11 unique branding ideas to consider in 2020

2020 is the ideal opportunity for you to refine and refresh your branding. With so much happening around in the world, it becomes imperative for you to reach your customers by making the right changes in your branding techniques. The article includes some of the best design trends for product packaging, graphic design, logos, typography, and web design that add to the list of best branding trends in 2020.

Before digging into the 2020’s best branding trends, you should know that branding is vital for your brand, so you need to take it seriously. Starting from your logo, branding also includes your website, social media presence, packaging, and much more. Most of your customers and clients love well-designed branding. Therefore, you need to portray yourself in a visually compelling way so that your audience reacts positively and becomes your brand-loyal followers. 

The 11 unique branding ideas to consider in 2020 are:

  1. Show your authenticity: When talking about real life or brands, it is essential for you to be authentic so that people can trust you and take you where you deserve to be. Even though choosing to be authentic in branding may sound unfamiliar to you, it will help your customers recognize you, earn more loyal customers, and define yourself amongst your competitors. Align your branding ideas with your persona and values and adapt to your customers’ preferences to be unique.
  2. Be socially responsible: Humanistic attitude and altruism can help you show your right attitude towards social problems. Your audience will respect your brand even more if you donate your profits to a charitable cause or sponsor some initiatives that cause an improvement in the lives of humans. This PR tool speaks for itself and helps you enhance your brand’s perception in front of your audience. 
  3. Invest in creative brand visual content: Apart from your brand’s logo, every other publication regarding your brand is nothing but an extended image of your brand. These publications are instrumental in both marketing and advertising campaigns. Therefore, for attracting more audiences towards your brand, you should intentionally monitor and put out a variety of compelling and definite visual content across different platforms. Thus, investing in illustrations, brand videos, graphics, printed materials, art-work, written materials, etc. can positively impact your business.
  4. Start blogging about your business: By starting an official blog for your business, you can attract a wider audience. Being amongst the best branding efforts, owning an official blog is more advantageous as it makes you popular quickly. Since customers cannot find everything regarding your brand, you can inform them about your work, the products you are about to launch, and any other brand information through your blogs. Blogs serve the purpose of ensuring the accountability and credibility of the brand for the coming years to your audience.
  5. Get in touch with a branding agency: By getting in touch with a branding agency, you will get streamlined updates as to what steps you should take for creating a better brand presence through the branding techniques suggested by the agency. Rush Republic is amongst the best branding agencies in India and has won international awards for its branding design, brand marketing, and digital marketing services. You can get in touch with the branding professionals from Rush Republic to create lasting impressions on your customers.
  6. Choose email marketing: Email marketing is one of the most impactful branding strategies for inviting a more extensive audience base towards your brand. By drafting creative, compelling, and relatable e-mails to your customers, you can impact their minds so that they explore your brand. Keep your emails interactive and portray a friendly image regarding your brand in front of your audience.
  7. Present your merchandise to your audience: One of the best ways of creating excitement in the minds of your audience concerning your brand is by offering your official merchandise to them. You can create your brand’s merchandise with things like keychains, mugs, t-shirts, etc. and offer them to your customers whenever they purchase products from your business. Adding a gift with their order can spark an interest in the minds of your potential customers.
  8. Improvise your logo: If there is one trick that does not fail in creating a buzz around your brand, then it is regarding improvising on your logo. The brand visuals need to be creative so that the audience can get impressed with your brand visuals. By improvising your logo, you create an additional charm regarding your brand, which attracts customers.
  9. Use the right social media strategy: Being the best tool for connecting with your customers, social media has the power to drive the highest traffic to your website. By forming meaningful relationships with your customers, you can understand their behavior and create social media marketing strategies to engage them with your brand. Thus, it will help you to form the right approach to create the right brand presence.
  10. Get in touch with brand influencers: Influencer marketing is the most popular type of marketing. With more people following various influencers on different social media platforms, you can get in touch with the right influencer and ask them to advertise your brand in such a manner that it conveys the right message regarding your brand to the target audience.
  11. Start video marketing: As per a research, about 54% of customers want to see brands uploading videos regarding their products and other things related to the brand. Since videos are an appealing way of grabbing your audience’s interest, you can create videos that are unique from your competitors and show the benefits of your products in the best possible way!

Branding is the foundation of every thriving business, and therefore, leveraging the right branding techniques help in winning the loyalty of the customers more successfully. The unique blend of time-proven and modern branding strategies explained in the article will do the right job of implementing a positive brand image in front of your audience. Use these 11 strategies and see your brand soar in 2020!

Branding-mistakes

5 important mistakes to avoid in branding

Branding is hugely significant for every company out there. It helps you to reach out to your potential customers and retain the existing ones. Branding gives a new identity to your products and services and enables you to gain more recognition in the dynamic marketplace. Top companies across the globe implement many branding strategies each day. Essentially, branding is a trial and error experiment where you need to find what works best for your company and what to avoid. However, continue reading ahead to know about the most common mistake that you need to avoid when you’re developing a brand strategy.

  • You are not a pup. Thus, you can’t please everyone.

It would be best if you define your focus. You may have an excellent branding team with countless ideas to reach more people. But, all of it isn’t very helpful if you are trying to do everything. You must define your target buyer and then identify the best means to impress them. For example, let’s assume that you are starting a new sandwich parlour, and your focus is on fresh vegetables. Then, you must advertise on similar lines and engage in relevant brand promotion ideas. Align your efforts to see the best possible results.

  • Are you posting once a month and then expecting yourself to go viral?

Are you active on your social media handles? Copywriting is a budding industry that can provide you with excellent writers from across the world. You must contact them and get creative posts for your social media handles. You must consistently post photos, videos, GIFs, and carousels. Use relevant hashtags when you post anything on Facebook and Instagram. Consistency is the key to success. The more you appear on people’s news feeds, the more they are likely to show interest in you. You must post at least once every three days to get good online viewership.

  • Never underestimate the power of social media handles.

Social media handles are one of the most effective ways to reach out to your clients. But, what happens when the clients want to reach out to you. You must remember that the digital world is a two-way street. It means that if you are posting photos and videos online, then you must be prepared to face questions and respond to your potential buyers. Social media handles are means through which the public can ask you questions regarding your products and services.

