, and specific hours in those days when traffic is the most. This will increase your chances of reaching out to the maximum clients at a time.

In addition to the tips mentioned above, you can always incorporate a few more tactics to bring in finesse to your Twitter marketing strategy. These are:

  • Conversational tone in posts
  • Quality content
  • The aid of the best Twitter marketing tools
  • Hawk’s eye on your brand’s mention anywhere on Twitter
  • Choosing appropriate hashtags

Tweet away with these trending Twitter marketing strategy,and witness the dramatic improvement in your brand’s success!

Utilize LinkedIn for Effective Leads – Your Way Out to Higher Conversion!

Get over Facebook, Twitter or Instagram folks, LinkedIn is silently becoming the most favoured child of social media today!

Yes, while there’s no doubt that other platforms still hold a good share of popularity amongst marketers, the steady rise of this platform cannot be contested. If numbers are to be believed, as much as 40% of the respondents indicate at the popularity of this platform in network creation for B2B marketers.

Does it ring in something?

Yes, the vaster the business network, the more capable you are of generating effective leads for your business. Moreover, in this context, it beats other platforms by a wide margin.  Like, Twitter falls a whopping 25% below its capability and Facebook at 3% below this. Other platforms don’t even come close and are entirely dwarfed by its outreach.

Not to mention, the recent campaigning and other productive strategies have made LinkedIn the most effective platform for lead generation. So, why should any business stay behind when it carries unmatched useful lead generation capabilities?

Here’s another data to prove its prominence – As much as 23% more social media managers who are experienced favour using this social platform than the beginners for lead generation.

Now, when its pre-eminence is already established, let’s have a detailed look at how this platform can give your business active leads.

Ad campaigning for a cut-through effect

Campaigns have been a useful tool so far for reaching out to the target audience on this social media platform. While campaigning has been effective in garnering new viewers and attracting new leads, LinkedIn takes it a step further. It offers advanced tools that help get the most out of a business’ campaigning strategy.

Two of the most popular campaigning strategies that have brought in a good number of effective leads are –

  • Sponsoring

With the help of Sponsored Updates, you get a channel to reach out to the feeds of people your business targets. These people are the most likely to find the content valuable.

Here’s how the best performing sponsoring campaigns have been doing it so far!

  • They create content that bears the closest possible relevance for their target audience.
  • These sponsored ads are integrated with enticing images for thumbnails to attract the reader’s attention.
  • These ads also accompany a captivating headline that straightaway answers the question – What does it bring for the customers?
  • Businesses then ask the most valuable contacts in their network to share the content and tap this lead generation potential.

Quite clearly, sponsored ad campaigning is winning businesses more and more effective leads over time.

It’s all in the network, you see!

  • Personalisation

Circumventing the sponsorship strategy of lead generation, personalisation is another effective method for the same. Businesses add the personalisation element when distributing the various types of advertisements on this social platform.

It is well-known that more personalised ads leave a stronger message for readers or viewers, thus, reverberating the business’ idea and purpose in their mind. It also establishes more relevance for the viewers, making them an effective lead for the company.

Another factor that plays in when adding a touch of personalisation to these ads is that they address a business’ marketing goals that are more specific and diversified.

With personalised ads, you can make your marketing strategy more diversified, thereby, reaching out to more specific sections of the target audience. It increases the chances of generating effective lead to the manifold on LinkedIn.

As per one of the research results, ads on this platform resulted in a conversion of as much as 11.3% of available leads. The good news is that the cost businesses incurred per lead on this platform reduced a remarkable 68% as against through other social media platforms.

Types of ads

The social media platform also allows one to leverage the existing reach of a business with the help of two specific types of ad campaigns –

  • Text Ads

7 Essential Elements for an Effective Social Media Marketing Strategy

A proper and upgraded social media marketing strategy is essential for any organisation looking to thrive in a highly competitive business environment.

Digital marketing is in itself a buzzword for many organisations; a term that is thoroughly misunderstood by many. While the pitfalls of a proper social media strategy are many, it is possible to beat and overcome them, by abiding by certain guidelines.

Seven essentials of a social media strategy –

Know your audience:

The primary step to start a social media strategy is to know your audience, for which a lot of research is in order. At times, even the best minds in the industry can fail to identify which niche they are catering to. That can be a fatal mistake, however; you can end up distancing more traffic than you attract. Identifying your ideal niche is easy when you know what problems you are trying to solve and who your readers are likely to be. It is ideal to also check the demographic constituents of your audience.

Share common social media platforms with your audience:

Do most of your readers have a Facebook account? Well then, Facebook marketing should most definitively top your social media strategy. If, on the other hand, most of your readers are interested in Instagram, Pinterest or LinkedIn, you should tailor your strategy accordingly.

Identify your KPIs:

KPIs or Key Performance Indicators are the measures of progress on the various fronts of your business. KPIs are crucial in a digital marketing strategy as well, for they help identify which areas are doing well and which ones need more ideation. There are no two organisations which have perfectly identical KPIs, so you need to frame one which suits your company’s needs.

Let people know of your long-term strategies:

An organisation is only as good as its employees are. Are you sure your colleagues, peers or employees are aware of your social media marketing plans? If not, such miscommunication can lead to dangerous lacunae. All teams in a company must work in tandem with each other to achieve growth, and social media is a huge component of growth.

Prepare for each week:

Statistics and empirical data show how people’s search queries change over time, even in a span of weeks. If something extraordinary has happened recently, like a change in Google’s algorithms, search queries may change every day. Hence, smart managers must prepare for each week at a time, which will then become a blueprint for a long-term plan. Facebook marketing trends must be updated each week as well.

Post relevant and fresh content:

Nothing attracts more viewers and more clicks than fresh content. Search engines will not rank your website suitably if you do not update your site’s content from time to time. Everything you post must reflect your long-term plans and the tastes of your target audience.

Schedule monthly metrics analysis:

Leave aside some time each month to analyse site metrics and how well your social media marketing strategy worked. That will leave an impression on the areas which require further attention. Lastly, it will also enable all the parties and teams responsible for strategising further.

Social media strategies do not abide by cut and dried routines; they are dynamic. Hence, they should be handled with care, ideally by a professional agency which has extensive experience in SMM. While results may take some time coming, they will definitely bear fruit given enough windows of opportunity.

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