THE CHICKEN OR THE EGG

CHALLENGE
A quirky take-out restaurant in Santa Monica, California required a full identity package including a website and app for orders.

INSIGHT
Situated between Facebook and Google, The Chicken Or The Egg prides itself on serving breakfast and lunch to Santa Monica’s finest. Their menu flaunts both classic favourites and contemporary versions to appease everybody’s tastebuds. A simple and fluid User Interface had to be created to provide an easy, efficient user experience to their tech-savvy target audience.

IMPACT
We drew inspiration from their menu for the colour palette and created a stylized logotype that stood out on desktop, mobile and all of their brand touchpoints. The interface drew from the fluid dynamism of the logo to ease the user experience.

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Date published

June 14, 2017