Additionally, they may also report complaints. You must build a team for a quick response. Never keep them waiting for too long, or they are likely to explore other options.

  • Are you taking your clients for granted?

It is an old saying that the customer is God. Well, it is indeed accurate and still relevant in present-day market conditions. If you wish to excel as a brand and reach new heights of success, then you must realize that the customer is the centre of all transactions. It would help if you kept the customer needs in mind when you are thinking of business branding ideas. Poor customer service can instantly ruin your image and lead to significant losses. Always aim to resolve customer problems as soon as possible. The quicker you respond, the more valued they feel. The customers will respect you only when you appreciate them.

  • Stop pretending that you are a high school principal.

Heading a company is a big responsibility on your shoulders that can sometimes get overwhelming. While it is essential to take things seriously, you must cut down on the importance you give yourself. You need to be a team player and give space to everyone. Everyone likes a boss who is not too strict. You must know how to connect with people around you instead of forcing them to do the assigned tasks. One of the most effective ways to reach out to buyers is by using humour. Always try to incorporate funny elements in your posts that will keep your viewers hooked for more. Please remember that the buyers have an impressionable mind, and you must impress them with your honesty and consistency.

These are some of the most common mistakes that people make during branding. Avoid them, and you are bound to succeed. No brand is built in a day. You will need multiple specially designated teams to do every task such as designing the ad campaign, creating the copy lines, posting online, responding to client queries, and more. Thus, do not feel disheartened if you are not there yet. Most of the modern branding strategies revolve around the effective use of social media platforms such as Facebook, Instagram, Snapchat, Hike Messenger, TikTok, and likewise. Learn about every app and then decide on the one that will help you the maximum.

An Ultimate Guide to Brand Building

Products never remain ‘mere products’. Brands take them out from the shells, making them an essential component in customer’s day to day life. Certain brands become so powerful that, they take over whole of the market. Certain products and services are often known by its name. Why is that so? Photocopying of papers are generally called Xerox. But how many of you know that Xerox is just a company who happened to manufacture first ever photocopying machine? Today, brands are the drivers of sales. Strong and powerful brands often have loyal customers in their pockets. Studies prove that, 59% of customers prefer to buy new products from brands familiar to them. How do you build a brand? Branding isn’t all about a cool logo and advertisement. When it comes to building your brand, there are three vital B’s you need to understand about —brand, branding and brand identity. Let’s take a quick look at the basics of these three B’s, before striding into brand building. What is a Brand? Before comprehending what branding and brand building is, it is important to understand what a brand is. With a lot of explanations available across internet, brand has become a term, that revolves around humongous chaos. Some of the explanations that search engines might provide you are; ‘Brand is the emotional and psychological relationship that you have with your customers.’ ‘A product manufactured by a particular company under a particular name.’ ‘The name, term, design, symbol, or any other feature that discern a seller’s product from other sellers.’ ‘It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company.’ All of the above mentioned definitions are indeed answers for the question, what is a brand. But, all of them are only partial answers. In addition to customer’s overall perception, brand is the personality of a business. What is Branding? Branding is the act of shaping a unique and distinctive brand; it’s the dynamic exercise of bringing a brand to life. It incorporates process of researching, developing and applying an idiosyncratic feature to your organization, so that consumers can associate your brand with your products or services. Branding is important; apart from making a memorable experience and impression in customer’s mind, it also gives a clear portrait of what to anticipate from your brand. Branding helps in defining points of parity and points of difference, thus differentiating your brand from your competitors. When branding your business, start small and remember to focus on your target audience first. With time, your brand loyalty may grow enough to expand your reach. What is brand Identity? Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. Brand identity includes visible elements of a brand, such as colour, design, and logo, that helps to identify and distinguish the brand in the minds of consumers. Just like your personal identity makes you uniquely different, your brand identity is the special constituent of your business that sets you apart from every other competitor. Now that we have understood what the three B’s of Brand Building are, it is time to move on to the next step. What is Brand Building? Brand Building is generating awareness, establishing and promoting business using strategies and tactics. It enhances the brand equity using advertising campaigns and promotional strategies. At present, augmentation of brand building can be done through various digital marketing activities including; User Experience SEO Content Marketing Social Media Marketing Email Marketing Paid Advertising/ Pay Per Click These channels aid in creating brand awareness among the target market. Building a brand cannot happen overnight; many strategic and purposeful ordeals are associated with it. Let’s go step-by-step and understand how to build a brand.  
  1. Determine your target audience
‘You can’t be everything to everyone.’ The foundation for building a brand starts with identifying and determining target audience. If the brand doesn’t resonate with your audience, it wouldn’t lead to awareness, recognition, trust, and revenue. While building brand, it is imperative to understand who exactly are we trying to reach.  The key message should be tailored according to these targeted market. Crystalize a picture of your intended consumers, and fathom how to create a brand identity that they can understand and relate to. Brand building relies heavily on understanding the buyer persona. Narrowing down audience will ensure that the brand message comes across crystal clear to the intended receiver. Recognizing the target audience for your services or products is a significant task. It is all about right person consuming your content, clicking on your ads, opting into your email list, etc. Thus, determining ideal audience for your business will upkeep the general digital brand strategies. It’s definitely an important first step!
  1. Establish a Brand Mission Statement
Why did you start your business and what is its purpose? Answering these questions are the key to build a perfect mission statement. Mission statement impeccably defines the purpose and passion of an organization. In essence, you have to craft a clear expression of what your company is most passionate about. Before building a brand that the target audience trusts, you must have a clear idea of the values that the business possesses and provides. It will reflect every aspect of your brand building strategies. Everything including your logo, tagline, voice, message, and personality should resonate that mission.
  1. Competitor Analysis
It is indisputably not advised to imitate exactly what big brands are doing in your area of expertise. But it is vital to keep a track of what are they up to. The ultimate goal is to differentiate your product from competitors. It is your obligation to convince your customers to buy your product over your competitors. Hence, it is critical to keep a track of their strategies and campaigns to do better than them. Research about your key competitors and understand how well they have gone about building a brand name.
  1. Outline point of differentiations
Your product, service and benefits solely belong to you. There would definitely be points of parity with your competitors. Because most of the products in the market aren’t unique. Most products are a repetition of its already trialled versions. Focus on the point of differentiations that you have to offer over your competitors. List out the benefits that solely comes with using your product or service. It is important to understand that, it isn’t a mere list containing qualities and features of your product. But these are the values that you offer to your customers through your brand.
  1. Create a brand logo and tagline
It is the visual properties of a brand that crosses our minds upon hearing its name. Visual elements are strong identity building factors. The most important essence of brand building process, is to create a brand logo and tagline for your company. A strong logo and tagline will remain intact in the minds of audience for a long time. Why do people from 90’s still remember the song of Vicco Turmeric cream? The answer is simple – the brand was able to create a strong positioning in the minds of audience. For building a strong brand identity, logo and tagline should be enduring. Here are the five essential characteristics of a great logo. Simple The simplest logos are the ones people remember the most. Complicated logos are most often forgotten by the audience. Scalable A great logo should be simple and scalable. Stretching up or down shouldn’t make it look bad.  Memorable The success of a logo relies on its memorability factor. A great logo should be impactful. It should be able to capture audience attention and leave a positive impression in them. Versatile A logo is a brand element that keeps showing up on multiple platforms of communication. It is indispensable that your logo looks equally good on all platforms. Relevant Your logo design might be exceptional. But what if your logo is not relevant to your business? One of the qualities that a great logo must possess is relevance. The logo should reflect the type of business that your brand is into.
  1. Form your Brand voice
Brand voice relies heavily upon your mission, target audience and the industry your business belongs to. It is how you communicate with your customers and how they respond to you. Brand voice could be; Professional Service-oriented Friendly Authoritative Technical Informational Promotional Conversational Eventually, you should choose a brand voice that makes sense and resonates with your target customers. Because it is all about connecting with your target audience.
  1. Build a brand message
When building a brand message, tell your customers concisely who you are. Use the brand voice that you have chosen to express your brand message. Your message should be intricately associated with your brand. Make it as short as possible. But building a brand message goes beyond construction of a logo or tagline. It should define key aspects like: Who you are What do you offer Why people should care
  1. Give prominence to your brand personality
Customers are not looking for another same old pancake mix company who offers the same as everybody else. Give something new to customers that might leave a positive impact and impression about the brand in their mind. Customers are always up for new experiences and give them that. Wondering how to make your brand unique? Give importance to your brand personality and make it stand out from other brands. Be consistent with your brand personality across all points of contact. Brand personality can be as simple as the following: A conversational voice in communication Telling stories about real experiences Describing your products/services in a quirky manner
  1. Stay true to your brand building
Unless you decide to change your brand into something more effective based on consumer response, maintain consistency. A fluctuating brand would easily be forgotten by its audience. Key idea is to maintain consistency throughout. Once you have chosen a brand message, brand voice and personality, stick to it. Do not change it frequently, else people wouldn’t recognize your brand.   Now that you know the steps for building a brand, what are you waiting for? Start working on your brand building right away and give it a face that your consumers cannot forget.
Multicultural Marketing

