11 unique branding ideas to consider in 2020

2020 is the ideal opportunity for you to refine and refresh your branding. With so much happening around in the world, it becomes imperative for you to reach your customers by making the right changes in your branding techniques. The article includes some of the best design trends for product packaging, graphic design, logos, typography, and web design that add to the list of best branding trends in 2020.

Before digging into the 2020’s best branding trends, you should know that branding is vital for your brand, so you need to take it seriously. Starting from your logo, branding also includes your website, social media presence, packaging, and much more. Most of your customers and clients love well-designed branding. Therefore, you need to portray yourself in a visually compelling way so that your audience reacts positively and becomes your brand-loyal followers. 

The 11 unique branding ideas to consider in 2020 are:

  1. Show your authenticity: When talking about real life or brands, it is essential for you to be authentic so that people can trust you and take you where you deserve to be. Even though choosing to be authentic in branding may sound unfamiliar to you, it will help your customers recognize you, earn more loyal customers, and define yourself amongst your competitors. Align your branding ideas with your persona and values and adapt to your customers’ preferences to be unique.
  2. Be socially responsible: Humanistic attitude and altruism can help you show your right attitude towards social problems. Your audience will respect your brand even more if you donate your profits to a charitable cause or sponsor some initiatives that cause an improvement in the lives of humans. This PR tool speaks for itself and helps you enhance your brand’s perception in front of your audience. 
  3. Invest in creative brand visual content: Apart from your brand’s logo, every other publication regarding your brand is nothing but an extended image of your brand. These publications are instrumental in both marketing and advertising campaigns. Therefore, for attracting more audiences towards your brand, you should intentionally monitor and put out a variety of compelling and definite visual content across different platforms. Thus, investing in illustrations, brand videos, graphics, printed materials, art-work, written materials, etc. can positively impact your business.
  4. Start blogging about your business: By starting an official blog for your business, you can attract a wider audience. Being amongst the best branding efforts, owning an official blog is more advantageous as it makes you popular quickly. Since customers cannot find everything regarding your brand, you can inform them about your work, the products you are about to launch, and any other brand information through your blogs. Blogs serve the purpose of ensuring the accountability and credibility of the brand for the coming years to your audience.
  5. Get in touch with a branding agency: By getting in touch with a branding agency, you will get streamlined updates as to what steps you should take for creating a better brand presence through the branding techniques suggested by the agency. Rush Republic is amongst the best branding agencies in India and has won international awards for its branding design, brand marketing, and digital marketing services. You can get in touch with the branding professionals from Rush Republic to create lasting impressions on your customers.
  6. Choose email marketing: Email marketing is one of the most impactful branding strategies for inviting a more extensive audience base towards your brand. By drafting creative, compelling, and relatable e-mails to your customers, you can impact their minds so that they explore your brand. Keep your emails interactive and portray a friendly image regarding your brand in front of your audience.
  7. Present your merchandise to your audience: One of the best ways of creating excitement in the minds of your audience concerning your brand is by offering your official merchandise to them. You can create your brand’s merchandise with things like keychains, mugs, t-shirts, etc. and offer them to your customers whenever they purchase products from your business. Adding a gift with their order can spark an interest in the minds of your potential customers.
  8. Improvise your logo: If there is one trick that does not fail in creating a buzz around your brand, then it is regarding improvising on your logo. The brand visuals need to be creative so that the audience can get impressed with your brand visuals. By improvising your logo, you create an additional charm regarding your brand, which attracts customers.
  9. Use the right social media strategy: Being the best tool for connecting with your customers, social media has the power to drive the highest traffic to your website. By forming meaningful relationships with your customers, you can understand their behavior and create social media marketing strategies to engage them with your brand. Thus, it will help you to form the right approach to create the right brand presence.
  10. Get in touch with brand influencers: Influencer marketing is the most popular type of marketing. With more people following various influencers on different social media platforms, you can get in touch with the right influencer and ask them to advertise your brand in such a manner that it conveys the right message regarding your brand to the target audience.
  11. Start video marketing: As per a research, about 54% of customers want to see brands uploading videos regarding their products and other things related to the brand. Since videos are an appealing way of grabbing your audience’s interest, you can create videos that are unique from your competitors and show the benefits of your products in the best possible way!

Branding is the foundation of every thriving business, and therefore, leveraging the right branding techniques help in winning the loyalty of the customers more successfully. The unique blend of time-proven and modern branding strategies explained in the article will do the right job of implementing a positive brand image in front of your audience. Use these 11 strategies and see your brand soar in 2020!

