Cuisine house is a fast food joint, serving an unusual menu. It has a mix of Eastern European and Asian cuisine with an Indian twist.
The joint is located in a food court with many other food kiosks. So their biggest challenge was to stand out from the rest. Moreover they didn’t want a logo that reflected the cuisine they served instead wanted a stylish logo. Apart from that they wanted a menu with an explanation for the savories as most of the items were new and unheard.
Meeting the requirements, we came up with a concept of bright yellow color background and black font. While color yellow triggered the appetite of a person, the black stated the commitment of taste it would deliver. To create an identity of its own we gave the client a customized font rather than fonts available on the system. The menu had handpicked pictures followed by tantalizing description of the dishes which would make anyone go mmmmmmmm.