Multicultural Marketing: Why and How should you do it?

What is multicultural marketing? Consumer market is growing continuously in diversity; multicultural marketing is the ultimate gateway to reach out to all these diverse consumers and build brand loyalty among them. Multicultural Marketing strategy has grown to be a necessity for brands that are trying to build real and genuine connections with consumers. It is the practice of marketing products to one or more audiences of diverse ethnicity. It primarily focuses on ethnicity outside of a country’s general market.

Multicultural marketing trends take advantages of different cultural aspects of diverse ethnic groups which include elements like language, traditions, celebrations, religion and so on. These cultural referents help brands to communicate effortlessly to their target audiences. This type of targeting can offer major returns to a brand. But multicultural marketing should be handled with care; because it is imperative to avoid stereotypes and balance the culture. Adopting Multicultural marketing strategies will allow brands to attain a unique competitive advantage. It is a proven fact that consumers make purchase decisions based on personal, social, cultural and psychological factors. Hence, identifying and recognizing what factors entice a multicultural consumer to purchase is very significant, and strategies must be plotted accordingly.

When Multicultural marketing is executed properly, it will result in great success of the brand or product. Therefore, the real question is not why multicultural marketing, but how to design an effective multicultural campaign?

Understand who is a multicultural Consumer

Research is the ultimate guide to any successful marketing campaign. But in multicultural marketing, you must grasp the essence of the word Multicultural consumer first. Earlier in US, multicultural consumers were identified as Hispanics, African Americans, Asians, Native Americans, etc. However, the term has received a new dimension and today, it is much more than what it used to be. Since culture is much more than ethnicity and race, multicultural consumers include minority religions and sexual orientations as well.

Research

This is the most important step when you design any marketing campaign. It is quintessential to have a thorough idea of what you are marketing, to whom you are marketing and in which platform are you marketing. Even the case of multicultural marketing is no different. The biggest error happens when you start assuming things about minority groups and their way of working. Get rid of your presumptions and thoughts, instead start researching.

Nobody would want their campaign to perform poorly, so as to avoid that, it is important to compile all the data that you have obtained from your research and be well versed on your target market.

Plan

Now that you have all your data on place, next step is to plan your campaign. This is the point where you will come up with ideas to demonstrate your product or brand, resonating strongly with your intended target audience. In this phase, you will have to design creative strategies to communicate your message. The goal is to relate your brand or product or service to the unique customer group to whom you are going to market.

Execution

Crosscheck! Execution is another important part in your campaign design. Once the creative is done, make sure you crosscheck the content to assure there are no errors. Ask reviewers or other employees to look over your content and ask them to provide their insights about the same. This is a phase where you can’t go wrong. So the prime MANTRA should be crosschecking your content.

Once, all of these steps are followed in order, you are all set to start your Multicultural Marketing Campaign.

Story of a Silent Ambassador: 2019 Logo Designs, Change & More

A sudden flurry in the marketing world to declare one’s brand identity, to sit up straight and make a statement to the audience is what’s striking the peeps the most. With the release of Slack’s quirky logo and that of MasterCard’s a week before, brands are literally on a roll!

The value of rebranding via changing the insignia can be seen growing like an ivy slowly gathering momentum. Brand marketing is a highly effective tool for business which codifies, unifies and connects the target hub with a brand’s innate story. Perhaps, that is why this new wave has started to come to the shores of branding.

