What Is Influencer Marketing? A Guide To Develop Your Business With Influencers

One of the emerging and the most prominent trends of modern-day marketing is Influencer Marketing. When we go back to a decade, we observe that at that time, influencer marketing was just limited to celebrities and some specific bloggers. Coming back to the current scenario, the rise in the number of bloggers has taken the influencer marketing industry by a storm. Influencer marketing strategies help in increasing the exposure of a brand, connecting with new audiences, and building authority. It drives traffic towards a particular website and also helps the brands gain loyal customers for their products and services.

Even though influencer marketing has a lot of benefits, setting up, launching, and managing an influencer marketing strategy can be confusing. Through this blog, you will get a comprehensive knowledge regarding what is influencer marketing, and the steps of developing a successful business with influencers!

What is Influencer Marketing?

Influencer marketing is an effective marketing strategy that involves identifying people having a strong influence on a brand’s target audience. An influencer marketing strategy involves the brand to form partnerships with influencers, and the influencers agree to show the brand’s content to its audience.

The majority of an influencer’s audience is vast and engaged, which helps the brands get in touch with the influencer’s audience. The exposure of the brand’s content in front of the influencer’s audience helps in forming a better reputation in a natural, meaningful, and positive way.

While a lot of brands use celebrities, brands don’t have to rely on celebrities for their influencer marketing campaigns. Since influencer marketing is about letting the audience gain exposure to the brand, and therefore, the right influencers do not need to have the most massive audience. In influencer marketing, it is the quality of the audience that matters rather than the audience’s quantity.

How to develop your business with influencers?

  1. Know your audience.

The most crucial step in developing your business with influencers involves knowing the brand’s target audience. Rather than looking for the type of influencers you would want to team up with, you should first specify the target audience. Once you specify your target audience, then you can easily get in touch with the best influencers that serve the audience that you are targeting. Since the audience has its own tastes, you should give a lot of focus on the kind of message that you would want to give out to your audience. Conducting proper research for knowing the tastes and preferences of the audience will work wonders for your brand.

  1. Set clear goals.

Just like any form of marketing, influencer marketing also involves setting up clear and concise goals that help in streamlining the whole process for your brand. If you define your goals in the early stages, you will have the upper hand in shaping your campaign’s consistent strategy. Some of the most common goals that every brand should have for developing their business through influencer marketing include brand awareness, audience building, building a brand identity, creating engagement, generating leads, increasing sales, building customer loyalty, and link building. Apart from that, you should also review the performance metrics from time to time to monitor your performance.

  1. Get in touch with a digital marketing agency.

Digital influencer marketing services offered by a renowned digital marketing agency will up your game. Since digital marketers have the required expertise of many years, they would guide you with the best solutions for a successful influencer marketing campaign. If you are looking for the most impactful digital marketing agency in India, then choosing Rush Republic would benefit your brand. The digital influencer marketing services provided by Rush Republic are outstanding as they have years of experience in this industry. Apart from that, the experts at Rush Republic will streamline the process by providing you valuable insights regarding your business.

  1. Plan your strategy.

Once your goals are defined, the audience is specified, and the agency is selected, then you need to plan your influencer marketing strategy. This step involves careful thought and planning, as it will be the building block for growing your brand. Some of the influencer marketing strategies you can consider include gift, guest posting, sponsored content, social media mentions, influencer takeover, contests and giveaways, brand ambassadors, etc. Each of these strategies promises favorable results. You can mutually decide with your agency and choose the approach that best suits your goals.

  1. Find the right influencers.

After your strategy and audience are defined, you need to find the right influencers to help you achieve your goals effectively. The main aim of influencers is to bridge the gap between your brand and its target audience. Therefore, selecting the right influencers will be beneficial for you. You can consider the different types of influencers, including bloggers, celebrities, social media stars, thought leaders, industry experts, customers, and non-competing brands. After determining the type of influencers that you want to work with, you can then start looking for specific individuals under that category.

  1. Curate content that suits the influencer.

The last and most essential step is to curate content that matches the influencer’s ideas so that the influencer does not think twice before posting it. If you are creating content for the influencer’s website or guest posting, then using the right set of keywords in the content will allow the material to appear at the top of the search engines. You can also mutually decide the content with the influencers and gain the upper hand at making it more effective.