All that you need to know about Google Adwords campaign

Digital marketing has rapidly taken over the world, and marketers are always on the hunt for fresh opportunities online. Unlike the traditional methods of marketing, online portals have provided a massive platform to ad makers to reach out to potential buyers. One such portal is Google. Being the number one search engine in the world, Google allows brands to post ads. Referred to as Google ads, they help you to improve your presence, get more viewers, and increase your sales through potential leads.

What are Google Ads?

You must have often seen a row of ads on the sides of the screen when you are looking for some information on Google. These are known as Google Ads that any brand can post on the search engine. It is one of the most profitable ways of posting an ad because it follows a pay per click scheme. So, what primarily happens is that let’s suppose you are the posting company that has put up an ad. If I, being the user, clicks on the ad, watched the video on YouTube, or calls on the call to action number, only then you need to pay.

Most of the other business advertising services demand payment, irrespective of results. There is no guarantee that you will get leads or not. But Google Ads has completely transformed it. You can post ads in multiple forms, such as YouTube videos, text-based search ads, in-app mobile ads, graphic ads, and likewise. All you need to do is bid according to the different criteria and reach your target buyers. You can either place yourself in the search results or opt for display on networks under the Google banner.

What is the Google Adwords structure?

Now that you have understood what we are referring to, let’s get into details. There are three primary stages or categories that you must know.

Adwords account

You need to create an Adwords account first with a unique email address and password. It must also have the billing address and relevant details. Along with the billing information, you can also adjust the time zone from your account. Please note that the account must be registered under Gmail. Also, you cannot use one account to manage multiple Adword campaigns. Usually, the billing information is permanent. Thus, you must pay extra attention to it and opt for a credit payment or debit payment accordingly. You choose between manual and automatic payment.

Campaign

The second level is the campaign stage, where you need to fix critical points such as the daily budget, the target language, the preferred venue, and the date when you want the campaign to end. You must already be aware of Google maps that can quickly detect your location at any time. The auto-detection is what helps Google push the ads according to your preferences. For example, if you target buyers in Spain, then you can show them your ads from any other part of the world. Don’t worry; Google will take care!

Ad group

Lastly, the ad group refers to keyword ads. Specific keywords can help you boost your online ad placement and engagement. The Google Ads Keyword Planner is a highly reliable tool to generate trending keywords. All you need to do is use them strategically. Digital marketing services can assist you.

What is Google Search Network?

Let’s understand this with the help of an example. Think of a lazy afternoon when you feel like shopping online and search for the newest sunglasses. You get two types of search results. First, you get a list of “sponsored” and “ad” results. Following that, you get organic results. Placing your item and brand name in the first sponsored section is a type of Google Ad. After entering a query, the engine performs an auction. It identifies all those who have included the keyword in their ad.

What is the Google Display Network?

The Google Display Network is commonly referred to as GDN. The GDN reaches more than 90% of internet browsers across the globe. You would be surprised to learn that there are over 2 million websites and pages under this wide banner of GDN. Some top sites to note are Google Finance, Gmail, Blogger, YouTube. Similarly, it also includes mobile applications. What makes GDN so effective is that it instantly grabs the users’ attention. From a marketer’s perspective, it is beneficial because you can easily include essential information and keywords about your products and services.

A prerequisite to using Google Adwords is that you must ensure to have a high-quality landing page. All the traffic from the ad should be directed here. Moreover, you should highlight all the product features and advantages as clearly as possible. Search engine marketing can be a boon to growing your business if you know how to use it.

Branding-mistakes

5 important mistakes to avoid in branding

Branding is hugely significant for every company out there. It helps you to reach out to your potential customers and retain the existing ones. Branding gives a new identity to your products and services and enables you to gain more recognition in the dynamic marketplace. Top companies across the globe implement many branding strategies each day. Essentially, branding is a trial and error experiment where you need to find what works best for your company and what to avoid. However, continue reading ahead to know about the most common mistake that you need to avoid when you’re developing a brand strategy.

  • You are not a pup. Thus, you can’t please everyone.

It would be best if you define your focus. You may have an excellent branding team with countless ideas to reach more people. But, all of it isn’t very helpful if you are trying to do everything. You must define your target buyer and then identify the best means to impress them. For example, let’s assume that you are starting a new sandwich parlour, and your focus is on fresh vegetables. Then, you must advertise on similar lines and engage in relevant brand promotion ideas. Align your efforts to see the best possible results.

  • Are you posting once a month and then expecting yourself to go viral?

Are you active on your social media handles? Copywriting is a budding industry that can provide you with excellent writers from across the world. You must contact them and get creative posts for your social media handles. You must consistently post photos, videos, GIFs, and carousels. Use relevant hashtags when you post anything on Facebook and Instagram. Consistency is the key to success. The more you appear on people’s news feeds, the more they are likely to show interest in you. You must post at least once every three days to get good online viewership.