Changing the insignia design to give a new message: Citing some examples!

Zara:

Changing its logo and incurring quite a mixed bag of reviews, Zara raised a storm amongst its fan club. Your target audience is not so keen on change.

In the case of Zara, the general consensus for the new design was that the font had become a bit ‘squished’. As per this brand, they agreed that their new emblem did lack space in between the letters, but they did it on purposes.

Making the symbol visually chic, the brand desired to keep its image fresh and contemporary. Rather than opting for an elitist looking script which makes the brand come off as ‘pretentious’, Zara went for a rebranding that protruded a simplistic essence.

Kate Spade:

The New York brand altered its classic logo of a spade this spring. Larger and coming in a variety of colors, its signature “clover” green branding now come as “pink kiss”. The brand stated on its Instagram account that instead of their patent tonal enameled spade, they shall now promise diverse colored spades in gold, pink and other “pretty enamel shades”.

In its spring collection, Kate Spade launched its “spade heart twistlock” that unlocks handbags by twisting a heart in the spade placed upside down.

Slack:

Slack went straight from a unique logo to something which resembles your local apothecary. The brand laid out quite a reasonable argument in its blog post on this sudden change.

“We had our first emblem created before our brand was launched. It is playful, and our octothorpe (hash sign) represented a character which you see in front of our product channels. Our design was vulnerable of being perceived in a wrong manner. It had 11 different shades, and when placed on any color other than white, they tweaked in a wrong way that pained us.”

The company has designed its new emblem to mark consistency. They can now come off as a singular mark fixing any wrong perceptions that were previously held by the audience.

Dunkin’ Donuts:

The brand dropped its sweet treats from their name. It had been quite a strong rebranding where the company wished to shift its common perception. Instead of a “morning coffee” stop, it was now an “any time of your day on the go” stop.

This change is a logical extension of its tagline – “America runs on Dunkin’”. It has now expanded its drinks range and food menu to entice a much younger target group.

Take the risk – rebranding in 2019

If you are apprehensive about changing your brand’s emblem or go for a rebrand spurt, then it’s time you dropped the ball.

Embrace the change as it is the only constant that remains viable.

  • Growth in your business is what you must always look for. However, there can be certain pain points that you need to check and change. You need to reposition yourself within your niche so that you can encompass a wider periphery of your target hub.
  • Setting yourself apart is another branding game that you need to get yourself into this year. If your marketplace gets oversaturated, your brand becomes more prone to becoming less and less discrete. In this case, a rebrand is what sends a message to your market that you are the ONE.
  • If you have a solid and planned out brand strategy, then there’s nothing to worry about. However, if you have a clustered and messy font image, then boy, do you need a CHANGE. Pinpointing your logo and identity in a direct manner is what you got to do here.
  • There will be times when you will wish to serve a mass market at a comparatively low charge. On the other hand, there can be times when you want to work on a market comprising the select few. However, if you try to bring both these contradictory groups under one umbrella, then that won’t pay off well. If you desire to market for a new demographic, you need to grow a new brand identity.

For new insignia redesign, here are a few questions you need to ask yourself before fixating upon one pattern –

  • Has your brand expanded or changed?
  • Do you have a new competitor in your domain?
  • Are you adhering to a new group?
  • Has your mission changed?
  • Is your emblem up to date?

Providing a unique identity and image to your brand via redesigning your logo is what the new age marketing calls for.

The emblem is a symbol of your brand that needs to associate with your customers in a personal manner. Brand insignias are not simply designs and patterns encrusted on a fancy platter. They are your company’s silent ambassadors who tell your brand story with visual appeal.

They must be memorable. For example, the “tick” of Nike, the “half bitten apple” of Apple, the slanted bars of Adidas and similar global brands have stuck to your mind ever since you saw them!

People remember images more easily than words. A creative badge for your brand ought to make them remember your product or service. Now, your emblem will be designed in a manner which speaks about what you cater.

It’s all about taking the big leap you know?

A chic, smart and interactive symbol can turn heads and make your brand name ring true amongst the crowd. So, revamp your logo and recreate your brand identity to strengthen credibility in 2019.

8 Best Examples Digital Marketing Campaigns in 2018

Portraying a staunch stand against racism

Fighting against beauty clichés

Empowering women

Brands had made a POINT in 2018 with their hard-hitting digital marketing campaigns.

It was a maze of dynamism.

The field of digital brand marketing continues to evolve like the recently discovered “Black Hole” enigma by NASA. This world does protrude an immense virtual gravitational pull asking marketers to become more and more unconventional and carve mind-boggling campaigns for their brands.

Social media, website content curation and portraying a PERSONALITY – these have been the focus last year.

Back to a robust nostalgia – Digital marketing campaigns that played well

  1. NIKE – “Just Do It”

This mega-giant of a sports brand stirred controversy when it revealed its ad that starred NFL quarterback Colin Kaepernick.

The tag line said,

“Believe in something…. Even if it means that you sacrifice everything.”

A divisive figure in the US, Kaepernick had received both criticism and praise for kneeling down while the national anthem played protesting racial injustice. Therefore, Nike’s “Just Do It” campaign for its 30th anniversary included him and stoked a split impression. The brand received immense attention which ultimately paid off well. The brand incurred “record engagement” on social media and received a good “uptick” in its website traffic.

  1. LinkedIn – “What are you in it for?”

Right at the beginning of the year 2018, LinkedIn, the professional social media network, embarked upon creating a niche campaign.

It changed the advertising pace, and as a professional networking platform, LinkedIn started its social media campaign where it asked its “CONNECTIONS” – what they are in it for?

With the answers which its members put forward, the platform created a dexterous video ad campaign and launched it during the Golden Globes. Individuals answering why they push themselves professionally to a new boundary featured in this video.

LinkedIn made sure that their social media campaign promoted the idea that no matter what their members are in their platform for; they are all in it together.

  1. KFC – “Herbs & Spices”

A brilliant Twitter team made KFC take the “Pun of course intended” to an entirely different level. To cut it short, the brand actually followed very subtly 11 herbs and spices on Twitter.