Final Word

Influencer marketing is one of the best and the most effective ways of increasing your brand exposure, driving website traffic, building your audience, and generating more sales. However, it would help if you had an organized, data-driven, and a strong influencer marketing strategy for achieving favorable results. The six essential steps mentioned in the article will provide the best results for your business quickly. Choose Rush Republic and get ready to take your business to a boom!

10 effective marketing ways to market my business in 2020

Business owners are always on the lookout for excellent strategies to reach out to potential buyers online and off-line. With the world shifting base to a digital platform, you need to understand the exact changes and developments in the technological domain. Continue reading ahead to find 10 effective marketing ways to market my business in 2020.

  • Pay per click had to top this list.

Since you are looking for marketing ways online, you must already be aware of Google’s ad system that works on a pay per click. So let me skip the beginners’ information and come to the benefits you get. Since only pay when someone clicks on your ad, you get good value for conversions. Also, it is easy to set-up.

  • Social media advertisements have grown to become a necessity.

Do you know anyone who does not have a social account but is socially active in real life? Social media refers to platforms such as Facebook, Instagram, WhatsApp, Snapchat, Kik, and likewise. You can change your account to a business profile and opt for paid advertising services on the domains. Refer to online step-by-step guides on how to go about it.

  • Email marketing is not fading anytime soon.

Email marketing sounds like a thing from the past. But it is still alive. While most people do not read the entire email you send them; the key idea is to get them hooked right at the beginning. You must pay attention to create a strong subject line and opening statement. Convey the main crux as soon as possible and in as few words as possible. Since everyone has a hectic schedule, they usually glance through the promotion emails. Grab their interest!

  • Influencers are the new guides on the block.

You must have often seen Instagram influencers posting photos, videos, and reviews on their social media handles. That’s what we are referring to! Influencer market has emerged as a big field recently, and people with established 9 to 5 jobs are quitting to join this domain. What helps them to make money? Sponsors like you. Why do they have such a massive base of followers? Because these influencers are supposed, experts. When you collaborate with an influencer to market your products and services in 2020, you pay them for their wisdom and experience in the genre.

  • What are podcast ads?

You must be wondering how podcasts can help you? Well, it’s not the podcast but the person hosting it. Usually, people listen to a podcast because they have faith in the speaker and believe him. This is where you step in and use the speaker’s credibility to your advantage. But why will they help you? Because you sponsor their session. A little investment in the podcast can help you get many potential leads.

  • Make offers based on your buyers’ location.

Whenever you make an online offer, you must be location-specific. For example, if you offer a pair of free socks in an area of humid weather, it kind of defeats the entire pint. It is imperative to sell what the buyers need- focus on selling them solutions. Every consumer wishes to save money by opting for deals and package offers. Give them location-specific coupons and redeemable points. Sometimes, location-specific referral codes can also help you crack your way into the local market.

  • Video content has been driving everyone.

YouTube launched in 2005, and there has not been any turning back since then. It is quite effortless to create a YouTube channel and start posting. The trick lies in being active and getting the desired attention from viewers. One of the biggest drivers of online success in terms of video creation is humor. Additionally, emotional bits and BTS shots can also work in your favor. The idea is to connect with the audience. The newest kid here, TikTok, has been working exceptionally well and collaborated with brands such as Levis and OnePlus.

  • Organic web traffic plays a vital role.

This refers to the online viewers who see your website to find solutions to their queries. Here, your web page layout is quite critical. Additionally, you must ensure that your page ranks at the top of Google’s search results. Or at least, appears in the first five results. You see, people usually check only the first two to three results and then close the tab. The zero position is the target. Backlinks from other websites, SEO, and keyword placement influence your ranking.

  • Do people still listen to live TV and radio shows?

The present digital age has witnessed the growth of online show streaming sites such as Netflix, Hulu, Voot, and Amazon Prime. Moreover, most of these sites have their customized phone apps that make it easy for viewers to see shows of their choices. However, this does not imply that no one is interested in live TV and radio shows anymore. While the radio continues to be a part of people’s car music systems, individual sections of the society are still likely to watch live TV shows at least once a week. Moreover, it is an excellent idea now because most brands have stopped doing it, so it helps you stand apart from the mainstream crowd.

  • Direct mail and print media are still impactful for specific target groups.