  • Never underestimate the power of social media handles.

Social media handles are one of the most effective ways to reach out to your clients. But, what happens when the clients want to reach out to you. You must remember that the digital world is a two-way street. It means that if you are posting photos and videos online, then you must be prepared to face questions and respond to your potential buyers. Social media handles are means through which the public can ask you questions regarding your products and services.

Additionally, they may also report complaints. You must build a team for a quick response. Never keep them waiting for too long, or they are likely to explore other options.

  • Are you taking your clients for granted?

It is an old saying that the customer is God. Well, it is indeed accurate and still relevant in present-day market conditions. If you wish to excel as a brand and reach new heights of success, then you must realize that the customer is the centre of all transactions. It would help if you kept the customer needs in mind when you are thinking of business branding ideas. Poor customer service can instantly ruin your image and lead to significant losses. Always aim to resolve customer problems as soon as possible. The quicker you respond, the more valued they feel. The customers will respect you only when you appreciate them.

  • Stop pretending that you are a high school principal.

Heading a company is a big responsibility on your shoulders that can sometimes get overwhelming. While it is essential to take things seriously, you must cut down on the importance you give yourself. You need to be a team player and give space to everyone. Everyone likes a boss who is not too strict. You must know how to connect with people around you instead of forcing them to do the assigned tasks. One of the most effective ways to reach out to buyers is by using humour. Always try to incorporate funny elements in your posts that will keep your viewers hooked for more. Please remember that the buyers have an impressionable mind, and you must impress them with your honesty and consistency.

These are some of the most common mistakes that people make during branding. Avoid them, and you are bound to succeed. No brand is built in a day. You will need multiple specially designated teams to do every task such as designing the ad campaign, creating the copy lines, posting online, responding to client queries, and more. Thus, do not feel disheartened if you are not there yet. Most of the modern branding strategies revolve around the effective use of social media platforms such as Facebook, Instagram, Snapchat, Hike Messenger, TikTok, and likewise. Learn about every app and then decide on the one that will help you the maximum.

10 Marketing Trends to watch out for in 2020

Marketing is the singular difference that can take a brand to its heights. It isn’t unknown that your marketing strategy matters a great deal. An inefficient marketing strategy is one that causes no profits but may incur losses.

2019 has been a year of dreams and endless ideas when it comes to marketing. 2020 is going to be no less. There will be a gazillion marketing trends that may steal your attention; you must spend your attention on the best ones.

Let’s take a quick look at the top 10 marketing trends for 2020:

  1. E-shopping but better– E-commerce has been here for a couple of years now. However, E-commerce combines with social media is a powerful magic potion. If you have scrolled through your Instagram recently, you would have noticed several products on your feed, with tags on them. If you click on those products, the digital price tag appears; you can even buy them from within Instagram. The lucrative part about social media platforms like Instagram is their visual appeal. Instagram Commerce and its in-app checkout feature are revolutionary in its own way. This is one of the most lucrative business marketing trends right now.
  1. Push those notifications– Newsletters are a thing of the past. Nobody checks their mail or scours through those boring newsletters anymore. Consumers want reminders they can check easily without the effort. This is where push notifications come in. They’re an attractive marketing strategy to make sure your consumers get daily updates without having to move a finger. Research shows that web push notifications are twice as likely to rope in customers than email newsletters. The new year is here, and with it, all old marketing trends must go! Ditch the tiresome newsletter and get on with the program.
  1. Voice searches are the new thing– “Alexa, play me that song.” Voice searches ruled 2019. Speaker devices like Echo, Alexa, have been passionately accepted by the masses. They’ve been used for grocery shopping, finding songs, looking up addresses, random queries, shopping for special items, etc. Naturally, they found their way into e-commerce. Thirty-six million smart speakers were purchased this year alone. There’s a lot of potential when it comes to smart speakers, and it’s time that companies realized this growing business marketing trend.
  1. Lens it!– You already know about Google Lens. Since then, multiple Lenses have popped up. CamFind lets you search for products by simply clicking their pictures. Pinterest has jumped on this bandwagon too. The Pinterest Lens has carved its niche as it recognizes a booming 2.5 million products. Pinterest Lens is so prevalent that there have been 600 million searches for products. The appealing thing about Lenses is that you can simply look up the products you wish to buy, without any hassle. This is an unavoidable business marketing trend.
  1. Love thy employees– Customers don’t interact with the face of the brand. They interact with the employees at best. If the employees aren’t productive, efficient, polite, and smart to lead, your sales will probably be off. Brands say that most consumers wouldn’t buy from a company if they don’t get satisfying customer service. Employee engagement is a smart marketing strategy.
  1. Influence the influencers– Influencers get paid for promoting products on their social media feeds. They are an alternative to expensive celebrities. Not only will their hundreds of thousands of followers see your products being used/applied by/on them, but they’ll also find influencers to be more relatable than a big-screen star.
  1. AI paves the way– Artificial Intelligence has crept its way into e-commerce. Chatbots are being used by almost every big company. Even small businesses do not ignore this particular marketing Chatbots answer FAQs, give quick updates, no customer is put on hold, and is an efficient way to address queries.
  1. It’s time to get personal Personalize your brand. Take a cue from Amazon, Netflix, Flipkart, and hyper personalize the consumer experience. The experience you build for your consumers should be tailored and curated for their specific needs. This makes them feel noticed, appreciated, and understood.
  1. Blockchain technology for marketing– Blockchain has been around for quite some time now. It eliminates the necessity for a third-party verification system. A marketing strategy that includes blockchain technology will be paving the way to direct commerce. Only the parties involved shall exchange money/goods without third-party meddling.
  1. Omnichannel is everywhere Omnichannel marketing is precisely what the name suggests. You use all the platforms to send across a unique message that resonates with your objectives. Daily use of omnichannel marketing is when you get an SMS for an unpurchased item in your shopping cart, and then ads for the same item start popping on other platforms you visit.