If you take a look at KFC’s account on Twitter, then you shall see that the brand is now following 6 men named HERB and 5 women who formed the Spice Girls. The restaurant known for its tag line “11 Herbs & Spices” used for prepping its famous fried chicken recipe did this fun campaign that received numerous retweets and guffaws.

Currently, their Twitter handle has 1.23 million followers and exactly 11 users whom they follow! It was indeed a clever digital marketing campaign by KFC.

  1. DOVE – Change the Rhyme

Beauty stereotypes have been a constant memory especially for women around the world. This sensitive area received a tap from Dove which aimed to implement a strong presence with its “#chagetherhyme” campaign.

The brand wanted to enhance the concept of real beauty in India by using local insights of women. Their campaign celebrates a different notion of beauty which featured India’s women athletes. Our favourite rhyme, “Chubby Cheeks”, played in the background of the ad video. Dove fetched millions of views on its YouTube channel for this video that spoke against the unrealistic beauty standards that the Indian society imposes upon young girls.

  1. Weight Watchers – #WWfreestyle

The digital marketing campaign of this brand shows how brilliant a brand can be while choosing the right partner for it.

The beginning of 2018 saw that global music sensation, DJ Khaled, became the brand’s official social media ambassador. Social media platforms such as Snapchat, Instagram, Twitter and FB were explored with this campaign. DJ Khaled participated in the FreeStyle program of Weight Watchers bringing in younger audiences to this brand that promotes diet and weight loss.

As per the CNN reports, Weight Watchers instantly received a 6% boost.

  1. OkCupid

A controversial digital marketing ad was launched by this brand who took a risk by defining the acronym DTF as Dating Deserves Better – All Head Over Heels!

Adweek reports show that this risk actually paid off well. This campaign boosted the brand’s social mentions by a whopping 50%. It resonated with the woken and those in the LGBTQ community. It demonstrated the effectiveness of disruptive marketing.

  1. IHOP – Now IHOb

The changing of a brand name is a risk that few are willing to take. However, there are the daredevils like IHOP who generated one of the largest brand awareness campaigns last year.

The brand introduced a very simple new product line – burgers.

It created vitality bigger than any brand of its similar niche. For example, it incurred more conversation, 948,750 to be precise, in comparison to Burger King or McDonald’s and even beat social media kings like Wendy’s! It was a simple trick that quadrupled its sales.

On Twitter, it stated,

“We have been here for 60 pancakin’ years’ folks as IHOP! Now, we are flippin’ our name to IHOb. To know more, wait for 6.11.18. #IHOb”.

  1. Coca Cola – BTS as Spokesmen

Coca Cola has always been a clever troupe!

They know which things can go VIRAL on the virtual media, and last year was no exception. Last summer, the brand used the largest sports event in the world – FIFA for announcing their partnership with pop legend band, BTS.

The brand remarkably utilised their hunch regarding which influencers shall bring them more market, and they did it. Their digital marketing ad regarding the announcement earned a conversation of 1,005,475!

Brands have a way of their own you know?

All of these mega brands that stirred a swirl in the virtual world know where to mark their insignia. Digital marketing is not something which you can define for it changes every day with the advancement of technologies and social media bonanza.

Creating unprecedented interests in the minds of their target audience is what the challenge is. It is a reinvigorating game where the slightest bit of lax in marketing leads to a considerable losing out of your brand position.

Will Influencer Marketing Steer Your Brand for Long, or is it a Passing Fad?

Until the arrival of Instagram as a major marketing tool, the word ‘influencer’ was hardly an integral part of one’s lexicon. But influencer marketing has now entered the big league and is worth billions of dollars. You can rest assured that every time a premium blogger with thousands of followers posts on Instagram or myriad other websites, the odds that he or she has been paid to promote a product are high.

What exactly is influencer marketing?

To put it in the blandest language, an influencer is a person who has countless followers on various social media, can persuade people to alter their buying behaviour by winning them over, and is often talked-about by other well-known bloggers.

A good example can be Kylie Jenner, star of the hit reality TV show ‘Keeping up with the Kardashians.’

In March 2019, she became the youngest self-made billionaire. Jenner has her own fashion line that includes make-up and clothes, besides handbags and other items. If she changes her brand of shoes for a day, a vast majority of her 130 million+ followers on Instagram and 22 million subscribers on Facebook may follow suit. It can literally change the fashion industry.

Each niche segment has its own superstar influencers. Fitness enthusiasts look up to Michelle Lewin, foodies look up to Meghan Rienks, aspiring makeup artists to James Charles, and photographers to Chris Burkard.

If none of the names jumps out, it is because these people are the centres of their own respective universes, with their followers orbiting them. In their circle, they are enormously popular.

One organic aspect of all influencer marketing on Instagram is that these mini-celebs often post on behalf of their product sponsors. However, the distinction is rather thin, and exactly when a personal post becomes a paid one is hard to tell apart.

Can such marketing help your business in the long haul?

Experts do not agree on or subscribe to, a single point of view here. There is one school of thought that suggests that consumers have wisened up to the marketing tactics of brands that use celebrity-driven sales. Another section of experts believes that this is a tactic that is here to stay for good.

Some of the recent surveys of market behaviour suggest that more companies are setting aside more sums on advertising via minor and major-league celebs. Influencer marketing on Instagram is booming: the industry is currently valued at $ 2 billion, and it is predicted to go up to $10-12 billion by 2020.

The single most important factor that sustains in the industry is the engagement rate. Simply put, it is the number of likes and comments divided by the total number of followers.

Superstars on Instagram charge anything between $162 and $10,000 or more every post. If you own a niche business, you must take such marketing strategies seriously.

Here are some statistics that will imply how crucial such marketing tactics are.

  • Influencer marketing tends to lead to more customer conversions. For example, Jared Busch, an avid Youtuber, recently made headlines when he made a OnePlus 6T unboxing video that fetched millions of views. In a single day, more people had seen the video than the entire product launch lifecycle of the preceding OnePlus 5T.
  • Data suggests that for every dollar a company spends on such marketing techniques, it earns 6.5 dollars.
  • Nearly 49% of all businesses state that they will focus more on video advertising in the coming years. That spells a bull market for such opinion-shapers.
  • More emphasis is now being put on social media marketing. It hints at a departure from other traditional routes like email marketing, social and search ads, and even old-school SEO.

