Marketing is the base of your company’s existence. Just like you dress well and dab some highlighter here and there, emails do the exact thing by presenting your company in the spotlight. Read ahead to know the top 10 tips for a successful email marketing strategy.
1. Who is your reader?
One mistake that companies frequently make in their email marketing strategy is that they forget who they are sending a mail to. Keeping the reader in mind is of utmost importance. Different subscribers have different interests. Thus, you cannot expect a 70-year-old business-driven man to be interested in the purchase of cosmetics of ladies’ fashion. Retirement plans or investment options would be more viable. Research has shown reader-specific mails to be 18% more impactful. You should try email list segmentation and make appropriate categories for your consumers. Follow brand solutions such as:
- Past purchases
- Email log
- Purchase cycle
2. Don’t be the annoying ex
You must be consistent with your emails, or you will end up being out of sight out of mind. But do you know how to keep it interesting? You must have an efficient team of copywriters and email designers who know which words to choose. Your subject line itself must be compelling for the reader to click on the mail. For example, if you have any upcoming or ongoing sale and happy hour period, you must mention that. Nothing excites clients more than the thought of saving a few extra bucks.
3. No one wants it long (still discussing email)
One of the biggest complaints that readers often have is that the mails are very lengthy. You need to understand that consumers have a lot of work and other things going on in their lives. Imagine having a deadline and then receiving a 2000-word essay in the form of an email. Will you read it? No! Thus, you should keep it short and precise. You are recommended to have one major call-to-action point and include keywords only with a few compelling images.
4. Remember, we are closer to our friends
You must personalize all the emails that you send. You should store important information such as the reader’s birthday, an anniversary, or any other upcoming events. You can also track their purchase history to send them related mails. When you engage in such personalized services, you can form a better relationship with the client. This small step can prove beneficial in the long run in forming a trusted bond. According to studies published by Campaign Monitor, it was found that such emails are 26% more useful for the business houses.
5. Being the stud or the dud?
The opening line you pick for your email marketing strategy is essential. You may not realize this, but the introduction is what decides whether the reader will continue with the mail or close all running apps, and your mail will be lost forever. The best way to start a message is by making it funny or witty. Humour is vital to get anyone’s instant attention. You should keep the sentences short. Also, you may resort to the use of banner images with catchy phrases or hashtags on them. The open rate depends on the subject line you put.
- Use emotions to draw the attention of the reader
- Long sentences should be avoided because they may be confusing
- Don’t go overboard with humour
- Questions can lead to higher click rates
6. Why send one when you can go for two?
No, this does not imply that you send two consecutive emails to everyone under the context of getting their attention. You are recommended to split test your mail strategy. For the uninitiated, this means that you should design two mails on the same subject. Divide your subscribers into two lists, and each group gets one mail. Accordingly, you can monitor which mail works better for your campaigning.
7. Grammarly has a free version
Please ensure that your emails do not have any grammatical errors or spelling mistakes. You can use the online services to check your emails before sending them. Employ a strong headline and keep a specific landing page. The sub-headline must support the headline, and a supporting image or video should be added without fail.
8. No one wants to visit a crowded carnival
When you are engaging in mail marketing, you must take care that the mail is not crowded. It should be spaced adequately to allow the reader to absorb information. Overload of data can stress the reader who will exit the message. There must be enough white space. Follow a proper structure, keep the passages short, and use plenty of bullet points.
9.Email marketing is like news
As a journalist, I can tell you from experience that news has to be timely; otherwise, it loses relevance. Similar is the case with email marketing. You must send the updated information about the sale and discount periods. It should be relevant for nothing more than a day or two. The main idea of email marketing is to create a situation where the buyer clicks instantly on your website link.
10. It’s an email, not wedding trousseau
Do not hesitate in repeating your successful mails. Marketing is all about trial and error. If something works well for your company, then you must repeat it with pride. The aim is to get as much profit as possible.
The email marketing tips mentioned above and brand solutions have been tried, tested, and studied in great depth. Thus, there is one hundred percent guarantee that they will work wonders for you. It is time to see the leads transform into sales. Run, hire more accountants!