To skyrocket your brand awareness and lead in the e-commerce industry, you have to update your marketing strategy in compliance with these business marketing trends. With people living their lives online, e-commerce marketing is the need of the hour.

An Ultimate Guide to Brand Building

Products never remain ‘mere products’. Brands take them out from the shells, making them an essential component in customer’s day to day life. Certain brands become so powerful that, they take over whole of the market. Certain products and services are often known by its name. Why is that so? Photocopying of papers are generally called Xerox. But how many of you know that Xerox is just a company who happened to manufacture first ever photocopying machine? Today, brands are the drivers of sales. Strong and powerful brands often have loyal customers in their pockets. Studies prove that, 59% of customers prefer to buy new products from brands familiar to them. How do you build a brand? Branding isn’t all about a cool logo and advertisement. When it comes to building your brand, there are three vital B’s you need to understand about —brand, branding and brand identity. Let’s take a quick look at the basics of these three B’s, before striding into brand building. What is a Brand? Before comprehending what branding and brand building is, it is important to understand what a brand is. With a lot of explanations available across internet, brand has become a term, that revolves around humongous chaos. Some of the explanations that search engines might provide you are; ‘Brand is the emotional and psychological relationship that you have with your customers.’ ‘A product manufactured by a particular company under a particular name.’ ‘The name, term, design, symbol, or any other feature that discern a seller’s product from other sellers.’ ‘It is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company.’ All of the above mentioned definitions are indeed answers for the question, what is a brand. But, all of them are only partial answers. In addition to customer’s overall perception, brand is the personality of a business. What is Branding? Branding is the act of shaping a unique and distinctive brand; it’s the dynamic exercise of bringing a brand to life. It incorporates process of researching, developing and applying an idiosyncratic feature to your organization, so that consumers can associate your brand with your products or services. Branding is important; apart from making a memorable experience and impression in customer’s mind, it also gives a clear portrait of what to anticipate from your brand. Branding helps in defining points of parity and points of difference, thus differentiating your brand from your competitors. When branding your business, start small and remember to focus on your target audience first. With time, your brand loyalty may grow enough to expand your reach. What is brand Identity? Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. Brand identity includes visible elements of a brand, such as colour, design, and logo, that helps to identify and distinguish the brand in the minds of consumers. Just like your personal identity makes you uniquely different, your brand identity is the special constituent of your business that sets you apart from every other competitor. Now that we have understood what the three B’s of Brand Building are, it is time to move on to the next step. What is Brand Building? Brand Building is generating awareness, establishing and promoting business using strategies and tactics. It enhances the brand equity using advertising campaigns and promotional strategies. At present, augmentation of brand building can be done through various digital marketing activities including; User Experience SEO Content Marketing Social Media Marketing Email Marketing Paid Advertising/ Pay Per Click These channels aid in creating brand awareness among the target market. Building a brand cannot happen overnight; many strategic and purposeful ordeals are associated with it. Let’s go step-by-step and understand how to build a brand.  
  1. Determine your target audience
‘You can’t be everything to everyone.’ The foundation for building a brand starts with identifying and determining target audience. If the brand doesn’t resonate with your audience, it wouldn’t lead to awareness, recognition, trust, and revenue. While building brand, it is imperative to understand who exactly are we trying to reach.  The key message should be tailored according to these targeted market. Crystalize a picture of your intended consumers, and fathom how to create a brand identity that they can understand and relate to. Brand building relies heavily on understanding the buyer persona. Narrowing down audience will ensure that the brand message comes across crystal clear to the intended receiver. Recognizing the target audience for your services or products is a significant task. It is all about right person consuming your content, clicking on your ads, opting into your email list, etc. Thus, determining ideal audience for your business will upkeep the general digital brand strategies. It’s definitely an important first step!
  1. Establish a Brand Mission Statement