Popular brands engaged in influencer marketing

To help you take the leap of faith, here are two examples of global giants engaged in influencer-driven marketing campaigns.

  1. H&M is one of the largest stores that specialises in retailing clothing for the young and the elderly and is popular around the year. They have been embraced by the millennials and the well-heeled thanks to their curated content. They were also one of the first major brands to join the influencer bandwagon. Ela Velden and Julie Sariñana were two star campaigners. Sariñana seemed especially enamoured with their collection and was seen wearing their designs often on Instagram.
  2. Samsung added value differentiation by engaging professional Snapchat artist CyreneQ to help them launch the now-dated Galaxy Note 7 range of devices. The adverts were a huge hit and were one reason why the range sold so well. There is another tale that remains untold here, but you will soon see the connection.

Spotting influencers

Spotting social media influencers is easy when you know what to look for. Choose anyone who has:

  1. At least 10,000 followers on Instagram and Facebook.
  2. One who commands respect of the target audience.
  3. Someone who has not worked with any other brand.
  4. One whose opinion is taken seriously.

Besides, your chosen influencer should also be active on social media, and must not have dominated the headlines for the wrong reasons.

How to utilise such marketing better?

It is crucial to determine how to better helm such marketing techniques. Here are some of the ideas that will enable you to form a better strategy when it comes to investing in the near future.

  1. Identify your niche

You need to know your audience and its demographics. If most of your clients are female and are below the age of 30, you can look for younger social media stars. Studies highlight that ‘influencing’ is a gender-neutral process, and you do not need to hire female influencers to attract women.

  1. Choose the right people

It is one of the areas where most organisations falter. When you talk of the ‘right’ expert, you essentially mean someone who suits the aspirational values of a brand. A marvellous example is Special K, a breakfast cereal from Kellogg’s. When a new advertising campaign was necessary, Kellogg’s focused on pregnant women, a demographic that is focused on creating better dietary habits for their children. Besides, the campaign also highlighted strong and independent women.

  1. Create better content and add value

No advertising campaign will succeed if you do not add value to your products. You have to project your products in a different manner vis-à-vis your competitors. You will need to showcase how your product is actually better than what is currently available. Value addition is essential, especially if your product portfolio involves items that are in vogue like gourmet items.

For the record, the Samsung Galaxy Note 7 did not work well, although they sold very well. The reason: the phones were prone to battery malfunctions and even explosions. Remember CyreneQ and Samsung’s collaboration? Well, it turns out that not even she could save Samsung! That is value addition at its worst.

  1. Choose a budget

This is where multiple teams need to collaborate. Your marketing team must be in touch with the one that allocates budgets, and vice versa. If you do not have too much money to tap a popular celebrity, you can always choose a minor celebrity to start with. Vanity metrics mean nothing; it is the conversion rate that matters.

If you think that hiring a celebrity to work his or her magic has sparked renewed interest in your products and improved sales, you can then go ahead and allocate a bigger budget. At the end of the day, advertising is nothing without a tinge of risk. Patience is also a virtue.

As an organisation, you cannot expect overnight results from influencer marketing on Instagram. You have to give it some time. Once the ad campaign starts to take shape, you may have to undergo course correction.

Influencer marketing is here for good, and it will yield good results in years to come. The organisation that will win this race is the one that doesn’t lose its nerve.

Conquering Conversion Rate: How You Can Nail It in 7 Ways

Once there was a wise man, who said,

“If you do not win ‘em all, you win nothing!”

The urge to become a digital maestro seems like a Saturday Night Fever where everyone wants to be a John Travolta! It is an inherent desire for every single virtual marketer to see the numbers of his conversion rate leap. Such is the rage today.

Searching for some magical way in which your page conversion receives a healthy kick might be your everyday browsing chore. However, zillions of posts are floating around the web where you can easily get lost as in the Bermuda Triangle conundrum.

Quite a pickle, eh?

You want to save time and look for the absolute ways in which your landing page becomes the hotspot for your niche traffic.

Right now, you ARE on such a spot! You have hit (un)knowingly the RIGHT tab where you will find (not tedious) info regarding increasing conversion rates for your webpage.

Optimising conversion rate – Ways to make the numbers rise

  1. CTAs planned strategically

Your landing page has a purpose. Either it is regarding generating leads or for building a hefty list of subscribers. In this case, using a CTA which is Call to Action, you get to promote this purpose effortlessly. CTA acts as a direct instruction for your page visitors in a non-nagging way.

According to Google, CTAs should always be placed in a viewable position. They can be ‘above the fold’ which is not at the page’s top section. 47% to 93% of leads come from CTA alone!

  1. Facebook Ads

Social media presence quips for the most sought-after lead generating strategy today. Moreover, with paid Facebook Ads, you get to make your virtual presence a whole lot effective. These advertisements pop up at the side while your millennial user scrolls down the news feed, searching or rather ‘stalking’ a suspicious crush.

Your brand story presented via such ads in quirky imagery becomes appealing to your viewer.

  1. Mobile Optimization

Check out some facts first –

  • 79% of online research takes place on social media platforms via smartphones.
  • 70% of millennial’s media time happens through the latest mobile model they bought!

If your mobile conversion rate is not up to the mark, then you are lagging. Smartphones are the growing marketing segments of the 21st century, and you CANNOT afford to lose out on this part. They have become the principal channel of browsing, and thus, optimising your site to become a mobile-friendly page proves highly essential.

  1. Multivariate testing – A/B

A/B testing is an experimental kind where you set up 2 different webpage versions or landing pages and see how much traffic each hooks in. By measuring the conversation numbers for each, you will get a declared winner. After identifying the winner, you get to improve it by making it more appealing to viewers.

  1. Live Chats

These help build a more personal connection with your target group. Many webpage visitors prefer chatting to calling. Emails are also great, but they do take a much longer period to reply. Live chats here become beneficial as people can get answers to their queries instantly. Such interactions are the best and easiest way to put their mind in peace.

  1. Compelling value proposition

Strengthening your brand’s value proposition is another pertinent way of enhancing the conversion rate for your webpage. Any brand’s proposition must adhere to the following questions –

“What’s in it for my customers?”

“Why buy from me instead of my competitors?”

The value proposition should be the obvious message shown on your home page. Proper descriptions and CTAs make up for good ones.