Print media refers to the newspapers, magazines, pamphlets, and likewise that companies distribute and use as methods of advertisement. Now, here, you must understand that your target drives the medium you pick. If you are selling an item to someone over the age of 50 or someone older, they are more likely to be conventional and stick to the print media. On the other hand, direct mail may also be useful to drive customers to your website by sending them a catalog that they may read properly or scan through. According to statistics, 42.2% of the recipients make an effort to read or glance through the mails.

These are the top 10 effective marketing ways to market my business in 2020. While several companies have already implemented massive changes in the business and marketing models, it’s time for you to turn over a new leaf as well. All you needed were these growth policies up your sleeves!

How to use Social Media for PR? A complete Guide

Social media and PR have one common goal- to create a positive and lucrative brand image. With the similarity in their core use, interlinking the two to get optimum marketing results is not unthinkable. Social media has blurred the lines between two separate yet related concepts- traditional marketing and public relations. Due to this, many are confused about how to use social media for promotion activities. So, here we have six ways you can incorporate social media into your PR initiatives.

  1. Interlinking press releases and social media

The press release is one of the most common ways that a brand lets its audience, customer, and the world know its latest news and development. Before the advent of social media, newspapers, and TV were the primary sources for press releases. However, it required a certain amount of connection with the journalists to ensure the publishing of the news. When it did, seldom does the company has control over what is being conveyed.

Social media turns the table by allowing brands to take the news directly to its audience without third-party involvement. PR managers should use social media for promotion of businesses by uploading press releases as blogs with sharing buttons and share the same across social media accounts. Doing so lets the audience feel closer to the brand and helps the said brand to reach more people instantly.

  1. Establishing a voice

In the world of social media, nothing is more important than having a unique voice that people would want to hear. As a brand, establishing a tone for your social media account is imperative. One can do this by selecting the format of posts, based on the company’s ideals and products, published on the handles.

For instance, if you are a B2B service provider, you would do better using social media such as LinkedIn and Facebook, over others. The posts on these handles can range from commentary on a new development in the field to announcements regarding your company. This is not to say you cannot use media like Instagram or Twitter, but you would need to tailor your posts accordingly.

  1. Forming connections and relationships

Building relationships is what social media does the best. When using social media for promoting businesses, PR managers can effectively connect with journalists and media outlets without the traditional cat-and-mouse game. When done right, brands can have a give-and-take relationship with journalists.

On the other hand, social media’s use in PR activities is also useful to do one of the most important marketing move- building relationships of trust and respect with customers and audience. Through regular posts on topics relevant to targeting your target audience, a brand can build a favorable image in a customer’s mind.

  1. Influencers, celebrities, and ambassadors

Getting someone to endorse a product is the most commonly used marketing and social media strategy for PR. At present, so many brands rely on influencers, celebrities, and ambassadors to get their products out there in the world. Such a form of marketing benefits a company two-fold: 1. They can reach a wider audience, and 2. They will have loyal customers if the products they sell are excellent.

Using social media handles, PR managers can reach out to their audience for ambassadors and research the influencer domain to know who can help the brand.

  1. Damage control plans

Reputation is necessary for a company, and one of the best uses of using social media for promoting businesses is the ease of managing brand reputation and image. The internet is fickle, and at any point in time, a brand may end up offending its audience with the silliest of mistakes. In such situations, social media is a platform that will be useful in conveying heartfelt apologies that can go a long way towards building positive relationships with customers.

  1. All hands on the deck

When it comes to a social media strategy for PR, an all-hands-on-the-deck approach is the best one a brand can adopt. Simply putting up entertaining posts on your handles will not gain brand loyalty. For someone to feel a sense of loyalty, they need to have a personal relationship with the company.

The best way to achieve this is to include everyone behind the scenes in marketing campaigns and social media posts. For instance, a B2B company can have its CEO occasionally post a blog article or put up a LinkedIn post. Another way to do this is by including the behind-the-scenes of marketing campaigns. Doing so humanizes the brand in the eyes of its audience.

Using social media for promoting businesses is not a one-and-done task. It requires a brand to be regular and consistent with its efforts to reach its audience. The key is always the golden rule of marketing- Do to others as you would have them do to you.

10 Marketing Trends to watch out for in 2020

Marketing is the singular difference that can take a brand to its heights. It isn’t unknown that your marketing strategy matters a great deal. An inefficient marketing strategy is one that causes no profits but may incur losses.

