All you need to know about Instagram ads

Launched on October 6 2010, Instagram is much of a craze among the young generation. After its launch, the platform has been accepted as a useful marketing tool.

Marketing on Instagram? Seriously?

Yes! With more than 1 billion active users, this social media platform is used by various business marketing teams and influencers for Instagram promotion of their brand.

Go deep down your memory lane!

Don’t you relax after a tiring day at work by scrolling down your Instagram news feeds for hours and see the posts of your favourite figures?

Such well-known figures and organisations use Instagram as a platform to stay in touch with their followers to share relevant news and pictures. This platform can be used by influencers from various genres to keep in touch with their potential customers.

What are Instagram advertisements?

Instagram advertisements are a type of marketing campaign used to engage traffic, raise brand awareness, boost sales and create a brand image.

With more than 40 billion pictures shared on Instagram so far, Instagram ads are set to reach the target audience faster and effectively.

How many times have you ordered your favourite mouth-watering sandwich after seeing a post while scrolling on Instagram? A lot, right?

These ads are sponsored visual contents that are posted by organisations to promote their brand and induce sales.

As per Instagram, around 60% of users discover new products on this platform out of which 75% take actions.

Sounds a lot? It is! Maybe you are one of them too!

Eager to know more? Read on!

Costs of Instagram advertisements

As per estimation, the approximate Instagram ads cost per click is around $0.70 to $0.80. Calculating the clicks, this adds up to more than $300 million spends on ads. However, the amount is calculated per click, which may increase or decrease depending on the age of your target audience, ad placement and other such essential factors.

Types of ads

Five types of Instagram ads that can be utilised are:

  1. Photo ads –

Such advertisements appear in the news feed of a user. The images can be viewed later as well by visiting the account of an organisation.

  1. Collection ads –

These ads are a combination of pictures and videos and have been accepted as the most potent Instagram advertisement.

  1. Story ads –

These are full-screen ads that appear in the ‘story’ section of a user. These ads have a shorter shelf-life and stay live for up to 24 hours. Such advertisements contain call-to-action buttons using which you can visit their website, product or services with ease. These are useful for sharing promotions or limited-time offers.

  1. Carousel ads –

Such advertisements allow the user to swipe through a series of videos or images. Viewers can access the call-to-action buttons to visit the website of the advertiser.

  1. Video ads –

As the name suggests, these ads are posted in the form of videos to promote a brand, service or product.

Did you know you can now run your ads both on Facebook and Instagram? Sounds interesting?

The Instagram ads manager allows you to run your advertisement both on Instagram and Facebook.

How may you ask?

All you are required to do is to link both your accounts and switch on the Facebook post button while you share posts.

Now that you know the power of Instagram advertisementsInstagram advertisements pick up your smartphone and get going!

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