  1. Sales Funnel creation

Awareness

Interest

Desire

Action

These are the 4 crucial parameters as explained in the famous AIDA model of brand marketing.

For any service or product, you have to generate awareness amongst your target audience and then design the product in a way which will pique their interests and eventually lead to a desire for purchasing. The final step shall be ACTION where the buyers BUY. If your webpage does not garner such sentiments, your conversion rate will indefinitely not rise.

Enhancements for the landing page: What you can do?

In a perfect world, no one has any problem at ranking in every area of his/her service offerings. Unlike the not so Willy Wonka like reality, you must work towards enhancing your landing pages.

  • Opt for unique content in these pages so that an evocative essence gets created for your target people.
  • Prioritise your highest volume areas and add more pages to them, especially those in lesser volume regions.
  • Landing page has to serve the ultimate purpose – answering queries. Usefulness and added-value features enable the page to become more active.
  • Keep in mind that your heading matches with your ads. Moreover, H1 and H2 tags must also be in synchronisation.
  • Location-specific content is another vitality you should aim for. Increasing the conversion rate with testimonials also proves lucrative.

Be the mighty conqueror of conversions in 2019!

Remember that time in 2008 when Former President Obama’s campaign went viral for the right cause?

During that presidential drive, Dan Siroker who is the CEO/Founder of Optimizely served as the Analytics Director for the campaign. They created a unique assortment of images and videos along with tag lines so that the majority of people signed up the campaign newsletter. Ultimately, they put up 24 diverse campaign push-buttons that had –

  • 4 button options
  • 3 images
  • 3 videos

Did you know the result?

  1. 11.6% of conversion rates were measured for winning variation.
  2. 40.6% increase was seen over the original rate.
  3. There were 2,880,000 sign-ups additionally.

Such a massive change points to the fact that you can up your digital game if you put in effective tools as mentioned before.

Of course, there are hundreds of other ways such as social media marketing, SSL protection, removal of jargons and more. Try the ways out ASAP, and see the magic they spin on the virtual stage.

5 Clever Ways the Right Content Can Drive Your Brand’s Growth

The old maxim of ‘Content is king’ has probably never been truer than it is now. The Internet, once seen as the cynosure of every marketer’s eyes, has rapidly snowballed into what can be termed a ‘mess’ in colloquial terms. There are more sites, better services, bigger companies and a lot more sellers all hogging for eyeballs. Granted, there have never been so many readers online earlier as there are now.

However, with diminishing attention spans and more options to choose from, even established websites feel threatened. That is an indication that they lack a proper digital marketing plan.

That is where content enters the picture. Good content is the basic recipe for great content marketing. When done right, good content can drive a lot of organic traffic to your website. It is a slippery slope, however, for bad content can ruin your website’s reputation, rankings and recall value.

To ensure better digital marketing, a proper strategy has to be chalked out, if necessary from scratch. Without much ado, here are 5 ways you can work wonders with content.

  1. Position yourself carefully: To stand out in the crowd, you must first understand the composition of the crowd. What do your competitors provide? How do they provide it? What is it that they have which your service lacks, if anything? Most importantly, do they have a better brand strategy?

When it comes to strategizing, the old aphorism of ‘beg, borrow or steal’ does not stand, however. You have to create your own space. To do that, you need to hit the ‘sweet spot’ that fabled delta where the three tributaries – company offerings, customer needs and marketing dynamics meet. Think of it as a Venn diagram: the sweet spot is where the triad meets. Enthuse your readers with fresh content regularly. Never focus on the same topic or subject in a short period.

You also need to position yourself as a trustworthy and reliable brand, one that resonates with the customers’ needs. To do that, seek your own unique identity and establish that as the nucleus of your content. Ideally, some elementary research on your competitors will elicit their USPs, and you can tweak yours’ accordingly. Your content must focus on positioning your brand as the one that stands out from the maddening crowd.

Also, to ensure your content has recall value, ensure it is free from grammatical or spelling errors. Syntax is a valuable weapon to have in your arsenal. When you post error-free content regularly, your readers know you pay attention to details.

  1. Ask questions regularly: The tastes of the audience are dynamic. Does your reader demand the same thing he or she did 2 years ago? Probably no; they need fresh content, served with efficacy and flair now.

That is where your content strategy must incorporate the Call to Action or CTA tone. It usually comes at the end of an article or any content you post. When you give your audience a voice, they respond with equanimity. It has worked wonders for many established brands. In 2015, Twitter users trended the hashtag #GiveDivasAChance that seemingly chided the lopsided gender portrayal of the WWE, or World Wrestling Entertainment. It was a public outpouring of popular sentiment over a sensitive issue.

And it all started when WWE itself gave a CTA to its loyalists looking for suggestions and tips to improve.

In the end, Vince McMahon, WWE boss, and the other top brass members took cognisance of the trend and brought in more female wrestlers. The term ‘diva’ was scrapped; instead, the unisex term ‘performers’ was bought in.

The result? WWE’s ratings improved, and so did their bottom-line. The takeaway is a simple one: listening to your consumers is of grave importance in your business strategy.

  1. Use engaging content: Content is more than a series of words. It combines infographics, case studies, blog polls, FAQ and AMA sessions, photos, guides, Q&As, webinars and a lot more. Only when you master the entire spectrum of these factors do you eventually scratch the surface of digital marketing.

Your content should appeal to your readers. It must make them feel empowered and featured. Moreover, it should also reflect your working strategy in a way where you do not showcase all your cards at once; you always keep an ace up your sleeve. To engage more readers, you need to keep a careful eye on which posts are read most widely. Accordingly, frame your content strategy.

Also, noteworthy is the fact that you must reduce your site’s bounce rate, an SEO term which reflects how long a user stays on your website before jumping ship. Keeping all these metrics at your fingertips is necessary.

  1. Invest more in digital marketing: Content marketing is just one aspect of your overall marketing plan. An example will suffice here: if you own a healthcare website that provides news and updates on medicines and general health, you have to invest to retain greater patient engagement. Studies show how most people look for updated and current information.