2019 has been a year of dreams and endless ideas when it comes to marketing. 2020 is going to be no less. There will be a gazillion marketing trends that may steal your attention; you must spend your attention on the best ones.

Let’s take a quick look at the top 10 marketing trends for 2020:

  1. E-shopping but better– E-commerce has been here for a couple of years now. However, E-commerce combines with social media is a powerful magic potion. If you have scrolled through your Instagram recently, you would have noticed several products on your feed, with tags on them. If you click on those products, the digital price tag appears; you can even buy them from within Instagram. The lucrative part about social media platforms like Instagram is their visual appeal. Instagram Commerce and its in-app checkout feature are revolutionary in its own way. This is one of the most lucrative business marketing trends right now.
  1. Push those notifications– Newsletters are a thing of the past. Nobody checks their mail or scours through those boring newsletters anymore. Consumers want reminders they can check easily without the effort. This is where push notifications come in. They’re an attractive marketing strategy to make sure your consumers get daily updates without having to move a finger. Research shows that web push notifications are twice as likely to rope in customers than email newsletters. The new year is here, and with it, all old marketing trends must go! Ditch the tiresome newsletter and get on with the program.
  1. Voice searches are the new thing– “Alexa, play me that song.” Voice searches ruled 2019. Speaker devices like Echo, Alexa, have been passionately accepted by the masses. They’ve been used for grocery shopping, finding songs, looking up addresses, random queries, shopping for special items, etc. Naturally, they found their way into e-commerce. Thirty-six million smart speakers were purchased this year alone. There’s a lot of potential when it comes to smart speakers, and it’s time that companies realized this growing business marketing trend.
  1. Lens it!– You already know about Google Lens. Since then, multiple Lenses have popped up. CamFind lets you search for products by simply clicking their pictures. Pinterest has jumped on this bandwagon too. The Pinterest Lens has carved its niche as it recognizes a booming 2.5 million products. Pinterest Lens is so prevalent that there have been 600 million searches for products. The appealing thing about Lenses is that you can simply look up the products you wish to buy, without any hassle. This is an unavoidable business marketing trend.
  1. Love thy employees– Customers don’t interact with the face of the brand. They interact with the employees at best. If the employees aren’t productive, efficient, polite, and smart to lead, your sales will probably be off. Brands say that most consumers wouldn’t buy from a company if they don’t get satisfying customer service. Employee engagement is a smart marketing strategy.
  1. Influence the influencers– Influencers get paid for promoting products on their social media feeds. They are an alternative to expensive celebrities. Not only will their hundreds of thousands of followers see your products being used/applied by/on them, but they’ll also find influencers to be more relatable than a big-screen star.
  1. AI paves the way– Artificial Intelligence has crept its way into e-commerce. Chatbots are being used by almost every big company. Even small businesses do not ignore this particular marketing Chatbots answer FAQs, give quick updates, no customer is put on hold, and is an efficient way to address queries.
  1. It’s time to get personal Personalize your brand. Take a cue from Amazon, Netflix, Flipkart, and hyper personalize the consumer experience. The experience you build for your consumers should be tailored and curated for their specific needs. This makes them feel noticed, appreciated, and understood.
  1. Blockchain technology for marketing– Blockchain has been around for quite some time now. It eliminates the necessity for a third-party verification system. A marketing strategy that includes blockchain technology will be paving the way to direct commerce. Only the parties involved shall exchange money/goods without third-party meddling.
  1. Omnichannel is everywhere Omnichannel marketing is precisely what the name suggests. You use all the platforms to send across a unique message that resonates with your objectives. Daily use of omnichannel marketing is when you get an SMS for an unpurchased item in your shopping cart, and then ads for the same item start popping on other platforms you visit.

To skyrocket your brand awareness and lead in the e-commerce industry, you have to update your marketing strategy in compliance with these business marketing trends. With people living their lives online, e-commerce marketing is the need of the hour.

10 functional tips for successful email marketing

Marketing is the base of your company’s existence. Just like you dress well and dab some highlighter here and there, emails do the exact thing by presenting your company in the spotlight. Read ahead to know the top 10 tips for a successful email marketing strategy.