Why did you start your business and what is its purpose? Answering these questions are the key to build a perfect mission statement. Mission statement impeccably defines the purpose and passion of an organization. In essence, you have to craft a clear expression of what your company is most passionate about. Before building a brand that the target audience trusts, you must have a clear idea of the values that the business possesses and provides. It will reflect every aspect of your brand building strategies. Everything including your logo, tagline, voice, message, and personality should resonate that mission.
  1. Competitor Analysis
It is indisputably not advised to imitate exactly what big brands are doing in your area of expertise. But it is vital to keep a track of what are they up to. The ultimate goal is to differentiate your product from competitors. It is your obligation to convince your customers to buy your product over your competitors. Hence, it is critical to keep a track of their strategies and campaigns to do better than them. Research about your key competitors and understand how well they have gone about building a brand name.
  1. Outline point of differentiations
Your product, service and benefits solely belong to you. There would definitely be points of parity with your competitors. Because most of the products in the market aren’t unique. Most products are a repetition of its already trialled versions. Focus on the point of differentiations that you have to offer over your competitors. List out the benefits that solely comes with using your product or service. It is important to understand that, it isn’t a mere list containing qualities and features of your product. But these are the values that you offer to your customers through your brand.
  1. Create a brand logo and tagline
It is the visual properties of a brand that crosses our minds upon hearing its name. Visual elements are strong identity building factors. The most important essence of brand building process, is to create a brand logo and tagline for your company. A strong logo and tagline will remain intact in the minds of audience for a long time. Why do people from 90’s still remember the song of Vicco Turmeric cream? The answer is simple – the brand was able to create a strong positioning in the minds of audience. For building a strong brand identity, logo and tagline should be enduring. Here are the five essential characteristics of a great logo. Simple The simplest logos are the ones people remember the most. Complicated logos are most often forgotten by the audience. Scalable A great logo should be simple and scalable. Stretching up or down shouldn’t make it look bad.  Memorable The success of a logo relies on its memorability factor. A great logo should be impactful. It should be able to capture audience attention and leave a positive impression in them. Versatile A logo is a brand element that keeps showing up on multiple platforms of communication. It is indispensable that your logo looks equally good on all platforms. Relevant Your logo design might be exceptional. But what if your logo is not relevant to your business? One of the qualities that a great logo must possess is relevance. The logo should reflect the type of business that your brand is into.
  1. Form your Brand voice
Brand voice relies heavily upon your mission, target audience and the industry your business belongs to. It is how you communicate with your customers and how they respond to you. Brand voice could be; Professional Service-oriented Friendly Authoritative Technical Informational Promotional Conversational Eventually, you should choose a brand voice that makes sense and resonates with your target customers. Because it is all about connecting with your target audience.
  1. Build a brand message
When building a brand message, tell your customers concisely who you are. Use the brand voice that you have chosen to express your brand message. Your message should be intricately associated with your brand. Make it as short as possible. But building a brand message goes beyond construction of a logo or tagline. It should define key aspects like: Who you are What do you offer Why people should care
  1. Give prominence to your brand personality
Customers are not looking for another same old pancake mix company who offers the same as everybody else. Give something new to customers that might leave a positive impact and impression about the brand in their mind. Customers are always up for new experiences and give them that. Wondering how to make your brand unique? Give importance to your brand personality and make it stand out from other brands. Be consistent with your brand personality across all points of contact. Brand personality can be as simple as the following: A conversational voice in communication Telling stories about real experiences Describing your products/services in a quirky manner
  1. Stay true to your brand building
Unless you decide to change your brand into something more effective based on consumer response, maintain consistency. A fluctuating brand would easily be forgotten by its audience. Key idea is to maintain consistency throughout. Once you have chosen a brand message, brand voice and personality, stick to it. Do not change it frequently, else people wouldn’t recognize your brand.   Now that you know the steps for building a brand, what are you waiting for? Start working on your brand building right away and give it a face that your consumers cannot forget.
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