VLB JANAKIAMMAL COLLEGE OF ARTS AND SCIENCE

Challenge
To redefine the identity of an educational institute entrenched in traditions and values to bring out its world-class potential while leveraging its legacy.

Insight
With 25 years of experience behind VLBJCAS’ success, the institute continues to improvise and introduce new departments based on emerging fields. We realised that VLBJCAS needs to stay relevant to the new age of parents and students by evoking a sense of belonging and a youthful spirit by adopting a new avatar.

Impact
The brand colours were inspired by the institution’s steadfast vision and strength in its mission. We recreated their crest in a contemporary style while retaining the original shield. The logo signifies their dedication to world class education. Icons depicting arts and science were added to reinforce their prowess in the field. We orchestrated a 360* makeover to the institution’s identity to reflect glory and integrity.
We also helped the institution to reach its target audience via social and print media using promotional strategies, which in turn led to a significant increase in enrollments in the new academic year.

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Date published

June 14, 2017