1. Who is your reader?

One mistake that companies frequently make in their email marketing strategy is that they forget who they are sending a mail to. Keeping the reader in mind is of utmost importance. Different subscribers have different interests. Thus, you cannot expect a 70-year-old business-driven man to be interested in the purchase of cosmetics of ladies’ fashion. Retirement plans or investment options would be more viable. Research has shown reader-specific mails to be 18% more impactful. You should try email list segmentation and make appropriate categories for your consumers. Follow brand solutions such as:

  • Past purchases
  • Email log
  • Purchase cycle

2. Don’t be the annoying ex

You must be consistent with your emails, or you will end up being out of sight out of mind. But do you know how to keep it interesting? You must have an efficient team of copywriters and email designers who know which words to choose. Your subject line itself must be compelling for the reader to click on the mail. For example, if you have any upcoming or ongoing sale and happy hour period, you must mention that. Nothing excites clients more than the thought of saving a few extra bucks.

3. No one wants it long (still discussing email)

One of the biggest complaints that readers often have is that the mails are very lengthy. You need to understand that consumers have a lot of work and other things going on in their lives. Imagine having a deadline and then receiving a 2000-word essay in the form of an email. Will you read it? No! Thus, you should keep it short and precise. You are recommended to have one major call-to-action point and include keywords only with a few compelling images.

4. Remember, we are closer to our friends

You must personalize all the emails that you send. You should store important information such as the reader’s birthday, an anniversary, or any other upcoming events. You can also track their purchase history to send them related mails. When you engage in such personalized services, you can form a better relationship with the client. This small step can prove beneficial in the long run in forming a trusted bond. According to studies published by Campaign Monitor, it was found that such emails are 26% more useful for the business houses.

5. Being the stud or the dud?

The opening line you pick for your email marketing strategy is essential. You may not realize this, but the introduction is what decides whether the reader will continue with the mail or close all running apps, and your mail will be lost forever. The best way to start a message is by making it funny or witty. Humour is vital to get anyone’s instant attention. You should keep the sentences short. Also, you may resort to the use of banner images with catchy phrases or hashtags on them. The open rate depends on the subject line you put.

  • Use emotions to draw the attention of the reader
  • Long sentences should be avoided because they may be confusing
  • Don’t go overboard with humour
  • Questions can lead to higher click rates

6. Why send one when you can go for two?

No, this does not imply that you send two consecutive emails to everyone under the context of getting their attention. You are recommended to split test your mail strategy. For the uninitiated, this means that you should design two mails on the same subject. Divide your subscribers into two lists, and each group gets one mail. Accordingly, you can monitor which mail works better for your campaigning.

7. Grammarly has a free version

Please ensure that your emails do not have any grammatical errors or spelling mistakes. You can use the online services to check your emails before sending them. Employ a strong headline and keep a specific landing page. The sub-headline must support the headline, and a supporting image or video should be added without fail.

8. No one wants to visit a crowded carnival

When you are engaging in mail marketing, you must take care that the mail is not crowded. It should be spaced adequately to allow the reader to absorb information. Overload of data can stress the reader who will exit the message. There must be enough white space. Follow a proper structure, keep the passages short, and use plenty of bullet points.

9.Email marketing is like news

As a journalist, I can tell you from experience that news has to be timely; otherwise, it loses relevance. Similar is the case with email marketing. You must send the updated information about the sale and discount periods. It should be relevant for nothing more than a day or two. The main idea of email marketing is to create a situation where the buyer clicks instantly on your website link.

10. It’s an email, not wedding trousseau

Do not hesitate in repeating your successful mails. Marketing is all about trial and error. If something works well for your company, then you must repeat it with pride. The aim is to get as much profit as possible.

The email marketing tips mentioned above and brand solutions have been tried, tested, and studied in great depth. Thus, there is one hundred percent guarantee that they will work wonders for you. It is time to see the leads transform into sales. Run, hire more accountants!

Learn How to Increase Social Media Traffic by Following Statistics

The powerful impact of social media traffic is no secret. 2019 has brought a whole new level, and the digital world has proven it.

Social media is no longer a mere part of someone’s life; rather, it has become a significant part of many businesses. Its uses are no longer held for personal reasonsonly. Social media plays a significant role in professional lives as well.

The platforms can help companies reach out to their targeted audience. Therefore, gainingtraffic has become even more essential in 2019.

