‘Snapchat’ has become a household word in today’s world. When this multimedia messaging app was being released in 2011, very few would have thought that it would eventually become an integral part of the daily routine of millennials. But now it is one of the fastest-growing social media platforms in the world with an annual growth rate of 18% being recorded last year.
This ever-increasing user base of Snapchat has opened up a whole new avenue known as Snapchat advertising or Snapchat digital marketing. As the name suggests, in snapchat advertising, businesses try to use snapchat for business marketing.
Snapchat digital marketing is still a largely unexplored field that holds loads of potential to do wonders for any business. Presently, only 1% of marketers use Snapchat for business marketing. If you want a head-start to your competitors, there will not be a better opportunity.
In this article, we will go over a few things that are primarily relevant to use Snapchat advertising to your advantage.
Why use Snapchat for business marketing?
As of February 2018, Snapchat has 187 active daily users out of which 73% were millennials, and 71% were below the age of 25. So, if your brand is looking to target an audience whose age is in the range of 18 to 34, you can hardly find a better advertising platform than Snapchat.
In recent years, as the number of cell phone users is growing by the day, targeting mobile users has been an important marketing strategy for most businesses. Snapchat can have an immense contribution to this field. One hundred percent of Snapchat’s content is mobile-oriented, which allows firms an easy pathway into the mobile screen of their potential customers.
Snapchat has provisions for both paid and unpaid promotions of your businesses. The paid promotional features include snap ads, sponsored geofilters, and sponsored lenses. Snap ads are ten-second long vertical video ads, whereas, sponsored geofilters are unique filters for photos that are only available at the locations specified by you. Sponsored lenses are a type of fun photo-modification feature. The no-pay promotional features include snaps and snapchat story ads. With 45% of the posts on Snapchat being stories, Snapchat story ads can prove to be a capable marketing vehicle.
How to set-up a Snapchat business account?
A Snapchat business account is a must-have if you are looking to advertise on the platform.
Head over to the Snapchat website and create a business account. The process is relatively intuitive and straightforward, and there is elaborate guidance on the procedure on the site.
Once you are done with the procedure is a business is ready to roll on Snapchat.
Some essential Snapchat digital marketing tips
If you have opted for Snapchat advertising, then you are treading an entirely unexplored path, and it might get a bit lonely or confusing at times. But the following tips will surely help you raise your snapchat advertising game.
Post to your story on a regular basis
Once you are done setting up your Snapchat business account, you have to make sure that it is active. The best way to do this is by adding to your story on a regular basis. All Snapchat posts are volatile. They disappear after twenty-four hours. So, in order to keep your brand fresh and crisp in the minds of your audience, you need to post on a regular basis. That being said, you need to keep a check on the frequency. Only a fine line separates being interactive and being irritating. If you post many times in a single day, the chances are that your audience will skip over most of your posts and it will be an exercise in futility.
Promote your Snapchat account
Whatever be your Snapchat advertising strategy, you need followers to implement them on. You have to understand that nobody knows that your business has a Snapchat account unless you tell them and hence the followers you are looking for won’t emerge out of thin air. So, it is absolutely imperative that you promote your Snapchat account from the other accounts that you have on different social media platforms.
Pinpoint your target audience
The most effective marketing tools are those who can make the audience relate to them and churns out a response from them. In order to come up with posts, creative, and artworks that are effective and will stir a reaction from the audience, you need to identify who your audiences are. They can be a group of people sharing similar interests, speaking the same language, or living in the same place.
Snapchat comes with a built-in tool known as Snapchat Insights which can prove to be very helpful to understand and analyse the type of audience that your posts are drawing, and these insights can help you fix your target audience.
The tips mentioned above are some of the basic ones that will help you get started with Snapchat advertising.
Now that you are somewhat familiar with snapchat digital marketing, I am sure that you can realize the enormous potential that Snapchat has as a marketing platform. The enormous leaps in popularity that the platform is taking is sure to fuel this potential.