To create a working digital marketing strategy, you must pay attention to all manners of updates in your field; healthcare and medicine in this case. Never inundate the reader with out-dated information and articles, and overuse of jargon is a strict no-no. To that end, use fresh content regularly with the most trending topics. Try and connect with your audience on a B2B level as well as on a personal level. It is tough, but not impossible. Once you optimise your site for more mobile-friendly usage, your readers will keep coming back. The takeaway: keep things simple but customer-centric!

  1. Weave a yarn: Post content that tells a story. Make your readers feel wanted, and always give them extra. Spin a tale to attract and retain their attention. Your brand strategy should focus on keeping your readers hooked till the last sentence, reading along till they finally yield to your argument and nod their heads in agreement.

It does not mean that you need to post literary masterpieces, of course. Research, polished language, a gift of the gab, a grasp of modern lingo and a firm pen are all it takes. It has always been that way. For example, Coca Cola which, cynics say, basically sells sweet and fizzy water, has been in existence for so many years now without once getting stale.

How do they manage it? Their brand strategy is reinvention. If you go through Coca Cola’s numerous advertising campaigns over the years, you will see how they have evolved and managed to remain ‘cool’ and in vogue.

A stylistic upper hand always helps in creating marketable content. To further your digital marketing strategy, you can always choose a professional content writing agency.

All of these might seem a bit overwhelming at first, but once you get off the blocks, you will see, it gets easier with time. Practice is a great teacher and patience a great friend. Unleash your creativity in your content marketing strategy. Then, watch your fruits of labour sprout.

It’s All about Ads! Brand Strategy Tastes Success

7.84% of today’s generation do not opt for traditional mode of advertising anymore.

Those days, which showed naked attempts to persuade customers with their argumentative advertisements, are long gone.

  1. Connecting
  2. Reaching

These are the two reasons for which brand ads are made with so much zealousness today. Offering potential solutions to a customer’s need, harbouring his/her desire on a subtle level and what not does a quirky brand strategy entail while showing an ad!

It’s all about creating a deep impact on the customer’s mind so that he or she eventually adheres to your brand’s service or product.

Right now, all that matters is a human touch which will connect with a brand’s TG group on a personal level. Brand strategy, therefore, perhaps is seeing a new turn on the road!

Some of the best industry ads have been ingenious at harbouring a long lasting impression upon its viewers. Ads form a crucial portion of online promotion for brand marketing, and thus, need to be inspiring in their very essence.

  • Images
  • Jingles
  • Stories

All of these are the tools which make the engine of a brand run!

Remember, Apple, Pepsi or Nike did not just become creative for creativity’s sake. They focused on their core identity only to curate an evergreen imprint on the human mind.

Ads for online marketing business bring victory!

Catchphrases:

Advertisers are known for tickling their viewers with a particular cadence which catches the buzz. TV commercials are not just for proffering free music but rather for creating memories. With the digital ad arena receiving a colossal boost, online promotion of any brand works towards carving out a catchphrase which will resonate with the virtual viewer.

It is the power of digital engagement which influences a customer for the long-term.

Tag lines are MUST!

For example, if you are a food company then tag lines like

“The fresher the better”, “Load it up!” or “NomNom your tummy” can be quite intriguing.

Visibility:

Online promotion ads have the power of visibility as well as coverage! The main goal for digital ads is to acquire as much web traffic as they can so that they effectively nurture a healthy base of lead conversions.

Social networks:

44% of Millennials purchase products through social media channels.

Powering up ads on social networks proves to be the most effective brand strategy. They give advertisers a booming platform to promote their brand messages by segmenting their target audience easily.

LinkedIn, Instagram, Twitter and Facebook are some of the biggest social media ad churning bases currently. Promotional content will reach more millennials, and your brand will organically get positioned at an elevated status here.

Banners are good:

Considered as the best form of digital advertising, banners are differently sized, illustrated and strategically placed so that everyone catches their glimpse. Users clicking on a banner will be directed to your website, thus, increasing your traffic count. However, presently, there is an over saturation of ads which often leads a viewer to skip.

Blog advertising:

If you are thinking about ads posted within, above or below a blog post, then, you are mistaken. Those are pop-ups merely.

However, here, we are talking about branded content posted in the manner of a blog, bespeaking an experience or a story of reflection. They protrude an indirect mode of advertising which hooks the reader as he or she gets an explanatory answer for the brand’s product or service.

Here’s what you can do to prep a savvy advertisement for your brand this year:

  • Describe your brand identity via imagery coupled with your target audience demographic as well as a psychographic background.
  • Understand which type of content (imagery, video or simple commercials) your target audience digs.
  • Establish clear cut parameters as in how your product will be positioned in the ad.
  • Make your company goals straight cut for the advertisement.
  • Ensure your ad channel and the format which will be broadcasted.
  • Keep a primary copy for your ad’s initial stage.
  • You can keep a call back to your logo or a call to action at the beginning or end.
  • Adopt an interactive design for your advertisement so that it organically incurs response.

Ads are what your brand stands for…Success Stories!

Video advertising is 50 times more effective to drive organic search as they increase the results by 157%.

Story 1:

Have you noticed Coke’s video ad campaigns?

Must say, those come with a genuine feeling of sharing love amongst your close ones! Quite an impeccable online marketing business strategy, isn’t it? The ‘Share a Coke’ began in 2011, and since then, it became a global slogan. Pepsi soon followed suit launching a counter ad for Coke.

You see no matter how great your product looks or is in reality, you have to paint the perfect picture depicting its quality at its best. What you have got to tell is convey your brand story in such a way so that you get to hit the highest selling point.

No one wants a bad ROI, does anyone?

Story 2:

In case of FMCG brand advertisings, take the example of Cadbury!

A British confectionery brand that became famous for its evergreen Dairy Milk.

It ads showed how aliens eat chocolate and start to dance away in merriment. There goes a Spielberg E.T. anecdote eh?

The lesson here was you have got to learn how you can be a different entity from the millions of marketers today! If folks tell you that your product is quite mainstream, then, let them say that for you have to create a distinctive category where you can climb the ladder of super success.

Today, all those ads which flock your browsing sessions or your TV have captured your mind even for the tiniest of a time period. It is their captivating HOOK which acts as the bait!

Hence, your company will only savour the sweet taste of success if your brand strategy can carve out a simplistic yet effective ad portraying your brand identity effortlessly.

Remember,

Originality still trumps all!

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