Without further delay, let’s check out what do the present statistics have to say about social media and how you can increase traffic to your platform.

Keep an eye on how social media management has taken over

Strategies are changing every now and then, followed by features and algorithms. If you think you’re updated in this case, you might need to rethink, because the growth is remarkable and ever-evolving.

Statistics have clearly shown how social platforms such as Instagram have been continually growing. Ever since 2014, the number of users kept on increasing by approximately 100 million every month. However, from September 2017 to June 2018, that number had increased by around 200 million.

If you are intrigued to know more in details about social media management, continue reading with a few specific examples!

Facebook:

  • 97% of advertisers consider it as the most useful platform when it comes to social media marketing.
  • As stated in October 2018, Facebook had over 2 billion active users, and it continued to be the most popular site among social networks.
  • SimilarWeb and Alexa placed Facebook on the third position in global website rankings, while YouTube has taken the second position which belonged to Facebook earlier.

Instagram:

  • Talking about social media engagement, Instagram has topped Facebook with a rate of 1.60% for every post.
  • Instagram has managed to attract 72% of teens, while the percentage was 52% in 2015.
  • Ad spending is almost 23% higher than the amount required on Facebook.
  • This platform is quite active as users upload over 100 million pictures or videos every day.

Twitter:

  • Since 88% of advertisers use this platform to pull social media traffic, it makes Twitter more popular than the rest.
  • They earned almost $665 million revenue at the beginning of 2018. This is expected to keep increasing by 21%.
  • Of this revenue, $575 was from ads, which also increased by 21%.
  • Currently, this platform has 326 million active users monthly.
  • Those users tweet almost 500 million posts on a daily basis.

LinkedIn:

  • This platform has around 590 million users and 260 million become active every month.
  • Speaking of conversion rate, LinkedIn is 277% better than Twitter and Facebook.
  • 80% of B2B leads is generated from this platform.
  • Facebook, LinkedIn and Twitter contribute approximately 90% of traffic to B2B websites and blogs. Out of these, LinkedIn is responsible for half of it alone.

Clearly, social media has struck the entire digital world. However, to increase traffic, you need to keep certain aspects in mind.

Gain traffic by focusing on social media engagement

Keep the following in mind in order to generate more traffic:

  1. Introduce Facebook Customer Chatbot:

You must be aware of the chat widgets that pop up every now and then on websites. However, you might not know that you can install the same with the help of Facebook Messenger widget.

The function is quite similar, but it has an additional aspect. Through this, a customer can opt for communications via Messenger. This means you could end up with their contact information. Imagine every time a person chats with you via this feature, you would get a new contact in the Messenger and thus, more social media traffic in order.

  1. Use your website to point out your social media accounts:

Having icons on your website linked up with your social media accounts is a great way to broadcast and reach out to the targeted audience. This is a perfect strategy to put out your presence.

However, ensure that the icons are easily visible and any user should be able to locate them once they are on your site.

  1. Engaging and easily readable content can generate social media traffic:

Make it available to visitors for sharing the materials you upload on social media. Ensure that you use “share this” buttons and even install plug-ins so that users can share important and relevant things uploaded on your website.

  1. Enable the feature of posting comments:

It is wise to let users comment on your posts so that they feel interactive and such conversations might turn into great discussions. However, including a feature such as a widget or a comment plug-in is imperative, so that any spam is automatically filtered for good.

  1. Make sure the content looks attractive:

You can also increase social media traffic by ensuring that the content are attractive and engaging so that users feel invited to share the same.

  1. Add click-to-Tweets in your content:

In case you are not aware of this tool, it enables handcraft tweets. Such tweets feature some piece of contents like a quote or catchy lines. This is a great way to attract users and provoke them to be more socially active.

  1. Invoke a social login:

To help your website become a full-on social platform, you need to incorporate social login in order to persuade participation as well as increase membership.

Offer additional benefits to those who would join your site via social media. This is a business strategy to gather more people and use them to boost awareness of your website’s presence.

These are a few significant points one should keep in mind to increase social media traffic. However, it’s imperative that you deal with every aspect crucially and carefully.

For the best results, try to stay updated about the latest trends and strategies of increasing traffic and ensure that your effort does not go in vain. Also, keep an eye on the statistics based on social media to execute plans in the best manner possible.

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