What is the key essence of Social Media Marketing?
Both Social Media Marketing and Social Media Advertising relies heavily on audience engagement. Successful marketing campaigns depend up on creating customer experience integrated through different marketing platforms. This incorporates leveraging of social media engagement to reach out to maximum number of audiences.
At present, people sleep on their phones and social media accounts. They do not mind spending hours on it; and yet if we aren’t capturing at least some of their attention, it simply means that they are engaging with someone else’s brand or business rather than yours. Social Media Marketing has made the communication between businesses and their customers as easy as a pie. The communication between them has become two-way street, facilitating customers to engage with their preferred brands in different ways.
‘Why social media engagement’ is not even a pertinent question. It is a tool that offers social proofs of our business along with maximum reach among the audience. High engagement in social media would boost the awareness about the brand as well. The best brands on social media grab every opportunity to improve their audience engagement, and this is how you can nail social media engagement!
- Respond to all comments
Increase in social media engagement demands you being social as well. When a customer sends a message or leaves a comment on your page, it is an opportunity to talk to them. It doesn’t matter if it is a positive or negative comment; make sure you respond to all customers. Show appreciation to positive messages and suggest a solution to the negative ones.
- Use original & Engaging visuals
According to several studies, posts incorporating images has been receiving higher engagement rate than that of regular posts. To be precise, if you want to increase social media engagement, more images have to be posted. It could be photos, memes, GIFs, or even graphics; these will boost up engagement in the page.
- Use Emojis
It’s definitely not a joke! Studies have proved that emoticons are a key tool to increase social media engagement. Every emoticon can increase engagement by a different amount. Therefore, those brands who use emoticons in their social media posts tend to have more likes, comments and shares.
- Use influencers effectively
Why do social media influencers have an influential status? It is majorly because of their ability to increase social engagement. They are excellent content creators and they know what their audiences want.
Make use of what influencers are good at by getting them to enrich the social media content. This would encourage their followers to engage with your brand as well.
- Right use of wit and humour
People use social media to entertain themselves. Hence, it is indispensable to keep them entertained. Don’t fill up their feed with too much promotional content. Instead, entertain them with witty one-liners and humorous illustrations. These kind of content would ensure higher engagement in your posts and elevate the number of followers as well.
This is another beneficial way of making the posts more eye-catching. Hashtags aid in highlighting the keywords and they are great for tracking discussion around a specific topic. It will help connecting to those people who use that particular hashtag.
- Create polls and surveys
This is a good practice to create and improve social engagement. Post several polls and surveys concerning your brand and let the customers do their job. Social media polls and surveys are very simple to implement and it will also aid in attaining customer feedback quickly.
- Run contests and giveaways
Another excellent way to increase social media engagement is by hosting a giveaway contest. This will definitely ensure more number of participants and engage more number of people, as they have a chance of receiving something. With the right execution, a good number of User Generated Content can be driven out form such contests.
- Promote attractive offers
It is not necessary that you have to come up with out-of-the-box strategies every now and then to increase social media engagement. Sometimes, it is best to stick on to that same old tested and tried technique of offers to boost customer engagement. It not only increases customer engagement, but add an impact on sales prospect as well.
- Go LIVE
With the advent of Facebook live and Instagram live, brands have new tools to increase social media engagement. Live streaming of any of your important events, a celebration or even an industry event can increase customer engagement. Live option makes sure that customers engage with the content that we share on a real-time basis.
Follow these steps and elevate your social media engagement within no time!